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市場調查報告書
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1637829

北美位置分析：市場佔有率分析、行業趨勢和成長預測（2025-2030）

North America Location Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

北美位置分析市場規模預計到 2025 年為 52.2 億美元，預計到 2030 年將達到 111.2 億美元，預測期內（2025-2030 年）複合年成長率為 16.32%。

北美位置分析-市場-IMG1

近年來，地理空間服務在零售、政府、醫療保健和工業等各個領域越來越受歡迎。雲端運算 (IoT)、區塊鏈和人工智慧正在擴大位置分析的應用並推動市場發展。

主要亮點

  • 該市場主要是由智慧型手機、汽車和其他行動裝置中 GPS（全球定位系統）的實施所推動的。移動定位與衛星GPS結合是發展最快的定位方法。全球小區ID確認CGICTA、擴展觀測時差EGOTD等方法，實用精度可達50公尺至1000公尺。由於特定應用的本地化所需的精度，這些技術為最終用戶提供了機會。
  • 美國擁有衛星等各種GPS基礎設施、設備製造商和配套研究經費，再加上政府對提高技術滲透率和準確性的支持，影響了市場的成長。相反，美國聯邦通訊委員會放棄了允許該國設備接收伽利略全球導航系統訊號的規定。這影響了該國的 GNSS 晶片製造商納入此功能，以提高精度。
  • 此外，智慧定位可讓您遠端監控和管理設施內的庫存、能源消耗和溫度。在室內和室外環境中，它可以提供管理可視性和勞動力監控。智慧定位使公司能夠量化房間運轉率、評估資產維護週期、管理員工行為以及遠端控制人員。
  • 消費者不願意投資可能使他們面臨個人資訊或安全風險的技術。這也是阻礙市場成長的因素。因此，製造商和服務供應商必須採取適當的安全措施來確保其客戶資料的安全性和機密性。

北美位置分析市場趨勢

零售業推動成長

  • 地點分析在豐富全通路購物體驗方面發揮關鍵作用。位置分析在零售業的應用是由行動資料的持續使用推動的，因為人們更有可能依賴消費者購物和行動宣傳活動，現在可以更輕鬆地在正確的時間顯示正確的建議。
  • 過去幾年，零售業出於各種目的擴大使用位置分析，包括提高投資回報率(ROI)、增加銷售額、降低成本、提高客戶滿意度和建立客戶忠誠度。
  • 位置分析包括，例如，商店銷售估計/預測、駕駛時間/距離分析、網路最佳化/情境建模、位置選擇規劃、專利權/區域評估/重複分析、銷售/市場佔有率分析、市場規模/需求估計，以及解決產品、區域最佳化和規劃以及客戶細分等零售問題。
  • 零售商增加銷售額的另一種方法是透過地點行銷。位置行銷直接向附近選定的消費者傳遞有針對性的訊息。更多觀眾同時出現在一個地方這一事實也可能允許定向廣告轉移到此類線上廣告平台。零售商還有機會透過智慧定位將客戶的網路購物體驗與其實體店聯繫起來。透過將網站訪問和瀏覽歷史記錄與商店中實際存在的訪客聯繫起來，零售商可以更好地了解買家行為並回應他們的需求。
  • 此外，透過向零售商提供顯示人口資料和人口統計分組的動態地圖，位置分析正在商業選址中採用。零售商將能夠評估其社區中潛在的分店位置並觀察交通模式。

對地理為基礎的行銷需求不斷成長推動市場

  • 隨著行動裝置使用的增加，位置分析在行銷中變得越來越重要。來自位置分析的資訊使行銷團隊可以輕鬆定位消費者，例如該地區即將舉辦的活動、與商店的距離以及許多其他因素。基於地理/位置的行銷允許組織根據消費者的實體位置透過線上或離線通訊傳遞來針對個人或地理消費者。因此，地球動力學行銷可以告訴潛在買家，他們正在考慮的產品在他們的商店中有庫存並且可以立即購買。
  • 此外，近年來互連設備顯著增加，使得地理行銷成為可能。從手錶到汽車再到行動電話，一切都可以追溯到網路。連網型設備記錄您的活動是很常見的，從而提供有關您的位置和地理位置的大量資訊。行銷團隊可以利用從這些資料中收集的資訊來更好地了解如何接觸消費者並改善整體體驗。
  • 在每個基於地理的行銷計劃中強調鼓勵客戶提供位置分析至關重要。例如，根據微軟的研究“消費者資料的價值交換”，消費者非常願意交換資料以換取折扣、財務獎勵或其他感知到的好處。
  • 就最終用戶而言，近一半的美國零售商使用位置分析。在某些時刻，當需要吸引顧客到商店時，它很有用。跟上總是在移動的消費者的步伐是很困難的。位置分析廣告的概念是消費者和零售商之間的連結。消費者可以在正確的時間收到即時推播通知、訊息和警報。
  • 例如，沃爾格林使用地理圍欄透過推播通知來鼓勵客戶忠誠度，該通知允許用戶在進入地理圍欄區域時打開應用程式。用戶還可以透過查看其帳戶詳細資訊來查看促銷優惠。此外，零售商在創建個人化體驗的用戶旅程時意識到了一些重定向機會。您也可以在用戶進入您的零售店時投放宣傳活動和店內檢驗。即時觸發器可用於定位此類再行銷機會。

北美位置分析產業概述

位置分析市場是半靜態的，思科系統公司、Esri公司和IBM公司等主要供應商採用併購和策略聯盟等策略來擴大市場範圍並保持競爭力。該市場競爭激烈，多家供應商為國內和國際市場提供分析解決方案。

2023 年 7 月，Esri 與資料AI 公司 Databricks 合作。此次合作將使 Esri ArcGIS 軟體的高階空間分析功能可在 Databricks 的巨量資料平台 Databricks Lakehouse Platform 上輕鬆使用。與 Databricks Lakehouse 平台整合的 Esri 產品包括 ArcGIS GeoAnalytics Engine 和 Big Data Toolkit，它們是專門為使用戶能夠對巨量資料集執行空間分析而構建的。

2023 年 5 月，Aruba Networks（HPE 開發的有限合夥人）宣布 Hewlett 將協助企業透過適用於混合多重雲端環境的可預測 SaaS 解決方案大規模利用全球資料並使用分析工具，並宣布Packard Enterprise Emerald 軟體平台的後續步驟。 Ezmeral 的軟體為 HPE GreenLake 的雲端資料和分析功能增添了優勢，並描述了機器學習計劃和人工智慧計劃的資料分析基礎。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 生態系分析
  • 產業吸引力－波特五力分析
    • 買方議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間的敵對關係
  • 主要標準和法規
  • 技術簡介
  • COVID-19 影響評估

第5章市場動態

  • 市場促進因素
    • 基於地理的行銷需求不斷成長
    • 零售業中位置分析市場的使用增加
    • 物聯網的使用不斷增加
  • 市場問題
    • 隱私/安全和監管限制之間的權衡

第6章 市場細分

  • 按地點
    • 室內的
    • 戶外
  • 按部署模型
    • 本地
    • 雲
  • 按行業分類
    • 零售
    • 銀行
    • 製造業
    • 醫療保健
    • 政府機構
    • 能源和電力
    • 其他
  • 按用途
    • 風險管理
    • 供應鏈最佳化
    • 銷售和行銷最佳化
    • 設施管理
    • 遠端監控
    • 緊急應變管理
    • 客戶體驗管理
    • 其他
  • 按國家/地區
    • 美國
    • 加拿大

第7章 競爭格局

  • 公司簡介
    • Cisco Systems Inc.
    • SAP SE
    • Esri Inc.
    • Aruba Networks（HPE development LP）
    • IBM Corporation
    • SAS Institute, Inc.
    • Pitney Bowes Inc.
    • HERE Global BV
    • TIBCO Software Inc.
    • Ericsson Inc.

第8章 未來展望

第9章投資分析

簡介目錄
Product Code: 47541

The North America Location Analytics Market size is estimated at USD 5.22 billion in 2025, and is expected to reach USD 11.12 billion by 2030, at a CAGR of 16.32% during the forecast period (2025-2030).

North America Location Analytics - Market - IMG1

Geospatial services have been increasingly favored by different sectors, including retail, government, health care, and industry, over the last few years. Cloud computing (IoT), blockchain, and artificial intelligence are expanding the applications of location analytics and, as a result, driving the market.

Key Highlights

  • The market is significantly driven by the GPS (Global Positioning System) practices in smartphones, vehicles, and other portable devices. Mobile positioning combined with satellite-based GPS is the most rapidly developing method of positioning. The practical accuracy ranges from 50 to 1000 m for methods such as global cell identity CGICTA and an enhanced observed difference of time, EGOTD. These technologies provide end-users with opportunities based on the accuracy required for specific application location identification.
  • The United States boasts various GPS infrastructures, such as satellites, equipment manufacturers, and supportive research funding, combined with government support to boost the technology's penetration and accuracy influences market growth. Instead, the US Federal Communication Commission waived rules to allow devices in the country to receive Galileo Global Navigation System signals; this influenced the GNSS chip makers in the country to incorporate the capability, thus increasing the accuracy.
  • Moreover, location intelligence allows for the continuous monitoring and management of inventory, energy consumption, and temperature in a facility by remote control. In its indoor and outdoor environment, it may offer management visibility and monitoring of the workforce. Location intelligence allows companies to quantify room occupancy, assess maintenance cycles for assets, control employees' activities, and operate their personnel remotely.
  • Consumers are reluctant to invest in technologies that could result in Personal Information and Safety Risks, as they do not want to take any risks. This factor also hampers the growth of the market. In order to ensure the safety and confidentiality of customers' data, it is therefore necessary that manufacturers and service providers adopt appropriate security measures.

North America Location Analytics Market Trends

Retail Sector to Witness the Growth

  • In order to create a more cohesive omnichannel shopping experience, location data plays an essential role. Because of how easily people rely on mobile shopping and mobile location, the application of location analytics for retail has been pushed by the rising use of mobile devices, making it easier for sellers to integrate location data with marketing campaigns to display shoppers with appropriate recommendations at the right time.
  • Increasing use of location analytics for different purposes, e.g., to improve Return on Investments (ROI), increase sales, reduce costs, strengthen customer satisfaction, and build loyalty among customers, has been taking place over the past years within the Retail sector.
  • Location Analytics solves retail problems, for example, store sales forecasts, driving time and distance profiling, network optimization & scenario modeling, site selection planning, franchise area evaluations& overlap analysis, sales & market share analysis, market size as well and demand estimation through location products, territory optimization & planning, segmentation of the customer.
  • Another way for retailers to increase their sales is through location marketing, where targeted messages are delivered directly to the chosen consumers near them. The fact that a wider audience is present in one place simultaneously may also make it possible to shift the targeted advertisement to such an online advertising platform. Retailers also have the opportunity to link their customers' online shopping experience with brick-and-mortar stores through location intelligence. Retailers can improve their understanding of buyer behavior and respond to their needs by connecting site visits and browsing histories with a visitor who is physically present at the store.
  • Furthermore, by enabling retailers to use dynamic map maps that show population data and demography groupings, location analysis has also been employed in the selection of commercial sites. Retailers will be able to evaluate potential new sites in nearby areas and watch traffic patterns.

Growing Demand For Geo Based Marketing is Driving the Market

  • As more and more mobile devices are being used, location is becoming increasingly important to marketing. Location-based information, such as upcoming events in the area, proximity to a store, or many other factors, may enable marketing teams to target consumers easily. Organizations can target consumers personally or geographically, with online or offline messaging based on their physical location using geobased/location-based marketing. Therefore, Geodynamic marketing can tell prospective buyers that the product they are considering is in stock at another shop, allowing them to buy it immediately.
  • In addition, recent years have seen a marked increase in interconnected devices; thus, geo-marketing has become feasible. Everything, such as watches, cars, cell phones, and so on, can be traced back to the Internet. It is common for connected devices to record the movements of their users; a wealth of information about location and geography is available. To better understand how consumers are being approached and improve the overall experience, marketing teams may apply the information gathered from these data.
  • It is crucial to emphasize encouraging customers to provide location information in all geobased marketing plans. For example, the Microsoft study "The Value Exchange of Consumer Data" shows consumers are very eager to trade data in return for discounts, financial incentives, and other perceived benefits.
  • As far as end users are concerned, nearly half of US retailers use location deals. It is useful to them at a given moment when they are drawing customers into their shops. It's hard keeping up with consumers that are always on the move. The concept of location-based advertising acts as a connecting point between consumers and retailers. Real-time push notifications, messages, and alerts may be received at the correct time for consumers.
  • For instance, Walgreens uses geofencing to promote customer loyalty by pushing a notification that allows users to open their app every time they enter the geofenced area. The user can further view promotional offers by looking at their account details. Moreover, retailers notice several retargeting opportunities While creating user journeys for a personalized experience. When a user enters a retail store, offers and in-store validations can also be delivered. Real-time triggers might be used to target these remarketing opportunities.

North America Location Analytics Industry Overview

The Location Analytics Market market is semiconsolidated, with significant vendors like Cisco Systems Inc., Esri Inc., IBM Corporation, etc., adopting strategies for mergers and acquisitions and strategic partnerships, among others, to expand their reach and stay competitive in the market. The market is competitive owing to multiple vendors providing analytics solutions to the domestic and international markets.

In July 2023, Esri partnered with Databricks, the data and AI company. The collaboration will provide users with the advanced spatial analytics capabilities of Esri's ArcGIS software, easily accessible in Databricks' big data platform, the Databricks Lakehouse Platform. Esri offerings that integrate with the Databricks Lakehouse Platform include ArcGIS GeoAnalytics Engine and Big Data Toolkit, which are built specifically to enable users to perform spatial analysis on big datasets.

In May 2023, Aruba Networks (HPE development LP) introduced The next step of the Hewlett Packard Enterprise emerald software platform, which enables organizations to leverage data from around the world and use analytical tools at scale via a predictableSaaS solution for hybrid multi-cloud environments. Ezmeral's software adds the edge to the cloud data and Analytics capability of HPE GreenLake, providing a Data Analytics Foundation for Machine Learning ML projects and Artificial Intelligence Projects.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Ecosystem Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Key Standards and Regulations
  • 4.5 Technology Snapshot
  • 4.6 Assessment of the Impact of COVID-19

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing demand for geo-based marketing
    • 5.1.2 Increasing use of location analytics market in the retail sector
    • 5.1.3 Increasing Usage of Internet of Things
  • 5.2 Market Challenges
    • 5.2.1 Trade-offs between privacy/security and regulatory constraints

6 MARKET SEGMENTATION

  • 6.1 By Location
    • 6.1.1 Indoor
    • 6.1.2 Outdoor
  • 6.2 By Deployment Model
    • 6.2.1 On-premise
    • 6.2.2 Cloud
  • 6.3 By End-User Vertical
    • 6.3.1 Retail
    • 6.3.2 Banking
    • 6.3.3 Manufacturing
    • 6.3.4 Healthcare
    • 6.3.5 Government
    • 6.3.6 Energy and Power
    • 6.3.7 Other End-User Applications
  • 6.4 By Application
    • 6.4.1 Risk Management
    • 6.4.2 Supply Chain Optimization
    • 6.4.3 Sales and Marketing Optimization
    • 6.4.4 Facility Management
    • 6.4.5 Remote Monitoring
    • 6.4.6 Emergency Response Management
    • 6.4.7 Customer Experience Management
    • 6.4.8 Others
  • 6.5 By Country
    • 6.5.1 United States
    • 6.5.2 Canada

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Cisco Systems Inc.
    • 7.1.2 SAP SE
    • 7.1.3 Esri Inc.
    • 7.1.4 Aruba Networks (HPE development LP)
    • 7.1.5 IBM Corporation
    • 7.1.6 SAS Institute, Inc.
    • 7.1.7 Pitney Bowes Inc.
    • 7.1.8 HERE Global BV
    • 7.1.9 TIBCO Software Inc.
    • 7.1.10 Ericsson Inc.

8 FUTURE OUTLOOK

9 INVESTMENT ANALYSIS