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市場調查報告書

商品編碼

1629677

位置分析市場按組件、位置類型、部署、垂直和地區分類

Location Analytics Market, By Component, By Location Type, By Deployment, By Industry, By Geography

出版日期: 2024年12月13日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到 2024 年全球位置分析市場價值將達到 212.5 億美元。預計到 2031 年將達到 653.2 億美元，2024 年至 2031 年的年複合成長率（CAGR）為 17.4%。

報告範圍		報告詳細資訊
基準年	2023	2024 年的市場規模	212.5億美元
效能資料	2019 年至 2023 年	預測期	2024 年至 2031 年
預測期 2024-2031 年複合年成長率：	17.40％	2031 年價值預測	653.2億美元

圖。

位置分析是指收集和分析地理或空間資料以了解客戶行為資料做出關鍵的業務決策。各種工具和技術被用於收集、管理和處理位置資料以獲得有價值的見解。隨著 GPS、Wi-Fi 和藍牙裝置的普及，每秒都會產生大量連續的位置資料。位置分析使企業能夠利用這些地理位置資訊來更深入地了解客戶的行動模式、設施管理和資源最佳化。

市場動態：

位置分析市場的發展是由整個產業對於空間驅動的商業智慧日益成長的需求所推動的。隨著位置成為資料主導決策中越來越重要的參數，越來越多的企業採用位置分析解決方案來提高業務效率和客戶體驗。另一個關鍵的成長要素是物聯網和連網型設備，它們提供了豐富的地理空間資料資訊來源。然而，對位置相關資料的隱私和安全的擔憂給供應商帶來了挑戰。此外，市場也受到複雜空間分析所需的熟練專業人員短缺的限制。從積極的一面來看，人工智慧、機器學習和雲端運算等先進技術的融合有望為以位置為維度的即時預測分析創造新的機會。

本研究的主要特點

本報告對全球位置分析市場進行了詳細分析，並以 2023 年為基準年，展示了預測期（2024-2031 年）的市場規模（十億美元）和年複合成長率（CAGR%）。

它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

全球位置分析市場中的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。

研究涉及的主要企業包括微軟公司、Google 有限責任公司（Alphabet Inc.）、Zebra Technologies Corporation、Esri、Hexagon AB、Here Technologies、Precisely、SAP SE、TomTom 和 SAS Institute Inc.

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

可以透過用於分析全球位置分析市場的各種策略矩陣來促進相關人員的決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 21.25 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	17.40%	2031 Value Projection:	US$ 65.32 Bn

Location analytics refers to the collection and analysis of geographic or spatial data to understand customer behavior and make key business decisions. It involves gathering, managing and processing location-based data through various tools and technologies to derive valuable insights. With the proliferation of GPS, Wi-Fi and Bluetooth enabled devices, there is a massive and continuous stream of location data being generated every moment. Location analytics enables businesses to leverage this geolocation information to gain a deeper understanding of customer mobility patterns, facility management and resource optimization.

Market Dynamics:

The location analytics market is driven by the growing need for spatially enabled business intelligence across industries. As location becomes an increasingly important parameter for data-driven decision making, more companies are adopting location analytics solutions to improve operational efficiency and customer experience. Another key growth factor is the widespread use of IoT and connected devices that serve as a rich source of geospatial data. However, data privacy and security concerns related to location data pose a challenge for vendors. The market also faces restraints from the lack of skilled professionals needed for complex spatial analysis. On the positive side, integration of advanced technologies like AI, ML and cloud computing is expected to open up new opportunities for real-time predictive analytics using location as a dimension.

Key features of the study:

This report provides in-depth analysis of the global location analytics market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global location analytics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Microsoft Corporation, Google LLC (Alphabet Inc.), Zebra Technologies Corporation, Esri, Hexagon AB, Here Technologies, Precisely, SAP SE, TomTom, and SAS Institute Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global location analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global location analytics market.

Market Segmentation

Component Insights (Revenue, USD Bn, 2019 - 2031)
- Solution
- Services
Location Type Insights (Revenue, USD Bn, 2019 - 2031)
- Indoor
- Outdoor
Deployment Insights (Revenue, USD Bn, 2019 - 2031)
- On-premise
- Cloud
Industry Insights (Revenue, USD Bn, 2019 - 2031)
- Transportation and Logistics
- Government and Defense
- BFSI
- Tourism and Hospitality
- Healthcare
- Retail
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Zebra Technologies Corporation
- Esri
- Hexagon AB
- Here Technologies
- Precisely
- SAP SE
- TomTom
- SAS Institute Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Location Analytics market, By Component
- Location Analytics market, By Location Type
- Location Analytics market, By Deployment
- Location Analytics market, By Industry
- Location Analytics Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Key Developments
Industry Trends

4. Location Analytics Market, By Component, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Solution
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Location Analytics Market, By Location Type, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Indoor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Outdoor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Location Analytics Market, By Deployment, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Cloud
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Location Analytics Market, By Industry, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Transportation and Logistics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Government and Defense
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Tourism and Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

8. Global Location Analytics market, By Region, 2024 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019- 2031, (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Location Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Deployment, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2019- 2031, (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

9. Competitive Landscape

Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC (Alphabet Inc.)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Zebra Technologies Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Esri
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Hexagon AB
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Here Technologies
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Precisely
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SAP SE
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
TomTom
SAS Institute Inc.