位置分析市場報告：2030 年趨勢、預測與競爭分析

位置分析趨勢和預測

到 2030 年，全球位置分析市場預計將達到 560 億美元，2024 年至 2030 年複合年成長率為 16.0%。該市場的主要促進因素包括透過即時位置追蹤最佳化供應鏈流程的需求日益成長、多功能物聯網 (IoT) 設備的日益普及以及無人駕駛汽車的日益普及和商業化。全球位置分析市場的未來看起來充滿希望，在遠端監控、銷售和行銷最佳化、資產管理、風險管理和設施管理市場方面存在機會。

Lucintel 預計，在預測期內，對專業分析技能的需求不斷成長，雲端基礎的解決方案不斷普及，以及公司擴大轉向外部供應商來處理維護、培訓和資料分析需求，預計服務需求將出現高速成長。

由於連結設備的激增、對即時資料分析的需求不斷成長、物聯網技術的開拓以及提高業務效率和預防性維護的願望，遠端監控將繼續成為該市場的最大細分市場。

由於地理資訊系統和分析商業智慧的使用不斷增加，以及對該地區客戶需求和滿意度的日益關注，預計北美在預測期內仍將是最大的地區。

位置分析市場的新趨勢

新趨勢對位置分析市場的貢獻反映了技術的發展和不斷變化的業務需求，這促使企業更好地利用位置資訊來獲得競爭優勢和業務效率。人工智慧和機器學習的整合、即時分析以及擴展的跨行業應用正在引領新的貢獻。主要趨勢

• 人工智慧和機器學習的整合：將人工智慧和機器學習與位置分析整合，為市場帶來了一個全新的開始。這些技術可以提供高階模式識別、預測分析和即時決策等。由人工智慧支援的位置分析將更深入地洞察消費行為、供應鏈最佳化和跨職能業務效率。
• 即時分析：這與對即時位置資料和見解不斷成長的需求密切相關。企業可以立即回應不斷變化的客戶行為、當前的市場狀況和業務挑戰。這一趨勢與零售、運輸、物流等行業高度相關。
• 與物聯網整合：位置分析和物聯網技術的整合是資料收集和分析領域成長最快的功能之一。物聯網設備提供即時位置資訊，用於流程最佳化、改進的資產管理和預測性維護。這一趨勢對於製造、運輸和物流行業至關重要。
• 提高資料隱私和安全性：位置分析變得比以往任何時候都更加普遍，隨之而來的是人們對這些敏感資訊的隱私和安全性的日益擔憂。由於監管要求不斷提高，公司越來越重視保護這些敏感的位置資訊。先進的安全措施和隱私權政策對於維護消費者信任和滿足監管要求至關重要。

地點分析市場的新興趨勢，例如人工智慧整合、即時分析、細分市場擴展、物聯網整合和增強的資料隱私，正在重塑行業格局。這些趨勢正在推動創新、提高決策能力並擴大位置資料的用途。透過適應這些趨勢，企業可以利用位置分析來提高業務效率、最佳化客戶體驗並應對不同細分市場的複雜挑戰。

位置分析市場的最新趨勢

多元化發展本質上是先進技術融合和應用領域拓展的結果。包括零售、交通和城市規劃在內的許多行業的成長都是由創新推動的。主要發展展示了技術可以透過多種方式根據業務需求推動基於位置的洞察和業務效率。

• 先進的地理圍籬解決方案：更精細、動態、基於位置的觸發器，使企業能夠進行高度針對性的促銷活動、追蹤客戶動向並最佳化物流業務。增強的地理圍欄功能可提高業務效率和客戶參與。
• 位置資訊與人工智慧和巨量資料分析的整合將從根本上改變企業分析和使用位置資訊的方式。人工智慧演算法分析大量位置資料並得出預測見解，從而推動更好的決策。這不僅使所有預測更加準確，而且有助於提供高度個人化的客戶體驗。
• 位置追蹤：即時追蹤定位技術得到改進，可以更好更快地獲取資料。即時位置追蹤解決方案可應用於車隊管理、監控商店中的客戶行為等。這一發展將帶來更有效率的業務和更好的客戶服務。
• 更好的行動位置資料解決方案：資料解決方案不斷變得更加智慧，對企業更有用，可以更深入地了解消費者的行為和偏好。行動工具中的進階分析可以幫助企業了解店內和店外的流量模式，從而幫助最佳化商店佈局和行銷策略。

位置分析市場的最新發展證明了技術進步和擴展應用的影響。人工智慧整合、即時分析和新使用案例等新趨勢正在重塑市場。零售、智慧城市、醫療保健、物流和城市規劃領域的策略性成長機會凸顯了基於位置的洞察力日益成長的重要性。了解這些趨勢和機會對於利用位置分析來推動業務成功和業務效率至關重要。

位置分析市場的策略成長機會

位置分析市場為各種應用提供了策略成長機會。這些機會表明位置資料對於推動業務決策和提高業務效率的高度重要性。隨著行業認知到高級位置分析解決方案的價值，新應用程式應該成為主要的成長領域。

• 零售最佳化：透過最佳化商店佈局、改進庫存管理、有針對性的促銷等來增強您的零售能力。透過分析客流量和客戶行為，零售商可以做出更多資料驅動的決策，從而真正提高銷售額和客戶滿意度。
• 市場成長機會：智慧城市計畫為位置分析帶來了巨大的機會。市場的關鍵需求之一是進一步最佳化交通管理、改善公共安全和改善基礎設施規劃的解決方案。智慧城市計劃是先進定位技術投資的主要驅動力之一。
• 醫療應用：監控病患、管理資源並支援緊急應變。利用即時位置資料改善醫院運作和病患照護的解決方案具有巨大的成長潛力。追蹤和分析的進一步增強正在改變醫療保健服務。
• 它在物流領域也發揮著重要作用。它在物流領域發揮著重要作用。追蹤出貨、改善路線規劃並最終管理庫存，透過基於位置的解決方案實現節省和提高效率。隨著供應鏈最佳化越來越受到關注，對高階位置分析的需求將持續成長。

位置分析市場的最新趨勢突顯了快速發展的技術和不斷增加的應用程式的影響。新興趨勢包括將人工智慧整合到解決方案中、即時分析以及正在重塑市場的新使用案例。策略性成長機會集中在零售、智慧城市、醫療保健、物流、城市規劃等領域的發展，這表明對基於位置的洞察力的依賴程度越來越高。了解趨勢和機會將幫助您充分利用位置分析並推動市場成長。

位置分析市場促進因素/挑戰

許多不同的技術、經濟和監管因素正在影響位置分析市場。因此，該領域的技術進步提高了資料準確性並增強了推動市場成長的分析能力。另一方面，隨著資料主導決策需求的增加，經濟因素將推動市場需求。此外，資料隱私和合規性挑戰等一些監管挑戰阻礙了位置分析的正常運作。

推動位置分析市場的因素包括：

1.技術進步：人工智慧、機器學習、物聯網等，所有這些都在位置分析市場中持續成長。該技術可以透過即時分析和預測建模促進更準確的資料採集。人工智慧演算法支援模式識別和決策，物聯網設備記錄無縫位置資料。因此，它們的組合有望提高採用率，因為它們可以提高業務效率並支援行業中的尖端應用。

2.2.資料主導決策的需求：隨著位置分析的採用而不斷增加。此外，位置資料在當今每個行業領域都發揮著至關重要的作用，有助於做出富有洞察力的決策、簡化業務並改善客戶體驗。增強商業智慧和提高競爭優勢的投資正在推動對位置分析解決方案的需求。這在零售、物流和城市規劃等行業中很明顯，位置資料為策略決策提供了重要的見解。

3. 智慧城市計劃的擴展：世界各地智慧城市計劃的增加正在推動位置分析。智慧城市利用位置資訊的力量來發展更好的城市基礎設施、控制和管理交通流量並創造更安全的公共空間。位置分析可以與多項智慧城市計劃相結合，以實現更好的資源利用並改善公民的整體生活體驗。各國政府和市政當局擴大投資於基於位置的技術，以解決城市問題並促進永續發展。

位置分析市場挑戰如下。

1.資料安全和隱私：位置分析市場的一個主要挑戰是資料隱私和安全。由於位置資訊本質上是敏感和個人資訊，因此公司必須遵守嚴格的資料保護條例，例如 GDPR 和 CCPA。因此，保護資料儲存、傳輸和使用對於維護消費者信任和避免法律後果至關重要。資料外洩和位置資料濫用可能會給企業和個人帶來可怕的後果。

2. 監理合規性：避免複雜的法規環境是位置分析市場面臨的主要挑戰之一。有關資料收集、使用和共用的法規因地區而異。為此，企業有特定的法律和監管要求，其中許多要求涉及額外的成本和時間投資。違規行為會導致罰款、法庭訴訟、聲譽受損，並限制市場成長和採用。

3. 與現有系統整合：將位置分析解決方案與現有 IT 設置和基礎設施整合可能很困難。對於企業來說，將新的分析和工具與遺留系統整合可能是一項艱鉅的任務，會破壞資料和見解的順暢流動。相容性問題、資料整合困難以及管理整合流程所需的技能要求可能會阻礙位置分析解決方案的有效部署和利用。

位置分析市場的主要促進因素包括技術進步、對資料洞察的需求、智慧城市計劃、電子商務的成長以及基礎設施投資。然而，除了監管合規性和系統整合之外，該領域最大的挑戰之一還涉及資料隱私。透過克服這些挑戰並利用這種力量，企業可以充分利用位置分析的潛力來簡化業務，做出有效的決策，並在日益資料主導的世界中競爭。

按細分市場進行位置分析

這項研究按組件、應用程式、部署模式、最終用途行業和地區提供了全球位置分析的預測。

位置分析市場的國家前景

由於技術創新和對基於位置的資料洞察的需求不斷成長，位置分析市場一直在塑造近期趨勢，並且在世界主要地區正在經歷重大發展。美國、中國、德國、印度和日本是世界上既有已開發地區又有發展中地區的地區，這些地區的發展可能會顯著改變公司對位置資料的策略使用。高級分析、即時資料處理的整合以及各行業採用率的提高是推動這一演變的一些關鍵趨勢。

• 美國：在美國，位置分析擴大與人工智慧和機器學習相結合，進一步提高了這些分析的預測能力。關鍵的開發領域之一是即時分析平台，為零售和運輸等行業提供可行的見解。領先的科技公司正在投資數百萬美元來開發位置資料解決方案，以提高個人化和業務效率。創新包括先進的地理圍欄和空間分析工具，使公司能夠最佳化供應鏈和客戶參與。
• 中國：巨量資料和物聯網正在結合起來，進一步發展位置分析。政府對智慧城市的推動正在推動先進的基於位置的城市規劃和交通管理解決方案的發展。企業正在利用位置資訊來增強物流、改善消費者體驗並支持電子商務的成長。對基於位置的人工智慧技術的投資正在改變中國企業進行市場分析和客戶行為預測的方式。
• 德國：德國對位置分析的關注重點是提高工業和製造業資訊的準確性和整合度。該領域的發展導致了地理空間資料的部署，以實現價值鏈的完整性，特別是在生產流程和供應鏈管理方面。德國公司也考慮在能源管理和智慧電網技術中使用位置分析。其方法是開發可以與現有系統整合的解決方案，從而實現業務效率和永續性的無縫、即時洞察。
• 印度：位置分析在零售和通訊業發展勢頭強勁。公司正在投資行動位置資料，以支援消費行為和有針對性的行銷。隨著數位基礎設施和智慧城市計劃的興起，位置分析被引入以建立更好的城市和管理交通。創新包括經濟實惠的解決方案，利用行動資料改善客戶體驗並簡化業務。
• 日本：旨在將位置分析用於自動駕駛汽車和機器人等尖端應用。這需要將位置資訊與其他先進感測器和人工智慧整合，為導航系統和智慧基礎設施提供動力。同樣，日本公司正在探索用於災害管理和城市規劃的位置分析，反映了透過創新技術提高安全性和效率的承諾。

常問問題

Q1.市場規模有多大？

答：到 2030 年，全球位置分析市場預計將達到 560 億美元。

Q2.市場成長預測如何？

答：2024 年至 2030 年，全球位置分析市場預計將以 16.0% 的複合年成長率成長。

Q3.影響市場成長的關鍵促進因素有哪些？

答案：這個市場的關鍵驅動力是透過即時位置追蹤最佳化供應鏈流程的需求不斷成長、各行業擴大採用物聯網 (IoT) 設備以及無人駕駛汽車的日益採用和商業化。

Q4.市場的主要細分市場有哪些？

答：位置分析市場的未來充滿希望，在遠端監控、銷售和行銷最佳化、資產管理、風險管理和設施管理市場方面存在機會。

Q5. 市場上主要企業有哪些？

答：主要企業是：

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Q6.未來最大的細分市場是什麼？

答：Lucintel 受到對專業分析技能的不斷成長的需求、雲端基礎的解決方案的激增以及公司擴大使用外部供應商來滿足維護、培訓和資料分析需求的推動，我們預測服務將見證高成長。

Q7. 預計未來五年哪個地區將成為最大的市場？

答：由於地理資訊系統和分析商業智慧的使用不斷增加，以及該地區對客戶需求和滿意度的重視，北美在預測期內仍然是最大的地區。

Q8. 可以客製化報告嗎？

答：是的，Lucintel 列出了 10% 的客製化服務，無需額外費用。

目錄

第1章執行摘要

第2章全球位置分析市場：市場動態

• 簡介、背景、分類
• 供應鏈
• 產業促進因素與挑戰

第3章 2018-2030年市場趨勢及預測分析

• 宏觀經濟趨勢（2018-2023）與預測（2024-2030）
• 全球位置分析市場趨勢（2018-2023）與預測（2024-2030）
• 按組件分類的全球位置分析市場
  • 解決方案
  • 服務
• 按應用分類的全球位置分析市場
  • 遠端監控
  • 銷售和行銷最佳化
  • 資產管理
  • 風險管理
  • 設施管理
  • 其他
• 按部署模式分類的全球位置分析市場
  • 本地
  • 雲端基礎
• 按最終用途行業分類的全球位置分析市場
  • BFSI
  • 醫療保健
  • 款待
  • 政府
  • 運輸和物流
  • 資訊科技和通訊
  • 零售/消費品
  • 媒體與娛樂

第4章 2018-2030年區域市場趨勢及預測分析

• 按地區分類的全球位置分析市場
• 北美位置分析市場
• 歐洲位置分析市場
• 亞太地區位置分析市場
• 其他地區的位置分析市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球位置分析市場成長機會（按組成部分）
  • 全球位置分析市場成長機會（按應用）
  • 按部署模式分類的全球位置分析市場成長機會
  • 最終用途產業的全球位置分析市場成長機會
  • 按地區分類的全球位置分析市場成長機會
• 全球位置分析市場新趨勢
• 戰略分析
  • 新產品開發
  • 全球位置分析市場容量擴張
  • 全球位置分析市場的合併、收購和合資企業
  • 認證和許可

第7章主要企業概況

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Location Analytics Trends and Forecast

The future of the global location analytics market looks promising with opportunities in the remote monitoring, sales and marketing optimization, asset management, risk management, and facility management markets. The global location analytics market is expected to reach an estimated $56 billion by 2030 with a CAGR of 16.0% from 2024 to 2030. The major drivers for this market are growing need for supply chain processes to be optimized through real-time location tracking, growing adoption of internet of things (IoT) devices across multiple sectors, and the introduction and progressive commercialization of driverless cars.

Lucintel forecasts that services is expected to witness the higher growth over the forecast period due to rising need for specialist analytics skills and the popularity of cloud-based solutions, as well as, businesses are using outside suppliers to handle more and more of their maintenance, training, and data analysis needs.

Within this market, remote monitoring will remain the largest segment due to proliferation of linked devices, the growing need for real-time data analytics, and the development of IoT technologies, along with the desire for improved operational efficiency and preventive maintenance.

North America will remain the largest region over the forecast period due to growing use of geographic information systems and analytical business intelligence, as well as a growing emphasis on customer requirements and satisfaction in the area.

Emerging Trends in the Location Analytics Market

The contribution of new trends to the Location Analytics market reflects the evolution of technology and the ever-changing business demands, thereby leading organizations in better utilization of location information for a competitive edge and operational effectiveness. Integration of AI with machine learning, real-time analytics, and expansion of applications across industries lead the new contributions. Key Trends

• AI and Machine Learning Integration: Integrating AI and machine learning with location analytics will bring a whole new beginning to the marketplace. These technologies can provide advanced pattern recognition, predictive analytics, and real-time decision-making among others. AI-driven location analytics goes deeper into consumer behavior insights, supply chain optimization, and operational efficiencies across sectors.
• Real-time analytics: This goes hand-in-hand with the growing demand for real-time location data and insights. Companies are able to act upon the changing customer behavior, current market conditions, and operational difficulties right on time. This trend is very relevant to industries like retail, transportation, and logistics.
• Integration with IoT: The integration of location analytics and IoT technologies is one of the fast-increasing capabilities of data collection and analysis. IoT devices convey the real-time location data used in view to optimize processes, improve asset management, and allow for predictive maintenance. This trend is vital for industries dealing with manufacturing, transportation, and logistics.
• Improved Data Privacy and Security: The prevalence of location analytics has increased more so than ever, and with this comes concerns about privacy and security regarding such sensitive information. Companies are paying more critical attention to securing such vital location data amidst growing requirements for regulation. Advanced security measures and privacy policies are crucial for holding consumer confidence and meeting regulatory requirements.

The emerging trends in the Location Analytics market, including AI integration, real-time analytics, sector expansion, IoT integration, and enhanced data privacy, are reshaping the industry landscape. These trends are driving innovation, improving decision-making capabilities, and expanding the applications of location-based data. As businesses adapt to these trends, they can leverage location analytics to enhance operational efficiency, optimize customer experiences, and address complex challenges across various sectors.

Recent Developments in the Location Analytics Market

Varied Developments Were Essentially Indicative of Increased Amalgamation of Advanced Technologies and Expansion of Their Applications. Growth in many industries, such as retail, transportation, and urban planning, has been led by innovations. Key developments indicate the different ways technology enhances location-based insight and operational efficiencies in line with business needs.

• Advanced geofencing solutions: allow for more granular, dynamic location-based triggers that enable enterprises to run very targeted promotions, track customers' movements, and optimize logistic operations. Enhanced capabilities in geofencing will serve to improve customer engagement along with operational efficiencies.
• The integration of AI and big data analytics with location data fundamentally changes how businesses analyze and use location information. AI algorithms analyze vast amounts of location data for predictive insights that help drive better decision-making. This makes all forecasts not only more accurate but also helps in providing very personalized customer experiences.
• Location Tracking: Real-time tracking location technology is improving to capture data in a better and faster way. Real-time location tracking solutions find applications in fleet management, monitoring instore customer behavior, and more. This development will grant higher efficiency in operations and better customer service.
• Better Mobile Location Data Solutions: The solutions of data are continuously getting intelligent, hence more helpful to businesses in gaining even more granular insights into consumer behaviors and preferences. With advanced analytics on mobile tools, companies understand the pattern of traffic inside and around stores, thus helping in optimizing store layouts and marketing strategies.

Recent developments in the Location Analytics market demonstrate the impact of technological advancements and expanding applications. Emerging trends like AI integration, real-time analytics, and new use cases are reshaping the market. Strategic growth opportunities in retail, smart cities, healthcare, logistics, and urban planning highlight the increasing importance of location-based insights. Navigating these trends and opportunities is essential for leveraging location analytics to drive business success and operational efficiency.

Strategic Growth Opportunities for Location Analytics Market

The strategic growth opportunities are wide open for various applications in the Location Analytics market. These opportunities show the high importance that the location-based data is getting in driving business decisions and improving operational efficiencies. Emerging applications should represent key growth areas as industries recognize the value of advanced location analytics solutions.

• Retail Optimization: This can be used to enhance retail functions such as optimisation of store layout, improvement in inventory management, and promotion targeting. Analyzing the flow of traffic and the behavior of customers will help retailers make more data-driven decisions that actually drive sales and customer satisfaction.
• Market Growth Opportunities: Smart city initiatives offer enormous opportunities for location analytics. The serious need for solutions that will further optimize traffic management, enhance public safety, and improve infrastructure planning is one of the serious needs of the market. Smart city projects are one of the major drivers for investments into advanced location-based technologies.
• Healthcare Applications: It monitors the patient, manages the resources, and supports responses in an emergency. Solutions that improve hospital operations and patient care, assisted by real-time location data, offer great growth potential. This is transforming the delivery of healthcare by enhancing tracking and analytics further.
• important role in the field of logistics: It enables tracking shipments, improvement in route planning, and, finally, inventory management, thus savings and efficiency that can be gained through place-based solutions. As more focus is turned to optimize the supply chain, the demand for advanced location analytics will continue to grow.

The recent trends underlined in the Location Analytics market have underlined the impact of rapidly developing technologies and increasing applications. Emerging trends include the integration of AI into the solutions, real-time analytics, and new use cases that will reshape the marketplace. Strategic growth opportunities are concentrated around developments in retail, smart cities, healthcare, logistics, and urban planning, representing an increasing dependence on location-based insights. Trends and opportunities need to be embraced, which will help in leveraging location analytics to its full potential and driving growth within the market.

Location Analytics Market Driver and Challenges

Many diverse technological, economic, and regulatory factors influence the market of Location Analytics. Accordingly, technical advances in the field improve the accuracy of data and enhance the analytical capabilities that fuel market growth. In contrast, economic factors boost market demand as there is more demand for data-driven decision-making. Also, several regulatory challenges impede the proper functioning of location analytics, such as data privacy and compliance challenges.

The factors responsible for driving the location analytics market include:

1. Technological advancements: such as AI, machine learning, and IoT-all of which continue to increase in the Location Analytics market. The technology can facilitate the capture of more accurate data with real-time analytics and predictive modeling. AI algorithms enhance pattern recognition and decision-making, while IoT devices provide seamless location data. Hence, putting these together is seen to improve the efficiency of operations and enable support for most advanced applications in industries, which leads to increased adoption.

2. The demand for data-driven decision-making: has grasped the top gear, hence the increasing adoption of location analytics. In addition, location data today plays a vital role in business functions across industries, as it enables an organization to derive insightful decisions, streamline operations, and further customer experiences. The graver demand for enhanced business intelligence and higher competitive advantage investments inflates in location analytics solutions. This can be very well noticed in industries like retail, logistics, and urban planning, wherein location data offers imperative insights into strategic decisions.

3. Expansion of Smart City Projects: Growing number of smart city projects worldwide fuels location analytics. Smart cities harness the power of location for developing better urban infrastructure, controlling and managing traffic flow, and building safer public spaces. Location analytics integrates with several smart city initiatives to channelize better resource utilization and enhance the overall living experience for citizens. Governments and municipalities are investing in more technologies that use location data to solve urban problems and undertake sustainable development.

Challenges in the location analytics market are:

1. Data Security and Privacy: A major challenge for the Location Analytics market pertains to data privacy and security. Since location data is essentially sensitive and personal, businesses are strictly required to abide by strict data protection regulations such as GDPR and CCPA. For this, safeguarding data storage, transmission, and usages will be crucial to maintain consumer trust and avoid legal implications. Data breaches and other misuses of location information can cause horrific after-effects on businesses and individuals.

2. Regulatory Compliance: Moving around the complex regulatory environment remains one of the major challenges faced by the Location Analytics market. Regulations relating to data collection, usage, and sharing are different in different regions. For all these, there are specific legal and regulatory requirements for businesses, many of which involve extra cost and time investment. Breaches result in fines, cases filed in courts, and damage to reputation, hence constraining growth and adoption in the market.

3. Integration with existing systems: It might be difficult to integrate location analytics solutions with the existing IT setup and infrastructure. It could be painful for businesses to align new analytics tools with legacy systems, which would impede the flow of data and insights smoothly. Incompatibility problems, difficulty in data integration, and requirements for skills needed to manage the integration processes potentially block the road to effective deployment and utilization of location analytics solutions.

The major drivers in the Location Analytics market include technological advancement, demand for insights from data, smart city initiatives, growth of e-commerce, and investment in infrastructure. However, one of the biggest challenges in this domain would be related to data privacy, along with regulatory compliance and system integration. Overcoming these challenges by exploiting the drivers may allow businesses to tap into the full potential of location analytics, leading to better efficiency in operations, effective decision-making, and competitiveness in the increasingly data-driven world.

List of Location Analytics Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies location analytics companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the location analytics companies profiled in this report include-

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Location Analytics by Segment

The study includes a forecast for the global location analytics by component, application, deployment mode, end use industry, and region.

Location Analytics Market by Component [Analysis by Value from 2018 to 2030]:

• Solutions
• Services

Location Analytics Market by Application [Analysis by Value from 2018 to 2030]:

• Remote Monitoring
• Sales and Marketing Optimization
• Asset Management
• Risk Management
• Facility Management
• Others

Location Analytics Market by Deployment Mode [Analysis by Value from 2018 to 2030]:

• On-premises
• Cloud-based

Location Analytics Market by End Use Industry [Analysis by Value from 2018 to 2030]:

• BFSI
• Healthcare
• Hospitality
• Government
• Transport and Logistic
• IT and Telecom
• Retail and Consumer Goods
• Media and Entertainment

Location Analytics Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Location Analytics Market

The Location Analytics market has lately witnessed some critical development in all key global regions, with technology innovation and an upsurpirng demand for insights from location-based data shaping the recent trends. The United States, China, Germany, India, and Japan represent a mix of developed and developing regions worldwide where developments are likely to significantly alter the strategic application of location-based data by businesses. Advanced analytics integration, real-time data processing, and increasing adoption across various industries are some key trends shaping this evolution.

• United States: Location analytics is increasingly combined with AI and Machine Learning in the US to further advance the predictive capabilities of such analytics. One of the key areas of development is real-time analytics platforms that will deliver actionable insights for industries such as retail and transportation. The major technology firms are spending millions of dollars furthering the development of location-based data solutions driving personalization and operational efficiency. Innovations involve advanced geofencing and spatial analysis tools that enable businesses to optimize supply chains and customer engagement.
• China: Big data and IoT are coming together to further develop location analytics. The Government's push for smart cities has turbo-charged the development of sophisticated location-based solutions for urban planning and traffic management. Firms are using location data to enhance logistics, improve consumer experience, and aid in e-commerce growth. Investment into location-based AI technologies is changing the way business in China approaches market analysis and predictions of customer behavior.
• Germany: The German attention to location analytics is more toward increasing precision and integration of information in industrial and manufacturing industries. Developments in this domain have led to the deployment of geospatial data to achieve perfection in the value chain, especially production processes and supply chain management. German firms are contemplating the use of location analytics even in energy management and smart-grid technologies. The approach is to develop solutions that can integrate with prevailing systems to enable seamless, real-time insights for operational efficiency and sustainability.
• India: Location analytics is gaining momentum within the retail and telecommunications industries. Companies are making investments towards mobile location data to realize consumer behavior and targeted marketing. Increased digital infrastructure and smart city initiatives are leading to the adoption of location-based analytics to build better cities and manage traffic. Innovations include affordable solutions using mobile data for enhancing customer experiences and streamlining operations.
• Japan: aims to use location analytics for state-of-the-art applications such as autonomous vehicles and robotics. This requires the integration of location information with other advanced sensors and AI to enhance navigation systems and intelligent infrastructures. Similarly, Japanese firms are exploring location-based analytics for disaster management and urban planning, reflecting a commitment to enhancing both safety and efficiency through innovative technologies.

Features of the Global Location Analytics Market

Market Size Estimates: Location analytics market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Location analytics market size by various segments, such as by component, application, deployment mode, end use industry, and region in terms of value ($B).

Regional Analysis: Location analytics market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different component, application, deployment mode, end use industry, and regions for the location analytics market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the location analytics market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

FAQ

Q1. What is the location analytics market size?

Answer: The global location analytics market is expected to reach an estimated $56 billion by 2030.

Q2. What is the growth forecast for location analytics market?

Answer: The global location analytics market is expected to grow with a CAGR of 16.0% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the location analytics market?

Answer: The major drivers for this market are growing need for supply chain processes to be optimized through real-time location tracking, growing adoption of internet of things (IoT) devices across multiple sectors and the introduction and progressive commercialization of driverless cars.

Q4. What are the major segments for location analytics market?

Answer: The future of the location analytics market looks promising with opportunities in the remote monitoring, sales and marketing optimization, asset management, risk management, and facility management markets.

Q5. Who are the key location analytics market companies?

Answer: Some of the key location analytics companies are as follows:

• Alteryx
• Cisco Systems
• Galigeo
• Google
• HERE Technologies
• Hexagon
• Microsoft Corporation
• Oracle Corporation
• Pitney Bowes
• Sisense

Q6. Which location analytics market segment will be the largest in future?

Answer: Lucintel forecasts that services is expected to witness the higher growth over the forecast period due to rising need for specialist analytics skills and the popularity of cloud-based solutions, as well as, businesses are using outside suppliers to handle more and more of their maintenance, training, and data analysis needs.

Q7. In location analytics market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period due to growing use of geographic information systems and analytical business intelligence, as well as a growing emphasis on customer requirements and satisfaction in the area.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the location analytics market by component (solutions and services), application (remote monitoring, sales and marketing optimization, asset management, risk management, facility management, and others), deployment mode (on-premises and cloud-based), end use industry (BFSI, healthcare, hospitality, government, transport and logistic, IT and telecom, retail and consumer goods, media and entertainment, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
• Market Report

Table of Contents

1. Executive Summary

2. Global Location Analytics Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Location Analytics Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Location Analytics Market by Component
  • 3.3.1: Solutions
  • 3.3.2: Services
• 3.4: Global Location Analytics Market by Application
  • 3.4.1: Remote Monitoring
  • 3.4.2: Sales and Marketing Optimization
  • 3.4.3: Asset Management
  • 3.4.4: Risk Management
  • 3.4.5: Facility Management
  • 3.4.6: Others
• 3.5: Global Location Analytics Market by Deployment Mode
  • 3.5.1: On-premises
  • 3.5.2: Cloud-based
• 3.6: Global Location Analytics Market by End Use Industry
  • 3.6.1: BFSI
  • 3.6.2: Healthcare
  • 3.6.3: Hospitality
  • 3.6.4: Government
  • 3.6.5: Transport and Logistic
  • 3.6.6: IT and Telecom
  • 3.6.7: Retail and Consumer Goods
  • 3.6.8: Media and Entertainment

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Location Analytics Market by Region
• 4.2: North American Location Analytics Market
  • 4.2.1: North American Location Analytics Market by Component: Solutions and Services
  • 4.2.2: North American Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others
• 4.3: European Location Analytics Market
  • 4.3.1: European Location Analytics Market by Component: Solutions and Services
  • 4.3.2: European Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others
• 4.4: APAC Location Analytics Market
  • 4.4.1: APAC Location Analytics Market by Component: Solutions and Services
  • 4.4.2: APAC Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others
• 4.5: ROW Location Analytics Market
  • 4.5.1: ROW Location Analytics Market by Component: Solutions and Services
  • 4.5.2: ROW Location Analytics Market by Application: Remote Monitoring, Sales and Marketing Optimization, Asset Management, Risk Management, Facility Management, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Location Analytics Market by Component
  • 6.1.2: Growth Opportunities for the Global Location Analytics Market by Application
  • 6.1.3: Growth Opportunities for the Global Location Analytics Market by Deployment Mode
  • 6.1.4: Growth Opportunities for the Global Location Analytics Market by End Use Industry
  • 6.1.5: Growth Opportunities for the Global Location Analytics Market by Region
• 6.2: Emerging Trends in the Global Location Analytics Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Location Analytics Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Location Analytics Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Alteryx
• 7.2: Cisco Systems
• 7.3: Galigeo
• 7.4: Google
• 7.5: HERE Technologies
• 7.6: Hexagon
• 7.7: Microsoft Corporation
• 7.8: Oracle Corporation
• 7.9: Pitney Bowes
• 7.10: Sisense