市場調查報告書
商品編碼
1592630
歐洲帽子市場預測至 2031 年 - 區域分析 - 按類型、材料、最終用戶和配銷通路Europe Caps and Hats Market Forecast to 2031 - Regional Analysis - by Type, Material, End User, and Distribution Channel |
2023年歐洲帽子市場價值為76.641億美元,預計到2031年將達到103.0661億美元;預計2023年至2031年複合年成長率為3.8%。
名人和社交媒體影響力的增強推動了歐洲帽子市場
全球化以及網路和智慧型手機的普及促使人們對服裝業最新趨勢的認知不斷增強。 Instagram、YouTube、Facebook 和 Snapchat 等社群媒體平台上的許多時尚影響者分享影響消費者購買決策的造型教學、評分和產品連結。社群媒體正在強烈影響人們的生活方式,許多人試圖模仿名人及其生活水準,以追隨最新的市場趨勢;這主要影響消費者的購買行為。此外,隨著人們越來越注重自我形象,人們開始根據社群媒體上的最新流行趨勢購買帽子、圍巾和流行鞋類等時尚配件。一些帽子製造商正在投資名人代言,以提升其品牌形象並促進產品銷售。
吉吉哈蒂德(Gigi Hadid)、肯達爾詹納(Kendall Jenner) 和蕾哈娜(Rihanna) 等新時代名人和時尚偶像將時尚的鴨舌帽和帽子與休閒和高級時尚服裝搭配,展示了配件無與倫比的適應性。社群媒體影響者正在利用TikTok、Instagram 和Snapchat 等社群媒體平台展示各種帽子,包括街頭服飾、流行文化服裝、波西米亞時尚、休閒服飾和各種其他風格的漁夫帽、卡車司機帽和棒球帽。因此,全球社交媒體和名人影響力的增加正在促進帽子市場的成長。
歐洲帽市場概況
巴黎、米蘭和倫敦等著名時尚之都的存在對時尚和服裝行業的消費者偏好和趨勢產生了重大影響。這些城市處於全球時尚的前沿,高度重視提升風格和創新。因此,帽子已成為歐洲時尚界不可或缺的配件,設計師和影響者將其融入秀場造型和街頭風格套裝中。與高階時尚的聯繫提升了帽子的吸引力,推動了歐洲各地注重時尚的消費者的需求。
此外,歐洲多樣化的戶外生活方式也促使帽子越來越受歡迎。該地區的許多組織都會舉辦各種戶外休閒活動,例如在瑞士滑雪、在蘇格蘭高地徒步旅行或在希臘海灘上閒逛,帽子成為抵禦灰塵和陽光等元素的必備品。專為戶外運動而設計的帽子不僅具有防曬和保暖等功能優勢,而且還迎合了戶外愛好者的審美偏好,從而推動了市場的產品需求。
此外,歐洲豐富的遺產和傳統是積極影響帽子需求的主要因素之一。許多歐洲國家都有與特定類型的帽子相關的數百年習俗和文化習俗。例如,英國的圓頂禮帽和法國的貝雷帽象徵民族認同和傳統。此外,宗教儀式、節日和慶典往往涉及精緻的帽子,進一步刺激了對帽子作為文化工藝品和儀式配件的需求。
此外,歐洲各城市的城市街頭服飾文化也推動了帽子需求的激增。從倫敦充滿活力的街頭市集到柏林的地下時尚場景,生活在這些城市的人們都擁抱休閒而時尚的穿著方式。鴨舌帽和帽子是常見的街頭服飾組合,為佩戴者帶來酷炫前衛的美感。此外,帽子也是追求時尚的城市居民最喜歡的配件。
歐洲蓬勃發展的旅遊業導致帽子銷售增加。每年,數以百萬計的遊客前往歐洲探索其歷史地標、文化景點和風景如畫的風景。印有城市名稱、地標和圖案的帽子是旅客想要紀念歐洲冒險之旅的熱門紀念品。因此,遊客不斷成長的需求,加上當地消費者的偏好,促進了歐洲帽子市場的整體成長。
歐洲帽子市場收入及 2031 年預測(百萬美元)
歐洲帽子和帽子市場細分
歐洲帽子市場按類型、材料、最終用戶、配銷通路和國家分類。
根據類型,歐洲帽子市場分為帽子和帽子。到 2023 年,帽子細分市場將佔據更大的歐洲帽子市場。
就材質而言,歐洲帽子市場分為聚酯、棉、皮革、混紡等。 2023 年,棉花細分市場佔據歐洲最大的帽子市場。
依最終用戶分類,歐洲帽子市場分為傳統男士、女士、男女通用和兒童。 2023 年,男裝市場佔據歐洲最大的帽子市場。
根據配銷通路,歐洲帽子市場分為超市和大賣場、專賣店、線上零售等。 2023 年,專賣店細分市場佔據歐洲最大的帽子市場。
按國家/地區分類,歐洲帽子市場分為德國、英國、法國、俄羅斯、義大利和歐洲其他地區。 2023 年,歐洲其他地區主導了歐洲帽子市場佔有率。
Nike Inc、Adidas AG、Under Armour Inc、H&M Hennes & Mauritz AB、New Era Cap、Puma SE、ADER、YUPOONG INC 和 Levi Strauss & Co 是歐洲帽子市場上的一些領先公司。
The Europe caps and hats market was valued at US$ 7,664.10 million in 2023 and is expected to reach US$ 10,306.61 million by 2031; it is estimated to register a CAGR of 3.8% from 2023 to 2031.
