市場調查報告書
商品編碼
1592626
北美帽子市場預測至 2031 年 - 區域分析 - 按類型、材料、最終用戶和配銷通路North America Caps and Hats Market Forecast to 2031 - Regional Analysis - by Type, Material, End User, and Distribution Channel |
2023年北美帽子市場價值為67.4791億美元,預計到2031年將達到93.8349億美元;預計2023年至2031年複合年成長率為4.2%。
時尚和服裝行業的成長推動了北美帽市場
全球服裝產業充滿活力,並隨著消費者人口統計、經濟趨勢、消費者購買行為和技術進步等因素而不斷發展。隨著生活方式的改變,消費者在服裝、鞋類和配件上的支出越來越多,以美化自己的外表。根據美國勞工統計局(BLS)提供的資料,2022年美國每個消費者單位在服裝和服務上的年平均支出為1,945美元。消費者單位是指由兩人或兩人以上共同承擔主要開支或經濟獨立的家庭。隨著工作人口的激增,消費者在服裝和配件上的支出也隨之增加。根據國際勞工組織(ILO)的數據,到2023年,全球就業人數將達到約34億。隨著零售格局的變化,服飾和時尚產業也在發生重大轉變。電子商務產業的蓬勃發展、消費者對線上購物的偏好以及以折扣價提供不同品牌的各種服裝和配件正在推動線上零售通路的服裝銷售。主要製造商也推出了直接面對消費者 (D2C) 的網站,消費者可以在其中以實惠的價格獲得正品產品。例如,阿迪達斯公司、耐吉公司和安德瑪公司等公司都有自己的直營零售網站,消費者可以在其中購買正品產品,從而提高客戶滿意度和品牌忠誠度。
帽子和帽子是時尚配件,可以增強服裝的整體外觀並幫助個人表達時尚。帽子不再僅用於防曬、防風和極端天氣條件;它們也被用作造型元素來增強外觀。各種鴨舌帽、禮帽可供選擇,適合不同場合、季節;例如,夏天時,遮陽帽會明確搭配沙灘裝和泳衣,以提升整體造型並防曬。消費者正在嘗試不同的服裝和造型技巧,這推動了對各種造型配件(包括帽子)的需求。因此,服裝和時尚產業的成長推動了帽子市場。
北美帽市場概況
北美對帽子的需求激增可歸因於該地區突出的體育文化。據 Experian 稱,職業運動是美國文化和社會的重要組成部分,其中排名前列的五項運動是:橄欖球、籃球、棒球、曲棍球和足球。每年有數百萬美國人來到全國各地的體育場支持他們最喜歡的運動隊伍。在棒球、籃球和足球等體育賽事中,人們會戴上代表其心愛球隊的顏色的帽子,或是為了體現運動美感。此外,與帽子相關的強大品牌和團隊關係也推動了整個北美地區的需求。無論是在比賽中自豪地展示球隊顏色,還是展示喜愛的品牌徽標,帽子都為消費者提供了一種表達忠誠和偏好的切實方式,從而推動市場的持續銷售和成長。
此外,時尚潮流的正面影響也推動了帽子的流行。帽子逐漸成為時尚單品。影響者、名人和時尚前衛人士都喜歡帽子的多功能性,將它們融入日常服裝中,以進一步提升他們的外觀。這種風格和功能的融合極大地促進了北美對帽子的需求激增。此外,工作場所和社交場合服裝規範的休閒化極大地推動了對帽子的需求。由於傳統著裝規範提供了更輕鬆和隨意的著裝,因此帽子已成為完成休閒而時尚的整體的配件。
透過線上零售管道廣泛供應帽子和帽子,在擴大其在該地區的影響力方面發揮了至關重要的作用。線上平台為消費者提供了無與倫比的便利,讓他們能夠購買各種帽子、帽子款式、顏色和設計。這種購物的便利性,加上比較價格和閱讀評論的能力,使線上零售成為帽子愛好者的首選目的地,進一步促進了北美地區的銷售和市場成長。
北美帽子市場收入及 2031 年預測(百萬美元)
北美帽市場區隔
北美帽子市場按類型、材料、最終用戶、配銷通路和國家分類。
根據類型,北美帽子市場分為帽子和帽子。到 2023 年,帽子細分市場將佔據更大的北美帽子市場。
就材質而言,北美帽市場分為聚酯、棉、皮革、混紡等。 2023 年,棉花細分市場佔據北美最大的帽子市場。
按最終用戶分類,北美帽子市場分為傳統男士、女士、男女通用和兒童。 2023 年,男裝細分市場佔據北美最大的帽子市場。
根據配銷通路,北美帽市場分為超市和大賣場、專賣店、線上零售等。 2023 年,專賣店細分市場佔據北美最大的帽子市場。
按國家/地區分類,北美帽子市場分為美國、加拿大和墨西哥。 2023 年,美國主導北美帽市佔率。
Nike Inc、Adidas AG、Under Armour Inc、H&M Hennes & Mauritz AB、New Era Cap、Puma SE、ADER、YUPOONG INC、Levi Strauss & Co 和 Hooey。是北美帽子市場上的一些領先公司。
The North America caps and hats market was valued at US$ 6,747.91 million in 2023 and is expected to reach US$ 9,383.49 million by 2031; it is estimated to register a CAGR of 4.2% from 2023 to 2031.
Growth of Fashion & Apparel Industry Fuels North America Caps and Hats Market
The global apparel industry is dynamic and constantly evolving with factors such as consumer demographics, economic trends, consumer buying behavior, and technological advancements. Consumers increasingly spend on apparel, footwear, and accessories to enhance their appearance with changing lifestyles. Based on the data provided by the Bureau of Labor Statistics (BLS), the annual average expenditure on apparel and services by each consumer unit in the US in 2022 was US$ 1,945. A consumer unit refers to a household consisting of two or more people who share the major expenses or are financially independent. Consumer spending on apparel and accessories also increases with a surging working population. According to the International Labor Organization (ILO), the number of employed people worldwide reached approximately 3.4 billion in 2023. With the surging number of working professionals, the emphasis on self-grooming is also increasing. The apparel & fashion industry is also significantly transforming with the changing retail landscape. The proliferating e-commerce industry, consumer preference for online shopping, and availability of various apparel and accessories of different brands at discounted prices are boosting apparel sales through online retail channels. Major manufacturers are also introducing direct-to-consumer (D2C) websites where consumers can access authentic products at affordable prices. For instance, companies like Adidas AG, Nike Inc, and Under Armor Inc have their own direct-retailing websites where consumers can shop authentic products, increasing customer satisfaction and brand loyalty.
Caps and hats are fashion accessories that enhance the overall look of the outfit and help individuals make a fashion statement. Caps and hats are no longer used just for protection from sun, wind, and extreme weather conditions; they are also utilized as styling elements to enhance the appearance. Various caps and hats are available for different occasions and seasons; for instance, sun hats are used explicitly in summer with beach outfits and swimsuits to elevate the overall look and protect from the sun. Consumers are trying different outfits and styling techniques, which drives the demand for various styling accessories, including caps and hats. Thus, the growth of the apparel & fashion industry drives the caps and hats market.
North America Caps and Hats Market Overview
The surge in demand for caps and hats in North America can be attributed to the region's prominent sports culture. According to Experian, professional sports are a huge part of American culture and society and five sports stand at the top: football, basketball, baseball, hockey, and soccer. Millions of Americans attend sports venues nationwide to support their favorite sports teams each year. In sports events such as baseball, basketball, and football, people wear caps available in the colors representing their beloved team or to embrace the athletic aesthetic. In addition, the strong branding and team affiliation associated with caps and hats fuel their demand across North America. Whether proudly displaying team colors at a game or showcasing a favorite brand's logo, caps and hats offer consumers a tangible way to express their allegiances and preferences, driving continued sales and growth in the market.
Moreover, the positive influence of fashion trends has propelled the popularity of caps and hats. Caps have gradually become fashionable statement pieces. Influencers, celebrities, and fashion-forward individuals have embraced the versatility of caps and hats, incorporating them into everyday attire to further enhance their looks. This fusion of style and functionality has contributed significantly to the surge in demand for caps and hats in North America. Also, the casualization of dress codes in both workplaces and social settings has significantly driven the demand for caps and hats. As traditional dress norms provide more relaxed and informal attire, caps have become accessories for completing laid-back yet stylish ensembles.
The widespread availability of caps and hats through online retail channels has played a crucial role in expanding their reach across the region. Online platforms offer consumers unparalleled convenience and access to various caps, hat styles, colors, and designs. This ease of shopping, coupled with the ability to compare prices and read reviews, has made online retail a preferred destination for caps and hat enthusiasts, further boosting sales and market growth across North America.
North America Caps and Hats Market Revenue and Forecast to 2031 (US$ Million)
North America Caps and Hats Market Segmentation
The North America caps and hats market is categorized into type, material, end user, distribution channel, and country.
Based on type, the North America caps and hats market is bifurcated into caps and hats. The caps segment held a larger North America caps and hats market share in 2023.
In terms of material, the North America caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held the largest North America caps and hats market share in 2023.
By end user, the North America caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held the largest North America caps and hats market share in 2023.
Based on distribution channel, the North America caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest North America caps and hats market share in 2023.
By country, the North America caps and hats market is categorized into the US, Canada, and Mexico. The US dominated the North America caps and hats market share in 2023.
Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, Levi Strauss & Co, and Hooey. are some of the leading companies operating in the North America caps and hats markets.