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市場調查報告書
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1489333

2030 年康普茶市場預測：按類型、包裝類型、口味、分銷管道、最終用戶和地區進行的全球分析

Kombucha Market Forecasts to 2030 - Global Analysis By Type (Regular Kombucha, Flavored Kombucha, Low-Sugar Kombucha, Organic Kombucha, Alcoholic Kombucha and Other Types), Packaging Type, Flavor, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2023 年全球康普茶市場規模將達到 20 億美元，預計到 2030 年將達到 77 億美元，預測期內複合年成長率為 21.4%。

康普茶是一種發酵茶飲料，近年來因其潛在的健康益處而廣受歡迎。康普茶是使用細菌和酵母的共生培養物（SCOBY）發酵甜茶製成的。在發酵過程中，SCOBY 消耗紅茶中的糖並產生有機酸、酵素和維生素。這個過程創造了康普茶特有的辛辣風味和輕微的發泡。康普茶含有益生菌，通常飲用以支持腸道健康、消化和整體健康。

根據世界衛生組織（WHO）統計，每年有近300萬人因有害飲酒而死亡，佔總死亡人數的5.3%。

對健康飲料的需求不斷成長

由於消費者對益生菌和天然成分益處的認知不斷增強，市場對健康飲料的需求激增。消費者正在尋找含糖飲料的替代品，並且越來越偏好康普茶的低糖含量和潛在的健康益處。這一趨勢促使製造商透過新口味、有機成分和功能性添加劑進行創新，以滿足注重健康的消費者不斷變化的偏好。

消費者意識有限

儘管它們對健康有益，並且在注重健康的消費者中越來越受歡迎，但由於消費者意識較低，市場面臨重大挑戰。許多潛在消費者不熟悉康普茶、其發酵過程及其各種口味和健康特性。這種意識的缺乏限制了客戶群並抑制了產品的採用，從而限制了市場的成長。

對天然和有機產品的偏好

在這個市場上，消費者對天然和有機產品有明顯的偏好。這一趨勢是由於人們越來越認知到天然成分對健康的益處以及避免人工添加劑的願望而推動的。消費者正在尋找由有機成分製成、不含合成化學物質或防腐劑的康普茶飲料。這一趨勢反映出人們向更健康的生活方式和永續消費模式的更廣泛轉變。

保存期限短

充滿活力的市場面臨產品保存期限短的挑戰。這種發酵茶未經高溫消毒，可讓有益細菌和酵母生長，增加其健康益處，但也相對較快變質。對冷藏的需求進一步限制了其使用壽命，影響了分銷和消費者的便利性。運輸和儲存期間的溫度控制等分銷挑戰進一步影響保存期限。

COVID-19 的影響：

隨著消費者消費轉向必需品，COVID-19 大流行對康普茶市場產生了重大影響。在早期階段，由於經濟不確定性和零售商店人流量減少，需求下降。然而，隨著人們健康意識的增強，康普茶被認為具有增強免疫力的作用，人們逐漸康復。線上銷售額激增，反映出消費行為向電子商務的轉變。

風味康普茶預計將在預測期內成為最大的細分市場

調味康普茶預計將在預測期內成為最大的市場。口味多種多樣，從芒果和草莓等水果混合物到薰衣草和生薑等草本植物，可滿足各種偏好。這項創新擴大了康普茶的吸引力，超越了傳統的鑑賞家，並吸引了尋求更健康替代品的年輕族群。市場對風味康普茶的接受反映了不斷發展的飲料市場向更具冒險精神和風味的選擇的轉變。

預計香辛料細分市場在預測期內複合年成長率最高

由於消費者對獨特風味和健康益處的需求的推動，預計香辛料細分市場在預測期內將出現最高的複合年成長率。香辛料康普茶注重天然成分和發酵技術，為傳統飲料提供了清爽的替代品。該細分市場的主要參與者不斷創新生薑、肉桂和丁香等成分，以吸引注重健康、尋求美味且富含益生菌飲料的消費者。

佔比最大的地區：

由於消費者健康意識的增強，預計北美在預測期內將佔據最大的市場佔有率。這種發酵茶飲料因其益生菌特性和潛在的健康益處而越來越受歡迎。促進市場擴張的關鍵因素包括對天然和有機產品的需求不斷增加、創新風味產品以及行業參與者積極的行銷策略。

複合年成長率最高的地區：

預計亞太地區在預測期內將維持最高的複合年成長率。隨著消費者健康意識的增強，人們越來越偏好有益健康的飲料。都市化正在改變生活方式，包括飲食偏好。隨著許多國家可支配收入的增加，消費者願意在優質健康飲料上花費更多，從而推動康普茶等利基市場的成長。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球康普茶市場：按類型

  • 普通康普茶
  • 調味康普茶
  • 低碳水化合物康普茶
  • 有機康普茶
  • 康普茶加酒精
  • 其他類型

第6章全球康普茶市場：依包裝類型

  • 瓶子和罐子
  • 能
  • 小袋
  • 標籤
  • 其他封裝類型

第7章全球康普茶市集：依口味

  • 水果
  • 草藥
  • 香辛料
  • 專門食品

第8章全球康普茶市場：依通路分類

  • 便利商店
  • 專賣店
  • 網路零售商
  • 超級市場/大賣場

第9章全球康普茶市場：依最終用戶分類

  • 餐廳
  • 咖啡店
  • 雜貨零售商
  • 保健食品
  • 其他最終用戶

第10章全球康普茶市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第11章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第12章 公司概況

  • Brew DR. Kombucha
  • GO Kombucha
  • Health-Ade LLC
  • Remedy Drinks
  • BB Kombucha
  • GT's Living Food
  • Real Kombucha
  • Equinox Kombucha
  • PepsiCo Inc
  • Brothers and Sisters
  • Tonica Kombucha
  • Clearly Kombucha
  • Revive Kombucha
  • Synergy Kombucha
Product Code: SMRC26119

According to Stratistics MRC, the Global Kombucha Market is accounted for $2.0 billion in 2023 and is expected to reach $7.7 billion by 2030 growing at a CAGR of 21.4% during the forecast period. Kombucha is a type of fermented tea beverage that has gained popularity in recent years for its potential health benefits. It's made by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY). During fermentation, the SCOBY consumes the sugar in the tea, producing organic acids, enzymes, and vitamins. This process gives kombucha its characteristic tangy flavor and slight effervescence. People often drink kombucha for its probiotic content, which may support gut health, digestion, and overall well-being.

According to the World Health Organization (WHO), nearly 3 million deaths occur every year as a result of harmful alcohol consumption, representing 5.3% of all deaths, which has shifted consumer preferences towards fermented tea and other low or non-alcoholic drinks around the world.

Market Dynamics:

Driver:

Rising demand for healthier beverages

The market is witnessing a surge in demand for healthier beverages, driven by increasing consumer awareness of the benefits of probiotics and natural ingredients. Consumers are seeking alternatives to sugary drinks, leading to a growing preference for Kombucha's low sugar content and potential health advantages. This trend is prompting manufacturers to innovate with new flavors, organic ingredients, and functional additives to cater to the evolving tastes and preferences of health-conscious consumers.

Restraint:

Limited consumer awareness

Despite its health benefits and growing popularity among health-conscious consumers, the market faces a significant challenge due to limited consumer awareness. Many potential consumers are unfamiliar with Kombucha, its fermentation process, and its various flavors and health properties. This lack of awareness hinders market growth as it limits the customer base and inhibits product adoption.

Opportunity:

Preference for natural and organic products

In the market, there's a discernible preference for natural and organic products among consumers. This inclination is fueled by the growing awareness of health benefits associated with natural ingredients and the desire to avoid artificial additives. Consumers are seeking Kombucha beverages that are made from organic ingredients, free from synthetic chemicals or preservatives. This trend reflects a broader shift towards healthier lifestyles and sustainable consumption patterns.

Threat:

Short shelf life

In the dynamic market, products face a challenge due to their short shelf life. This fermented tea's unpasteurized nature allows beneficial bacteria and yeasts to flourish, enhancing its health benefits but also causing it to spoil relatively quickly. The need for refrigeration further limits its lifespan, impacting distribution and consumer convenience. Distribution challenges, such as temperature control during transport and storage, further impact shelf life.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the Kombucha market as consumer spending shifted towards essential goods. The initial phase saw a decline in demand due to economic uncertainty and reduced foot traffic in retail outlets. However, as health consciousness increased, there was a gradual recovery driven by the beverage's perceived immune-boosting properties. Online sales surged, reflecting changing consumer behavior towards e-commerce.

The flavored kombucha segment is expected to be the largest during the forecast period

The flavored kombucha segment is expected to be the largest during the forecast period. From fruity blends like mango and strawberry to herbal infusions like lavender and ginger, the range of flavors caters to various preferences. This innovation has expanded kombucha's appeal beyond traditionalists, attracting younger demographic seeking healthier alternatives. The market's embrace of flavored kombucha reflects a shift towards more adventurous and flavorful options in the ever-evolving beverage landscape.

The spiced segment is expected to have the highest CAGR during the forecast period

The spiced segment is expected to have the highest CAGR during the forecast period driven by consumer demand for unique flavor profiles and health benefits. With a focus on natural ingredients and fermentation techniques, spiced kombucha offers a refreshing alternative to traditional beverages. Key players in this market segment are continually innovating with ingredients like ginger, cinnamon, and cloves, appealing to health-conscious consumers seeking a flavorful and probiotic-rich beverage option.

Region with largest share:

North America is projected to hold the largest market share during the forecast period driven by increasing health consciousness among consumers. This fermented tea beverage is gaining popularity due to its probiotic properties and potential health benefits. Key factors contributing to market expansion include rising demand for natural and organic products, innovative flavor offerings, and aggressive marketing strategies by industry players.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. With increasing health consciousness among consumers, there's a growing preference for beverages that offer health benefits. Urbanization has led to lifestyle changes, including dietary preferences. As disposable incomes rise in many countries, consumers are willing to spend more on premium and healthier beverage options, driving the growth of niche markets like kombucha.

Key players in the market

Some of the key players in Kombucha market include Brew DR. Kombucha, GO Kombucha, Health-Ade LLC, Remedy Drinks, BB Kombucha, GT's Living Food, Real Kombucha, Equinox Kombucha, PepsiCo Inc, Brothers and Sisters, Tonica Kombucha, Clearly Kombucha, Revive Kombucha and Synergy Kombucha.

Key Developments:

In January 2023, Remedy Kombucha announced the launch of a new line of "Remedy Rx" beverages, featuring functional ingredients like ginseng and ashwagandha for improved wellness.

Types Covered:

  • Regular Kombucha
  • Flavored Kombucha
  • Low-Sugar Kombucha
  • Organic Kombucha
  • Alcoholic Kombucha
  • Other Types

Packaging Types Covered:

  • Bottles and Jars
  • Cans
  • Pouches
  • Labels
  • Other Packaging Types

Flavors Covered:

  • Fruit
  • Herbal
  • Spiced
  • Specialty

Distribution Channels Covered:

  • Convenience Stores
  • Specialist Stores
  • Online Retailers
  • Supermarkets/Hypermarkets

End Users Covered:

  • Restaurants
  • Cafes
  • Grocery Retailers
  • Health Food Stores
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Kombucha Market, By Type

  • 5.1 Introduction
  • 5.2 Regular Kombucha
  • 5.3 Flavored Kombucha
  • 5.4 Low-Sugar Kombucha
  • 5.5 Organic Kombucha
  • 5.6 Alcoholic Kombucha
  • 5.7 Other Types

6 Global Kombucha Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Bottles and Jars
  • 6.3 Cans
  • 6.4 Pouches
  • 6.5 Labels
  • 6.6 Other Packaging Types

7 Global Kombucha Market, By Flavor

  • 7.1 Introduction
  • 7.2 Fruit
  • 7.3 Herbal
  • 7.4 Spiced
  • 7.5 Specialty

8 Global Kombucha Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Convenience Stores
  • 8.3 Specialist Stores
  • 8.4 Online Retailers
  • 8.5 Supermarkets/Hypermarkets

9 Global Kombucha Market, By End User

  • 9.1 Introduction
  • 9.2 Restaurants
  • 9.3 Cafes
  • 9.4 Grocery Retailers
  • 9.5 Health Food Stores
  • 9.6 Other End Users

10 Global Kombucha Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Brew DR. Kombucha
  • 12.2 GO Kombucha
  • 12.3 Health-Ade LLC
  • 12.4 Remedy Drinks
  • 12.5 BB Kombucha
  • 12.6 GT's Living Food
  • 12.7 Real Kombucha
  • 12.8 Equinox Kombucha
  • 12.9 PepsiCo Inc
  • 12.10 Brothers and Sisters
  • 12.11 Tonica Kombucha
  • 12.12 Clearly Kombucha
  • 12.13 Revive Kombucha
  • 12.14 Synergy Kombucha

List of Tables

  • Table 1 Global Kombucha Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Kombucha Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Kombucha Market Outlook, By Regular Kombucha (2021-2030) ($MN)
  • Table 4 Global Kombucha Market Outlook, By Flavored Kombucha (2021-2030) ($MN)
  • Table 5 Global Kombucha Market Outlook, By Low-Sugar Kombucha (2021-2030) ($MN)
  • Table 6 Global Kombucha Market Outlook, By Organic Kombucha (2021-2030) ($MN)
  • Table 7 Global Kombucha Market Outlook, By Alcoholic Kombucha (2021-2030) ($MN)
  • Table 8 Global Kombucha Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 9 Global Kombucha Market Outlook, By Packaging Type (2021-2030) ($MN)
  • Table 10 Global Kombucha Market Outlook, By Bottles and Jars (2021-2030) ($MN)
  • Table 11 Global Kombucha Market Outlook, By Cans (2021-2030) ($MN)
  • Table 12 Global Kombucha Market Outlook, By Pouches (2021-2030) ($MN)
  • Table 13 Global Kombucha Market Outlook, By Labels (2021-2030) ($MN)
  • Table 14 Global Kombucha Market Outlook, By Other Packaging Types (2021-2030) ($MN)
  • Table 15 Global Kombucha Market Outlook, By Flavor (2021-2030) ($MN)
  • Table 16 Global Kombucha Market Outlook, By Fruit (2021-2030) ($MN)
  • Table 17 Global Kombucha Market Outlook, By Herbal (2021-2030) ($MN)
  • Table 18 Global Kombucha Market Outlook, By Spiced (2021-2030) ($MN)
  • Table 19 Global Kombucha Market Outlook, By Specialty (2021-2030) ($MN)
  • Table 20 Global Kombucha Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 21 Global Kombucha Market Outlook, By Convenience Stores (2021-2030) ($MN)
  • Table 22 Global Kombucha Market Outlook, By Specialist Stores (2021-2030) ($MN)
  • Table 23 Global Kombucha Market Outlook, By Online Retailers (2021-2030) ($MN)
  • Table 24 Global Kombucha Market Outlook, By Supermarkets/Hypermarkets (2021-2030) ($MN)
  • Table 25 Global Kombucha Market Outlook, By End User (2021-2030) ($MN)
  • Table 26 Global Kombucha Market Outlook, By Restaurants (2021-2030) ($MN)
  • Table 27 Global Kombucha Market Outlook, By Cafes (2021-2030) ($MN)
  • Table 28 Global Kombucha Market Outlook, By Grocery Retailers (2021-2030) ($MN)
  • Table 29 Global Kombucha Market Outlook, By Health Food Stores (2021-2030) ($MN)
  • Table 30 Global Kombucha Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.