Increasing Celebrity and Social Media Influence Drives Europe Caps and Hats Market
Globalization and the penetration of the internet and smartphones have contributed to a growing awareness of the latest trends in the apparel industry. Many fashion influencers on social media platforms such as Instagram, YouTube, Facebook, and Snapchat share styling tutorials, ratings, and product links that influence the purchase decisions of consumers. Social media is strongly influencing people's lifestyles, with many people trying to imitate celebrities and their living standards to follow the latest market trends; this majorly impacts consumer buying behavior. Also, with an increasing focus on self-appearance, people are spending on fashion accessories such as caps, hats, scarves, and trending footwear based on the latest fashion trends on social media. Several caps and hats manufacturers are investing in celebrity endorsements to enhance their brand image and boost product sales.
New age celebrities and fashion icons such as Gigi Hadid, Kendall Jenner, and Rihanna pair stylish caps and hats with both casual and high-fashion outfits, demonstrating the accessory's unparalleled adaptability. Social media influencers are utilizing social media platforms such as TikTok, Instagram, and Snapchat to showcase various caps and hats, including bucket hats, trucker caps, and baseball caps in streetwear, pop-culture outfits, boho chic, casual wear, and various other aesthetic-which is inspiring the fashion sense of new generation of fans. Thus, increasing social media and celebrity influence worldwide is contributing to the growth of the caps and hats market.
Europe Caps and Hats Market Overview
The presence of renowned fashion capitals such as Paris, Milan, and London significantly impact consumer preferences and trends in the fashion and apparel industry. These cities are at the forefront of global fashion and highly focused on enhancing style and innovation. As a result, caps and hats have become integral accessories in the European fashion scene, with designers and influencers incorporating them into runway looks and street-style ensembles. The association with high-end fashion elevates the appeal of caps and hats, driving their demand among fashion-conscious consumers across Europe.
Moreover, the diverse outdoor lifestyle in Europe contributes to the increasing popularity of caps and hats. Many organizations across the region host a wide range of outdoor recreational activities such as skiing in Switzerland, hiking in the Scottish Highlands, or lounging on the beaches of Greece, caps and hats become essential for shielding against the elements such as dust and sun rays. Caps and hats designed for outdoor pursuits provide functional benefits such as sun protection and warmth but also cater to the aesthetic preferences of outdoor enthusiasts, which drives product demand in the market.
Furthermore, Europe's rich heritage and tradition are among the major factors positively influencing the demand for caps and hats. Many European countries have centuries-old customs and cultural practices associated with specific types of caps and hats. For example, the British bowler hat and the French beret symbolize national identity and tradition. Additionally, religious ceremonies, festivals, and ceremonies often involve elaborate caps and hats, further fueling the demand for caps and hats as cultural artifacts and ceremonial accessories.
Moreover, the urban streetwear culture in cities across Europe contributes to the surge in demand for caps and hats. From London's vibrant street markets to Berlin's underground fashion scene, people living in these cities embrace a casual yet stylish approach to dressing. Caps and hats are common streetwear ensembles, offering wearers a cool and edgy aesthetic. Also, caps and hats are favored accessories among urban dwellers seeking to make a fashion statement.
The thriving tourist business in Europe leads to increased sales of caps and hats. Every year, millions of tourists visit Europe to explore its historic landmarks, cultural attractions, and picturesque landscapes. Caps and hats featuring city names, landmarks, and motifs are popular souvenirs for travelers seeking to commemorate their European adventures. Thus, the growing demand from tourists, coupled with the preferences of local consumers, contributes to the overall growth of the Europe caps and hats market.
Europe Caps and Hats Market Revenue and Forecast to 2031 (US$ Million)
Europe Caps and Hats Market Segmentation
The Europe caps and hats market is categorized into type, material, end user, distribution channel, and country.
Based on type, the Europe caps and hats market is bifurcated into caps and hats. The caps segment held a larger Europe caps and hats market share in 2023.
In terms of material, the Europe caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held the largest Europe caps and hats market share in 2023.
By end user, the Europe caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held the largest Europe caps and hats market share in 2023.
Based on distribution channel, the Europe caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest Europe caps and hats market share in 2023.
By country, the Europe caps and hats market is categorized into Germany, the UK, France, Russia, Italy, and the Rest of Europe. The Rest of Europe dominated the Europe caps and hats market share in 2023.
Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, and Levi Strauss & Co are some of the leading companies operating in the Europe caps and hats market.