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香料/香水

市場調查報告書

商品編碼

1288777

全球香水市場研究報告 - 行業分析、規模、佔有率、成長、趨勢和2023年至2030年預測

Global Perfume Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年06月01日 | 出版商:

Value Market Research | 英文 193 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

到2030年，全球香水市場的需求將從2022年的59.14億美元達到近118.42億美元的市場規模，在2023-2030年的研究期間，年復合成長率為8.02%。

香水用於提供令人愉悅和持久的香味。這些是通過混合芳香精油、芳香化合物、固定劑和溶劑製成的。香水通常用於增強個人衛生，以及製作時尚或個人聲明。香水由三種主要類型的香味組成，稱為前調、中調和基調。前調提供了首次使用香水時注意到的初始、較輕的氣味，通常由輕盈和揮發性成分組成，如柑橘、草藥和花香。中間的香調，也被稱為中調，提供香水的主體，通常更具花香或辛辣味。基調為香味奠定基礎，由更重、更持久的成分組成，如麝香、香草或檀香。香水有多種濃度可供選擇，從高濃度香水油到較輕的淡香水和古龍水配方。香水的濃度將決定它在皮膚上的持續時間以及氣味的強度。香水由廣泛的製造商生產，從大型跨國公司到小型手工香水。它們在各種零售店銷售，包括百貨公司、美容用品店和在線零售商。此外，許多香水以名人或時裝設計師的名義銷售，通常與特定的生活方式或個人品牌有關。

市場動態：

隨著世界各地可支配收入的不斷增加，消費者越來越有能力購買香水等奢侈品，這推動了對高階香水的需求。名人和設計師對香水的認可促使了其受歡迎程度的提高。消費者往往被那些與他們喜愛的名人或設計師有關的香水所吸引。對天然和有機產品的需求已經延伸到香水行業，消費者擴大尋求用天然和有機成分製成的香水。新興市場（如中國、印度和巴西）正經歷著顯著的經濟成長，這促使了對香水等奢侈品需求的增加。香水公司正在不斷開發新的和創新的行銷策略來推廣他們的產品。這包括使用社交媒體的影響者、有針對性的廣告活動和個性化的香味推薦。芳香療法作為一種促進放鬆、減輕壓力和改善情緒的方式正在變得流行，這也擴大了對那些被宣傳為具有治療作用的香水的需求。香料行業正在不斷開發新技術，以提高香水的香味品質和壽命。這包括微膠囊的使用，它可以控製香水的釋放時間。

該研究報告涵蓋了波特的五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清楚地瞭解行業結構，並在全球範圍內評估競爭吸引力。此外，這些工具還對全球香水市場的每個市場區隔進行了包容性評估。香水行業的增長和趨勢為這項研究提供了整體方法。

區域分析：

本節涵蓋了區域前景，強調了北美、歐洲、亞太、拉美、中東和非洲的香水市場的當前和未來需求。此外，該報告重點關注所有突出地區的個別應用部分的需求、估計和預測。

該研究報告還涵蓋了市場中主要參與者的全面概況和對全球競爭格局的深入看法。香水市場的主要參與者包括雅芳公司、香奈兒、科蒂公司、LVMH Moet Hennessy-Louis Vuitton、雅詩蘭黛公司、Revlon、Puig、資生堂有限公司、Givaudan、愛馬仕、KERING。這一部分包括對競爭格局的整體看法，其中包括各種戰略發展，如主要的合併和收購，未來的能力，夥伴關係，財務概況，合作，新產品的開發，新產品的推出，以及其他發展。

區域前景銷售分析
簡介銷售分析
北美洲銷售分析
- 概述，歷史和預測銷售分析
- 北美地區分部銷售分析
- 北美地區國家銷售分析
- 美國銷售分析
- 加拿大銷售分析
- 墨西哥銷售分析
歐洲銷售分析
- 概況、歷史和預測的銷售分析
- 歐洲分部銷售分析
- 歐洲國家銷售分析
- 英國銷售分析
- 法國銷售分析
- 德國銷售分析
- 義大利銷售分析
- 俄羅斯銷售分析
- 歐洲其他地區銷售分析
亞太地區銷售分析
- 概況、歷史和預測的銷售分析
- 亞太地區分部銷售分析
- 亞太地區國家銷售分析
- 中國銷售分析
- 印度銷售分析
- 日本銷售分析
- 韓國銷售分析
- 澳大利亞銷售分析
- 亞太其他地區銷售分析
拉美地區銷售分析
- 概況、歷史和預測的銷售分析
- 拉美地區分部銷售分析
- 拉美地區國家銷售分析
- 巴西銷售分析
- 阿根廷銷售分析
- 秘魯銷售分析
- 智利銷售分析
- 拉美其他地區銷售分析
中東和非洲銷售分析
- 概況、歷史和預測銷售分析
- 中東和非洲地區分部銷售分析
- 中東和非洲國家銷售分析
- 沙烏地阿拉伯銷售分析
- 阿拉伯聯合大公國銷售分析
- 以色列銷售分析
- 南非銷售分析
- 中東和非洲其他地區銷售分析

第十章：香水公司的競爭格局

香水市場競爭
夥伴關係/合作/協議
合併和收購
新產品發布
其他方面的發展

第十一章：公司簡介

前10名公司佔有率分析
市場集中度
The Avon Company
- 公司概況
- 公司收入
- 產品
- 近期發展
CHANEL
- 公司概況
- 公司收入
- 產品
- 近期發展
Coty Inc.
- 公司概覽
- 公司收入
- 產品
- 近期發展
LVMH Moet Hennessy-Louis Vuitton
- 公司概覽
- 公司收入
- 產品
- 近期發展
Estee Lauder Companies
- 公司概覽
- 公司收入
- 產品
- 近期發展
Revlon
- 公司概覽
- 公司收入
- 產品
- 近期發展
Puig
- 公司概覽
- 公司收入
- 產品
- 近期發展
Shiseido Company
- 公司概覽
- 公司收入
- 產品
- 近期發展
Limited
- 公司概覽
- 公司收入
- 產品
- 近期發展
Givaudan
- 公司概覽
- 公司收入
- 產品
- 近期發展
Hermes
- 公司概覽
- 公司收入
- 產品
- 近期發展
KERING
- 公司概覽
- 公司收入
- 產品
- 近期發展情況

注意- 在公司簡介中，財務細節和最近的發展情況取決於可用性，可能不包括私人公司在內。

簡介目錄圖表

Product Code: VMR112110520

The global demand for Perfume Market is presumed to reach the market size of nearly USD 118.42 BN by 2030 from USD 59.14 BN in 2022 with a CAGR of 8.02% under the study period 2023-2030.

Perfume are used to provide a pleasant and long-lasting scent. These are made by mixing fragrant essential oils, aroma compounds, fixatives, and solvents. Perfumes are commonly used to enhance personal hygiene, as well as to make a fashion or personal statement. Perfumes are composed of three main types of scents, known as top notes, middle notes, and base notes. The top notes provide the initial, lighter scent that is noticed when the perfume is first applied, and typically consist of light and volatile ingredients such as citrus, herbs, and floral scents. The middle notes, which are also known as the heart notes, provide the main body of the fragrance and are often more floral or spicy. The base notes provide the foundation of the scent and consist of heavier, longer-lasting ingredients such as musk, vanilla, or sandalwood. Perfumes are available in a wide range of concentrations, from highly concentrated perfume oils to lighter eau de toilette and eau de cologne formulations. The concentration of a perfume will determine how long it lasts on the skin and how strong the scent is. Perfumes are produced by a wide range of manufacturers, from large multinational corporations to small, artisanal perfumeries. They are sold in a variety of retail outlets, including department stores, beauty supply stores, and online retailers. Additionally, many perfumes are marketed under the names of celebrities or fashion designers and are often associated with specific lifestyles or personal brands.

Market Dynamics:

As disposable income around the world continues to rise, consumers are increasingly able to afford luxury goods such as perfume which has pushed the demand for high-end fragrances. The endorsement of fragrances by celebrities and designers has led to an increase in their popularity. Consumers are often drawn to fragrances that are associated with their favourite celebrities or designers. The demand for natural and organic products has extended to the fragrance industry, where consumers are increasingly seeking out perfumes made with natural and organic ingredients. Emerging markets (e.g. China, India, and Brazil) are experiencing significant economic growth, which has led to an increase in the demand for luxury goods such as perfumes. Perfume companies are constantly developing new and innovative marketing strategies to promote their products. This includes the use of social media influencers, targeted advertising campaigns, and personalized scent recommendations. Aromatherapy is becoming popular as a way to promote relaxation, reduce stress, and improve mood scaling up the demand for fragrances that are marketed as having therapeutic benefits. The fragrance industry is constantly developing new technologies to improve perfumes' scent quality and longevity. This includes the use of microencapsulation, which allows for the controlled release of fragrance over time.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of perfume. The growth and trends of perfume industry provide a holistic approach to this study.

Market Segmentation:

This section of the perfume market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Product

Mass
Premium

By End-User

Men
Women
Unisex

By Distribution Channel

Offline
Online

Regional Analysis:

This section covers the regional outlook, which accentuates current and future demand for the Perfume market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the perfume market include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, Estee Lauder Companies, Revlon, Puig, Shiseido Company, Limited, Givaudan, Hermes, KERING. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . PERFUME - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Product
- 3.7.2 Market Attractiveness Analysis By End-user
- 3.7.3 Market Attractiveness Analysis By Distribution Channel
- 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL PERFUME MARKET ANALYSIS BY PRODUCT

6.1 Overview by Product
6.2 Historical and Forecast Data
6.3 Analysis by Product
6.4 Mass Historic and Forecast Sales by Regions
6.5 Premium Historic and Forecast Sales by Regions

7 . GLOBAL PERFUME MARKET ANALYSIS BY END-USER

7.1 Overview by End-user
7.2 Historical and Forecast Data
7.3 Analysis by End-user
7.4 Men Historic and Forecast Sales by Regions
7.5 Women Historic and Forecast Sales by Regions
7.6 Unisex Historic and Forecast Sales by Regions

8 . GLOBAL PERFUME MARKET SALES ANALYSIS BY DISTRIBUTION CHANNEL

8.1 Overview by Distribution Channel
8.2 Historical and Forecast Data
8.3 Analysis by Distribution Channel
8.4 Offline Historic and Forecast Sales by Regions
8.5 Online Historic and Forecast Sales by Regions

9 . GLOBAL PERFUME MARKET SALES ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook Sales Analysis
9.2. Introduction Sales Analysis
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE PERFUME COMPANIES

10.1. Perfume Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF PERFUME INDUSTRY

11.1. Top 10 Company Share Analysis
11.2. Market Concentration Rate
11.3. The Avon Company
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. CHANEL
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. Coty Inc.
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. LVMH Moet Hennessy-Louis Vuitton
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Estee Lauder Companies
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Revlon
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Puig
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. Shiseido Company
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. Limited
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. Givaudan
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments
11.13. Hermes
- 11.13.1. Company Overview
- 11.13.2. Company Revenue
- 11.13.3. Products
- 11.13.4. Recent Developments
11.14. KERING
- 11.14.1. Company Overview
- 11.14.2. Company Revenue
- 11.14.3. Products
- 11.14.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

簡介目錄圖表