市場調查報告書
商品編碼
1273582
到 2028 年切花市場預測 - 按類型、分銷渠道、花色、價格、應用、最終用戶和地區分類的全球分析Cut Flowers Market Forecasts to 2028 - Global Analysis By Type, By Distribution Channel, By Flower Colors, By Pricing, By Application, By End User and By Geography |
根據 Stratistics MRC 的數據,全球切花市場預計將在 2022 年達到 364 億美元,到 2028 年達到 534.1 億美元,複合年增長率為 6.6%。
切花是一種靈活的產品,可用於許多不同的用途,例如禮品和婚禮裝飾。 各種顏色、形狀和尺寸使其成為對消費者和組織等具有吸引力的選擇。 切花是觀葉植物的莖和芽,被切下並用於各種用途,例如花束、插花、花圈和包裝。 切花市場包括切花的育種、栽培、採收、整理和銷售,既可以作為一個整體,也可以作為經過特定安排的成品。 切花被公認為全球範圍內生產最經濟的裝飾品。
根據英國花商協會的數據,英國 80% 的切花是通過荷蘭進口的,但很大一部分來自肯尼亞。 一些肯尼亞鮮花通過內羅畢的直飛航班直接運往英國。
鮮切花常被用作點綴空間的裝飾品。 作為傳遞愛與關懷的禮物,作為家庭和公共場所的裝飾品,它已成為婚禮、節日等活動的重要組成部分。 它用於各種用途,例如花圈、胸花和花束。 在酒店和度假村中,插花和其他裝飾有助於提高空間的舒適度和吸引顧客的能力。 在酒店,插花可以營造個人風格。 插花之所以受到高度重視,是因為它們可以營造個性化的氛圍,給來訪者一種清新的感覺。
花卉營銷領域給花農帶來了許多挑戰。 生產和園藝都陷入困境。 據花卉種植者稱,中間商在切花市場中的作用需要重新審視。 中介對於花卉生產者來說是必須接受的,但是他們被用於定價、花卉質量評估、花卉稱重等,對農民的名義收入有很大的影響。我來了。
酒店和度假村的花卉佈置和額外裝飾可以為遊客營造更加舒適和溫馨的環境。 人們認為鮮花可以促進愛情和求愛。 婚禮、餐廳、酒店等的花藝設計將營造積極和充滿愛意的氛圍。 下裝有多種顏色和香味,因此可用於各種主題裝飾和佈置。 插花可以點亮活動場地,散發香氣可以靜心,賦予活力。 由於零售店和醫院對切花的多種用途,切花市場正在蓬勃發展。
為了供應鏈的平穩運行和效率,在運輸和儲存的每個階段維護冷鏈非常重要。 鮮花的活力和質量日復一日地下降。 在花卉栽培中,各方相互依存。 供應鏈中的一個斷開的環節會擾亂整個過程,延遲供應,並影響花卉的種類和數量。 鮮花在收穫後需要適當的處理和收穫後的護理。 在修剪、分級、打捆、適當包裝和冷藏室儲存之前,必須冷藏。
COVID-19 起源於中國武漢,現已傳播到世界其他地區。 截至2021年4月,美國、印度、巴西、俄羅斯、英國、法國、西班牙、意大利、土耳其、德國、哥倫比亞和阿根廷是確診病例和報告死亡人數最多的國家。 由於政府封鎖、旅行限制和公司倒閉,這種流行病正在影響經濟和行業。 疫情已導致世界許多主要行業的供應鏈嚴重中斷,包括消費品、園藝和花卉栽培。
由於其在婚禮中的用途,預計康乃馨在預測期內將佔據最大的市場份額。 石竹,又名康乃馨,是其品種之一。 它原產於地中海沿岸,具有流蘇花瓣和辛辣氣味。 作為切花而廣受歡迎,常用於插花、胸花和胸花。 康乃馨是愛、感恩和好運的象徵。 紅色和粉紅色的康乃馨在世界各地都很受歡迎。
由於婚禮、生日派對、葬禮和其他場所的需求增加,預測期內切花的使用量預計會增加,而商業領域在預測期內將實現有利增長。 此外,切花常用於商業環境,如沙龍、餐廳、咖啡廳、酒店、機場和婚禮大廳。 然而,由於用於橢圓形插花、水平插花、垂直插花和三角形插花等各種插花的切花越來越受歡迎,它們很可能在整個預測期內被廣泛使用。
預計歐洲將在預期期間佔據最大份額。 根據發展中國家進口促進中心的數據,包括許多人均花卉消費量高的國家在內的歐盟估計每年消耗世界近 50% 的花卉。 儘管德國、法國和荷蘭等較大的歐盟市場已出現飽和跡象,但整個歐盟切花的消費者銷量仍在上升。 繼德國之後,英國、法國、意大利和英國的花卉消費量依次遞減。
由於電子商務的發展,預計亞太地區在預測期內的複合年增長率最高,這為鮮花帶來了商機。 越來越多的企業(花店、大型商店、在線專賣店)在線銷售鮮花。 可在線購買的鮮花種類正在增加。 此外,互聯網是亞洲國家增長最快的銷售工具,儘管其市場份額不到 10%。 然而,互聯網購物的激增增加了標準化產品、有效供應鍊和信息交換規範的重要性。 未來的預測表明,切花(花束、束和單花)的在線銷售將繼續增長。
2023 年 2 月,Floriday 開發了“貿易設置”,讓生產者和買家可以輕鬆地在一個地方配置他們想要如何相互交易。 我們為生產者和買家實現更舒適的交易。
2022 年 12 月,Floriday 為花卉行業開發了數字基礎設施以促進交易,讓消費者在線購買花卉和植物時有更多選擇。
2021年8月,荷蘭消費者市場管理局(ACM)宣布荷蘭合作社Royal FloraHolland擁有3家花卉產品運輸公司(De Winter、Van Marrewijk(Wematrans))以滿足消費者和買家的需求。、Van Zaal ).
According to Stratistics MRC, the Global Cut Flowers Market is accounted for $36.40 billion in 2022 and is expected to reach $53.41 billion by 2028 growing at a CAGR of 6.6% during the forecast period. Cut flowers are a flexible commodity that may be utilised for a range of tasks, such as enhancing gifts or decorating weddings. They are an attractive choice for both consumers and organisations because of the broad variety of colours, shapes, and sizes available. Cut flowers are stem and bud cuttings from ornamental plants that are used for bouquets, arrangements of flowers, wreaths, packaging, and a variety of other things. The breeding, growing, harvesting, arrangement, and sale of cut flowers as-is or as finished goods with specific arrangements are all part of the cut flower market. Cut flowers have been recognised as the decorative that is most financially produced on a global scale.
According to the British Florist Association, in the UK, 80% of cut flowers come via the Netherlands; however, a substantial proportion comes from Kenya. Some Kenyan flowers come straight to the U.K. on direct flights from Nairobi.
Freshly cut flowers are frequently used as decorations to brighten up spaces. When offered as gifts to express love and care and to adorn homes and public areas, they are a significant component of events like weddings and festivals. They can be put together into floral wreaths, corsages, and bouquets. Floral arrangements and other decorations in hotels and resorts can improve the space's comfort level and visitor attractiveness. In the hotel sector, flower arrangements can add a personal touch. Visitors value flowers because they add a sense of freshness to their surroundings.
The field of flower marketing presents a number of difficulties for flower farmers. Production and horticulture are both having issues. The role of intermediaries in the cut flower market needs to be reevaluated, according to the growers of flowers. The middlemen are accepted by the flower growers as being necessary, but they also exploit them when determining pricing, assessing the quality of the flowers, and weighing the blooms, which has a significant impact on the farmers' nominal income.
Floral arrangements and additional decorations in hotels and resorts may make the environment feel more comfortable and welcoming to visitors. Flowers have been regarded as promoting love and courtship. Any floral design for a wedding, a dining establishment, or a hotel will have a positive, loving vibe. Lowers may be used in a wide range of theme decorations and setups because they are available in a number of colours and fragrances. When arranged, flowers can add extra colour to the area surrounding the event and release a calming and energising perfume. The cut flower market has expanded significantly owing to the usage of cut flowers in retail and hospitality for a number of purposes.
Maintaining the cold chain at every stage of travel and storage is crucial for the smooth operation and efficiency of the supply chain. Every day, flowers' viability and quality decrease. In flower culture, all parties involved are interdependent. A broken link in the supply chain disrupts the entire process, delaying supply and having an effect on the type and quantity of flowers available. Flowers require proper handling and post-harvest care after being harvested. They need to be refrigerated before being pruned, graded, bunched, properly packed, and stored in the cold room.
COVID-19 outbreak commenced in Wuhan, China, and has since spread to other parts of the world. In terms of confirmed cases and reported deaths as of April 2021, the US, India, Brazil, Russia, the UK, France, Spain, Italy, Turkey, Germany, Colombia, and Argentina are among the worst-impacted countries. Because of lockdowns, travel restrictions, and company closures imposed by governments, the pandemic has had an impact on economies and industries. The epidemic has caused substantial supply chain breaks in a number of the world's main industries, including consumer goods, horticulture, and floriculture.
Due to usage in weddings, Carnation segment is anticipated to hold the largest market share over the extrapolated period. Dianthus caryophyllus, frequently referred to as carnations, is one of the species. It is a native of the Mediterranean region, and it has distinctive petals with fringes and a spicy fragrance. A highly popular cut flower, carnations are frequently used in floral arrangements, corsages, and boutonnieres. Carnations are a symbol of love, appreciation, and luck. Worldwide, red and pink carnations are popular.
Owing to the rising demand at wedding events, birthday parties, funerals, and across other institutions, their use is predicted to develop over the forecast period, and the commercial segment dominated the lucrative growth during the projection period. Additionally, cut flowers are commonly used in business contexts, including salons, restaurants, cafes, hotels, airports, and wedding venues. However, the potential for their broad use throughout the forecast period is expanded by the growing popularity of cut flowers for use in a variety of arrangements, including oval floral arrangements, horizontal flower arrangements, vertical flower arrangements, and triangular flower arrangements.
Europe is expected to dominate the largest share over the anticipated period. The European Union, which includes many nations with high per capita flower consumption, is estimated to consume almost 50% of the world's flowers every year, according to the Centre for the Promotion of Imports from Developing Countries. The overall EU consumer sales of cut flowers are still rising steadily, despite signs of saturation in several of the bigger EU markets, such as Germany, France, and the Netherlands. Following Germany in order of flower consumption are the UK, France, Italy, and the United Kingdom.
Due to the development in e-commerce sales, which provides an opportunity for the flower business, Asia Pacific is anticipated to have the highest CAGR throughout the projection period. Flowers are increasingly being sold online by businesses (florists, big-box stores, and online specialists). The variety of flowers available for purchase online is expanding. Furthermore, despite having market shares that are often below 10%, the internet is the avenue for sales that is expanding fastest in many Asian nations. However, the rise of internet shopping has increased the significance of standardised products, effective supply chains, and information exchange norms. Future predictions indicate a further rise in the sale of cut flowers (bouquets, mono-bunches, and individual flowers) online.
Some of the key players in Cut Flowers market include: Afriflora Sher, Danziger Group, DOS GRINGOS, LLC, Dummen Orange, Esmeralda Farms, Flamingo Horticulture Ltd, Florensis Flower Seeds UK Ltd, Karen Roses Company, Marginpar BV, MultiFlora, Oserian, Rosebud Limited, Selecta Cut Flowers S.A.U., The Kariki Group, The Queen's Flowers, Washington Bulb Co., Inc and Native Floral Group.
In February 2023, Floriday developed 'trade settings,' which allows growers and buyers to easily set up how they want to trade with each other in one place. It makes trading with each other even more pleasant for both growers and buyers.
In December 2022, Floriday developed digital infrastructure for the floriculture industry to make trade easy, giving consumers more options to buy flowers and plants online.
In August 2021, The Netherlands Authority for Consumers and Markets (ACM) acquired three floriculture-product transport companies (De Winter, Van Marrewijk (Wematrans), and Van Zaal) by Dutch cooperative Royal FloraHolland to cater to the demands of consumers and buyers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.