The Global Kombucha Market size is expected to reach $9.3 billion by 2031, rising at a market growth of 15.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 3,506.3 hundred tonnes, experiencing a growth of 23.5% (2020-2023).
Kombucha has become a staple in the diets of many North Americans, supported by extensive distribution networks and a mature market landscape. Thus, North America segment captured 43.9% revenue share in the market 2023. In the terms of volume North America segment attained a volume of 1,457.8 hundred tonnes in the market 2023. According to data from the Government of Canada, the food and beverage processing sector was Canada's largest manufacturing industry in terms of production value in 2022, with sales of produced items valued at $156.5 billion.
consumers are becoming more discerning about the ingredients in their products, preferring transparency and clean labeling. Kombucha's simple ingredient list and natural fermentation process appeal to consumers seeking products with transparent labeling and minimal additives.
Additionally, the State Council of the People's Republic of China states that in 2022, the value-added industrial production of the food manufacturing sector increased by 4.1 percent annually, while that of the agricultural and sideline food processing sectors increased by 3.3 percent annually.
However, Kombucha is a live, fermented beverage containing active cultures of bacteria and yeast. As a result, it has a limited shelf life compared to other non-fermented beverages. Without proper refrigeration and storage conditions, kombucha can undergo further fermentation, leading to changes in taste, carbonation levels, and potentially increased alcohol content. Hence, limited shelf life and distribution challenges hamper the market's growth.
By Nature, Analysis
By nature, the market is segmented into organic and inorganic. The organic segment garnered 70.4% revenue share in the market in 2023. Consumers are increasingly prioritizing health and wellness, leading to a growing interest in organic and natural products.
By Packaging Type Analysis
Based on packaging type, the market is bifurcated into bottle and can. In 2023, the can segment procured 27.3% revenue share in the market. Cans offer portability and convenience, making them ideal for on-the-go consumption. In the terms of volume Can segment generated a volume of 698.5 hundred tonnes in the market 2021.
By Product Analysis
On the basis of product, the market is divided into conventional and hard. The conventional segment attained 86.6% revenue share in the market in 2023. Conventional kombucha products, made with standard ingredients and traditional brewing methods, are often more familiar and accessible to consumers.
By Distribution Channel Analysis
On the basis of distribution channel, the market is segmented into supermarket, health stores, online stores, and others. In 2023, the online stores segment attained 18.6% revenue share in the market. In the terms of volume Online segment attained a volume of 379.8 hundred tonnes in the market 2020.
By Flavor Analysis
Based on flavor, the market is divided into flavored and non-flavored. In 2023, the flavored segment garnered 72.4% revenue share in the market. Flavored masks the tangy and acidic notes inherent in traditional kombucha, making it more palatable for consumers who may find the plain version too strong or intense.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region generated 27.6% revenue share in the market. Europe is experiencing a growing interest in health and wellness among consumers. In the terms of volume, Europe region attained a volume of 912.6 hundred tonnes in the market 2023.
List of Key Companies Profiled
- The Hain Celestial Group, Inc.
- PepsiCo, Inc. (KeVita)
- GT's Living Foods LLC
- LIVE Soda, LLC
- Remedy Drinks
- Humm Kombucha LLC (SYSTM BRANDS, LLC)
- Kosmic Kombucha
- Unity Vibration Kombucha
- Flying Embers
- Townshend's Tea Company
Global Kombucha Market Report Segmentation
By Nature (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Packaging Type (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Product (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Hundred Tonnes, USD Billion, 2020-2031)
- Supermarket
- Health Stores
- Online Stores
- Others
By Flavor (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Geography (Volume, Hundred Tonnes, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Kombucha Market, by Nature
- 1.4.2Global Kombucha Market, by Packaging Type
- 1.4.3Global Kombucha Market, by Product
- 1.4.4Global Kombucha Market, by Distribution Channel
- 1.4.5Global Kombucha Market, by Flavor
- 1.4.6Global Kombucha Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Opportunities
- 3.2.3Market Restraints
- 3.2.4Market Challenges
- 3.3Porter Five Forces Analysis
Chapter 4.Global Kombucha Market by Nature
- 4.1Global Organic Market by Region
- 4.2Global Inorganic Market by Region
Chapter 5.Global Kombucha Market by Packaging Type
- 5.1Global Bottle Market by Region
- 5.2Global Can Market by Region
Chapter 6.Global Kombucha Market by Product
- 6.1Global Conventional Market by Region
- 6.2Global Hard Market by Region
Chapter 7.Global Kombucha Market by Distribution Channel
- 7.1Global Supermarket Market by Region
- 7.2Global Health Stores Market by Region
- 7.3Global Online Stores Market by Region
- 7.4Global Others Market by Region
Chapter 8.Global Kombucha Market by Flavor
- 8.1Global Flavored Market by Region
- 8.2Global Non-Flavored Market by Region
Chapter 9.Global Kombucha Market by Region
- 9.1North America Kombucha Market
- 9.1.1North America Kombucha Market by Nature
- 9.1.1.1North America Organic Market by Region
- 9.1.1.2North America Inorganic Market by Region
- 9.1.2North America Kombucha Market by Packaging Type
- 9.1.2.1North America Bottle Market by Country
- 9.1.2.2North America Can Market by Country
- 9.1.3North America Kombucha Market by Product
- 9.1.3.1North America Conventional Market by Country
- 9.1.3.2North America Hard Market by Country
- 9.1.4North America Kombucha Market by Distribution Channel
- 9.1.4.1North America Supermarket Market by Country
- 9.1.4.2North America Health Stores Market by Country
- 9.1.4.3North America Online Stores Market by Country
- 9.1.4.4North America Others Market by Country
- 9.1.5North America Kombucha Market by Flavor
- 9.1.5.1North America Flavored Market by Country
- 9.1.5.2North America Non-Flavored Market by Country
- 9.1.6North America Kombucha Market by Country
- 9.1.6.1US Kombucha Market
- 9.1.6.1.1US Kombucha Market by Nature
- 9.1.6.1.2US Kombucha Market by Packaging Type
- 9.1.6.1.3US Kombucha Market by Product
- 9.1.6.1.4US Kombucha Market by Distribution Channel
- 9.1.6.1.5US Kombucha Market by Flavor
- 9.1.6.2Canada Kombucha Market
- 9.1.6.2.1Canada Kombucha Market by Nature
- 9.1.6.2.2Canada Kombucha Market by Packaging Type
- 9.1.6.2.3Canada Kombucha Market by Product
- 9.1.6.2.4Canada Kombucha Market by Distribution Channel
- 9.1.6.2.5Canada Kombucha Market by Flavor
- 9.1.6.3Mexico Kombucha Market
- 9.1.6.3.1Mexico Kombucha Market by Nature
- 9.1.6.3.2Mexico Kombucha Market by Packaging Type
- 9.1.6.3.3Mexico Kombucha Market by Product
- 9.1.6.3.4Mexico Kombucha Market by Distribution Channel
- 9.1.6.3.5Mexico Kombucha Market by Flavor
- 9.1.6.4Rest of North America Kombucha Market
- 9.1.6.4.1Rest of North America Kombucha Market by Nature
- 9.1.6.4.2Rest of North America Kombucha Market by Packaging Type
- 9.1.6.4.3Rest of North America Kombucha Market by Product
- 9.1.6.4.4Rest of North America Kombucha Market by Distribution Channel
- 9.1.6.4.5Rest of North America Kombucha Market by Flavor
- 9.2Europe Kombucha Market
- 9.2.1Europe Kombucha Market by Nature
- 9.2.1.1Europe Organic Market by Country
- 9.2.1.2Europe Inorganic Market by Country
- 9.2.2Europe Kombucha Market by Packaging Type
- 9.2.2.1Europe Bottle Market by Country
- 9.2.2.2Europe Can Market by Country
- 9.2.3Europe Kombucha Market by Product
- 9.2.3.1Europe Conventional Market by Country
- 9.2.3.2Europe Hard Market by Country
- 9.2.4Europe Kombucha Market by Distribution Channel
- 9.2.4.1Europe Supermarket Market by Country
- 9.2.4.2Europe Health Stores Market by Country
- 9.2.4.3Europe Online Stores Market by Country
- 9.2.4.4Europe Others Market by Country
- 9.2.5Europe Kombucha Market by Flavor
- 9.2.5.1Europe Flavored Market by Country
- 9.2.5.2Europe Non-Flavored Market by Country
- 9.2.6Europe Kombucha Market by Country
- 9.2.6.1Germany Kombucha Market
- 9.2.6.1.1Germany Kombucha Market by Nature
- 9.2.6.1.2Germany Kombucha Market by Packaging Type
- 9.2.6.1.3Germany Kombucha Market by Product
- 9.2.6.1.4Germany Kombucha Market by Distribution Channel
- 9.2.6.1.5Germany Kombucha Market by Flavor
- 9.2.6.2UK Kombucha Market
- 9.2.6.2.1UK Kombucha Market by Nature
- 9.2.6.2.2UK Kombucha Market by Packaging Type
- 9.2.6.2.3UK Kombucha Market by Product
- 9.2.6.2.4UK Kombucha Market by Distribution Channel
- 9.2.6.2.5UK Kombucha Market by Flavor
- 9.2.6.3France Kombucha Market
- 9.2.6.3.1France Kombucha Market by Nature
- 9.2.6.3.2France Kombucha Market by Packaging Type
- 9.2.6.3.3France Kombucha Market by Product
- 9.2.6.3.4France Kombucha Market by Distribution Channel
- 9.2.6.3.5France Kombucha Market by Flavor
- 9.2.6.4Russia Kombucha Market
- 9.2.6.4.1Russia Kombucha Market by Nature
- 9.2.6.4.2Russia Kombucha Market by Packaging Type
- 9.2.6.4.3Russia Kombucha Market by Product
- 9.2.6.4.4Russia Kombucha Market by Distribution Channel
- 9.2.6.4.5Russia Kombucha Market by Flavor
- 9.2.6.5Spain Kombucha Market
- 9.2.6.5.1Spain Kombucha Market by Nature
- 9.2.6.5.2Spain Kombucha Market by Packaging Type
- 9.2.6.5.3Spain Kombucha Market by Product
- 9.2.6.5.4Spain Kombucha Market by Distribution Channel
- 9.2.6.5.5Spain Kombucha Market by Flavor
- 9.2.6.6Italy Kombucha Market
- 9.2.6.6.1Italy Kombucha Market by Nature
- 9.2.6.6.2Italy Kombucha Market by Packaging Type
- 9.2.6.6.3Italy Kombucha Market by Product
- 9.2.6.6.4Italy Kombucha Market by Distribution Channel
- 9.2.6.6.5Italy Kombucha Market by Flavor
- 9.2.6.7Rest of Europe Kombucha Market
- 9.2.6.7.1Rest of Europe Kombucha Market by Nature
- 9.2.6.7.2Rest of Europe Kombucha Market by Packaging Type
- 9.2.6.7.3Rest of Europe Kombucha Market by Product
- 9.2.6.7.4Rest of Europe Kombucha Market by Distribution Channel
- 9.2.6.7.5Rest of Europe Kombucha Market by Flavor
- 9.3Asia Pacific Kombucha Market
- 9.3.1Asia Pacific Kombucha Market by Nature
- 9.3.1.1Asia Pacific Organic Market by Country
- 9.3.1.2Asia Pacific Inorganic Market by Country
- 9.3.2Asia Pacific Kombucha Market by Packaging Type
- 9.3.2.1Asia Pacific Bottle Market by Country
- 9.3.2.2Asia Pacific Can Market by Country
- 9.3.3Asia Pacific Kombucha Market by Product
- 9.3.3.1Asia Pacific Conventional Market by Country
- 9.3.3.2Asia Pacific Hard Market by Country
- 9.3.4Asia Pacific Kombucha Market by Distribution Channel
- 9.3.4.1Asia Pacific Supermarket Market by Country
- 9.3.4.2Asia Pacific Health Stores Market by Country
- 9.3.4.3Asia Pacific Online Stores Market by Country
- 9.3.4.4Asia Pacific Others Market by Country
- 9.3.5Asia Pacific Kombucha Market by Flavor
- 9.3.5.1Asia Pacific Flavored Market by Country
- 9.3.5.2Asia Pacific Non-Flavored Market by Country
- 9.3.6Asia Pacific Kombucha Market by Country
- 9.3.6.1China Kombucha Market
- 9.3.6.1.1China Kombucha Market by Nature
- 9.3.6.1.2China Kombucha Market by Packaging Type
- 9.3.6.1.3China Kombucha Market by Product
- 9.3.6.1.4China Kombucha Market by Distribution Channel
- 9.3.6.1.5China Kombucha Market by Flavor
- 9.3.6.2Japan Kombucha Market
- 9.3.6.2.1Japan Kombucha Market by Nature
- 9.3.6.2.2Japan Kombucha Market by Packaging Type
- 9.3.6.2.3Japan Kombucha Market by Product
- 9.3.6.2.4Japan Kombucha Market by Distribution Channel
- 9.3.6.2.5Japan Kombucha Market by Flavor
- 9.3.6.3India Kombucha Market
- 9.3.6.3.1India Kombucha Market by Nature
- 9.3.6.3.2India Kombucha Market by Packaging Type
- 9.3.6.3.3India Kombucha Market by Product
- 9.3.6.3.4India Kombucha Market by Distribution Channel
- 9.3.6.3.5India Kombucha Market by Flavor
- 9.3.6.4South Korea Kombucha Market
- 9.3.6.4.1South Korea Kombucha Market by Nature
- 9.3.6.4.2South Korea Kombucha Market by Packaging Type
- 9.3.6.4.3South Korea Kombucha Market by Product
- 9.3.6.4.4South Korea Kombucha Market by Distribution Channel
- 9.3.6.4.5South Korea Kombucha Market by Flavor
- 9.3.6.5Australia Kombucha Market
- 9.3.6.5.1Australia Kombucha Market by Nature
- 9.3.6.5.2Australia Kombucha Market by Packaging Type
- 9.3.6.5.3Australia Kombucha Market by Product
- 9.3.6.5.4Australia Kombucha Market by Distribution Channel
- 9.3.6.5.5Australia Kombucha Market by Flavor
- 9.3.6.6Malaysia Kombucha Market
- 9.3.6.6.1Malaysia Kombucha Market by Nature
- 9.3.6.6.2Malaysia Kombucha Market by Packaging Type
- 9.3.6.6.3Malaysia Kombucha Market by Product
- 9.3.6.6.4Malaysia Kombucha Market by Distribution Channel
- 9.3.6.6.5Malaysia Kombucha Market by Flavor
- 9.3.6.7Rest of Asia Pacific Kombucha Market
- 9.3.6.7.1Rest of Asia Pacific Kombucha Market by Nature
- 9.3.6.7.2Rest of Asia Pacific Kombucha Market by Packaging Type
- 9.3.6.7.3Rest of Asia Pacific Kombucha Market by Product
- 9.3.6.7.4Rest of Asia Pacific Kombucha Market by Distribution Channel
- 9.3.6.7.5Rest of Asia Pacific Kombucha Market by Flavor
- 9.4LAMEA Kombucha Market
- 9.4.1LAMEA Kombucha Market by Nature
- 9.4.1.1LAMEA Organic Market by Country
- 9.4.1.2LAMEA Inorganic Market by Country
- 9.4.2LAMEA Kombucha Market by Packaging Type
- 9.4.2.1LAMEA Bottle Market by Country
- 9.4.2.2LAMEA Can Market by Country
- 9.4.3LAMEA Kombucha Market by Product
- 9.4.3.1LAMEA Conventional Market by Country
- 9.4.3.2LAMEA Hard Market by Country
- 9.4.4LAMEA Kombucha Market by Distribution Channel
- 9.4.4.1LAMEA Supermarket Market by Country
- 9.4.4.2LAMEA Health Stores Market by Country
- 9.4.4.3LAMEA Online Stores Market by Country
- 9.4.4.4LAMEA Others Market by Country
- 9.4.5LAMEA Kombucha Market by Flavor
- 9.4.5.1LAMEA Flavored Market by Country
- 9.4.5.2LAMEA Non-Flavored Market by Country
- 9.4.6LAMEA Kombucha Market by Country
- 9.4.6.1Brazil Kombucha Market
- 9.4.6.1.1Brazil Kombucha Market by Nature
- 9.4.6.1.2Brazil Kombucha Market by Packaging Type
- 9.4.6.1.3Brazil Kombucha Market by Product
- 9.4.6.1.4Brazil Kombucha Market by Distribution Channel
- 9.4.6.1.5Brazil Kombucha Market by Flavor
- 9.4.6.2Argentina Kombucha Market
- 9.4.6.2.1Argentina Kombucha Market by Nature
- 9.4.6.2.2Argentina Kombucha Market by Packaging Type
- 9.4.6.2.3Argentina Kombucha Market by Product
- 9.4.6.2.4Argentina Kombucha Market by Distribution Channel
- 9.4.6.2.5Argentina Kombucha Market by Flavor
- 9.4.6.3UAE Kombucha Market
- 9.4.6.3.1UAE Kombucha Market by Nature
- 9.4.6.3.2UAE Kombucha Market by Packaging Type
- 9.4.6.3.3UAE Kombucha Market by Product
- 9.4.6.3.4UAE Kombucha Market by Distribution Channel
- 9.4.6.3.5UAE Kombucha Market by Flavor
- 9.4.6.4Saudi Arabia Kombucha Market
- 9.4.6.4.1Saudi Arabia Kombucha Market by Nature
- 9.4.6.4.2Saudi Arabia Kombucha Market by Packaging Type
- 9.4.6.4.3Saudi Arabia Kombucha Market by Product
- 9.4.6.4.4Saudi Arabia Kombucha Market by Distribution Channel
- 9.4.6.4.5Saudi Arabia Kombucha Market by Flavor
- 9.4.6.5South Africa Kombucha Market
- 9.4.6.5.1South Africa Kombucha Market by Nature
- 9.4.6.5.2South Africa Kombucha Market by Packaging Type
- 9.4.6.5.3South Africa Kombucha Market by Product
- 9.4.6.5.4South Africa Kombucha Market by Distribution Channel
- 9.4.6.5.5South Africa Kombucha Market by Flavor
- 9.4.6.6Nigeria Kombucha Market
- 9.4.6.6.1Nigeria Kombucha Market by Nature
- 9.4.6.6.2Nigeria Kombucha Market by Packaging Type
- 9.4.6.6.3Nigeria Kombucha Market by Product
- 9.4.6.6.4Nigeria Kombucha Market by Distribution Channel
- 9.4.6.6.5Nigeria Kombucha Market by Flavor
- 9.4.6.7Rest of LAMEA Kombucha Market
- 9.4.6.7.1Rest of LAMEA Kombucha Market by Nature
- 9.4.6.7.2Rest of LAMEA Kombucha Market by Packaging Type
- 9.4.6.7.3Rest of LAMEA Kombucha Market by Product
- 9.4.6.7.4Rest of LAMEA Kombucha Market by Distribution Channel
- 9.4.6.7.5Rest of LAMEA Kombucha Market by Flavor
Chapter 10.Company Profiles
- 10.1The Hain Celestial Group, Inc.
- 10.1.1Company overview
- 10.1.2Financial Analysis
- 10.1.3Regional Analysis
- 10.1.4Research & Development Expense
- 10.1.5SWOT Analysis
- 10.2PepsiCo, Inc. (KeVita)
- 10.2.1Company Overview
- 10.2.2Financial Analysis
- 10.2.3Segmental and Regional Analysis
- 10.2.4Research & Development Expense
- 10.2.5SWOT Analysis
- 10.3GT's Living Foods LLC
- 10.3.1Company Overview
- 10.3.2SWOT Analysis
- 10.4LIVE Soda, LLC
- 10.4.1Company Overview
- 10.4.2SWOT Analysis
- 10.5Remedy Drinks
- 10.5.1Company Overview
- 10.5.2Recent strategies and developments:
- 10.5.2.1Product Launches and Product Expansions:
- 10.5.3SWOT Analysis
- 10.6Humm Kombucha LLC
- 10.6.1Company Overview
- 10.6.2SWOT Analysis
- 10.7Kosmic Kombucha
- 10.7.1Company Overview
- 10.7.2SWOT Analysis
- 10.8Unity Vibration Kombucha
- 10.8.1Company Overview
- 10.8.2Recent strategies and developments:
- 10.8.2.1Partnerships, Collaborations, and Agreements:
- 10.8.3SWOT Analysis
- 10.9Flying Embers
- 10.9.1Company Overview
- 10.9.2Recent strategies and developments:
- 10.9.2.1Partnerships, Collaborations, and Agreements:
- 10.9.3SWOT Analysis
- 10.10.Townshend's Tea Company
- 10.10.1Company Overview
- 10.10.2SWOT Analysis
Chapter 11.Winning Imperatives of Kombucha Market