市場調查報告書
商品編碼
1470982
社群媒體分析市場:按產品、類型、應用程式、業務能力、產業分類 - 2024-2030 年全球預測Social Media Analytics Market by Offering (Services, Software), Type (Descriptive Analytics, Diagnostics Analytics, Predictive Analytics), Application, Business Function, Industry - Global Forecast 2024-2030 |
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預計2023年社群媒體分析市場規模為75.6億美元,2024年將達91.6億美元,2030年將達297.4億美元,複合年成長率為21.60%。
社群媒體分析市場由服務和解決方案組成,透過評估消費者在各種社群媒體平台上的活動,提供對消費者行為、偏好和趨勢的洞察。這個市場包括各種旨在收集、監控、分析和解釋社交媒體互動產生的大量非結構化資料的工具和技術。社群媒體分析的應用涵蓋各行業,包括行銷、銷售、客戶服務和公共關係。主要最終用戶包括對了解社會情緒、提高客戶參與和製定有針對性的行銷策略感興趣的企業、政府機構和組織。由於全球社群媒體用戶的增加、社群媒體對客戶參與的日益關注以及競爭情報分析的快速支出,社群媒體分析市場正在不斷擴大。然而,社群媒體分析的採用受到了對資料隱私、品質和準確性的擔憂、缺乏熟練的專業人員、跨網路的指標不一致以及跨社交屬性集中資料的困難的阻礙。同時,社群媒體分析中情感分析的日益普及,社群媒體分析與CRM和ERP業務系統的整合,以及即時決策和危機管理對即時分析的需求將在未來繼續成長。成長前景。
主要市場統計 | |
---|---|
基準年[2023] | 75.6億美元 |
預測年份 [2024] | 91.6億美元 |
預測年份 [2030] | 297.4億美元 |
複合年成長率(%) | 21.60% |
人們越來越偏好分析所提供的參與度指標的社群媒體管理軟體
社群媒體分析服務通常旨在幫助企業利用社群媒體資料獲得洞察、做出明智的決策並有效管理其社群媒體形象。託管服務涉及將社群媒體分析的管理委託給第三方或專業公司。這種方法允許企業專注於其核心活動,而專家則處理複雜的社群媒體資料分析。託管服務提供者可以幫助進行端到端管理,包括監控、彙報和提取適合客戶獨特需求的可行見解。社群媒體分析專業服務涵蓋旨在增強組織社群媒體策略的力量和有效性的各種專業活動。顧問提供社群媒體分析最佳實踐的專業知識,並制定資料驅動的決策流程策略。我們的實施和整合服務包括設定社交媒體分析工具並將其整合到現有系統中。支援和維護服務為社群媒體分析平台提供持續的支援和維護。除了服務之外,還提供多種類型的軟體來協助社群媒體受眾分析和參與。社群聆聽和監控工具提供了追蹤各種社群媒體平台上的提及、對話和情緒的能力。該軟體可幫助您了解受眾行為、新興趨勢以及社交媒體宣傳活動的影響。社群媒體廣告軟體幫助廣告主創建、管理和最佳化社群媒體廣告宣傳。憑藉定位、廣告投放和成效分析等功能,它提供了全面的解決方案,可最大限度地提高您的社群媒體廣告投資收益。社群媒體管理軟體簡化了多個社群媒體帳號的管理。它提供貼文安排、內容管理、團隊內協作以及參與指標分析等功能,為社群媒體監控提供集中平台。社群媒體行銷軟體可協助企業在社群網路上進行引人入勝的行銷宣傳活動。該軟體提供了內容創建、分發、受眾定位、衡量行銷工作有效性、提高品牌知名度以及透過社交管道獲取客戶的工具。
擴大社群媒體分析在媒體和娛樂產業的應用,以分析產業病毒式行銷宣傳活動
在航太和國防產業,通常需要社群媒體分析來監控品牌聲譽、評估安全威脅並與相關人員互動。在汽車和運輸產業,社群媒體分析有助於產品回饋、發布宣傳活動和消費者信心指數分析。 BFSI 領域的社群媒體分析對於了解客戶需求、解決申訴和個人化服務至關重要。建築、建造和房地產行業使用社交媒體分析來了解市場情緒、識別投資機會和客戶參與。消費品公司嚴重依賴社群媒體分析來了解趨勢、推出產品、管理品牌等。教育機構和電子科技公司使用分析來監控入學趨勢、教育內容吸引力和學生參與。能源公司使用社群媒體分析來分析公眾情緒、溝通危機管理並永續舉措。社群媒體分析對於政府機構衡量民意、傳播訊息和管理電子政府服務非常重要。製藥公司使用社群媒體分析來追蹤藥物回饋、病人參與和健康宣傳活動。 IT 公司使用社群媒體分析來打擊錯誤訊息、創新客戶支援並追蹤技術採用。製造商正在使用社群媒體分析來洞察供應鏈、產品創新和競爭基準化分析。媒體和娛樂公司使用社群媒體分析來了解受眾偏好、內容表現和病毒式行銷宣傳活動。通訊業者使用社群媒體分析進行客戶服務、趨勢分析和網路效能討論。旅遊和酒店業正在實施社交媒體分析,以獲取客戶回饋、服務改進和個人化服務。社群媒體分析的使用因行業領域而異。航太和國防專注於安全和品牌聲譽,而消費品和零售則側重於行銷和趨勢分析。 BFSI 專注於客戶服務和個人化,而能源和公共部門則利用分析進行環境溝通和情緒分析。
區域洞察
在美國,社群媒體在客戶參與發揮著至關重要的作用,分析被廣泛用於調整行銷策略。該地區的特點是對技術進步的高投資和對個人化客戶體驗的強烈渴望。加拿大的社群媒體使用率很高,並且存在資料使用合乎道德的趨勢。這反映了對透明和負責任的分析實踐的渴望,同時利用社交媒體洞察進行客戶行為分析。在網路普及不斷提高和社群網路日益普及的推動下,南美洲正經歷緩慢但穩定的成長。由於 GDPR 等嚴格的資料保護法,歐洲社群媒體分析市場正在擴大,增加了對合規分析工具的需求。人們對高階分析解決方案的需求不斷成長,這些解決方案可以在尊重隱私法規的同時提供對消費者資料的深入洞察。該地區將社交媒體分析與 CRM 和行銷自動化工具整合的趨勢日益明顯。由於智慧型手機的高普及,中東的社群媒體分析越來越關注行動優先策略。非洲社群媒體分析的採用情況因地區而異,但總體而言,行動裝置用於社交和商業參與的趨勢不斷增加。亞太地區的社群媒體分析市場正在經歷快速成長,超過其他地區,這主要是由中國、印度和日本等國家推動的。社群媒體用戶數量的快速成長和技術基礎設施的進步是主要的成長要素。中國的社群媒體格局因其獨特的平台和法規環境而獨特。在日本,社群媒體分析很先進,專注於客戶服務和聲譽管理。日本消費者重視品牌忠誠度,企業正在投資分析來管理和改善顧客關係。印度擁有快速成長的社群媒體市場和龐大的用戶群。
FPNV定位矩陣
FPNV 定位矩陣對於評估社群媒體分析市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對社群媒體分析市場中供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 社群媒體分析市場的市場規模和預測是多少?
2.在社群媒體分析市場的預測期內,需要考慮投資哪些產品、細分市場、應用程式和領域?
3. 社群媒體分析市場的技術趨勢和法規結構是什麼?
4.社群媒體分析市場主要供應商的市場佔有率是多少?
5. 進入社群媒體分析市場的適當型態和策略手段是什麼?
[180 Pages Report] The Social Media Analytics Market size was estimated at USD 7.56 billion in 2023 and expected to reach USD 9.16 billion in 2024, at a CAGR 21.60% to reach USD 29.74 billion by 2030.
The social media analytics market consists of services and solutions that offer insights into consumer behavior, preferences, and trends by evaluating activities across various social media platforms. This market encompasses a range of tools and technologies designed to collect, monitor, analyze, and interpret large volumes of unstructured data generated from social media interactions. Applications of social media analytics span various industries, such as marketing, sales, customer service, and public relations. Key end-users include businesses, government agencies, and organizations keen on understanding social sentiment, improving customer engagement, and developing targeted marketing strategies. The social media analytics market is expanding owing to the increasing number of social media users worldwide, the rising focus on customer engagement through social media, and exponential expenditure on analytics with a focus on competitive intelligence. However, the adoption of social media analytics is hindered by concerns regarding data privacy, quality, and accuracy, lack of skilled professionals, lack of consistency in metrics across networks, and difficulties in aggregating data across social properties. On the other hand, the rising adoption of sentiment analysis for social media analytics, integration of social media analytics with CRM and ERP business systems, and increasing need for real-time analytics for immediate decision-making and crisis management presents growth prospects for the social media analytics market in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 7.56 billion |
Estimated Year [2024] | USD 9.16 billion |
Forecast Year [2030] | USD 29.74 billion |
CAGR (%) | 21.60% |
Offering: Increasing preference for social media management software for analyzing engagement metrics
Social media analytics services are typically aimed at helping organizations leverage social media data to gain insights, make knowledgeable decisions, and effectively manage their social media presence. Managed services involve outsourcing the management of social media analytics to third-party agencies or specialized companies. This method allows businesses to concentrate on their core activities while experts handle the intricacies of social media data analysis. Managed services providers assist with end-to-end management, including monitoring, reporting, and deriving actionable insights tailored to the unique needs of their clients. Professional services in social media analytics encompass a range of specialized activities designed to amplify the capacity and effectiveness of an organization's social media strategies. Consultants offer expertise on the best practices for social media analytics and strategizing on data-driven decision-making processes. Deployment and integration services focus on setting up and incorporating social media analytics tools within an organization's existing systems. Support and maintenance service provides ongoing assistance and upkeep for social media analytics platforms. In addition to services, several types of software offerings are dedicated to helping businesses analyze and engage with their social media audiences. Social listening and monitoring tools provide capabilities for tracking mentions, conversations, and sentiment across various social media platforms. This software is instrumental in understanding audience behavior, emerging trends, and the impact of social media campaigns. Social media advertising software assists advertisers in creating, managing, and optimizing their social media ad campaigns. It includes features for targeting, ad placement, and performance analysis, offering a comprehensive solution for maximizing the return on investment from social media advertisements. Social media management software streamlines the management of multiple social media accounts. It offers functionalities such as scheduling posts, curating content, collaborating within teams, and analyzing engagement metrics, providing a centralized platform for social media oversight. Social media marketing software supports businesses in executing engaging marketing campaigns across social networks. This software offers tools for content creation, distribution, audience targeting, measuring the effectiveness of marketing initiatives, driving brand awareness, and customer acquisition through social channels.
Industry: Expanding application of social media analytics in media and entertainment industry to analyze viral marketing campaigns
The aerospace and defense industry often requires social media analytics to monitor brand reputation, assess security threats, and engage with stakeholders. For the automotive and transport industry, social media analytics helps in product feedback, launch campaigns, and consumer sentiment analysis. Social media analytics in the BFSI sector are critical for understanding customer needs, complaint resolution, and service personalization. The building, construction, and real estate industries use social media analytics for market sentiment, identifying investment opportunities, and customer engagement. Consumer goods companies rely heavily on social media analytics for trend spotting, product launches, and brand management. Educational institutions and ed-tech companies use analytics to monitor enrollment trends, educational content traction, and student engagement. Companies in the energy sector use social media analytics for public sentiment analysis, crisis communication, and sustainable initiative promotions. Social media analytics is crucial for government agencies to gauge public opinion, disseminate information, and manage e-governance services. Pharmaceutical companies use social media analytics for drug feedback, patient engagement, and health campaign tracking. IT firms combat misinformation, innovate customer support, and track technology adoption through social media analytics. Manufacturers use social media analytics for supply chain insights, product innovation, and competitor benchmarking. Media and entertainment companies use social media analytics for audience preferences, content performance, and viral marketing campaigns. Telecom operators leverage social media analytics for customer service, trend analysis, and network performance discussions. The travel and hospitality sector implements social media analytics for customer feedback, service improvement, and personalization of offers. The utilization of social media analytics differs significantly across industry segments. While the aerospace and defense sector focuses on security and brand reputation, consumer goods and retail are more concentrated on marketing and trend analysis. BFSI emphasizes customer service and personalization, whereas the energy and utilities sector utilizes analytics for environmental communication and sentiment analysis.
Regional Insights
In the United States, social media plays a pivotal role in customer engagement, with extensive use of analytics to tailor marketing strategies. The region is characterized by high investment in technological advancements and a notable desire for personalized customer experiences. Canada shows robust social media usage with a trend towards ethical use of data, reflecting a demand for transparent and responsible analytics practices while harnessing social media insights for customer behavior analysis. South America is experiencing moderate yet steady growth, fueled by the increasing internet penetration and the rising popularity of social networks among its population. Europe's market for social media analytics is expanding due to stringent data protection laws, including GDPR, which fuel the need for compliant analytics tools. There is an increased demand for advanced analytical solutions that can provide deep insights into consumer data while respecting privacy regulations. The region exhibits a growing trend of integrating social media analytics with CRM and marketing automation tools. Social media analytics in the Middle East is growing, with an increasing focus on mobile-first strategies due to high smartphone penetration. The adoption of social media analytics in Africa varies widely by region, but overall, there is an increasing trend of mobile usage for social and commercial engagement. APAC's social media analytics market is experiencing rapid growth, outpacing other regions, primarily driven by countries including China, India, and Japan. The proliferation of social media users and advancements in technology infrastructure are significant growth factors. China's social media landscape is unique due to its distinct platforms and regulatory environment. In Japan, social media analytics is advanced, focusing on customer service and reputation management. Japanese consumers value brand loyalty, driving businesses to invest in analytics that manage and improve customer relationships. India presents a rapidly growing social media market with a vast user base.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Social Media Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social Media Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Social Media Analytics Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Agorapulse SAS, Awario, Brand24 Global Inc., Buffer, Inc., Cision US, Inc., Datapine by RIB Software GmbH, Emplifi, Inc., GoodData Corporation, Hootsuite Inc., HubSpot, Inc., International Business Machines Corp., Intuit Inc., Keyhole, Khoros, LLC, Mavsocial, Meltwater, NetBase Solutions, Inc., Oktopost Technologies, Inc., Onclusive, Inc., Prudence Analytics And Software Solutions Pvt. Ltd., Qualtrics, LLC, Salesforce, Inc., SAS Institute Inc., Semrush Inc., Sendible Ltd., SocialPilot Technologies Inc., Sotrender, Sprout Social, Inc., and Talkwalker Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Social Media Analytics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social Media Analytics Market?
3. What are the technology trends and regulatory frameworks in the Social Media Analytics Market?
4. What is the market share of the leading vendors in the Social Media Analytics Market?
5. Which modes and strategic moves are suitable for entering the Social Media Analytics Market?