市場調查報告書
商品編碼
1533127
2030 年亞太地區切花市場預測 - 區域分析 - 按花卉類型、應用和配銷通路Asia Pacific Cut Flowers Market Forecast to 2030 - Regional Analysis - by Flower Type, Application, and Distribution Channel |
亞太切花市場預計將從2022年的69.9834億美元成長到2030年的99.8536億美元。
蓬勃發展的鮮花外送電子商務平台提振亞太切花市場
電子商務購買量不斷增加,這對花卉產業來說可能是一個機會。在線銷售鮮花的零售商(花店、超市和線上專賣店)的數量正在增加。可以在線購買的鮮花種類也在增加。線上銷售趨勢增加了產品一致性、供應鏈效率和資訊交換標準的重要性。切花(花束、單束和單花)的線上銷售預計將進一步成長。網路銷售通常涉及集體或單獨生產花束、鮮花的花商或專門的花束生產商。電子商務提供了豐富的切花品種、不同產品的優惠和折扣以及客製化送禮用途,從而帶動了網上平台切花的購買量。它還將為超市提供有關消費者興趣和需求的寶貴資訊。零售商透過提供各種切花以及新的設計和理念來瞄準新一代客戶。切花公司現在使用社群媒體平台進行行銷活動,因為社群媒體提供了許多好處,包括針對特定的客戶群、廣泛的覆蓋範圍和適應性,同時相對便宜。
亞太切花市場概況
亞太地區的切花市場分為中國、日本、韓國、澳洲、印度和亞太其他地區。該地區的已開發國家和發展中國家正在見證城市化的發展,加上中產階級人口的增加,為切花市場的市場參與者提供了許多機會。過去幾年,亞太地區國家的切花產業經歷了巨大的需求。植物性因組定序和觀賞花卉生物技術的進步促進了開花植物新雜交品種的開發,並有助於提高產量。因此,花卉栽培正在亞太地區轉變為一項利潤豐厚的業務。
一千年來,花卉一直是亞洲文化的重要組成部分。它們也是精神和文化實踐的一個組成部分,而且它們也常常象徵著皇室。近年來,即使是一般大眾也將切花視為日常生活的重要組成部分,與健康的生活方式和繁榮息息相關。此外,亞太地區各國政府也是切花的龐大客戶,鮮花林立的街道已成為城市發展和城市美化計畫的一部分。這種觀念增加了亞太地區對切花的國內需求,尤其是日本、印度和中國等擁有龐大國內花卉產業的國家。這些因素有利於亞太地區的切花市場。因此,隨著亞洲經濟的不斷繁榮,未來切花的需求將會持續成長。
亞太地區切花市場收入及 2030 年預測(百萬美元)
亞太切花市場細分
亞太切花市場按花型、應用、配銷通路和國家細分。
根據花型,亞太切花市場分為玫瑰、康乃馨、百合、菊花和非洲菊等。 2022 年,玫瑰細分市場在亞太切花市場中佔據最大佔有率。
在應用方面,亞太切花市場分為家庭和商業。 2022年,商業領域在亞太切花市場中佔據更大佔有率。
依配銷通路分類,亞太切花市場分為超市及大賣場、專賣店/花店、網上零售等。 2022 年,專賣店/花店市場佔據亞太切花市場的最大佔有率。
依國家分類,亞太地區切花市場分為中國、印度、日本、澳洲、韓國和亞太地區其他地區。 2022年,中國主導亞太切花市場。
Selecta Cut Flowers SAU、Multiflora Corp、Rosebud Ltd、Karen Roses Ltd、Dummen Orange Holding BV 和 Marginpar BV 是亞太切花市場上的一些領先公司。
The Asia Pacific cut flowers market is expected to grow from US$ 6,998.34 million in 2022 to US$ 9,985.36 million by 2030. It is estimated to grow at a CAGR of 4.5% from 2022 to 2030.
Surging E-commerce Platform for Flower Delivery Boosts Asia Pacific Cut Flowers Market
E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further. Internet sales often involve florists who collectively or individually produce bouquets, flowers, or specialized bouquet producers. E-commerce offers availability of wide varieties of cut flowers, offers and discounts on different products, and customization of gifting purpose, thereby surging the purchase of cut flower through online platform. It will also give supermarkets valuable information about consumer interest and demand. Retailers are targeting the new generation of customers by offering a wide variety of cut flowers and new designs and ideas. Cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits, including targeting specific customer segments, broad reach, and adaptability, while being relatively inexpensive.
Asia Pacific Cut Flowers Market Overview
The cut flowers market in Asia Pacific is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. Developed and developing countries in the region are witnessing growth in urbanization, coupled with the middle-class population, offering several opportunities for the market players in the cut flowers market. The cut flower industry in countries in Asia Pacific has experienced a huge demand in the last few years. Plant genome sequencing and advancements in the biotechnology of ornamental flowers have resulted in the development of new hybrid varieties of flowering plants, along with aiding in increased yields. Thus, floriculture is transforming into a lucrative business in Asia Pacific.
Flowers have been a crucial part of the Asian culture for a thousand years. They have also been an integral component of spiritual and cultural practices, and they also often symbolize royalty. In recent years, even the general public has considered cut flowers as an essential part of their everyday lives, associated with a healthy lifestyle and prosperity. Also, governments of countries in Asia Pacific operate as huge customers of cut flowers, as flower-lined streets have been a part of urban development and city beautification projects. This perception has increased domestic demand for cut flowers in Asia Pacific, especially in countries such as Japan, India, and China, which have a massive domestic flower industry. These factors have favored the market for cut flowers in the Asia Pacific. Thus, with the continuously flourishing Asian economies, the demand for cut flowers would continue to rise in the future.
Asia Pacific Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Cut Flowers Market Segmentation
The Asia Pacific cut flowers market is segmented into flower type, application, distribution channel, and country.
Based on flower type, the Asia Pacific cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Asia Pacific cut flowers market in 2022.
In terms of application, the Asia Pacific cut flowers market is bifurcated into home and commercial. The commercial segment held a larger share of the Asia Pacific cut flowers market in 2022.
By distribution channel, the Asia Pacific cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Asia Pacific cut flowers market in 2022.
Based on country, the Asia Pacific cut flowers market is segmented int o China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. China dominated Asia Pacific cut flowers market in 2022.
Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Asia Pacific cut flowers market.