康普茶（Kombucha）市場:現狀分析與預測 (2024年～2032年)

Kombucha Market: Current Analysis and Forecast (2024-2032)

出版日期: 2024年11月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 150 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

康普茶（Kombucha）市場預計將呈現約17.3%的成長率。這是由對有機、清潔標籤和天然產品不斷增長的需求所推動的。此外，該行業不斷增加的研發、投資、產品進步和合作正在推動康普茶市場的發展。例如，2022 年 2 月，Remedy Drinks 在英國推出了野生漿果味產品，擴大了其產品線。 "Remedy Kombucha Wild Berry" 最初僅在 Tesco 商店銷售。該公司還計劃推出 Remedy Kombucha Mango Passion，將現有口味（覆盆子檸檬水、薑檸檬水）的分銷量增加一倍，並努力擴大更健康產品的銷售。

依產品類型，市場分為傳統市場和硬體市場。傳統類別預計將佔據康普茶市場的最大佔有率。傳統康普茶針對的是對社會價格敏感的消費者，因為它是採用傳統釀造工藝製成的，並且比優質或有機類型便宜。透過此細分市場，您可以接觸到對有機認證不感興趣，但對康普茶的好處感興趣的消費者。

依類型劃分，市場分為天然產品和調味產品。其中，天然部分對康普茶產業的貢獻最大。天然類別針對的是想要不含人工成分或防腐劑的產品的消費者。普通康普茶通常作為更健康、更純淨的產品包裝和銷售，吸引了注重消費品質的客戶群。

根據分銷管道，市場分為超市/大賣場、便利商店、保健食品店和線上零售。其中，超市和大賣場是康普茶市場最重要的分銷管道之一，對市場成長至關重要。將您的產品放在常規貨架上可以使其更容易被更多人看到和購買。

為了更了解康普茶的市場介紹，市場為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞太地區（中國）、日本）、印度、亞太地區其他地區）和世界其他地區。特別是，由於消費者對健康益處、產品可用性的認識不斷增強，以及美國消費者對功能性和天然食品的偏好，北美康普茶市場正在經歷顯著增長。美國是最發達的市場，新的康普茶品牌不斷以新口味和有機產品為市場注入活力，佔領不同消費者的市場。加拿大是該地區經濟成長的重要組成部分，康普茶這種產品越來越多地出現在雜貨店的天然食品貨架上，並受到注重健康的消費者的歡迎。隨著傳統零售店的經銷不斷擴大，北美已被證明是康普茶利潤最高、競爭最激烈的市場。

向(到)進入到這個市場的主要企業，PepsiCo, Inc.，GT's Living Foods，Health-Ade LLC，The Hain Celestial Group, Inc.，SYSTM Foods Inc. (Humm Kombucha)，Wonder Drink，NessAlla Kombucha，Cruz Group, Inc. (Vigo Kombucha)，MOMO Kombucha，Norrebro (Laesk) 等處於。

The kombucha market has been growing steadily across the world due to increased consumer awareness on the health benefits of functional beverages that support the gut." Kombucha is a newly famous fermentation tea containing probiotics and is a healthy and good substitute for sugar-filled soft drinks and energy drinks. It's aided by new exciting flavors, organic products, and wider and varied distribution outlets, coupled with the public's growing understanding of the health benefits of the products. As the millennial generation and other health-conscious consumers keep on demanding more and more kombucha, the drink has found its way into both mass and specialty markets.

The kombucha market is set to show a growth rate of about 17.3%. This is due to the rising demand for organic, clean-label, and natural products. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Kombucha market. For instance, in February 2022, Remedy Drinks extended its product line by launching the product in wild berry flavor in the U.K. The 'Remedy Kombucha Wild Berry' beverage initially will be stocked exclusively at Tesco stores. The retail giant further plans to launch 'Remedy Kombucha Mango Passion', along with doubling the distribution of its existing flavors (raspberry lemonade and ginger lemon) in a commitment to increasing its sales of healthier products.

Based on product type, the market is bifurcated into conventional and hard. The conventional category is expected to have the largest market share of the kombucha market. Conventional kombucha is made from the normal brewing processes and is cheaper than the premium or organic types and hence targets price-sensitive consumers in society. This segment will enable the company to reach consumers who have not been concerned with the organic certification but have an interest in the benefits of the kombucha.

Based on the type, the market is bifurcated into natural and flavored. Among these, the natural segment is the largest contributor to the kombucha industry. The natural category targets consumers who want products that contain no artificial ingredients or preservatives. Regular kombucha is often packaged and presented as a healthier and purer product, which certainly appeals to the customer segment that pays much attention to the quality of what they consume.

Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, health stores, and online retail. Among these, Supermarkets and hypermarkets are among the most significant distribution channels in the kombucha market, which is why they are essential to the market's growth. In placing their product on normal shelves, they increase its availability and increase the chances of the product being seen and bought by more people therefore increasing the overall sales and market share.

For a better understanding of the market adoption of kombucha, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, North America's kombucha market is growing significantly because of increased consumer awareness of health benefits, availability of the product, and the American consumer's preference for functional and natural foods. The United States is the most developed market, with new brands of kombucha continually spicing up the market with new flavors and organic products to capture the market of different consumers. Canada is an important part of the region's growth, and kombucha is a product that is increasingly finding its way into the natural food sections of grocery stores and becoming more and more popular among consumers who are focused on their health. As the distribution in conventional retail outlets continues to grow, North America has been identified as the most profitable and most competitive market for kombucha.

Some major players running in the market include PepsiCo, Inc.; GT's Living Foods; Health-Ade LLC; The Hain Celestial Group, Inc.; SYSTM Foods Inc. (Humm Kombucha); Wonder Drink; NessAlla Kombucha; Cruz Group, Inc. (Vigo Kombucha); MOMO Kombucha; Norrebro (Laesk).

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Global Kombucha Market
2.2. Research Methodology of the Global Kombucha Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Collaboration & Investment and Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL KOMBUCHA MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

7.1. Conventional
7.2. Hard

8.MARKET INSIGHTS BY TYPE

8.1. Natural
8.2. Flavored

9.MARKET INSIGHTS BY DISTRIBUTION CHANNEL

9.1. Supermarkets/ Hypermarkets
9.2. Convenience Stores
9.3. Health Stores
9.4. Online Retail

10.MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of Asia-Pacific
10.4. Rest of World

11.VALUE CHAIN ANALYSIS

11.1. Marginal Analysis
11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

12.1. Competition Dashboard
12.2. Competitor Market Positioning Analysis
12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

13.1. PepsiCo, Inc.
- 13.1.1. Company Overview
- 13.1.2. Key Financials
- 13.1.3. SWOT Analysis
- 13.1.4. Product Portfolio
- 13.1.5. Recent Developments
13.2. GT's Living Foods
13.3. Health-Ade LLC
13.4. The Hain Celestial Group, Inc.
13.5. SYSTM Foods Inc. (Humm Kombucha)
13.6. Wonder Drink
13.7. NessAlla Kombucha
13.8. Cruz Group, Inc. (Vigo Kombucha)
13.9. MOMO Kombucha
13.10. Norrebro (Laesk)