市場調查報告書
商品編碼
1370853
A2P 訊息市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測,按組件、部署、按應用、簡訊流量、最終用戶、地區、競爭細分A2P Messaging Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Component, By Deployment, By Application, By SMS Traffic, By End-Users, By Region, Competition |
預計全球 A2P 訊息市場在預測期內將以年複合成長率快速成長。 A2P(應用程式到個人訊息)是指品牌從軟體應用程式向行動用戶發送文字訊息的商業訊息傳遞類型。也稱為商業短信或企業短信,品牌可以向其客戶批量發送自動化的重要商業訊息。使用 A2P 訊息傳遞和 A2P 呼叫的行業包括 BFSI、零售和電子商務、電子政府、超在地化企業、醫療保健、旅遊和酒店等。預訂提醒、銀行通知、訂單確認、出貨更新等事務性 SMS 以及折扣代碼和銷售公告等促銷訊息是最常用的 A2P 訊息形式。
行動電話的日益普及為行銷人員透過行動行銷管道推廣其產品和服務創造了巨大的機會。最有效的方法之一是透過 A2P 訊息傳遞。應用程式到個人 (A2P) 訊息傳遞是指從應用程式向行動電話用戶發送自動訊息。這些訊息可能採取通知、提醒、促銷優惠或交易確認的形式。 A2P 訊息傳遞廣泛應用於銀行、醫療保健、零售和酒店等各個行業。這一成長的主要原因是行動裝置的普及和行動行銷的興起。 A2P訊息已經成為行動行銷策略的一個組成部分,並且對A2P訊息服務的需求不斷增加。 A2P 訊息傳遞具有多種優勢,使其成為對行銷人員有吸引力的選擇。首先,它更具成本效益,因為它消除了訊息傳遞中人機互動的需要。其次,A2P訊息比傳統SMS具有更高的開啟率,這意味著訊息更容易被閱讀。第三,A2P 訊息傳遞比傳統 SMS 更可靠、更安全,因為它是透過專有的訊息傳遞平台發送的。如今,行動行銷已成為業務策略的一個重要面向。
市場概況 | |
---|---|
預測期 | 2024-2028 |
2022 年市場規模 | 572億美元 |
2028 年市場規模 | 784.7億美元 |
2023-2028 年年複合成長率 | 5.49% |
成長最快的細分市場 | 衛生保健 |
最大的市場 | 北美洲 |
全球有超過 3.5 億人使用智慧型手機,行動行銷已成為行銷人員接觸目標受眾的流行方式。行銷人員使用簡訊、應用程式內訊息、推播通知和行動廣告等行動行銷管道來推廣他們的產品和服務。 A2P訊息傳遞是行動行銷策略的重要組成部分。 A2P 訊息傳遞讓行銷人員向客戶發送有針對性的個人化訊息,有助於提高客戶保留率和滿意度。 A2P 訊息傳遞可讓行銷人員發送交易訊息,例如訂單確認和預訂提醒,以改善客戶體驗。 A2P 訊息傳遞在各行業的接受度不斷提高,顯示市場對行動行銷服務的需求不斷成長。銀行業是 A2P 訊息傳遞最重要的使用者之一。銀行使用 A2P 訊息傳遞發送交易訊息,例如 ATM 提款通知和餘額警報。 A2P 訊息傳遞可協助銀行降低成本並減輕客戶支援中心的負擔。醫療產業也是 A2P 訊息傳遞的主要使用者。醫療保健提供者使用 A2P 訊息傳遞向患者發送預約提醒和測試結果。 A2P 醫療保健訊息傳遞透過減少錯過的預約和提醒來改善病患照護結果。零售商正在尋求使用 A2P 訊息傳遞來提高客戶保留率。零售商使用 A2P 訊息傳遞發送促銷優惠、忠誠度計畫更新以及訂單確認和出貨通知等交易訊息。零售業的 A2P 訊息傳遞提高了客戶保留率和銷售額。
隨著企業繼續採用 A2P 訊息作為主要溝通策略,企業與客戶互動的方式正在出現更多趨勢。值得注意的趨勢包括雙重認證、詐欺警報、企業支援管道、線上預訂系統和設備警報。雙重認證(或兩步驟驗證)是用於保護帳戶的額外安全層。雙重認證通常要求使用者在登入時輸入使用者名稱和密碼,以及拋棄式密碼。此密碼通常會發送到使用者的行動設備,使其他人更難破解帳戶。詐欺警報是確保人們帳戶安全的另一種方式。每當偵測到可疑活動時,這些警報就會發送到使用者的行動裝置或電子郵件地址。這使得用戶可以在帳戶被洩露時快速採取行動。
A2P 訊息傳遞市場成長的主要障礙之一是缺乏熟練的勞動力。建構 A2P 訊息傳遞模型需要電腦程式設計等領域的大量專業知識。然而,目前這些領域缺乏熟練的專業人員,這意味著公司可能很難找到建置和部署 A2P 訊息解決方案所需的人才。
根據組件,市場分為平台和 A2P 服務。根據部署,市場分為本地和雲端。根據應用程式,市場分為身份驗證服務、促銷和行銷服務、推播內容服務、互動式訊息服務、客戶關係管理服務等。根據簡訊流量,市場分為全國流量和多國流量。根據最終用戶,市場分為 BFSI、零售和電子商務、電子化政府、超在地化企業、醫療保健、旅遊和酒店等。市場分析也研究區域細分,以設計區域市場細分,分為北美、歐洲、亞太地區、南美以及中東和非洲。
市場上一些主要的參與者包括 Sinch AB、Infobip Ltd.、Twilio Inc.、Comviva Technologies Limited、Route Mobile Limited 等。
A2P 訊息傳遞市場競爭非常激烈,各公司不斷尋求透過其專業知識和成本效益來使自己脫穎而出。隨著對創新產品的需求持續成長,A2P 訊息傳遞市場預計在未來幾年將進一步擴大。
在本報告中,除了以下詳細介紹的產業趨勢之外,全球 A2P 訊息傳遞市場還分為以下幾類。
(註:公司名單可依客戶要求客製化。)
Global A2P Messaging market is expected to grow at a fast CAGR during the forecast period. A2P (application-to-person messaging) refers to a type of business messaging in which brands send text messages from software applications to mobile users. Also known as business SMS or enterprise SMS, brands can mass-send automated and important business messages to their customers. Industries that use A2P messaging and A2P calling include BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. Transactional SMS such as booking reminders, bank notifications, order confirmations, shipping updates, and promotional messages such as discount codes and sale announcements, are the most used forms of A2P messages.
The increasing use of mobile phones has created tremendous opportunities for marketers to promote their products and services through mobile marketing channels. One of the most effective ways to do this is through A2P messaging. Application-to-Person (A2P) messaging is the sending of automated messages from applications to mobile phone users. These messages may take the form of notifications, alerts, promotional offers, or transaction confirmations. A2P messaging is widely used in various industries such as banking, healthcare, retail, and hospitality. The main reasons for this growth are the prevalence of mobile devices and the rise of mobile marketing. A2P messaging has become an integral part of mobile marketing strategies and the demand for A2P messaging services is increasing. A2P messaging has several advantages that make it an attractive option for marketers. First, it is more cost-effective because it eliminates the need for human interaction in messaging. Second, A2P messages have a higher open rate than traditional SMS, meaning messages are more likely to be read. Third, A2P messaging is more reliable and secure than traditional SMS as it is sent through a proprietary messaging platform. Mobile marketing has become an important aspect of business strategy these days.
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 57.2 Billion |
Market Size 2028 | USD 78.47 Billion |
CAGR 2023-2028 | 5.49% |
Fastest Growing Segment | Healthcare |
Largest Market | North America |
With over 3. 5 billion people using smartphones worldwide, mobile marketing has become a popular way for marketers to reach their target audience. Marketers use mobile marketing channels such as SMS, in-app messaging, push notifications, and mobile advertising to promote their products and services. A2P messaging is an important part of mobile marketing strategy. A2P messaging allows marketers to send targeted and personalized messages to customers, helping to increase customer retention and satisfaction. A2P messaging allows marketers to send transactional messages, such as order confirmations and booking reminders, to improve the customer experience. The growing acceptance of A2P messaging across various industries shows the growing market demand for mobile marketing services. The banking industry is one of the most important users of A2P messaging. Banks use A2P messaging to send transactional messages such as ATM withdrawal notifications and balance alerts. A2P messaging helps banks reduce costs and reduce the burden on customer support centers. The medical industry also is a major user of A2P messaging. Healthcare providers use A2P messaging to send appointment reminders and test results to patients. A2P healthcare messaging improved patient care outcomes by reducing missed appointments and reminders. Retailers are looking to use A2P messaging to improve customer retention. Retailers use A2P messaging to send promotional offers, loyalty program updates, and transactional messages such as order confirmations and shipping notifications. A2P messaging in retail led to increased customer retention and sales.
As businesses continue to adopt A2P messaging as their primary communication strategy, more trends are emerging in how businesses interact with their customers. Notable trends include two-factor authentication, fraud alerts, corporate support channels, online booking systems, and device alerts. Two-factor authentication (or two-step verification) is an extra layer of security used to protect an account. Two-factor authentication typically requires a user to enter a username and password, plus a one-time passcode when logging in. This passcode is usually sent to the user's mobile device, making it more difficult for someone to hack the account. Fraud alerts are another way to keep people's accounts safe. These alerts are sent to the user's mobile device or email address whenever suspicious activity is detected. This allows users to act quickly if their accounts are compromised.
One of the primary obstacles to the growth of the A2P Messaging market is the lack of skilled workforce. Building A2P Messaging models requires a significant amount of expertise in areas such as computer programming. However, there is currently a shortage of skilled professionals in these areas, which means that companies may struggle to find the talent they need to build and deploy A2P Messaging solutions.
In addition to the lack of skilled workforce, another challenge facing the A2P Messaging market is the high implementation costs. Building and deploying A2P Messaging models can be a complex and time-consuming process that requires significant investments in hardware, software, and training data. This can make it difficult for smaller companies with limited budgets to get started with A2P Messaging, which could limit the overall growth of the market.
Despite these challenges, the A2P Messaging market is still growing, and there are efforts underway to address these issues. For example, there are initiatives aimed at providing training and education programs to help address the shortage of skilled professionals in the field. Additionally, there are companies that are working to develop more efficient and cost-effective tools and platforms for building and deploying A2P Messaging models.
Based on Component, the market is segmented into Platform, and A2P Service. Based on Deployment, the market is segmented into On-Premises, and Cloud. Based on Application, the market is segmented into Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others. Based on SMS Traffic, the market is segmented into National Traffic, and Multi-Country. Based on End-Users, the market is segmented into BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Some of the key players in the market include Sinch AB, Infobip Ltd., Twilio Inc., Comviva Technologies Limited, Route Mobile Limited, and Others.
The A2P Messaging market is highly competitive, with companies constantly seeking to differentiate themselves through their expertise, and cost-effectiveness. As the demand for innovative products continues to grow, the A2P Messaging market is expected to expand further in the coming years.
In this report, the global A2P Messaging market has been segmented into the following categories, in addition to the industry trends which have also been detailed below.
(Note: The companies list can be customized based on the client requirements.)