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市場調查報告書
商品編碼
1532937

雲端遊戲市場：2024-2029 年預測

Cloud Gaming Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 135 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

雲端遊戲市場預計將從 2024 年的 22.33 億美元增加到 2029 年的 186.64 億美元，複合年成長率為 52.91%。

雲端遊戲涉及在使用硬體來管理、處理和託管遊戲的遠端伺服器上玩視訊遊戲。由於遊戲儲存在雲端平台上，玩家不需要實體副本、更新或備份，從而降低了玩遊戲的整體成本。

雲端遊戲應用的需求主要受到5G訂閱和智慧型手機普及以及雲端生態系擴張的推動，從而推動市場成長。此外，更短的訪問時間和更低的遊戲購買成本進一步推動了對雲端遊戲的需求。

此外，社群媒體的興起和蓬勃發展的線上遊戲趨勢正在推動向免費線上遊戲的轉變，從而影響預測期內的市場成長。

雲端遊戲市場促進因素：

  • 智慧型手機的普及正在推動雲端遊戲市場的成長

在遊戲領域，雲端環境變得越來越流行，重點是使用快速網路連接向平板電腦和智慧型手機等各種平台上的用戶提供高品質的視訊遊戲。這消除了對常規遊戲機的需求。 AR/VR 等技術進步也為雲端遊戲平台提供了更大的空間。根據行動視訊產業委員會的民意調查，行動通訊業者預計到年終，雲端遊戲將產生 25-50% 的 5G資料流量。

5G 和無限資料方案的出現也預計將成為推動雲端遊戲世界成功的關鍵因素。愛立信預計，到 2025 年，僅亞太地區的 5G 行動用戶數量預計將達到約 15.45 億。

  • 雲端基礎設施的擴展支援市場擴張

雲端基礎設施的激增使得能夠以經濟高效、可靠且易於維護的方式提供儲存、多種運算和通訊資源。遊戲產業旨在透過使用高速網際網路的單一網路提供多種遊戲服務，從而最佳化不斷成長的雲端環境。日本、中國和美國等主要國家正在投資雲端遊戲平台，讓用戶可以串流和下載自己喜歡的電玩遊戲。

  • 線上遊戲的興起正在推動市場成長

遊戲文化正在發生巨大變化，使用者需要更靈活、便利、省時的選擇。這個利潤豐厚的產業對於整個遊戲產業來說有著更廣闊的前景。隨著科技的進步、高速網路存取和智慧型手機的普及，線上遊戲的普及率預計也會增加。根據美國遊戲協會預測，2023年網路遊戲收入為165.5億美元，占美國遊戲總收入的24.9%。

雲端遊戲市場限制因素：

  • 政府對網路遊戲的嚴格監管可能會阻礙市場成長

儘管雲端遊戲為玩家提供了廣泛的遊戲領域，但進入區域市場或計劃向海外投資的公司必須遵守監管機構制定的某些規定。例如，歐洲博彩協會是歐盟最高監管機構，持有267 個線上博彩許可證，每個許可證都有需要遵守的要求。

雲端遊戲市場的地域展望

  • 亞太地區佔主要市場佔有率

按地區分類，亞太地區預計將佔據很大的市場佔有率，因為該地區主要國家（中國、日本、韓國和印度）的遊戲業正在加速成長。根據紅蘋果科技發布的《2023年全球遊戲產業》報告，中國是遊戲產業的領頭羊，價值501.8億美元。為了充分利用這一成長潛力，領先的公司正在投資亞洲市場並結成策略聯盟。

日本也是繼中國和美國之後的全球遊戲市場主要參與者之一。隨著技術適配的穩定成長，包括Konami、SONY、任天堂等公司在內的許多主要遊戲公司都在積極參與新的發布。例如，2024年2月，Konami在黑堅果遊戲平台上推出了《超級瘋狂節奏城堡》，這家日本遊戲發行商於2023年與之合作。

其他主要經濟體，例如南美和印度，年輕人是遊戲平台的主要最終用戶，他們在遊戲產業中看到了更多的技術創新。隨著數位化的進展，預計這些國家的市場也將呈現正成長。

雲端遊戲市場的主要發展

  • 2024年4月：Vi與歐洲雲端遊戲公司合作在印度推出行動雲端遊戲服務「Cloud Play」。針對 Android 和 iOS 以「先試後買」模式交付。我們提供各種類型的 AAA 優質遊戲，如冒險、遊樂場、運動和賽車、策略、動作等。
  • 2024 年 3 月：Google Cloud 與 Sequence 合作，透過 Good Cloud 向遊戲開發者提供後者的 Web-3 技術。這使您可以在任何平台上開發、擴展和啟動 Web-3 增強型遊戲。
  • 2024 年 2 月：Blacknut Cloud Gaming 與 Wyplay 合作，為 Wyplay 的付費電視營運商提供全球雲端遊戲解決方案。 Wyplay的多功能技術整合了各種設備，為觀眾提供了一個全面的平台。
  • 2023 年 3 月：微軟與雲端遊戲供應商 Boosteroid 達成為期 10 年的合作，將 Xbox PC 遊戲（包括該公司廣受歡迎的《決勝時刻》系列）引入 Boosteroid 的雲端遊戲平台。
  • 2023 年 2 月：NVIDIA 公司與微軟簽訂為期 10 年的合作協議，向 NVIDIA 的雲端遊戲服務「GeForce NOW」提供 NVIDIA 的 Xbox PC 遊戲，該服務在全球擁有超過 2500 萬會員。此次合作將允許遊戲玩家透過 GeForce NOW 在其個人電腦、智慧型手機、Chromebook 和其他裝置上串流 Xbox PC 遊戲。

目錄

第1章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章雲端遊戲市場：依平台分類

  • 介紹
  • 智慧型手機
  • PC
  • 其他

第6章雲端遊戲市場：依服務類型

  • 介紹
  • 視訊串流
  • 文件流

第7章雲端遊戲市場：按地區

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 其他
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 韓國
    • 印尼
    • 泰國
    • 台灣
    • 其他

第8章競爭環境及分析

  • 主要企業及策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第9章 公司簡介

  • NVIDIA Corporation
  • G-cluster Global Corporation
  • Meta Platforms, Inc.
  • Sony Corporation
  • Amazon Web Services, Inc
  • Ubisoft Entertainment SA
  • Google
  • OVH Groupe SAS
  • Paperspace Co.
  • Microsoft Corporation
簡介目錄
Product Code: KSI061610344

The cloud gaming market is estimated to reach US$18.664 billion in 2029, with a CAGR of 52.91%, from US$2.233 billion in 2024.

Cloud gaming involves playing video games on a remote server that uses hardware for managing, processing, and hosting the game. A gamer does not require any physical copies, updates, or backup as the game is stored on a cloud platform, reducing the overall cost of playing the game.

Booming 5G subscriptions and smartphone penetration, followed by a growing cloud ecosystem, are majorly driving the demand for cloud gaming applications, thereby propelling the market growth. Moreover, the reduction in access time and the declining cost of purchasing games are further fuelling the demand for cloud gaming.

Additionally, rising social media and booming online gaming trends have created a shift towards free-to-play online games, affecting the market's growth during the forecast period.

Cloud Gaming Market Drivers:

  • Smartphone adoption will drive the cloud gaming market growth.

The cloud environment is gaining traction in the gaming sector, fueled by the growing emphasis on providing high-quality video games to users across various platforms, such as tablets and smartphones, with fast network connectivity. This would prevent the requirement for regular gaming consoles. Technological advancements such as AR/VR have also provided a wider scope for cloud gaming platforms. A poll by the Mobile Video Industry Council suggested that mobile operators forecasted cloud gaming to generate 25-50% off 5G data traffic by the end of 2022.

The emergence of 5G and unlimited data plans are also expected to be critical factors in aiding the success of cloud gaming worldwide since most gamers today prefer playing games on their mobile phones. According to Ericsson, 5G mobile subscriptions in the Asia-Pacific region alone are estimated to reach around 1,545 million by 2025.

  • Growing cloud infrastructure propels market expansion.

The growing prevalence of cloud infrastructure has provided storage, several computing, and communication resources in a cost-effective, reliable, and low-maintenance manner. The gaming sector aims to optimize the growing cloud environment by providing multiple gaming services through a single network that uses high-speed internet. Major economies, namely Japan, China, and the USA are investing in cloud gaming platforms that will allow users to stream & download their favourite video games.

  • The growing online gaming trend propels the market growth.

The gaming culture is witnessing a drastic change, with users demanding more flexible, convenient, and time-saving options, owing to which the preference for online gaming is witnessing significant growth. The lucrative sector holds a wider scope for the overall gaming industry. With growing technological advancement, high-speed internet access, and smartphone penetration, the prevalence of online gaming is also expected to increase. According to the American Gaming Association, in 2023, online gaming generated US$16.55 billion in revenue, which accounted for 24.9% of the total gaming revenue generated in the USA.

Cloud Gaming Market Restraints:

  • Stringent government regulations on online gaming can hinder market growth.

Cloud gaming offers a wider gaming spectrum for players; however, companies in the regional market and planning to invest overseas must comply with certain rules laid by the governing authorities. For instance, the European Gaming & Betting Association is the highest regulatory body in the EU that possesses 267 online gambling licenses with each having its compliance requirements.

Cloud Gaming Market Geographical Outlook

  • Asia Pacific will account for a significant share of the market.

Geography-wise, the Asia Pacific region is estimated to constitute a significant market share, which is attributable to bolstering growth in the gaming sector in major regional nations namely China, Japan, South Korea, and India. According to the Red Apple Technologies "Global Gaming Industry 2023" report, China is the leader in the gaming industry, having a valuation of US$50.18 billion. To optimize this growing potential, major companies are investing in the Asian market and forming strategic collaborations.

Japan is also among the world's key players in the gaming market after China and the US. With the steady growth of technological adaption, many leading gaming companies, including Konami, Sony, Nintendo, and others, have actively participated in new launches. For instance, in February 2024, Konami launched "Super Crazy Rhythm Castle" on the Black Nut Gaming platform, with which the Japanese gaming publisher formed a partnership in 2023.

Other major economies, namely South America and India, which harbor a high percentage of younger people who are major end-users of gaming platforms, are experiencing technological innovations in their gaming industry. With the ongoing digitization trend, the market is also set to show positive growth in such nations.

Cloud Gaming Market Key Developments

  • April 2024: Vi, in collaboration with a European cloud gaming company, launched its mobile cloud gaming service "Cloud Play" in India. It will be available for Android and iOS in a "Try and buy" mode. It will provide AAA premium games across various genres, including adventure, arcade, sports & racing, strategy, and action.
  • March 2024: Google Cloud formed a collaboration with Sequence that involved providing the latter's Web-3 technology to game developers via Good Cloud. This will help them develop, scale, and launch Web-3-enhanced games on any platform.
  • February 2024: Blacknut Cloud Gaming teamed up with Wyplay to provide global cloud gaming solutions to the latter's Pay TV operators. Wyplay's versatile technology integrates a variety of devices and offers an inclusive platform to its viewers.
  • March 2023: Microsoft formed a 10-year collaboration with cloud gaming provider Boosteroid, which involved bringing the former's Xbox PC games, inclusive of its popular "Call of Duty" series, to the latter's cloud gaming platform.
  • February 2023: NVIDIA Corporation and Microsoft formed a 10-year partnership agreement that will bring the latter's Xbox PC games to the former's "GeForce NOW" cloud gaming service, which has more than 25 million members globally. Through the collaboration, gamers will be able to stream Xbox PC games via GeForce NOW through their PCs, smartphones, Chromebooks, and other devices.

The Cloud Gaming market is segmented and analyzed as follows:

By Platform

  • Smartphones
  • PCs
  • Others

By Service Type

  • Video Streaming
  • File Streaming

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits for the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. CLOUD GAMING MARKET BY PLATFORM

  • 5.1. Introduction
  • 5.2. Smartphones
  • 5.3. PCs
  • 5.4. Others

6. CLOUD GAMING MARKET BY SERVICE TYPE

  • 6.1. Introduction
  • 6.2. Video Streaming
  • 6.3. File Streaming

7. CLOUD GAMING MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. United Kingdom
    • 7.4.2. Germany
    • 7.4.3. France
    • 7.4.4. Spain
    • 7.4.5. Italy
    • 7.4.6. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Taiwan
    • 7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. NVIDIA Corporation
  • 9.2. G-cluster Global Corporation
  • 9.3. Meta Platforms, Inc.
  • 9.4. Sony Corporation
  • 9.5. Amazon Web Services, Inc
  • 9.6. Ubisoft Entertainment SA
  • 9.7. Google
  • 9.8. OVH Groupe SAS
  • 9.9. Paperspace Co.
  • 9.10. Microsoft Corporation