零售分析市場規模、佔有率和成長分析（按產品、業務功能、應用和地區）- 產業預測 2025-2032

預計到 2023 年零售分析市場規模將達到 81 億美元，從 2024 年的 100.7 億美元成長到 2032 年的 573.8 億美元，預測期內（2025-2032 年）的複合年成長率為 24.3%。

在巨量資料、資料探勘和機器學習等先進技術的推動下，零售分析市場正經歷顯著成長。這些技術創新使企業能夠從海量資料集中獲得寶貴的見解，從而做出資料主導的決策並根據消費者行為模式最佳化業務。當公司深入了解市場趨勢和客戶偏好，產生收入和銷售績效就會提高。向全通路商務的轉變進一步推動了這一趨勢。人工智慧分析使零售商能夠預測客戶需求、個人化優惠並簡化庫存管理，最終提高收益和客戶滿意度。此外，隨著付款系統和電子商務的興起，企業熱衷於利用分析來了解購買趨勢並最佳化其供應鏈，因此先進的零售分析對於在當今動態的市場中獲得競爭優勢至關重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 專利分析
• 客戶和購買標準分析
• 技術分析

零售分析市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 軟體
  • 軟體分析
  • 說明分析
  • 診斷分析
  • 預測分析
  • 指示性分析
  • 部署模式
  • 本地
  • 雲
• 服務
  • 專業服務
  • 諮詢與顧問
  • 整合與部署
  • 支援和維護
  • 培訓和教育
  • 託管服務

零售分析市場規模（按業務功能和複合年成長率） (2025-2032)

• 市場概況
• 銷售與行銷
• 財會
• 營運和供應鏈
• 人力資源

零售分析市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 訂單履行和退貨管理
  • 訂單處理和包裝
  • 送貨和運輸
  • 退貨處理
  • 付款處理
• 客戶關係管理
  • 客戶區隔
  • 收益最佳化
  • 客戶維繫
  • 預測模型
• 價格建議和最佳化
  • 個性化定價
  • 即時價格調整
  • 價格最佳化策略
• 產品規劃
  • 感知和預測需求
  • 趨勢分析
  • 產品組合規劃
• 供應鏈管理
  • 合約管理
  • 供應商管理
  • 工單管理
  • 發票管理
• 詐欺檢測與預防
  • 銷售點 (POS)檢驗
  • 仿冒品管理
  • 根本原因分析
  • 風險評估與合規管理
• 其他用途

零售分析市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Adobe Systems（US）
• Oracle（US）
• IBM（US）
• SAS Institute（US）
• SAP AG（Germany）
• Microsoft Corporation（US）
• Tableau Software（US）
• MicroStrategy（US）
• Teradata（US）
• HCL Technologies（India）
• Information Builders（US）
• Wipro Limited（India）
• Fujitsu Limited（Japan）
• Tata Consultancy Services（India）
• Zoho Corporation（India）

結論和建議

Retail Analytics Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 10.07 billion in 2024 to USD 57.38 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The retail analytics market is witnessing significant growth, fueled by advanced technologies like big data, data mining, and machine learning. These innovations allow businesses to glean valuable insights from vast datasets, enabling data-driven decision-making and operational optimization around consumer behavior patterns. As firms gain deeper insights into market trends and customer preferences, they enhance revenue generation and sales performance. The shift towards omnichannel commerce further supports this trend, as AI-enabled analytics empower retailers to anticipate client demand, personalize offers, and streamline inventory management, ultimately boosting revenue and customer satisfaction. Moreover, with the rise of digital payment systems and e-commerce, companies are keen to leverage analytics for identifying buying trends and optimizing supply chains, making advanced retail analytics essential for gaining a competitive edge in today's dynamic market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Retail Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Retail Analytics Market Segments Analysis

Global Retail Analytics Market is segmented by Offering, Business Function, Application and region. Based on Offering, the market is segmented into Software and Services. Based on Business Function, the market is segmented into Sales & Marketing, Finance & Accounting, Operations & Supply Chain and HR. Based on Application, the market is segmented into Order Fulfillment & Returns Management, Customer Relationship Management, Price Recommendation & Optimization, Merchandise Planning, Supply Chain Management, Fraud Detection & Prevention and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Retail Analytics Market

The retail analytics market is significantly propelled by the rapid expansion of e-commerce platforms. As online shopping continues to surge, retailers are increasingly utilizing analytics to enhance the customer experience by personalizing shopping interactions, optimizing inventory management, and gaining insights into consumer preferences. The ability to leverage data-driven decision-making not only helps retailers stay competitive but also allows them to capitalize on the growing trend of online purchases facilitated by improved mobile connectivity and advanced digital payment solutions. Consequently, retail analytics emerges as a crucial tool for businesses aiming to thrive in a dynamic retail landscape.

Restraints in the Retail Analytics Market

The Retail Analytics market faces several restraints due to the difficulties retailers encounter when integrating analytics technologies with various data sources and legacy systems. The challenge of synchronizing data from multiple channels, such as supply chains, brick-and-mortar stores, and online platforms, poses significant complications. This intricate process can result in delays during implementation, negatively impact operational efficiency, and hinder the smooth adoption of retail analytics solutions. Consequently, these barriers may deter retailers from fully leveraging advanced analytics capabilities, ultimately limiting their ability to optimize operations and enhance decision-making based on real-time insights.

Market Trends of the Retail Analytics Market

The Retail Analytics market is experiencing significant growth driven by the rise of omnichannel retailing, where retailers integrate physical stores, online platforms, and mobile applications to create a seamless shopping experience. This trend underscores the importance of retail analytics in tracking and analyzing customer behavior across multiple touchpoints, allowing retailers to optimize operations, manage inventory effectively, and personalize customer interactions. As retailers increasingly recognize the need for a unified and tailored approach to service delivery, investment in advanced analytics solutions has surged, positioning retail analytics as a vital component for enhancing customer satisfaction and maintaining competitive advantage in a dynamic market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Customer And Buying Criteria Analysis
• Technology Analysis

Global Retail Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
  • Software Analytics
  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Deployment Mode
  • On-premises
  • Cloud
• Services
  • Professional Services
  • Consulting & Advisory
  • Integration & Deployment
  • Support & Maintenance
  • Training & Education
  • Managed Services

Global Retail Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Sales & Marketing
• Finance & Accounting
• Operations & Supply Chain
• HR

Global Retail Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Order Fulfillment & Returns Management
  • Order Processing & Packaging
  • Shipping & Transportation
  • Returns Processing
  • Payment Processing
• Customer Relationship Management
  • Customer Segmentation
  • Revenue Optimization
  • Customer Retention
  • Predictive Modeling
• Price Recommendation & Optimization
  • Personalized Pricing
  • Real-Time Price Adjustment
  • Price Optimization Strategy
• Merchandise Planning
  • Demand Sensing & Forecasting
  • Trend Analysis
  • Assortment Planning
• Supply Chain Management
  • Contract Management
  • Vendor Management
  • Work Order Management
  • Invoice Management
• Fraud Detection & Prevention
  • Point-Of-Sale (POS) Verification
  • Product Counterfeit Management
  • Root Cause Analysis
  • Risk Assessment & Compliance Management
• Other Applications

Global Retail Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Business Function, Application)
  • US
  • Canada
• Europe (Offering, Business Function, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Business Function, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Business Function, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Business Function, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations