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市場調查報告書

商品編碼

1596927

康普茶市場規模、佔有率、成長分析、按產品類型、按茶類型、按產地、按包裝、按分銷管道、按地區 - 行業預測，2024-2031 年

Kombucha Market Size, Share, Growth Analysis, By Product Type (Hard, Conventional), By Type (Natural, Flavored), By Tea Type, By Nature, By Packaging, By Distribution Channel, By Region - Industry Forecast 2024-2031

出版日期: 2024年11月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球康普茶市場規模為16億美元，從2023年的20億美元成長到2031年的82億美元，預計在預測期間（2024-2031年）複合年成長率為19.4%。

康普茶是一種由細菌和酵母共生培養物 (SCOBY) 製成的發酵茶飲料，已成為蘇打水等砂糖飲料的時尚、健康替代品。發酵過程產生了一種味道濃鬱、略帶甜味的飲料，據說可以促進消化並增強免疫功能，從而激發了消費者的興趣和需求。目前，北美和歐洲主導全球康普茶市場，其中美國佔40%的市場佔有率，德國在歐洲領先。預計這一趨勢將持續下去，鞏固這些地區在康普茶市場的地位。然而，在消費者對健康飲料日益成長的偏好的推動下，亞太地區有望實現顯著成長。中國預計將成為該地區最大的市場，反映出其人民健康意識不斷增強。此外，預計印度、日本和澳洲等國家的康普茶市場也將大幅擴張。隨著人們對康普茶健康益處的認知不斷增強，消費者偏好不斷變化，市場動態顯示這種氣泡式飲料在成熟市場和新興市場都前景光明。健康食品商店和超級市場提供多種口味的康普茶，能夠很好地滿足全球不斷成長的注重健康的消費者群體。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲

競爭資訊

前5名企業對比
主要企業市場定位（2023年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2023）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分類的佔有率分析
- 收益與前一年同期比較（2021-2023）

主要企業簡介

GT's Living Foods（US）
Brew Dr.（US）
SYSTM Foods Inc.（US）
Health-Ade LLC（US）
Tropicana Brands Group（US）
MOMO Kombucha（UK）
GO Kombucha（UK）
Harris Freeman（US）
Kosmic Kombucha（US）
Equinox Kombucha（UK）
Remedy Drinks（Australia）
Soulfresh Global Pty Ltd（Australia）
Cruz Group sp. zo.o.（Poland）
NessAlla Kombucha（US）
FedUp Foods（US）
Aqua Vitea
Drink Live
Kobenhavn Kombucha
Laesk
Fix8

結論和建議

簡介目錄

Product Code: SQMIG30F2020

Global Kombucha Market size was valued at USD 1.6 billion in 2022 and is poised to grow from USD 2.0 billion in 2023 to USD 8.2 billion by 2031, growing at a CAGR of 19.4% during the forecast period (2024-2031).

Kombucha, a fermented tea beverage derived from a symbiotic culture of bacteria and yeast (SCOBY), has emerged as a trendy health-conscious alternative to sugar-laden drinks like soda. The fermentation process yields a tangy, slightly sweet beverage purported to enhance digestion and bolster immune function, leading to increased consumer interest and a surge in demand. Currently, North America and Europe dominate the global kombucha market, with the United States capturing 40% of the market share and Germany leading within Europe. This trend is forecasted to continue, solidifying these regions' positions in the kombucha landscape. However, the Asia-Pacific region is poised for significant growth, driven by a burgeoning consumer preference for healthier beverage options. China is anticipated to become the largest market in the region, reflecting a rising awareness of wellness among its population. Additionally, countries like India, Japan, and Australia are also predicted to experience a noteworthy expansion in their kombucha markets. As awareness of kombucha's health benefits continues to spread and consumer tastes evolve, market dynamics indicate a promising trajectory for this effervescent drink both in established and emerging markets. With a diverse array of flavors available in health food stores and supermarkets, the kombucha segment is well-positioned to cater to the rising health-conscious consumer demographic worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kombucha market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Kombucha Market Segmental Analysis

Global Kombucha Market is segmented by Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels and region. Based on Product Type, the market is segmented into Hard, Conventional. Based on Type, the market is segmented into Natural and Flavoured. Based on Tea Type, the market is segmented into Green Tea, Black Tea, Others. Based on Nature, the market is segmented into Organic, and Inorganic. Based on Packaging Type, the market is segmented into Bottle, Can, and Others. Based on Distribution Channels, the market is segmented into Supermarkets/Hypermarkets, Online Retailers, Specialist Stores, Convenience Stores, Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Kombucha Market

A significant catalyst for the expansion of the global kombucha market is the rising consumer awareness surrounding its health advantages. Kombucha, a naturally fermented drink rich in probiotics, antioxidants, and organic acids, is associated with various health benefits such as improved digestive health and a strengthened immune system. As health-conscious consumers increasingly seek out natural beverage alternatives, the popularity of kombucha continues to grow. This heightened awareness and demand for healthier options, observed in both developed and developing markets, is propelling the kombucha market forward and is anticipated to drive further growth in the years to come.

Restraints in the Global Kombucha Market

One of the significant challenges facing the global kombucha market is the restricted availability of essential raw materials necessary for production, including tea leaves, sugar, and fermentation cultures. As kombucha's popularity continues to rise and consumer demand escalates, the supply of these critical ingredients may become limited, potentially resulting in increased costs and operational difficulties for manufacturers. Furthermore, the intricate and time-intensive fermentation process involved in kombucha production poses additional constraints, which can hinder production capacity and impede the overall growth of the market. These factors collectively contribute to the operational complexities within the kombucha industry.

Market Trends of the Global Kombucha Market

The global kombucha market is experiencing a significant shift towards low-sugar and sugar-free products, reflecting a broader consumer trend prioritizing health and wellness. As individuals become more health-conscious, they seek beverages that complement their dietary choices, leading to an increase in demand for kombucha options with reduced or no added sugars. In response, manufacturers are innovating by incorporating alternative sweeteners such as stevia and monk fruit, catering to this growing consumer preference. This trend not only highlights a shift in consumer behavior but is expected to shape product development and marketing strategies in the kombucha segment for the foreseeable future.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Regulatory Landscape
Value Chain Analysis
Case Study Analysis
Customer & Buying Criteria Analysis
PESTEL Analysis
Market Attractiveness Index
Raw Material Analysis
Supply Chain Analysis
Pricing Analysis

Global Kombucha Market Size by Product Type & CAGR (2024-2031)

Market Overview
Hard
Conventional

Global Kombucha Market Size by Type & CAGR (2024-2031)

Market Overview
Natural
Flavored

Global Kombucha Market Size by Tea Type & CAGR (2024-2031)

Market Overview
Green Tea
Black Tea
Others

Global Kombucha Market Size by Nature & CAGR (2024-2031)

Market Overview
Organic
Inorganic

Global Kombucha Market Size by Packaging Type & CAGR (2024-2031)

Market Overview
Bottle
Can
Others

Global Kombucha Market Size by Distribution Channels & CAGR (2024-2031)

Market Overview
Supermarkets/Hypermarkets
Online Retailers
Specialist Stores
Convenience Stores
Other Distribution Channels

Global Kombucha Market Size & CAGR (2024-2031)

North America, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- US
- Canada
Europe, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- Brazil
- Rest of Latin America
Middle East & Africa, (Product Type, Type, Tea Type, Nature, Packaging Type, Distribution Channels)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2023
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

GT's Living Foods (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brew Dr. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SYSTM Foods Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Health-Ade LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tropicana Brands Group (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MOMO Kombucha (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GO Kombucha (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harris Freeman (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kosmic Kombucha (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Equinox Kombucha (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Remedy Drinks (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Soulfresh Global Pty Ltd (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cruz Group sp. zo.o. (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NessAlla Kombucha (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FedUp Foods (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aqua Vitea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Drink Live
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kobenhavn Kombucha
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Laesk
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fix8
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments