通訊業者的成長策略:案例研究與分析 (第6卷)

"大多數營運商都使用人工智慧 (AI) 作為削減成本而不是增加收入的工具，但 SK Telecom 是一個明顯的例外。"

本報告分析了 12 家全球營運商的成長舉措。每個營運商的成長計畫均根據四個關鍵服務領域進行評估：核心消費者、商業、媒體和其他。該報告還研究了戰略團隊權衡不同方法來增加收入的影響。

本報告中回答的問題

• 營運商在哪些領域尋求成長？
• 營運商推動的各類措施的趨勢是什麼？
• 這項措施背後的推動因素是什麼？

案例研究涵蓋以下的企業。

"Most operators are using AI as a tool for reducing costs rather than increasing revenue but SK Telecom is a notable exception."

This report analyses the growth initiatives of 12 telecoms operators worldwide. Each operator's growth initiatives are assessed based on four key service areas: core consumer, business, media and "other". The report also explores the implications for strategy teams that are comparing different approaches to growing revenue.

Questions answered in this report::

• In which areas are telecoms operators looking for growth?
• What are the trends in the types of initiatives that operators are pursuing?
• What are the drivers behind these initiatives?

The following companies are featured in case studies.

Authors

Ben Taylor, Analyst.

Ben is a member of the Consumer Services team. He holds a BSc in mathematics from the University of Edinburgh and an MPhil in management from Judge Business School, University of Cambridge.

Stefano Porto Bonacci, Senior Analyst.

Stefano Porto Bonacci is the lead analyst for the Fixed-Mobile Convergence and Mobile Services research programmes. He provides insights into what consumers want from telecoms operators and how operators can meet consumers' needs. He has more than 7 years of experience in developing and delivering data and reports on the telecoms, media and technology (TMT) space. He holds an MSc in economics and has experience as an economic analyst.