市場調查報告書
商品編碼
1592627
亞太地區帽子市場預測至 2031 年 - 區域分析 - 按類型、材料、最終用戶和配銷通路Asia Pacific Caps and Hats Market Forecast to 2031 - Regional Analysis - by Type, Material, End User, and Distribution Channel |
2023年亞太地區帽子市場價值為58.4096億美元,預計到2031年將達到87.8481億美元;預計2023年至2031年複合年成長率為5.2%。
專注於帽子和帽子的永續布料推動亞太地區帽子市場
在過去的幾年中,由於氣候變遷和對碳排放負面影響的認知,人們越來越關注環境的永續性。消費者對環境相關和社會問題的意識不斷增強,促使人們對永續原料採購、環保材料和企業社會責任策略進行投資,以滿足對帽子不斷成長的需求。此外,近年來,消費者在採購原料時一直關注透明度,以便對整個價值鏈上的農民和供應商進行公平補償。
帽子製造商正致力於獲得公平貿易認證,以向消費者傳達他們遵循公平勞動工資政策並提供適當的工作環境的資訊。此外,製造商還推出了採用永續材料製成的帽子,例如有機棉、再生/無殘忍羊毛、大麻、竹子、再生聚酯和尼龍以及永續收穫的稻草,以減少對環境的影響並吸引大量具有環保意識的人消費者。例如,十樹國際公司提供由塑膠瓶、塑膠廢物、漁網、紡織廢物和回收服裝中獲得的回收織物製成的帽子。因此,新興市場參與者專注於為消費者提供環保、永續來源的帽子佈料,預計這將在未來幾年在帽子市場創造利潤豐厚的機會。
亞太地區帽子市場概覽
亞太地區對帽子的需求激增可歸因於該地區可支配收入的增加。中國、日本、印度等國家的經濟成長帶動了消費者購買力的提升。由於可支配收入增加,該地區的人們傾向於購買時尚配件,包括帽子。隨著消費者尋求提升自己的風格並展現自己的個性,日益富裕導致對時尚帽子的需求更高。
此外,流行文化的影響力在推動亞太地區帽子的需求方面發揮著重要作用。從韓國的韓國流行音樂到印度的寶萊塢,該地區的娛樂產業對時尚潮流和消費者偏好有著巨大的影響力。名人、音樂家和有影響力的人經常戴著運動帽和帽子作為其標誌性造型的一部分,引領了數百萬粉絲追隨的潮流。因此,流行文化偶像與時尚帽之間的聯繫推動了消費者的興趣,從而刺激了該地區年輕人對帽子的需求。
此外,對防曬的需求導致亞太地區對帽子的需求激增——許多國家都經歷熱帶氣候,陽光強烈,紫外線照射強度高。因此,帽子對於屏蔽有害射線、防止曬傷和皮膚損傷至關重要。採用寬邊、UPF 級布料和防紫外線材料設計的帽子對於在時尚選擇中優先考慮健康和保健的消費者特別有吸引力。
此外,戶外運動和休閒活動的流行推動了亞太地區對功能性帽子的需求。從印度的板球到澳洲的衝浪,戶外運動在該地區許多國家的文化中根深蒂固。帽子具有防曬、吸汗、減少眩光等實用功效,是運動員和愛好者的必備裝備。隨著戶外活動參與人數的不斷增加,對能夠承受運動和冒險的嚴酷考驗的性能導向帽的需求也在成長。
此外,亞太地區的快速城市化導致帽子需求激增。隨著越來越多的人從農村地區遷移到城市以獲得更好的機會,城市生活方式變得占主導地位。帽子已成為城市街頭服飾文化不可或缺的元素,深受追求時尚的年輕時尚城市居民的青睞。帽子迎合了該地區城市人口的時尚品味,從而推動了該地區的市場。
亞太地區帽子市場收入及 2031 年預測(百萬美元)
亞太地區帽子和帽子市場細分
亞太地區帽子市場按類型、材料、最終用戶、配銷通路和國家分類。
根據類型,亞太地區帽子市場分為帽子和帽子。到 2023 年,帽子細分市場將佔據更大的亞太地區帽子市場。
就材質而言,亞太地區帽市分為聚酯、棉、皮革、混紡等。 2023 年,棉花細分市場佔據亞太地區最大的帽子市場。
依最終用戶分類,亞太地區帽子市場分為傳統男士、女士、男女通用和兒童。 2023 年,男裝細分市場佔據亞太地區最大的帽子市場。
根據配銷通路,亞太帽市場分為超市和大賣場、專賣店、線上零售等。 2023 年,專賣店細分市場佔據亞太地區最大的帽子市場。
按國家/地區分類,亞太地區帽子市場分為中國、日本、印度、澳洲、韓國和亞太其他地區。 2023 年,亞太地區其他地區主導了亞太地區帽子市場佔有率。
Nike Inc、Adidas AG、Under Armour Inc、H&M Hennes & Mauritz AB、New Era Cap、Puma SE、ADER、YUPOONG INC 和 Levi Strauss & Co 是亞太帽市場的一些領先公司。
The Asia Pacific caps and hats market was valued at US$ 5,840.96 million in 2023 and is expected to reach US$ 8,784.81 million by 2031; it is estimated to register a CAGR of 5.2% from 2023 to 2031.
