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市場調查報告書
商品編碼
1661240
2025 年至 2033 年雲端遊戲市場規模、佔有率、趨勢及預測(按類型、類型、技術、玩家和地區分類)Cloud Gaming Market Size, Share, Trends and Forecast by Type, Genre, Technology, Gamers, and Region 2025-2033 |
2024IMARC Group全球雲端遊戲市場規模價值 27.059 億美元。亞太地區目前佔據市場主導地位,到 2024 年將佔據超過 47.9% 的雲端遊戲市場佔有率。
雲端遊戲,也稱為遊戲串流或遊戲即服務 (GaaS),是一項尖端技術,允許用戶透過遠端伺服器玩視訊遊戲,因此無需用戶端擁有強大的遊戲硬體。它使遊戲玩家能夠在各種設備上(如智慧型手機、平板電腦、筆記型電腦和智慧電視)存取和享受高品質、資源密集型的遊戲,而無需專用的遊戲機或個人電腦。它利用雲端運算的可擴展性和靈活性,為玩家提供更大的便利,因為他們可以在各種設備上無縫地進行遊戲。
線上電玩遊戲的需求不斷增加,休閒遊戲玩家和專業遊戲玩家的數量也在增加。再加上遊戲產業的顯著成長,這一趨勢進一步增強了市場的成長。此外,提供現實、藝術和文化遊戲的新創企業數量不斷增加,正在對市場產生積極影響。此外,領先的企業正增加對積極的數位行銷活動的投資,以推廣他們的產品並擴大現有的消費者群體。除此之外,雲端遊戲服務的日益普及正在推動市場的成長,該服務使用遊戲分析來監控玩家的行為、偏好和表現,並為開發人員提供有價值的見解,以改善遊戲設計和用戶體驗。此外,越來越多的雲端遊戲平台可以提供即時遊戲試玩和演示,並允許玩家在購買前體驗遊戲,這為市場創造了積極的前景。
提高可訪問性和設備靈活性
推動雲端遊戲需求的主要因素之一是其增強的可訪問性和設備靈活性。傳統遊戲需要昂貴的遊戲硬體,這對許多潛在遊戲玩家來說是一個障礙。雲端遊戲消除了這一限制,它允許用戶以最低的硬體要求在從低階智慧型手機到智慧電視等各種設備上玩高品質的遊戲。這種遊戲體驗的民主化吸引了更廣泛的受眾,包括以前可能沒有投資過專門遊戲設備的休閒遊戲玩家。此外,雲端遊戲可以實現跨裝置的無縫遊戲,讓玩家可以在一台裝置上開始遊戲,然後在另一台裝置上繼續遊戲,從而進一步提高便利性,並以更靈活、更易訪問的遊戲體驗吸引遊戲玩家。
遊戲效能和圖形效能的提升
雲端遊戲利用強大的資料中心和先進的硬體配置,超越了大多數個人遊戲設備的功能。這提高了遊戲性能和圖形質量,為玩家提供了無縫和身臨其境的體驗。遊戲在雲端的處理和渲染,可以支援更高的解析度、更流暢的影格速率、更逼真的視覺效果。因此,即使在普通設備上,遊戲玩家也可以享受視覺震撼且無延遲的遊戲體驗,這鼓勵他們使用雲端遊戲來獲得優質的遊戲體驗,而無需在頂級遊戲硬體上進行大量投資。
越來越傾向於訂閱模式
雲端遊戲的成本效益是推動其需求的另一個關鍵因素。傳統遊戲通常需要在遊戲機或高階個人電腦(PC)上花費大量的前期費用,之後也要為購買單一遊戲支付額外費用。雲端遊戲透過提供訂閱模式減輕了這些經濟負擔,用戶只需支付固定的月費即可存取遊戲庫。這種方法可以讓玩家存取大量的遊戲目錄,而無需單獨購買,從而使遊戲更便宜,更易於更廣泛的受眾訪問。此外,其預付費模式允許玩家在購買之前試玩遊戲,從而確保玩家做出具有成本意識的決定。節省成本和靈活選擇遊戲的前景助長了雲端遊戲服務需求的不斷成長。
The global cloud gaming market size was valued at USD 2,705.9 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 77,711.9 Million by 2033, exhibiting a CAGR of 39.9% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant cloud gaming market share of over 47.9% in 2024. The increasing demand for online video games, rising number of startups offering realistic games, and the growing adoption of cloud gaming services that rely on gaming analytics to monitor player behaviour are some of the major factors propelling the market.
Cloud gaming, also known as game streaming or gaming-as-a-service (GaaS), is a cutting-edge technology that allows users to play video games through remote servers, which eliminates the need for powerful gaming hardware on the end of the user. It enables gamers to access and enjoy high-quality, resource-intensive games on a wide range of devices, such as smartphones, tablets, laptops, and smart TVs, without the need for dedicated gaming consoles or PCs. It leverages the scalability and flexibility of cloud computing, which provides players with greater convenience, as they can pick up their gaming sessions on various devices seamlessly.
There is an increase in the demand for online video games and a rise in the number of casual and professional gamers. This, coupled with significant growth in the gaming industry, is strengthening the growth of the market. Moreover, the growing number of startups offering realistic, artistic, and cultural games is influencing the market positively. In addition, leading players are increasingly investing in aggressive digital marketing campaigns to promote their products and expand their existing consumer base. Apart from this, the rising adoption of cloud gaming services that use gaming analytics to monitor player behavior, preferences, and performance and provide valuable insights to developers for improving game design and user experience is propelling the growth of the market. Furthermore, the growing number of cloud gaming platforms that can provide instant game trials and demos and allow players to experience games before committing to a purchase is creating a positive outlook for the market.
Increase in accessibility and device flexibility
One of the primary factors driving the demand for cloud gaming is its enhanced accessibility and device flexibility. Traditional gaming requires expensive gaming hardware, which can be a barrier for many potential gamers. Cloud gaming eliminates this constraint by allowing users to play high-quality games on various devices, from low-end smartphones to smart TVs, with minimal hardware requirements. This democratization of gaming experiences attracts a broader audience, including casual gamers who may not have invested in specialized gaming equipment before. Moreover, cloud gaming enables seamless gaming sessions across devices, allowing players to start a game on one device and continue on another, further enhancing convenience and enticing gamers with a more flexible and accessible gaming experience.
Rise in improved gaming performance and graphics
Cloud gaming leverages powerful data centers with advanced hardware configurations, which surpass the capabilities of most individual gaming devices. This results in enhanced gaming performance and graphics quality, which provides players with a seamless and immersive experience. The processing and rendering of games in the cloud enables support for higher resolutions, smoother frame rates, and more realistic visual effects. As a result, gamers can enjoy visually stunning and lag-free gameplay, even on modest devices, encouraging them to use cloud gaming for accessing premium gaming experiences without the need to invest heavily in top-tier gaming hardware.
Growing inclination towards subscription model
The cost-effectiveness of cloud gaming is another crucial factor driving its demand. Traditional gaming often involves significant upfront expenses on gaming consoles or high-end personal computers (PCs), followed by additional costs for individual game purchases. Cloud gaming mitigates these financial burdens by offering subscription-based models, which allow users to access a library of games for a fixed monthly fee. This approach provides access to a vast catalog of games without the need for individual purchases, which makes gaming more affordable and accessible for a wider audience. Additionally, its pay-as-you-go models enable players to try out games before committing to a purchase, which ensure cost-conscious decisions. The prospect of cost savings and flexibility in game selection contributes to the rising demand for cloud gaming services.
Smartphones dominate the market
Cloud gaming platforms are compatible with certain smart TVs. Users can access the cloud gaming service through the built-in app of a TV or a dedicated streaming device. This allows them to play games directly on their smart TVs without the need for a gaming console.
Cloud gaming services can be integrated into gaming consoles. Users can access and stream games from the cloud, which expands the gaming library and eliminates the need for physical game discs or downloads.
Adventure/Role-Playing Games (RPGs) are immersive games that involve players taking on the role of a protagonist or a character in a vast and open virtual world. Players go on quests, solve puzzles, and engage in various activities to progress through the storyline of the game. RPGs include character development, which allows players to level up, gain new abilities, and shape the outcome of the game.
Puzzle games are focused on challenging players with mental exercises and problems to solve. These games can vary from simple logic puzzles to more complex brain teasers. Cloud gaming platforms can offer a variety of puzzle games that cater to different skill levels and interests.
Social games are designed to be played with and against other players. They often involve multiplayer features, which allow players to interact, collaborate, or compete with friends and other gamers online. They can range from casual titles to more intense competitive experiences.
Video streaming dominates the market
File streaming is another technology used in some cloud gaming services. It involves transmitting only the essential files and data needed to run the game on the device of the user. It can be more efficient in terms of bandwidth as compared to video streaming and it requires faster and more reliable internet connections to avoid performance issues during gameplay.
Casual gamers hold the largest share in the market
Hardcore gamers are dedicated enthusiasts who are deeply passionate about gaming. They devote significant time and effort to playing video games and often seek challenging and competitive experiences. Cloud gaming appeals to hardcore gamers due to its accessibility and the ability to play high-quality games on various devices, even those with lower-end hardware.
Asia Pacific exhibits a clear dominance, accounting for the largest cloud gaming market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share. The increasing number of casual and professional gamers represents one of the primary factors driving the demand for cloud gaming in the Asia Pacific region. Moreover, rising reliance on smartphones and high-speed internet connectivity is contributing to the market growth in the region. Besides this, the growing number of gaming zones in commercial areas is influencing the market positively in the region.
North America is estimated to witness stable growth, owing to increasing influence of social media, rising popularity of e-sports, integration of advanced technologies, etc.
The leading companies are focusing on using virtualization technology to run multiple instances of games on servers simultaneously, which ensures efficient resource utilization and scalability to accommodate a large number of players. They are also incorporating edge computing to reduce latency by locating gaming servers closer to the end-users, which minimizes the time it takes for data to travel between the device of the players and the cloud servers. Moreover, leading players are integrating content delivery networks (CDNs) to distribute game data across multiple servers globally, which optimizes data transfer and improves the overall performance for players in different regions. They are also involving artificial intelligence (AI) and machine learning (ML) to optimize game settings based on user preferences and behavior, which provides personalized gaming experiences.