市場調查報告書
商品編碼
1462790
雲端遊戲市場至2030年的預測:按設備類型、解決方案類型、玩家類型、產品和地區的全球分析Cloud Gaming Market Forecasts to 2030 - Global Analysis By Device Type (Gaming Consoles, Smart TVs, Smartphones, Head Mounted Displays, Tablets and Other Device Types), Solution Type, Gamer Type, Offering and By Geography |
根據Stratistics MRC預測,2023年全球雲端遊戲市場規模將達到14.6億美元,預計2030年將達到183.4億美元,預測期內年複合成長率為43.5%。
雲端遊戲是一種串流媒體服務,可透過網路遠端玩視訊遊戲,而無需高階硬體。遊戲在位於資料中心的強大伺服器上運行,視訊和輸入即時傳輸到用戶的裝置。這使得遊戲玩家可以在各種設備上存取和玩高品質的遊戲,包括智慧型手機、平板電腦、電腦和智慧型電視,無論處理能力如何。
行動遊戲的興起
隨著智慧型手機和平板電腦的普及,手機遊戲變得越來越流行,受眾多元化且廣泛。雲端遊戲透過直接在行動裝置上提供主機品質的遊戲體驗來擴展這一趨勢,消除了對強大硬體的需求,並擴展了傳統遊戲機和個人電腦以外的遊戲可能性。此外,利用串流媒體技術和網際網路基礎設施的進步推動市場成長。
高成本
透過雲端提供高品質的遊戲體驗會產生大量的持續營運成本,包括頻寬成本、伺服器維護成本和軟體授權成本。此外,串流媒體技術、內容傳遞網路和安全措施的發展也將增加雲端遊戲供應商的成本。這種定價模式可能會阻止對價格敏感的遊戲玩家訂閱雲端遊戲服務,進一步限制市場成長。
技術進步
雲端處理、串流媒體技術和網際網路連接的不斷改進使得以最小的延遲向各種設備提供高品質的遊戲體驗成為可能。此外,視訊壓縮演算法和編碼技術的進步最佳化了頻寬使用,即使在網際網路連接有限的情況下也能實現高解析度圖形流。這些技術進步不僅提高了雲端遊戲服務的效能和可靠性,也推動了這個市場的發展。
專業知識有限
雲端遊戲是多學科的,結合了軟體開發、網路和遊戲的元素,因此很難找到具有必要技能和經驗的人員。缺乏專業知識可能會導致平台開發延遲、效能不佳、安全漏洞等。此外,缺乏在這些領域擁有必要專業知識的專業人士阻礙這個市場,給希望進入或擴展雲端遊戲領域的公司帶來挑戰。
COVID-19 的影響
COVID-19 的爆發對雲端遊戲市場產生了一些負面影響。疫情造成的景氣衰退給許多消費者帶來了財務限制,導致他們優先考慮基本支出,而不是遊戲服務上的可自由支配支出。結果,雲端遊戲平台的普及率放緩,合約續約量下降。此外,由於 COVID-19,大型遊戲活動和會議已被取消或推遲,這阻礙了行銷工作並限制了雲端遊戲機會。
智慧型電視細分市場預計將成為預測期內最大的細分市場
由於雲端遊戲服務直接整合到連網電視中,智慧電視領域預計將在預測期內佔據最大佔有率。透過利用智慧電視的處理能力和網路連接,使用者可以以最少的設定要求享受各種遊戲。此外,具有雲端遊戲功能的智慧電視通常配備必要的軟體和硬體,可直接從遠端伺服器串流遊戲,這推動該細分市場的成長。
預計重度核心玩家細分市場在預測期內將出現最高的年複合成長率。
由於玩家對高效能遊戲體驗的需求,同時又不影響品質或沉浸感,預計重度核心玩家細分市場在預測期內將出現最高的年複合成長率。重度核心玩家可以跨各種平台(包括 PC、主機和行動裝置)無縫存取他們喜愛的遊戲,創造真正的多平台遊戲體驗。此外,對於重度核心玩家來說,雲端遊戲提供了不間斷遊戲會話的途徑,因為它減輕了對硬體限制、維護和地理限制的擔憂,推動了該細分市場的成長。
在估計期間,亞太地區佔據最大佔有率。隨著精通技術的消費者的激增和網際網路普及的不斷提高,對可存取和身臨其境的遊戲體驗的需求飆升。主要公司包括微軟、三星電子和谷歌。此外,雲端遊戲供應商、電信業者和內容創作者之間的聯盟透過擴大存取範圍和增強服務產品進一步推動市場成長。
由於技術創新、對遊戲內容的需求不斷成長以及高速網際網路的普及普及等綜合因素,預計歐洲在預測期內的年複合成長率最高。英國、德國、法國和北歐國家等國家正成為這個不斷擴大的市場的主要參與者。此外,歐洲法規結構普遍支持數位創新,進一步推動雲端遊戲產業的成長。
According to Stratistics MRC, the Global Cloud Gaming Market is accounted for $1.46 billion in 2023 and is expected to reach $18.34 billion by 2030 growing at a CAGR of 43.5% during the forecast period. Cloud gaming is a streaming service that enables users to play video games remotely via the internet, eliminating the need for high-end hardware. Games run on powerful servers in data centers, with video and input streamed to the user's device in real-time. This allows gamers to access and play high-quality games on various devices, including smartphones, tablets, computers, and smart TVs, regardless of their processing capabilities.
Rise of mobile gaming
With the widespread adoption of smartphones and tablets, mobile gaming has become increasingly popular, reaching a diverse and expansive audience. Cloud gaming extends this trend by offering console-quality gaming experiences directly on mobile devices, eliminating the need for powerful hardware and expanding gaming possibilities beyond traditional gaming consoles and PCs. Moreover, they leverage advancements in streaming technology and internet infrastructure, which drive market growth.
High cost
Delivering high-quality gaming experiences over the cloud entails significant ongoing operational costs, including bandwidth expenses, server maintenance, and software licensing fees. Additionally, the development of streaming technology, content delivery networks, and security measures further adds to the expenses incurred by cloud gaming providers. This pricing model can deter price-sensitive gamers from subscribing to cloud gaming services, further constraining market growth.
Technological advancements
Continuous improvements in cloud computing infrastructure, streaming technology, and internet connectivity deliver high-quality gaming experiences to a wide range of devices with minimal latency. Moreover, advancements in video compression algorithms and encoding techniques optimize bandwidth usage, allowing for high-definition graphics streaming even over limited internet connections. These technological advancements not only improve the performance and reliability of cloud gaming services, which are propelling this market.
Limited expertise
The interdisciplinary nature of cloud gaming, which combines elements of software development, networking, and gaming, makes it difficult to find individuals with the required skills and experience. This shortage of expertise can lead to various setbacks, including delays in platform development, suboptimal performance, and security vulnerabilities. Moreover, there is a shortage of professionals with the necessary expertise in these domains, resulting in challenges for companies looking to enter or expand within the cloud gaming space thereby hampering this market.
Covid-19 Impact
The COVID-19 pandemic has had several negative impacts on the cloud gaming market. The economic downturn resulting from the pandemic has led to financial constraints for many consumers, causing them to prioritize essential expenses over discretionary spending on gaming services. This has resulted in slower adoption rates and decreased subscription renewals for cloud gaming platforms. Furthermore, the cancellation or postponement of major gaming events and conventions due to COVID-19 has hindered marketing efforts and limited opportunities for cloud gaming.
The smart TVs segment is expected to be the largest during the forecast period
The smart TVs segment is estimated to hold the largest share during the forecast period, due to the integration of cloud gaming services directly into internet-connected televisions. By leveraging the processing power and internet connectivity of smart TVs, users can enjoy a wide range of games with minimal setup requirements. In addition, smart TVs with cloud gaming capabilities typically come equipped with the necessary software and hardware to stream games directly from remote servers which is driving this segment's growth.
The hardcore gamers segment is expected to have the highest CAGR during the forecast period
The hardcore gamers segment is anticipated to have highest CAGR during the forecast period due to players demand for high-performance gaming experiences without compromising on quality or immersion. Hardcore gamers access their favorite titles seamlessly across various platforms, including PCs, consoles, and mobile devices, fostering a truly multi-platform gaming experience. Moreover, for hardcore gamers, cloud gaming represents a gateway to uninterrupted gaming sessions, as it mitigates concerns related to hardware limitations, maintenance, and geographical constraints, which is boosting this segment's expansion.
Asia Pacific commanded the largest market share during the extrapolated period. Due to a burgeoning population of tech-savvy consumers and increasing internet penetration, the demand for accessible and immersive gaming experiences has soared. There are some of the major players, such as Microsoft Corporation, Samsung Electronics, and Google. Furthermore, partnerships between cloud gaming providers, telecommunications companies, and content creators are further catalyzing market growth by expanding access and enhancing service offerings.
Europe is expected to witness highest CAGR over the projection period, owing to a combination of factors including technological innovation, increasing demand for gaming content, and widespread access to high-speed internet. Countries such as the United Kingdom, Germany, France, and the Nordic countries are emerging as key players in this expanding market. In addition, regulatory frameworks in Europe are generally supportive of digital innovation, further fueling the growth of the cloud gaming industry.
Key players in the market
Some of the key players in the Cloud Gaming Market include Amazon web services, Utomik B.V., Parsec Cloud Inc, Samsung electronics, Sony, Nvidia Corporation, Google, LiquidSky Software Inc., Numecent Holdings Ltd., Ubitus Inc, GameFly, Microsoft Corporation, IBM Corporation, Paperspace and CiiNow, Inc.
In March 2024, Leidos announced it has entered into a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). The agreement will leverage each company's unique strengths to accelerate innovation for new and existing customers in both the public sector and select commercial markets.
In January 2024, Google Cloud and Hugging Face announced a new strategic partnership that will allow developers to utilize Google Cloud's infrastructure for all Hugging Face services, and will enable training and serving of Hugging Face models on Google Cloud.
In December 2023, IBM announced that it has entered into a definitive agreement with Software AG, a company majority owned by Silver Lake, to purchase StreamSets and webMethods, Software AG's Super iPaaS (integration platform-as-a-service) enterprise technology platforms, for €2.13 billion in cash.
In October 2023, IBM announced an expansion of its relationship with Amazon Web Services (AWS) to help more mutual clients operationalize and derive value from generative artificial intelligence (AI).