位置分析市場規模、佔有率及成長分析（依產品、地點類型、應用、垂直領域及地區）－2025 年至 2032 年產業預測

預計在預測期內（2025-2032 年），位置分析市場將以 14.3% 的複合年成長率成長，從 2024 年的 257.2 億美元成長到 2032 年的 749.2 億美元。

位置分析將商業資料與地理資料相結合，以增強基於位置的智慧，由於政府和零售等各個行業的需求不斷成長，位置分析正在經歷顯著的市場成長。雲端運算、人工智慧、巨量資料和物聯網等技術進步預計將進​​一步推動此類別的採用。由於 GPS 技術在車輛和行動裝置中的大量使用，汽車產業的應用正在蓬勃發展。像 Walgreens 這樣的零售商正在策略性地使用位置數據來吸引顧客，並透過有針對性的通知來提高忠誠度。隨著企業意識到他們需要地理資料來應對不斷變化的市場動態，基於不同位置的資訊的激增正在推動傳統 BI 工具的轉變，最終刺激進一步的市場擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 技術分析
• 案例研究
• 客戶和購買標準分析

位置分析市場規模（按類型和複合年成長率）（2025-2032）

• 市場概覽
• 解決方案
  • 地理編碼和反向地理編碼
  • 資料整合和 ETL
  • 報告和可視化
  • 專題地圖與空間分析
  • 其他解決方案
• 擴張
  • 本地
  • 雲
• 服務
  • 專業服務
  • 諮詢服務
  • 部署和整合
  • 培訓支援維護
  • 託管服務

位置分析市場規模（按位置類型和複合年成長率） (2025-2032)

• 市場概覽
• 室內定位
• 戶外場地

位置分析市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 風險管理
• 緊急應變管理
• 客戶體驗管理
• 供應鏈規劃與最佳化
• 銷售和行銷最佳化
• 位置選擇與最佳化
• 其他用途

位置分析市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• 零售與電子商務
• 製造業
• 政府和國防
• 媒體和娛樂
• 汽車運輸物流
• 能源與公用事業
• 通訊
• BFSI
• IT/ITES
• 醫療保健和生命科學
• 農業
• 其他行業

位置分析市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Oracle（United States）
• IBM（United States）
• Microsoft（United States）
• Google（United States）
• SAS（United States）
• Hexagon（Sweden）
• HERE（Netherlands）
• Galigeo（France）
• IndoorAtlas（Finland）
• Locale.ai（India）
• Nrby（United States）

結論和建議

Global Location Analytics Market size was valued at USD 22.5 billion in 2023 and is poised to grow from USD 25.72 billion in 2024 to USD 74.92 billion by 2032, growing at a CAGR of 14.3% during the forecast period (2025-2032).

Location analytics, which integrate business and geographic data for enhanced location-based intelligence, are witnessing significant market growth due to rising demand from governments and various industries like retail. Technological advancements such as cloud computing, AI, big data, and IoT are poised to further drive this category's adoption. The automotive sector's substantial use of GPS technology in vehicles and mobile devices has revitalized its application. Retailers, like Walgreens, are strategically leveraging location data to engage customers, enhancing loyalty through targeted notifications. As businesses increasingly recognize the necessity of geographical data to navigate evolving market dynamics, the proliferation of disparate location-based information is prompting a shift away from traditional BI tools, ultimately fueling further market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Location Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Location Analytics Market Segments Analysis

Global Location Analytics Market is segmented by Offering, Location Type, Application, Vertical and region. Based on Offering, the market is segmented into Solutions, Deployment and Services. Based on Location Type, the market is segmented into Indoor Location and Outdoor Location. Based on Application, the market is segmented into Risk Management, Emergency Response Management, Customer Experience Management, Supply Chain Planning and Optimization, Sales & Marketing Optimization, Location Selection & Optimization and Other Applications. Based on Vertical, the market is segmented into Retail & Ecommerce, Manufacturing, Government & Defense, Media & Entertainment, Automotive, Transportation & Logistics, Energy & Utility, Telecommunication, BFSI, IT/ITES, Healthcare & Life Sciences, Agriculture and Other Verticals. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Location Analytics Market

The Global Location Analytics market is significantly influenced by the expansion of big data and Internet of Things (IoT) technologies. As data pours in from diverse channels like social media, mobile applications, and GPS devices, organizations can utilize location-based insights to enhance decision-making, streamline operations, and expand customer reach. This convergence of big data, IoT, and location analytics fosters real-time analytics that generates actionable insights, propelling the growth of the market. As businesses increasingly recognize the value of these technologies, their adoption continues to rise, further stimulating the demand for advanced location analytics solutions across various sectors.

Restraints in the Global Location Analytics Market

The Global Location Analytics market faces notable restraints stemming from privacy and security concerns related to the use of location data. Businesses are challenged to navigate intricate legal frameworks to ensure compliance with stringent regulations such as the CCPA and GDPR. As companies prioritize the protection of sensitive user information, their ability to collect and leverage location data may be constrained, potentially hindering market growth. Additionally, apprehensions surrounding data breaches and the potential for data misuse create further hurdles for the widespread adoption of location-based solutions, impacting the overall development of the location analytics sector.

Market Trends of the Global Location Analytics Market

The Global Location Analytics market is witnessing a significant trend driven by the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies. These advanced analytics solutions harness location data derived from various signatures and pattern recognition methodologies, enabling businesses to make data-driven decisions with enhanced precision. Companies are increasingly investing in AI and ML to develop practical simulators and high-definition maps for effective data visualization, thus improving operational efficiency and customer engagement. This growing focus on AI and ML not only provides a competitive edge but also enhances the capability to analyze spatial data, leading to more strategic business outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technology Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Location Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Solutions
  • Geocoding & reverse geocoding
  • Data integration & ETL
  • Reporting & visualization
  • Thematic mapping & spatial analysis
  • Other solutions
• Deployment
  • On-Premises
  • Cloud
• Services
  • Professional Services
  • Consulting Services
  • Deployment & Integration
  • Training, Support, and Maintenance
  • Managed Services

Global Location Analytics Market Size by Location Type & CAGR (2025-2032)

• Market Overview
• Indoor Location
• Outdoor Location

Global Location Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Risk Management
• Emergency Response Management
• Customer Experience Management
• Supply Chain Planning and Optimization
• Sales & Marketing Optimization
• Location Selection & Optimization
• Other Applications

Global Location Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Retail & Ecommerce
• Manufacturing
• Government & Defense
• Media & Entertainment
• Automotive, Transportation & Logistics
• Energy & Utility
• Telecommunication
• BFSI
• IT/ITES
• Healthcare & Life Sciences
• Agriculture
• Other Verticals

Global Location Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Location Type, Application, Vertical)
  • US
  • Canada
• Europe (Offering, Location Type, Application, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Location Type, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Location Type, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Location Type, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Oracle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hexagon (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERE (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Galigeo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IndoorAtlas (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Locale.ai (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nrby (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations