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市場調查報告書
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1640486

拉丁美洲的位置分析：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

Latin America Location Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內拉丁美洲的位置分析市場將實現 7.99% 的複合年成長率。

拉丁美洲位置分析-市場-IMG1

隨著資訊數位化加速並產生大量資料，公司發現幾乎每個資料都包含或可以解釋地理見解和關係。這項觀察促使新一代為公司帶來了極其受歡迎的特質，例如對業務和位置的理解，以及利用資料創造有關人物、地點、品牌和市場的策略故事的能力。

關鍵亮點

  • 開發人員正在使用它來創建促進更安全的環境並涵蓋實體和數位存在的互聯體驗。根據收集到的見解，它可以幫助用戶創建內容，例如在數位電子看板上顯示即時統計數據或將自訂內容推送到行動裝置。
  • 此外，旅遊業可望推動位置分析市場的成長。地理分析公司可以使用位置分析來整合、儲存和處理空間和非空間資訊。提供網站上無法找到的旅遊導向的地圖資訊是 GI​​S 的一種流行用途。
  • 然而，缺乏懂得如何處理地理空間資料的技術純熟勞工可能會對市場的發展造成限制。許多資料科學家和 GIS 分析師在使用資料之前要花費多達 90% 的時間來清理資料。諸如此類的挑戰可能會減緩最終用戶對位置分析的採用。

拉丁美洲位置分析市場趨勢

各行業的技術進步發揮關鍵作用

  • 近年來，拉丁美洲的人工智慧研究範圍不斷擴大，資料主導的商業計劃將成為未來幾年的主要趨勢之一。這些業務優先考慮分析、人工智慧、機器學習和資料管理。 Snowflake等雲端管理公司正在幫助巴西公司加速計劃的數位轉型。
  • 例如，Predict Data-driven 對瓜地馬拉一家購物中心的消費者客流量和關注點進行了分析。透過位置分析，該公司能夠直覺地看到商店內的消費者運動模式，包括訪問分佈和購物中心內的消費者分散。
  • 此外，世界上一些最重要的生物多樣性熱點地區都位於拉丁美洲。為了提高拉丁美洲生物多樣性保護的質量，我們利用地理空間技術來探索這些區域。
  • 2022 年 9 月，Sentinal-2遙感探測影像和 OpenStreetMap 將為 371 個拉丁美洲主要城市的主要城市群產生首批 10 公尺解析度 UGS（城市綠地）地圖。這有望為居民提供一系列生態系統服務，包括調節氣候、緩衝環境災害以及改善身心健康。

巴西位置分析市場需求龐大

  • 前所未有的住宅需求正在推動巴西土木工程市場的發展。據巴西新興國家房地產開發商協會稱，該國面臨780萬套住宅短缺。此外，未來十年將需要建造1150萬套住宅。這種建築擴張需要地理空間資料來識別最具投資潛力的社區和地區。
  • 此外，位置分析可以提供有關城市經濟狀況的寶貴資訊，從而幫助促進 GDP 成長。例如，聖保羅的國內生產毛額佔巴西的近三分之一。為了保持經濟成長，聖保羅州投資促進局 (InvestSP) 採用智慧定位來幫助企業家確定該州最佳投資地點。
  • 同樣，2022 年 6 月，Agrotools 從各個投資者籌集了 2,100 萬美元。 Agrotools 為農產品企業提供智慧和技術解決方案。 Agrotools 分析了巴西 450 多萬個農村社區，以管理以農村為重點的營運風險和機會。

拉丁美洲位置分析產業概覽

拉丁美洲的位置分析市場競爭激烈，主要企業包括思科系統、微軟公司、甲骨文公司、SAP SE 和 Tibco Software Inc.這些公司正在投資各種應用程式以獲得市場佔有率並擴大其服務範圍。

2023 年 1 月，QSR 概念 Jack in the Box 和人工智慧智慧定位平台 SiteZeus 宣布合作，為餐廳品牌的位置和市場分析流程帶來先進技術。此次合作將為 SiteZeus 提供資料、即時洞察、閒置頻段分析、銷售額預測和其他好處。

2022 年 7 月，Data Appeal Company 與其母公司 Almawave 合作，帶領一支新的資料分析師和位置及目的地情報專家團隊進入拉丁美洲市場。 Data Appeal 透過其尖端的分析平台支援旅遊、零售、快速消費品、房地產和金融產業公司的業務成長。例如，Data Appeal Studio 是提供有關旅行、住宿、活動、遊客行為、人流量等最相關的資料洞察的應用程式之一，可協助目的地管理公司促進旅遊業。

2022 年 3 月，為支持拉丁美洲的經濟多元化，亞馬遜網路服務 (AWS) 在拉丁美洲開發了 AWS 本地區域。本地區域的低延遲可實現新穎的使用案例，例如近乎即時地處理來自監控鏡頭的影片，以加強城市的交通管理、犯罪預防和災難響應。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭對手之間的競爭
    • 替代品的威脅
  • 產業價值鏈分析
  • COVID-19 市場影響評估
  • 市場促進因素
    • 零售市場成長
    • 分析型商業智慧和地理資訊系統技術的採用率不斷提高
    • 物聯網使用率提高
  • 市場限制
    • 安全和隱私問題
    • 系統容易出錯－業務資訊不完整、資訊過時、位置資料庫限制等情況。

第5章 市場區隔

  • 地方
    • 戶外的
    • 室內的
  • 部署模型
    • 本地
    • 一經請求
  • 應用
    • 遠端監控
    • 資產管理
    • 設施管理
  • 成分
    • 軟體
    • 服務
  • 按最終用戶產業
    • 零售
    • 製造業
    • 醫療
    • 政府
    • 能源動力
    • 其他行業
  • 地區
    • 巴西
    • 阿根廷
    • 墨西哥

第6章 競爭格局

  • 公司簡介
    • Cisco Systems
    • Microsoft Corporation
    • HERE
    • SAS Institute Inc.
    • Oracle Corporation
    • SAP SE
    • ESRI（Environmental Systems Research Institute）
    • Tibco Software Inc.
    • Pitney Bowes
    • Galigeo

第7章投資分析

第8章 市場機會與未來趨勢

簡介目錄
Product Code: 53543

The Latin America Location Analytics Market is expected to register a CAGR of 7.99% during the forecast period.

Latin America Location Analytics - Market - IMG1

As the digitalization of information has accelerated, yielding abundant data, corporations have discovered that nearly every dataset contains or can be explained using geographic insight and relationships. This observation has made the new generation understand business and location to bring a constellation of highly desired traits to their companies, including the ability to use data to create strategic stories about people and places, brands, and markets.

Key Highlights

  • Organizations are using it to promote safety in their environments and develop connected experiences encompassing both physical and digital presence. It helps users create content, such as posting real-time statistics on digital signage, based on insights gathered or pushing custom content to a mobile device.
  • Moreover, the tourism sector will promote growth in Location Analytics Market. Geo Analytics Companies can use location analytics to integrate, store and manipulate spatial and non-spatial information. Cartographic information for tourists, which cannot be found on the Web sites, may become a popular application of GIS.
  • However, a lack of skilled workers who know how to work with geospatial data may act as a restraining factor for the market. Many data scientists and GIS analysts spend up to 90% of their time cleaning data before using it. These challenges can slow down the industry's end-user application of Location Analytics.

Latin America Location Analytics Market Trends

Technological Advances in Various Industries Play a Vital Role

  • The extent of AI research in Latin America has increased in recent years, and data-driven business initiatives will be one of the top trends in years to come. These businesses will prioritize analytics, AI and ML, and data management. Cloud Management companies like Snowflake are helping businesses in Brazil to drive digital transformation for their projects.
  • For instance, Predict Data-driven prepared an analysis on foot traffic and point of interest of consumers visiting the shopping mall in Guatemala. Using location analytics, the company was able to visualize the in-store mobility patterns of the shoppers, like the distribution of visits within the mall, the dispersion of consumers, and more.
  • Moreover, some of the world's most significant biodiversity hotspots are found in Latin America. Geospatial technology was used to explore these areas to enrich the quality of biodiversity conservation in Latin America.
  • In September 2022, Sentinal-2 remote sensing images and OpenStreetMap were to produce the first 10 m resolution UGS (Urban Green Space) map for the main urban clusters across 371 major Latin American cities. This was expected to help provide residents with various ecosystem services, such as climate regulation, buffering environmental hazards, and improving physical and psychological health.

Brazil to Generate Significant Demand in Location Analytics Market

  • The unprecedented demand for housing in Brazil is driving the civil construction market. The Brazilian Association of Property Developers revealed that the country has a deficit of 7.8 million homes. Also, 11.5 million new properties will be required over the next ten years. This expansion in construction will require geospatial data for identifying the neighborhoods and territories with the highest degree of investment potential.
  • Moreover, location analytics can help to increase GDP growth by providing valuable information about the city's economic landscape. For instance, Sao Paulo produces nearly one-third of Brazil's GDP. To sustain economic growth Investment Promotion Agency for the State of Sao Paulo (InvestSP) adopted Location Intelligence to help entrepreneurs identify the best locations in the state to invest.
  • Likewise, in June 2022, Agrotools raised 21 million USD from various investors. Agrotoola provides intelligence and technology-based solutions to agribusiness companies. Agrotools has analyzed over 4.5 million rural territories in Brazil to manage operational risks and opportunities focused on rural regions.

Latin America Location Analytics Industry Overview

Latin America Location Analytics Market is highly competitive with key players such as Cisco Systems, Microsoft Corporation, Oracle Corporation, SAP SE, Tibco Software Inc., and others. These companies are investing in various applications to gain market share and expand the scope of their service offerings.

In January 2023, Jack in the Box, a QSR concept, and SiteZeus, an A.I.-powered location intelligence platform, announced a partnership to bring advanced technology to the restaurant brand's site selection and market analysis process. The partnership would offer data, real-time insights, white-space analysis, sales forecasting, and other benefits from SiteZeus.

In July 2022, the Data Appeal Company, with the help of its parent company Almawave, entered the Latin American markets with a new team of data analysts and experts in location and destination intelligence. Data Appeal will support business growth for companies in tourism, retail, FMCG, real estate, and financial industries with its cutting-edge analysis platforms. Data Appeal Studio, for example, is one application that showcases the most pertinent data-driven insights on travel, lodging, events, visitor behavior, foot traffic, and more, which can assist destination management companies in promoting tourism.

In March 2022, to aid with the economic diversification of Latin America, Amazon Web Services (AWS) developed AWS Local Zones throughout the continent. Local Zones' low latency could enable novel use cases, such as near real-time video processing from security cameras to enhance traffic management, crime prevention, or disaster response in cities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market
  • 4.5 Market Drivers
    • 4.5.1 Growth in Retail Market
    • 4.5.2 Increasing Adoption of Analytical Business Intelligence and Geographical Information Systems Technology
    • 4.5.3 Increasing Usage of IoT
  • 4.6 Market Restraints
    • 4.6.1 Concerns over Security and Privacy
    • 4.6.2 Systems are Error-prone - In Cases like Incomplete Business Information, Out-of-date Information, and Limitation of Place Databases

5 MARKET SEGMENTATION

  • 5.1 Location
    • 5.1.1 Outdoor
    • 5.1.2 Indoor
  • 5.2 Deployment Model
    • 5.2.1 On-premise
    • 5.2.2 On-demand
  • 5.3 Application
    • 5.3.1 Remote Monitoring
    • 5.3.2 Asset Management
    • 5.3.3 Facility Management
  • 5.4 Component
    • 5.4.1 Software
    • 5.4.2 Services
  • 5.5 End-user Verticals
    • 5.5.1 Retail
    • 5.5.2 Manufacturing
    • 5.5.3 Healthcare
    • 5.5.4 Government
    • 5.5.5 Energy and Power
    • 5.5.6 Other Verticals
  • 5.6 Geography
    • 5.6.1 Brazil
    • 5.6.2 Argentina
    • 5.6.3 Mexico

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Cisco Systems
    • 6.1.2 Microsoft Corporation
    • 6.1.3 HERE
    • 6.1.4 SAS Institute Inc.
    • 6.1.5 Oracle Corporation
    • 6.1.6 SAP SE
    • 6.1.7 ESRI (Environmental Systems Research Institute)
    • 6.1.8 Tibco Software Inc.
    • 6.1.9 Pitney Bowes
    • 6.1.10 Galigeo

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS