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市場調查報告書
商品編碼
1640609

中東和非洲區域分析：市場佔有率分析、產業趨勢、成長預測（2025-2030 年）

MEA Location Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內中東和非洲的位置分析市場將實現 6.2% 的複合年成長率。

MEA 位置分析-市場-IMG1

主要亮點

  • 推動市場成長的關鍵因素是先進智慧定位技術的使用不斷增加，例如地理資訊系統 (GIS)、全球定位系統 (GPS)、遙感探測(RS)、商業智慧和地理空間分析工具。
  • 此外，新興技術預計將在未來幾年推動位置分析產業的顯著成長。 5G、人工智慧 (AI)、物聯網 (IoT)、巨量資料和連接的感測器設備是實現即時位置資料分析以提高業務績效的先進技術。
  • 對於全面的企業規劃，位置分析是一個強大的分析工具。當位置資料與傳統關係資料和來自可信任第三方的資料混合時，就會出現新的見解。中東和非洲零售市場開始高度重視位置分析。每次顧客或消費者進入商店直到他們最後一次購買後離開時，都會產生用戶資料，而且這個數字每天都在增加。
  • 一些國家，例如阿拉伯聯合大公國和沙烏地阿拉伯，智慧型手機普及率非常高。因此，該領域的位置分析市場預計將迅速擴張。隨著所有面向客戶的區域的擴展，Wi-Fi 位置分析系統也得到了發展。該系統具有開放的通訊管道，允許顧客在商場等場所透過Wi-Fi連接。
  • 在處理位置資訊時，必須考慮消費者的隱私。這是因為許多監管限制可能使得未經用戶同意就無法取得位置資訊。一些地理空間分析解決方案需要捕獲他們需要的位置資訊，但一些用戶可能由於擔心其位置資料的安全性而反對這樣做。
  • 隨著位置智慧和分析的使用範圍不斷擴大，以便更好地了解 COVID-19 對消費行為和經濟的影響，COVID-19 疫情可能會對我們的位置分析業務的成長產生影響。

中東和非洲的位置分析市場趨勢

各種應用領域的技術進步將推動成長

  • 中東和非洲國家正在擴大採用最新技術。由於沙烏地阿拉伯和阿拉伯聯合大公國等地近年來數位化的快速推進，該地區現已擁有廣泛的連結性。
  • 終端用戶企業擴大採用人工智慧來提高生產力、創造經濟效益並提高安全標準。多項政府措施正在改變工業領域的動態，影響阿拉伯聯合大公國和沙烏地阿拉伯等主要國家地區。
  • 隨著巨量資料、社群網路、資料聯網等互動媒體產生的即時空間資料量不斷增加，在巨量資料時代，區域內結構化和非結構化資料將更好地流動。
  • 一些地區政府正在製定長期策略，採用人工智慧和機器學習來促進經濟發展、提高勞動力生產力和增強政府靈活性。阿拉伯聯合大公國政府在發布其人工智慧策略時透露了其如何在一系列基礎設施、產業和服務中依賴人工智慧舉措。
  • 目前，政府直接支持人工智慧計劃。儘管如此，區域性企業很可能很快就會建立自己的人工智慧部門，並建立更實質的體制和實際法律規範，以鼓勵私部門的投資。這些趨勢將支持中東和非洲的經濟並加速該地區的數位化。

沙烏地阿拉伯佔有最大市場佔有率

  • 沙烏地阿拉伯正在實施一項多層次、多方面的計劃，涵蓋生態系統發展、投資、政策和政策、研究和創新以及技術。沙烏地阿拉伯將成為全球人工智慧和巨量資料中心，成為世界領先的資料驅動型經濟體之一。
  • 國家資料和人工智慧政策將分階段實施，重點是在沙烏地阿拉伯戰略發展目標「2030願景」的引領下，到2025年滿足王國的迫切需求。
  • 高效能雲端處理、無所不在的高速連接、新型感測器網路和平台、地理空間分析以及自主智慧機器的發展也在推動人類朝向更以機器為中心的領域邁進。
  • 沙烏地阿拉伯市場已成為一些世界領先電子商務公司的所在地，包括亞馬遜、eBay 和阿里巴巴集團的 AllExpress。隨著新參與者進入電子商務市場，競爭預計將更加激烈。

中東和非洲區位分析產業概覽

中東和非洲位置分析市場較為分散，有思科、Oracle、SAP SE、Systems、微軟和 SAS Institute 等產業巨頭。這些參與者正在努力繼續投資和開發創新的位置分析技術，以促進該地區基礎設施、零售和商業的發展。

  • 2022 年 9 月 - SAS Viya 分析平台現已在 Microsoft Azure 市場上線，只需按一下按鈕付費使用制。 SAS Viya 在 Microsoft Azure 上具有全面的功能，為全球客戶提供資料探索、機器學習和模型部署分析的基本存取權。透過支援多種翻譯語言和廣泛的應用程式內學習中心，我們可以為您即時和長期的成功做好準備。
  • 2022 年 11 月－IBM 推出新軟體，幫助企業打破資料和分析孤島，更快做出資料主導的決策，並應對不可預測的中斷。 IBM Business Analytics Enterprise 是一套商業情報規劃、預算、彙報、預測和儀表板功能，可為使用者提供整個組織的資料來源的全面視圖。
  • 此外，除了IBM Planning Analytics with Watson 和IBM Cognos Analytics with Watson 之外，該套件還包括新的IBM Analytics Content Hub，使用戶能夠發現來自多個供應商的分析和規劃工具，並建立單一個人化儀表板。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭對手之間的競爭
    • 替代品的威脅
  • 產業價值鏈分析
  • COVID-19 市場影響評估

第5章 市場動態

  • 市場促進因素
    • 各種應用領域的技術進步將推動成長
    • 分析型商業智慧和地理資訊系統技術的採用率不斷提高
    • 擴大物聯網的使用
  • 市場限制
    • 安全和隱私問題
    • 該系統容易出現錯誤，包括業務資訊不完整、資訊過時以及安置資料庫的限制。

第6章 市場細分

  • 按位置
    • 戶外的
    • 室內的
  • 按部署模型
    • 本地
    • 一經請求
  • 按應用
    • 遠端監控
    • 資產管理
    • 設施管理
  • 按組件
    • 軟體
    • 服務
  • 按行業
    • 零售
    • 製造業
    • 衛生保健
    • 政府
    • 能源和電力
    • 其他行業
  • 按國家
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 以色列
    • 其他國家

第7章 競爭格局

  • 公司簡介
    • Cisco Systems
    • Microsoft Corporation
    • HERE
    • SAS Institute Inc.
    • Oracle Corporation
    • SAP SE
    • ESRI（Environmental Systems Research Institute）
    • Tibco Software Inc.
    • Pitney Bowes
    • Galigeo

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 55679

The MEA Location Analytics Market is expected to register a CAGR of 6.2% during the forecast period.

MEA Location Analytics - Market - IMG1

Key Highlights

  • The primary factors driving the growth of the market are the increased use of advanced location intelligence technologies such as Geographic Information System (GIS), Global Positioning System (GPS), and Remote Sensing (RS), as well as technological advancements in business intelligence and geospatial analytical tools, due to the rapid incorporation of location-based mapping technology in business intelligence systems and growing applications of location analytics in disaster management.
  • Moreover, emerging technologies are expected to significantly drive the location analytics industry's growth in the coming years. 5G, artificial intelligence (AI), the Internet of Things (IoT), Big Data, and connected sensor devices are advanced technologies that have enabled real-time location data analytics for improved business performance.
  • For comprehensive corporate planning, location analytics becomes a powerful analytical tool. New insights are produced by fusing location data with conventional relational data and data from reliable third parties. The Middle East & Africa retail market is starting to focus heavily on location analytics. Every time a customer or consumer enters the store following the last purchase till they leave, a piece of user data is created, and this number of merchants opens up daily.
  • Smartphone adoption is exceptionally high in several nations, including the United Arab Emirates and Saudi Arabia. The location analytics market in this area is therefore anticipated to expand quickly. Wi-Fi Location Analysis Systems have been developed due to the expansion of all customer-facing sectors. Due to the system's open communication channels, customers can connect via Wi-Fi in their location, such as shopping malls.
  • Consumer privacy considerations are essential when processing location data because numerous regulatory restrictions may make it impossible to get location data without the user's consent. Some geospatial analytics solutions require acquiring necessary location data, which some users may object to if they are concerned about the security of their location-based data.
  • Due to the growing usage of location intelligence or analytics to better understand the effects of COVID-19 on consumer behavior and the economy, the COVID-19 outbreak does not affect the expansion of the location analytics business.

Middle East & Africa Location Analytics Market Trends

Rise of Technological Advances in Various Applications to Witness the Growth

  • African and Middle Eastern nations have seen increasing adoption of modern technologies. There are now many connections in the region thanks to the recent and rapid digitization of areas like Saudi Arabia and the United Arab Emirates.
  • End-user enterprises in more significant numbers are adopting artificial intelligence to boost productivity, create economic benefits, and raise security standards. Several government efforts are altering the industrial sector's dynamics and influencing the geography of essential nations like the United Arab Emirates. and Saudi Arabia.
  • A better flow of structured and unstructured data emerged in this area during the Big Data era, along with a growth in the volume of real-time spatial data produced by big data, social networks, the Internet of Things, and other interactive media.
  • Several regional governments have created long-term strategies to employ AI and ML to boost the economy, increase workforce productivity, and increase government flexibility. When the UAE government unveiled its Artificial Intelligence Strategy, it made clear how dependent it was on numerous infrastructure, industry, and service efforts utilizing AI.
  • Currently, the government directly supports AI projects. Still, shortly, regional enterprises will establish their own AI departments and more substantial institutional and practical regulatory frameworks to promote private sector investment. These trends support the economies of Africa and the Middle East, accelerating the region's digitization.

Saudi Arabia to Hold the Largest Market Share

  • Saudi Arabia has a multi-level, multi-faceted program that covers ecosystem development, investment, policy and regulation, research and innovation, and technology. As a result, the nation will become a hub for artificial intelligence and big data globally and one of the top data-driven economies in the world.
  • With a focus on meeting Saudi Arabia's urgent needs by 2025, notably the nation's strategic development goal, Vision 2030, the national policy on data and AI will be implemented in stages.
  • Developments in high-performance cloud computing, ubiquitous high-speed connection, new sensor networks, sensor platforms, geospatial analytics, and autonomous intelligent machines have also fueled the move toward a more machine-centric area.
  • The market in Saudi Arabia already features some of the significant global e-commerce businesses, such as Amazon, eBay, and AllExpress from the Alibaba Group. It is projected that competition will increase when new players enter the e-trade market.

Middle East & Africa Location Analytics Industry Overview

The Middle East & African location analytics market is fragmented with Major industry giants like Cisco, Oracle Corporation, SAP SE, Systems, Microsoft Corporationand SAS Institute, Inc. present. These players are working hard to continually invest in and develop innovative location analytics technologies to benefit the region's infrastructure, retail, and corporate growth.

  • September 2022 - SAS Viya analytics platform is now available in the Microsoft Azure Marketplace with the click of a button on a pay-as-you-go basis. Full-featured SAS Viya on Microsoft Azure equips customers worldwide with access to essential data exploration, machine learning, and model deployment analytics. It's available in many translated languages and includes an extensive in-app learning center to support immediate onboarding and long-term success.
  • November 2022 - IBM has announced new software to assist enterprises in breaking down data and analytics silos to make data-driven decisions quickly and navigate unpredictable disruptions. IBM Business Analytics Enterprise is a suite of business intelligence planning, budgeting, reporting, forecasting, and dashboard capabilities that provides users with a comprehensive view of data sources across their entire organization.
  • Furthermore, along with IBM Planning Analytics with Watson and IBM Cognos Analytics with Watson, this suite includes a new IBM Analytics Content Hub, which streamlines how users discover and access analytics and planning tools from multiple vendors in a single, personalized dashboard view.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rise of Technological Advances in Various Applications to Witness the Growth
    • 5.1.2 Increasing Adoption of Analytical Business Intelligence and Geographical Information Systems technology
    • 5.1.3 Increaseing Usage of IoT
  • 5.2 Market Restraints
    • 5.2.1 Concerns about Security and Privacy
    • 5.2.2 Systems are Error Prone in cases like Incomplete Business Information, Out-of-date Information, and Limitation of Place Databases

6 MARKET SEGMENTATION

  • 6.1 Location
    • 6.1.1 Outdoor
    • 6.1.2 Indoor
  • 6.2 Deployment Model
    • 6.2.1 On-premise
    • 6.2.2 On-demand
  • 6.3 Application
    • 6.3.1 Remote Monitoring
    • 6.3.2 Asset Management
    • 6.3.3 Facility Management
  • 6.4 Component
    • 6.4.1 Software
    • 6.4.2 Services
  • 6.5 Verticals
    • 6.5.1 Retail
    • 6.5.2 Manufacturing
    • 6.5.3 Healthcare
    • 6.5.4 Government
    • 6.5.5 Energy and Power
    • 6.5.6 Other Verticals
  • 6.6 Country
    • 6.6.1 United Arab Emirates
    • 6.6.2 Saudi Arabia
    • 6.6.3 Israel
    • 6.6.4 Other Countries

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Cisco Systems
    • 7.1.2 Microsoft Corporation
    • 7.1.3 HERE
    • 7.1.4 SAS Institute Inc.
    • 7.1.5 Oracle Corporation
    • 7.1.6 SAP SE
    • 7.1.7 ESRI (Environmental Systems Research Institute)
    • 7.1.8 Tibco Software Inc.
    • 7.1.9 Pitney Bowes
    • 7.1.10 Galigeo

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS