頭飾市場規模、佔有率和成長分析（按類型、應用、分佈、材料、最終用戶和地區）- 2025-2032 年產業預測

預計 2023 年全球頭飾市場規模將達到 100 億美元，並從 2024 年的 107.8 億美元成長到 2032 年的 196.6 億美元，預測期內（2025-2032 年）的複合年成長率為 7.8%。

由於時尚意識增強、氣候變遷和城市人口成長等因素，全球帽子市場的需求正在增加。這一趨勢受到可支配收入增加、服裝支出增加和網路購物普及等因素的推動。此外，由於消費者試圖保暖，全球暖化導致對帽子的需求增加。知名品牌正透過產品多樣化來應對，包括使用創新材料和與名人合作，以增加其市場吸引力。社群媒體的影響也塑造了時尚偏好，使帽子成為令人嚮往的時尚單品，而不僅僅是寒冷天氣的裝備。美國頭飾市場可望大幅成長，各大品牌均以獨特的定位來應對消費者對頭飾不斷變化的行為和偏好。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和資料資料
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

帽子市場規模（按類型）

• 市場概況
• 棒球帽
• 無簷便帽
• 軟呢帽
• 墨帽
• 漁夫帽
• 回彈

帽子市場規模（依用途）

• 市場概況
• 休閒裝
• 官方活動
• 運動的
• 戶外活動
• 時尚宣言

帽子市場規模按分佈

• 市場概況
• 網路零售
• 實體店面
• 專賣店
• 百貨公司

帽子市場規模（依材質）

• 市場概況
• 聚酯纖維
• 羊毛
• 棉布
• 其他

帽子市場規模（按最終用戶分類）

• 市場概況
• 男性
• 女士

帽子市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較（2022-2024 年）

主要企業簡介

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Under Armour, Inc.（USA）
• Puma SE（Germany）
• VF Corporation（USA）
• PVH Corp.（USA）
• New Era Cap LLC（USA）
• Kangol（UK）
• Stetson（USA）
• Bailey Hats（USA）
• Goorin Bros.（USA）
• Tilley Endurables（Canada）
• Akubra（Australia）
• Bollman Hat Company（USA）
• Hat Club（USA）
• Goorin Bros.（USA）
• Hermes International SA（France）
• Chanel SA（France）
• Gucci（Italy）

結論和建議

Global Hats Market size was valued at USD 10.0 billion in 2023 and is poised to grow from USD 10.78 billion in 2024 to USD 19.66 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The global hats market is experiencing heightened demand, driven by increased fashion awareness, climatic changes, and a growing urban population. Factors such as rising disposable incomes and apparel spending, alongside the proliferation of online shopping, are propelling this trend. Additionally, global warming is leading to increased demand for hats as consumers seek to maintain warmth. Prominent brands are responding by diversifying their product offerings with innovative materials and celebrity collaborations, enhancing their market appeal. The influence of social media is also shaping fashion preferences, turning hats into desirable style items rather than mere protective gear. With significant growth anticipated in the US hats market, brands are uniquely positioning themselves to capitalize on changing consumer behaviors and tastes in headwear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hats Market Segmental Analysis

Global Hats Market is segmented by Type, Occasion, Distribution, Material, End User and Region. Based on Type, the market is segmented into Baseball caps, Beanies, Fedoras, Sun hats, Bucket hats and Snapbacks. Based on Occasion, the market is segmented into Casual wear, Formal events, Sports, Outdoor activities and Fashion statements. Based on Distribution, the market is segmented into Online retail, Brick-and-mortar stores, Specialty shops and Department stores. Based on Material, the market is segmented into Polyester, Wool, Cotton and Others. Based on End User, the market is segmented into Men and Women. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hats Market

The global hats market is driven by a diverse range of factors, with hats serving not only as fashionable accessories but also as protective wear against sun and dust. Available in numerous styles, sizes, and designs, hats appeal to consumers seeking both functionality and aesthetic appeal, making them suitable for various casual and formal occasions. The affordability and versatility of headwear further enhance its desirability, pushing market demand upward. Additionally, the increasing popularity of caps among athletes in sports, such as baseball, cricket, and polo, has significantly contributed to the market's growth, as these sports figures often wear hats to shield their eyes from sunlight and bright lights, amplifying consumer interest in hats as essential sports apparel.

Restraints in the Global Hats Market

One significant restraint affecting the global hats market is the potential for tight-fitting hats to cause hair and health issues. While the National Health Service clarifies that regular hat use doesn't necessarily lead to hair loss, overly tight hats can create problems by drying out hair ends and trapping oils at the roots. This accumulation of oil can lead to dirt and bacteria buildup, which may obstruct oxygen flow to hair follicles and ultimately contribute to hair loss. As consumers become increasingly aware of these health implications, demand for comfortable, well-fitting hats could diminish, impacting overall market growth.

Market Trends of the Global Hats Market

The global hats market is witnessing a significant trend towards product innovation fueled by the rising demand for personalization, particularly among younger demographics. Major brands are responding by developing customizable headwear options that allow consumers to express their individuality and align their fashion choices with the latest trends. This shift is not only capturing the attention of fashion-conscious consumers but also attracting various sectors, including dance companies and restaurants, looking to leverage unique hats for branding and promotional purposes. As personalization becomes prevalent, the market potential for customized hats expands, driving growth and changing the landscape of headwear fashion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hats Market Size by Type & CAGR (2025-2032)

• Market Overview
• Baseball caps
• Beanies
• Fedoras
• Sun hats
• Bucket hats
• Snapbacks

Global Hats Market Size by Occasion & CAGR (2025-2032)

• Market Overview
• Casual wear
• Formal events
• Sports
• Outdoor activities
• Fashion statements

Global Hats Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Online retail
• Brick-and-mortar stores
• Specialty shops
• Department stores

Global Hats Market Size by Material & CAGR (2025-2032)

• Market Overview
• Polyester
• Wool
• Cotton
• Others

Global Hats Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Hats Market Size & CAGR (2025-2032)

• North America (Type, Occasion, Distribution, Material, End User)
  • US
  • Canada
• Europe (Type, Occasion, Distribution, Material, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Occasion, Distribution, Material, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Occasion, Distribution, Material, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Occasion, Distribution, Material, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era Cap LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kangol (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stetson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bailey Hats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goorin Bros. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tilley Endurables (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akubra (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bollman Hat Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hat Club (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goorin Bros. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes International S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations