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商品編碼

1290391

全球康普茶市場 - 2023-2030年

Global Kombucha Market - 2023-2030

出版日期: 2023年06月12日 | 出版商:

DataM Intelligence | 英文 93 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球康普茶市場在2022年達到31億美元，預計到2030年將見證有利可圖的成長，達到62億美元。在2023-2030年的預測期間，市場以16.7%的複合年成長率成長。

康普茶市場是全球飲料行業中一個快速成長的部分。康普茶是一種發酵茶飲料，由於其潛在的健康益處，包括改善消化、免疫力和心理健康，近年來已得到普及。康普茶市場受到幾個因素的推動，包括消費者健康意識的增強，發酵食品和飲料的普及，以及零售業和電子商務管道的擴張。康普茶市場參與者正在推出新的口味和包裝創新，以吸引具有健康意識的消費者，並投資於研發、生產和分銷，以滿足不斷成長的需求。

市場動態

零售業和電子商務管道的擴展推動了市場的成長

在零售商店和線上平台上，康普茶的可用性和可及性在推動康普茶市場成長方面發揮了關鍵作用。零售業的擴張使更多的消費者能夠在傳統的實體店中發現和購買康普茶。

超市、健康食品店和專業飲料店正在囤積昆布茶，以滿足日益成長的需求。這種供應量的增加也使人們對該產品及其潛在的健康益處有了更多的認知，這進一步推動了市場的成長。

對康普茶潛在健康益處的認知不斷提高推動了市場的成長

隨著越來越多的消費者尋求能夠支持其健康和福祉的天然和有機產品，對康普茶的需求可能會繼續上升。康普茶市場參與者正在利用這一趨勢，推出新的口味和配方，突出康普茶的健康益處。他們還投資於研究和開發，以進一步了解康普茶的潛在健康益處，並開發滿足特定健康需求的新產品。

例如，2022年6月4日，流行的康普茶品牌Aqua ViTea將推出Aqua Seltzers，這是一個新的益生菌泡製飲料系列，旨在促進腸道和免疫健康。這些蘇打水由有機康普茶製成，不含麩質，非轉基因，並且是素食主義者。該系列有四種不同的口味，包括葡萄柚+百里香、覆盆子+青檸、黃瓜+薄荷和石榴+櫻桃。

COVID-19影響分析

COVID-19大流行病對康普茶市場產生了重大影響。該大流行病擾亂了供應鏈，促使一些成分和原料的短缺。此外，許多酒吧和餐館的關閉也影響了康巴酒的貿易銷售。

然而，這場大流行促使了對康普茶等健康和功能性飲料的需求增加。許多消費者變得更加註重健康，並且正在尋找能夠提高他們免疫系統的產品。

人工智慧影響分析

人工智慧準備通過最佳化生產流程和改善品質控制，對康普茶市場產生重大影響。人工智慧可以分析大量的數據，以確定發酵過程中的模式，從而使品質和口味更加一致。此外，人工智慧可以幫助識別消費者的喜好和趨勢，以創造新的口味和產品。

Market Overview

The Global Kombucha market reached US$ 3,1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.2 billion by 2030. The market is growing at a CAGR of 16.7% during the forecast period 2023-2030.

The kombucha market is a rapidly growing segment of the global beverage industry. Kombucha is a fermented tea beverage that has gained popularity in recent years due to its potential health benefits, including improved digestion, immunity and mental health. The kombucha market is being driven by several factors, including the growing health consciousness among consumers, the rising popularity of fermented foods and beverages, and the expansion of the retail sector and e-commerce channels. Kombucha market players are introducing new flavors and packaging innovations that appeal to health-conscious consumers and are investing in research and development, production and distribution to meet the growing demand.

Market Dynamics

Expansion of the Retail Sector and E-Commerce Channels Drive the Market Growth

The availability and accessibility of kombucha in retail stores and online platforms are playing a critical role in driving the kombucha market growth. The expansion of the retail sector is allowing more consumers to discover and purchase kombucha in traditional brick-and-mortar stores.

Supermarkets, health food stores and specialty beverage shops are stocking up on kombucha to meet the growing demand. This increased availability is also creating greater awareness of the product and its potential health benefits, which is further driving market growth.

Increasing Awareness About the Potential Health Benefits of Kombucha Drives the Market Growth

As more consumers seek out natural and organic products that can support their health and well-being, the demand for kombucha is likely to continue to rise. Kombucha market players are leveraging this trend by introducing new flavors and formulations that highlight the health benefits of kombucha. They are also investing in research and development to further understand the potential health benefits of kombucha, and to develop new products that cater to specific health needs.

For instance, on June 4, 2022, Aqua ViTea, a popular Kombucha brand, is introducing Aqua Seltzers, a new line of probiotic-infused bubbly beverages designed to promote gut and immune health. Made with organic kombucha, the seltzers are gluten-free, non-GMO, and vegan-friendly. The range features four distinct flavors, including grapefruit + thyme, raspberry + lime, cucumber + mint, and pomegranate + cherry.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the kombucha market. The pandemic has disrupted the supply chain, leading to shortages of some ingredients and raw materials. Additionally, the closure of many bars and restaurants has impacted the on-trade sales of kombucha.

However, the pandemic has led to increased demand for healthy and functional beverages like kombucha. Many consumers have become more health-conscious and are seeking out products that can boost their immune systems.

Artificial Intelligence Impact Analysis

Artificial intelligence is poised to have a significant impact on the kombucha market by optimizing production processes and improving quality control. AI can analyze large amounts of data to identify patterns in the fermentation process, leading to more consistent quality and taste. Furthermore, AI can help identify consumer preferences and trends to create new flavors and products.

Segment Analysis

The global kombucha market is segmented based on type, distribution channel and region.

Increased Demand for Unique and Distinctive Taste Beverages is expected to drive the Segment Growth

Regular/classic kombucha has dominated the global kombucha market as the most traditional and widely consumed type. With its tangy and slightly sweet flavor, it appeals to a wide range of consumers, making it the top choice for many. This classic variant is perceived as a healthier alternative to sugary drinks, attracting health-conscious consumers. Market players are introducing new flavors that incorporate traditional flavors with other ingredients to create unique and appealing taste profiles.

For instance, on October 11, 2022, Purity Brewing Company entered a new market with the launch of Pure Booch, a range of authentic and slow-brewed kombucha drinks. The introduction of this new product line marks a significant pivot for the company, expanding beyond its traditional beer offerings.

Geographical Analysis

The Increased Demand for Healthy and Flavored Beverages in North America

The global kombucha market was dominated by North America, which held the largest share of the industry. This can be attributed to the region's high consumption of functional beverages and growing demand for healthy and natural products.

Additionally, the presence of major kombucha manufacturers and the popularity of kombucha in the region's health and wellness industry have further propelled North America's dominance in the global kombucha market.

Competitive Landscape

The major global players include: Captain Kombucha, Notabeer Organic Kombutcha, Carpe Diem, Equinox Kombucha, Yogi Tea, Tealixir, Latta, GT's Enlightened, Yogi Tea and Kombucha Wonder Drink.

Why Purchase the Report?

To visualize the global kombucha market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of kombucha market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Kombucha Market Report Would Provide Approximately 53 Tables, 40 Figures and 93 pages.

Target Audience 2023

Manufacturers / Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing health consciousness among consumers drives the market growth
- 4.1.2. Restraints
  - 4.1.2.1. High production costs hamper the market expansion
- 4.1.3. Opportunity
  - 4.1.3.1. The rising popularity of fermented foods and beverages drives the market growth
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Regular/Classic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Flavoured

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Captain Kombucha*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Notabeer Organic Kombutcha
11.3. Carpe Diem
11.4. Equinox Kombucha
11.5. Yogi Tea
11.6. Tealixir
11.7. Latta
11.8. GT's Enlightened
11.9. Yogi Tea
11.10. Kombucha Wonder Drink

LIST NOT EXHAUSTIVE