Focus on Sustainable Fabrics for Caps and Hats Boost Asia Pacific Caps and Hats Market
Over the past few years, there has been an increased focus on environmental sustainability due to climate change and awareness of the negative impacts of carbon emissions. Rising consumer awareness of environment-related and social issues has prompted investment into sustainable raw material sourcing, eco-friendly materials, and corporate social responsibility strategies to meet the rising demand for caps and hats. Moreover, in recent years, consumers have been concerned about transparency while sourcing raw materials in terms of fair compensation to the farmers and vendors across the value chain.
Caps and hats manufacturers are focusing on obtaining fair trade certification to convey to their consumers that they follow fair labor wage policies and provide a proper working environment. Also, manufacturers are launching caps and hats with sustainable materials such as organic cotton, recycled/cruelty-free wool, hemp, bamboo, recycled polyester and nylon, and sustainably harvested straw to reduce their environmental impact and attract a large number of environment-conscious consumers. For instance, Ten Tree International Inc. provides caps and hats made with recycled fabric obtained from plastic bottles, plastic waste, fishing nets, textile waste, and recycled clothing. Thus, emerging market players are focusing on offering eco-friendly, sustainably sourced fabrics for caps and hats to consumers, which is expected to create lucrative opportunities in the caps and hats market in the coming years.
Asia Pacific Caps and Hats Market Overview
The surge in demand for caps and hats in Asia Pacific can be attributed to the region's rising disposable income. Economic growth in China, Japan, India, and other countries has led to an increase in purchasing power among consumers. With more disposable income, individuals in the region are inclined to spend on fashion accessories, including caps and hats. This growing affluence leads to a higher demand for trendy caps and hats as consumers seek to enhance their style and show their individuality.
Moreover, the influence of pop culture plays a significant role in driving the demand for caps and hats in Asia Pacific. From K-pop in South Korea to Bollywood in India, the entertainment industries across the region wield immense influence over fashion trends and consumer preferences. Celebrities, musicians, and influencers often wear sports caps and hats as part of their signature looks, setting trends that are then followed by millions of fans. As a result, the association between pop culture icons and stylish caps and hats drives consumer interest, which fuels the demand for caps and hats among youthful demographics across the region.
Furthermore, the need for sun protection contributes to the surging demand for caps and hats in Asia Pacific-many countries experience tropical climates characterized by intense sunlight and high UV exposure. As a result, caps and hats are essential for shielding against harmful rays and preventing sunburn and skin damage. Caps and hats designed with wide brims, UPF-rated fabrics, and UV-blocking materials are particularly appealing to consumers who prioritize health and wellness in their fashion choices.
Moreover, the popularity of outdoor sports and recreation activities drives the demand for functional caps and hats in Asia Pacific. From cricket in India to surfing in Australia, outdoor sports are deeply ingrained in the culture of many countries across the region. Caps and hats provide practical benefits such as sun protection, sweat absorption, and glare reduction, making them essential gear for athletes and enthusiasts. As participation in outdoor activities continues to rise, the demand for performance-oriented caps and hats designed to withstand the rigors of sports and adventure also grows.
In addition, rapid urbanization in Asia Pacific contributes to the surge in demand for caps and hats. Urban lifestyles become predominant as more people migrate from rural areas to cities for better opportunities. Caps and hats have become integral elements of urban streetwear culture, favored by young, fashion-forward city dwellers seeking to make a style statement. Caps and hats cater to the fashion sensibilities of urban populations in the region, which drives the market in the region.
Asia Pacific Caps and Hats Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Caps and Hats Market Segmentation
The Asia Pacific caps and hats market is categorized into type, material, end user, distribution channel, and country.
Based on type, the Asia Pacific caps and hats market is bifurcated into caps and hats. The caps segment held a larger Asia Pacific caps and hats market share in 2023.
In terms of material, the Asia Pacific caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held the largest Asia Pacific caps and hats market share in 2023.
By end user, the Asia Pacific caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held the largest Asia Pacific caps and hats market share in 2023.
Based on distribution channel, the Asia Pacific caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest Asia Pacific caps and hats market share in 2023.
By country, the Asia Pacific caps and hats market is categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific caps and hats market share in 2023.
Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, and Levi Strauss & Co are some of the leading companies operating in the Asia Pacific caps and hats market.