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歐洲位置分析：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Europe Location Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年歐洲位置分析市場規模為 48.2 億美元，到 2030 年將達到 99.5 億美元，預測期內（2025-2030 年）的複合年成長率為 15.6%。

歐洲位置分析-市場-IMG1

地理空間資料分析為資料添加位置和時間特徵，使其更易於理解。位置分析提供可操作的資訊，幫助公共和企業部門識別模式並做出戰略決策。該地區的位置分析可能在城市規劃、交通、自然災害和公園保護等重要領域發揮作用。

主要亮點

  • 隨著人工智慧 (AI) 和機器學習 (ML) 的發展，位置分析市場預計將獲得進一步發展。歐洲永續經濟成長的下一個重大機會將來自其在太空衛星群的領導地位以及「歐洲數位策略」和「地球目的地」等國家舉措。因此，這些技術將用於非洲大陸都市區的空間發展。
  • 隨著 5G 的引入，準確的位置追蹤得到了改善。 5G位置資訊透過使用毫米波和波束成形提高了準確性，從而提高了資料庫指紋解析度。這也改善了室內地圖繪製。使用者可以獲得許多類型基礎設施的 3D 室內地理空間視圖，包括禮堂、機場、音樂廳、劇院、工廠、政府和公共建築、購物中心和其他零售設施。人們也注意到，點級分配比位址級地理編碼具有優勢。
  • 2023 年 8 月，歐洲測繪、地籍和土地登記機構的非營利協會歐洲地理協會 (EuroGeographics) 和國際製圖協會 (ICA) 的成員建立了新的夥伴關係，以強調位置資訊的影響。高品質和可靠性是歐洲地理協會作為歐洲具有高公共價值的地理空間資訊國家權威機構會員資格的核心價值。
  • 為了減輕 COVID-19 疫情的影響，歐洲資料保護委員會 (EDPB) 發布了接觸者追蹤軟體和位置資料的使用指南。所有數位干預措施均受歐洲資料保護框架的約束，這意味著歐盟國家和當局在創建追蹤工具或為 COVID-19 相關目的收集資料時有權依法採取行動。 。這些政府法規可能會對所研究的市場產生正面影響。
  • 安全問題和隱私正在抑制市場成長。任何具有吸引人的用戶介面的行動應用程式都可以隨時提供有關用戶位置的重要資訊。谷歌和其他重要的內容傳送服務已明確表示他們不保留位置資訊。儘管如此，資料外洩仍然存在可能並可能導致危險的情況。

歐洲位置分析市場趨勢

雲端運算是市場促進因素之一

  • 雲端處理系統非常適合智慧定位等動態應用，因為資料不斷變化且容量可擴展。位置資料和影像的數量和複雜性需要更多的容量和頻寬。
  • 目前，80%的保險業務資料包含位置資訊。隨著企業收集和保留越來越多的資料，對 GIS 的需求也迅速成長。借助靈活、可擴展、雲端基礎智慧定位以及按需解決方案的無限處理能力，保險公司現在可以解決以前無法解決的挑戰。
  • 本公司採用「計量收費」的雲端處理服務訂閱模式，該模式基於固定費率或系統使用情況。沒有長期的軟體授權合約或硬體資本投資，2023 年 10 月，亞馬遜網路服務推出了AWS 歐洲主權雲端。 AWS 歐洲主權雲是面向歐洲的全新主權雲，為受到嚴格監管的行業和公共部門客戶提供更多選擇和靈活性，以滿足歐盟 (EU) 不斷變化的資料駐留和彈性要求。 AWS 歐洲主權雲端可讓所有客戶建立的元資料保留在歐盟境內。
  • 由於雲端處理的靈活性和擴充性，智慧定位解決方案可供無限數量的人使用。雲端架構也透過全天候社群運算實現智慧協作，不受地點和時間的限制。 2023 年 7 月，雲端基礎智慧定位平台 Addresscloud 與地理空間資料和 AI 解決方案供應商 Skyblu 合作，為保險公司提供整個歐洲當地地址級風險資料。

零售是市場促進因素之一

  • 電子商務的成長給線下零售商帶來了一些挑戰。疫情期間，人們更喜歡網路購物，因此實體店重新開業後客流量有所下降。看來，如果企業想要在這場變革中生存下來，就需要更加關注並在合適的位置進行投資。透過專注於表現不佳的商店和市場，使用位置追蹤軟體的零售商可以了解其業務的哪些領域可以從進一步投資中受益。
  • 遠程辦公的興起以及人們在家中度過更多時間的現象導致了本地電子商務的成長。零售商可能會對訂單履行進行大量投資。由於最後一哩配送和路邊取貨服務的流行，消費者擴大選擇在線訂購。這些服務的成功需要整合位置分析等技術。
  • 據德國零售商貿易協會德國零售協會（HDE）稱，55%的德國零售商打算在2022年的調查期間優先考慮行銷和客戶維繫工作。在預測期內，預計對行銷、商業設備和電子商務的關注將推動市場發展，並使位置分析公司能夠提供新的解決方案來滿足客戶需求。
  • 汽車產業是另一個因智慧創新而蓬勃發展的產業，聯網汽車成為該產業快速數位化的下一階段。汽車零售商也開始評估位置分析。 Mavi 開發的 OnMyWay 應用程式可將精選的購物內容傳送到客戶的汽車儀表板上。 OnMyWay 支援付款的聯網汽車的定位、訂購、產品推薦、付款和取車協調功能滿足了客戶對即時購買的期望。

歐洲位置分析產業概況

由於公司數量眾多，歐洲位置分析市場競爭適中。為了實現產品多樣化、擴大地理範圍並最終保持市場競爭力，公司正在實施產品創新、合併和收購等方法。

2022 年 1 月，麥當勞德國公司與柏林位置智慧定位新興企業Targomo 合作，進一步在德國擴張。公司與人工智慧定位專家合作，深入了解事件並找出背後的原因。同樣，此次合作也可能有助於麥當勞找到適合新店開幕的位置。

2022 年 4 月，房地產顧問公司 Reno 與歐洲領先的基於位置的公司 Place Sense 合作。 Place Sense 可以協助進行位置選擇、房地產估價、租戶組合、與競爭對手進行對標、衡量行銷和廣告活動等。

2022 年 12 月，OneSoil 與 Mapbox 合作推出了 OneSoil Map，這是資料視覺化和地圖解決方案，使農民能夠快速地視覺化和分析他們的田地。 OneSoil 測量和分析田間變異性，並制定自訂的種子、肥料和噴藥處方箋，以幫助農民獲得更高的利潤並保護環境。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 各行業擴大使用空間資料和分析
    • 消費者對基於位置的應用程式的偏好日益增加
  • 市場限制
    • 資料隱私問題和日益嚴格的監管

第6章 市場細分

  • 依地點類型
    • 室內的
    • 戶外的
  • 按部署
    • 雲
    • 本地
  • 按最終用戶
    • BFSI
    • 零售
    • 運輸和物流
    • 旅遊與飯店
    • 衛生保健
    • 其他最終用戶
  • 按國家
    • 德國
    • 英國
    • 法國
    • 其他歐洲國家

第7章 競爭格局

  • 公司簡介
    • Microsoft Corporation
    • SAS Institute Inc.
    • Tableau Software LLC（Salesforce）
    • TIBCO Software Inc.
    • QlikTech International AB
    • Google LLC
    • TomTom International BV
    • Esri Technologies Ltd
    • HERE Technologies
    • Alteryx Inc.
    • Cisco Systems Inc.
    • SAP SE
    • Pitney Bowes Inc.
    • Hexagon AB
    • IBM Corporation
    • Galigeo
    • CleverAnalytics AS
    • Lepton Software

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 51979

The Europe Location Analytics Market size is estimated at USD 4.82 billion in 2025, and is expected to reach USD 9.95 billion by 2030, at a CAGR of 15.6% during the forecast period (2025-2030).

Europe Location Analytics - Market - IMG1

Geospatial data analytics, it adds features of place and time to data to make it more understandable. Location analytics is actionable information that assists both the public and corporate sectors in identifying patterns and making strategic decisions. Location analytics in the region would help in critical sectors such as urban planning, transportation, natural disasters, and park preservation, to name a few.

Key Highlights

  • The location analytics market is anticipated to gain more traction with the development of Artificial Intelligence(AI) and Machine Learning (ML). The next major potential for Europe's sustainable economic growth will come from its dominance in space constellations and national efforts like Digital Strategy Europe and Destination Earth. Hence these technologies will be used in the spatial development of urban areas of the continent.
  • Accurate location tracking has improved with the introduction of 5G. 5G location delivers improved precision and permits a higher fingerprint resolution in the database thanks to its usage of millimeter waves and beamforming. This has also improved indoor mapping. Users can get 3D indoor geospatial views of many infrastructure types, including auditoriums, airports, music halls, theaters, factories, buildings housing the government and the general public, malls, and other retail establishments. Also, it was noted, Point-level assignments provide advantages over address-level geocoding.
  • In August 2023, Members of EuroGeographics, a non-profit organization for European National Mapping, Cadastral and Land Registration agencies, and the International Cartographic Association (ICA) established a new partnership to emphasize the impact of location. High quality and dependability are the core values of members of EuroGeographics, serving as the national authority for Europe's official high-value geospatial information.
  • To lessen the COVID-19 pandemic's effects, the European Data Protection Board (EDPB) published guidelines for using contact tracking software and location data. All digital interventions are covered by Europe's data protection framework, which implies that EU nations and authorities must adhere to legal requirements while creating tracing tools or collecting data for COVID-19-related objectives. Such government regulations would have favorably impacted the market under investigation.
  • Security Concerns and privacy are restraining the market growth. Every mobile app with an engaging user interface can provide the user with important information about his whereabouts at all times. Google and other crucial content delivery services are extremely clear about not keeping location information. Nonetheless, a data breach is still possible, which can lead to dangerous circumstances.

Europe Location Analytics Market Trends

Cloud Segment is One of the Factors Driving the Market

  • Cloud computing systems are perfect for dynamic applications like Location Intelligence because the data is always changing, and capacity is scalable. More capacity and bandwidth are necessary due to the sheer volume and increasing complexity of location data and images.
  • Nowadays, a location component is present in 80% of insurance business data. The need for GIS increases quickly as businesses collect and retain more data. Insurance companies may now address challenges that were previously out of their grasp thanks to the flexible and scalable cloud-based Location Intelligence solutions and the unlimited processing capacity of on-demand solutions.
  • Businesses use "pay-as-you-go" subscription models for cloud computing services based on flat rates or system utilization. No long-term software license agreements or capital hardware investments are necessary, and also in October 2023, Amazon Web Services launched AWS European Sovereign Cloud. AWS European Sovereign Cloud would be a new, independent cloud for Europe that offers customers in highly regulated industries and the public sector further choice and flexibility to address evolving data residency and resilience requirements in the European Union (EU). AWS European Sovereign Cloud would allow customers to keep all metadata they create in the EU
  • Location intelligence solutions can be accessed by an infinite number of people because of the flexibility and scalability of cloud computing. The cloud architecture also makes intelligent collaboration possible through round-the-clock community computing anywhere and in any time zone. In July 2023, Cloud-based location intelligence platform Addresscloud has partnered with geospatial data and AI solutions provider Skyblu to provide insurers access to address-level perils data for locations across mainland Europe.

Retail is One of the Factors Driving the Market

  • The growth of e-commerce has presented several difficulties for offline retailers. Foot traffic in physical stores decreased following the resumption of business, as people preferred shopping online during the pandemic. Companies will need to invest in the correct location for their operations with greater attention if they want to survive this change. By spotlighting underperforming stores and marketplaces, retailers who use location-tracking software will learn which business areas can benefit from further investment.
  • The rise of teleworking and people spending more time at home gained local e-commerce. Retailers will be making massive investments toward order fulfillment. Online orders from consumers are increasing due to the popularity of last-mile delivery and curbside pickup services. Integration of technologies like Location Analytics will be necessary to ensure the successful implementation of these services.
  • For the research period of 2022, 55% of German retailers intended to prioritize marketing and customer retention initiatives, according to the German Retail Association (HDE), the trade association for German retailers. Over the projected period, it is anticipated that a focus on marketing, business equipment, and e-business would propel the market under study and enable location analytics companies to provide fresh solutions to cater to client wants.
  • Automotive is another industry that is thriving with smart innovation as connected cars become the next phase of the industry's rapid digitalization. Retailers of automobiles are also beginning to value location analytics. OnMyWay App, which Mavi created, offers curated shopping to the dashboard of client automobiles. The location, ordering, product recommendations, payment, and pickup coordination capabilities of connected cars with OnMyWay payment capabilities satisfy the expectations of customers making an immediate purchase.

Europe Location Analytics Industry Overview

Due to the existence of numerous companies, the European location analytics market is moderatley competitive. To diversify their product offerings, broaden their geographic reach, and ultimately maintain their competitiveness in the market, the businesses are implementing methods including product innovation, mergers, and acquisitions.

In January 2022, McDonald's Germany teamed with Berlin-based location intelligence startup Targomo to expand further in the country. Companies collaborate with AI location experts to gain insight into the event and identify the reason behind the event. Similarly, this tie-up will help McDonald's to recognize favorable locations for the new establishment.

In April 2022, Real estate consultancy, Reno, partnered with Place Sense, the top location-based company in Europe. Place Sense can help with location selection, property value assessment, tenant mix, benchmarking against rivals, marketing and advertising activity measurement, and more.

In December 2022, OneSoil partnered with Mapbox to launch OneSoil Map, a data visualization and mapping solution that helps farmers quickly visualize and analyze fields.OneSoil measures and analyzes field variability and creates prescriptions for custom seed, fertilizer, and chemical applications, helping farmers achieve higher profits and environmental protection.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Use of Spatial Data and Analytics in Various Industries
    • 5.1.2 Growing Propensity of Consumers Toward Applications that Use Location Data
  • 5.2 Market Restraints
    • 5.2.1 Data Privacy Issues and Growing Regulations

6 MARKET SEGMENTATION

  • 6.1 By Location Type
    • 6.1.1 Indoor
    • 6.1.2 Outdoor
  • 6.2 By Deployment
    • 6.2.1 Cloud
    • 6.2.2 On-premise
  • 6.3 By End User
    • 6.3.1 BFSI
    • 6.3.2 Retail
    • 6.3.3 Transportation and Logistics
    • 6.3.4 Tourism and Hospitality
    • 6.3.5 Healthcare
    • 6.3.6 Other End User
  • 6.4 By Country
    • 6.4.1 Germany
    • 6.4.2 United Kingdom
    • 6.4.3 France
    • 6.4.4 Rest of Europe

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Microsoft Corporation
    • 7.1.2 SAS Institute Inc.
    • 7.1.3 Tableau Software LLC (Salesforce)
    • 7.1.4 TIBCO Software Inc.
    • 7.1.5 QlikTech International AB
    • 7.1.6 Google LLC
    • 7.1.7 TomTom International BV
    • 7.1.8 Esri Technologies Ltd
    • 7.1.9 HERE Technologies
    • 7.1.10 Alteryx Inc.
    • 7.1.11 Cisco Systems Inc.
    • 7.1.12 SAP SE
    • 7.1.13 Pitney Bowes Inc.
    • 7.1.14 Hexagon AB
    • 7.1.15 IBM Corporation
    • 7.1.16 Galigeo
    • 7.1.17 CleverAnalytics AS
    • 7.1.18 Lepton Software

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET