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市場調查報告書
商品編碼
1197993
植物性食品和飲料 - 增長、趨勢和預測 (2023-2028)Plant-Based Food and Beverages- Growth, Trends, and Forecasts (2023 - 2028) |
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植物基食品和飲料市場預計在未來五年內以 9.28% 的複合年增長率增長。
隨著消費者對健康的關注度越來越高,與素食主義相關的各種健康益處,如降低膽固醇、穩定血糖、減少炎症和支持免疫系統等,已經增加了越來越多的素食文化。人口增加了全球對植物性食品和飲料的需求。 此外,各行各業的公司都在大力投資以獲取和開發新的植物基產品。 這主要是由於對植物性產品的需求不斷增長。 例如,2021 年 6 月,雀巢在其英國門店推出了植物性豌豆奶。 該產品基於富含蛋白質的黃豌豆。
因此,對植物性飲食的日益偏愛以及主要肉類加工商和製造商願意以其肉類替代品陣容參與競爭表明植物性食品及其為飲料消費提供了巨大的機會. 預計這一趨勢將在預測期內繼續增長。
植物性食品和飲料市場的出現凸顯了客戶需求從動物性產品向植物性產品的轉變。 向植物性飲食的逐漸過渡主要受到生態問題、健康意識、倫理或宗教信仰、環境問題和動物權利意識的影響。
此外,消費者對乳製品行業中使用的過敏、激素和不道德的畜牧方法的認識導致素食主義越來越受歡迎。 因此,對植物性食品和飲料的需求不斷增加。 這主要是由於消費者認為這些產品比傳統食品更健康、更安全。 與此同時,乳製品替代食品具有很大的產品開發空間,並吸引了眾多製造商的關注以貢獻市場。 因此,食品公司越來越多地投資於滿足新穎口味和口味特徵的吸引力。 例如,2022年11月,卡夫亨氏推出植物基奶酪片“NotCheese”,這是卡夫亨氏與智利食品科技公司NotCo合資推出的首款產品,預計2023年上市。在美國各地。
植物性食品和飲料在亞太地區越來越受歡迎,包括中國、泰國、越南、日本和澳大利亞。 杜邦最近進行的一項調查發現,超過 75% 的亞太地區消費者希望以與購買肉類相似的價格購買植物性替代品。 另一方面,83% 的受訪者認為蛋白質是食用植物性食品和飲料的重要因素。
植物基漢堡、肉類和奶製品替代品深受亞洲人歡迎。 此外,消費者渴望以植物為基礎的亞洲美食和清潔標籤飲料,因為他們重視健康、營養和便利。 此外,大豆是目前亞洲消費最廣泛的植物性飲料,中國、台灣、日本和泰國均種植了乳製品替代飲料(杏仁奶、燕麥奶、大麻奶、豆漿、米漿等)。正在領導
由於 Danone SA、The Hain Celestial Group Inc.、Conagra Brands Inc.、Nestle SA、Campbell Soup Company、Blue Diamond Growers 等小型跨國公司的存在,市場競爭非常激烈。 這些公司在擴大產能和推出產品以滿足全球對植物性食品和飲料日益增長的需求方面處於領先地位。 由於市場的快速發展,包裝、廣告、注入健康成分等產品創新已成為企業採取的主要策略。
此外,Conagra Brands Inc.、聯合利華和 Danone SA 等公司正專注於合作夥伴關係、合併和收購,以利用他們收購的公司的專業知識來增加他們的市場份額和產品組合。。
The plant-based food and beverages market is projected to register a CAGR of 9.28% during the next five years.
Consumers are more aware of their health nowadays, and vegan culture is growing more popular among consumers due to the various health benefits associated with it, such as lowering cholesterol, stabilizing blood sugar, reducing inflammation, and supporting the immune system, thereby increasing the demand for plant-based food and beverages across the globe. Additionally, companies from all sectors are making significant investments to acquire and develop new plant-based products. This is primarily due to the increasing demand for plant-based products. For instance, in June 2021, Nestle launched plant-based pea milk in its UK stores. The product is made from protein-packed yellow peas.
Thus, the growing preference for plant-based diets and the major meat processors and manufacturers announcing their intentions to join the competition with their line of meat alternatives present a massive opportunity for plant-based food and beverage consumption. This trend is expected to keep growing in the forecast period.
The emergence of the plant-based food and beverage market clearly demonstrates a shift in customers' demands from animal-based products to plant-based products. This incremental shift toward a plant-based diet is primarily influenced by ecological concerns, health consciousness, ethical or religious beliefs, and awareness about environmental issues and animal rights.
Furthermore, consumer awareness of allergies, hormones, and unethical animal husbandry practices utilized in the dairy industry has led to an increase in the popularity of veganism. Therefore, the demand for plant-based food and beverages is constantly increasing, mainly due to consumers' perception that these products are healthier and safer than conventional foods. Along with this, dairy alternatives hold wide scope for product development, pulling significant attention from manufacturers to contribute to the market. As a result, food companies are increasingly investing in catering to the appeal that novel flavors and taste profiles provide. For instance, in November 2022, Kraft Heinz launched plant-based cheese slices called NotCheese, which is the first product launched by the joint venture of Kraft Heinz and Chilean food tech firm NotCo and is expected to be rolled out across the United States in 2023.
Plant-based food and beverages are becoming increasingly popular in Asia-Pacific countries such as China, Thailand, Vietnam, Japan, and Australia. According to a recent study conducted by DuPont, over 75% of APAC consumers are willing to spend a similar price spent on meat for plant-based alternatives. Meanwhile, protein has been rated as an essential element by 83% of respondents behind consuming plant-based food and beverages.
Plant-based burgers, meats, and dairy-alternative beverages have been accepted well by Asians. Furthermore, consumers look forward to plant-based Asian cuisines and beverages with clean labels, as they value health and nutrition with convenience. Moreover, soy is currently the most widely consumed plant-based beverage in Asia, with China, Taiwan, Japan, and Thailand leading the growth of dairy-alternative beverages, which include almond milk, oat milk, hemp milk, pea milk, and rice milk.
The market is highly competitive with the presence of small-scale and global companies such as Danone SA, The Hain Celestial Group Inc., Conagra Brands Inc., Nestle SA, Campbell Soup Company, and Blue Diamond Growers. These companies have been the front runners in terms of expansion of their production capacity and product launches to cater to the increasing demand for plant-based food and beverages around the world. Owing to the rapidly developing market, product innovation in terms of packaging, advertisement, and infusion of healthy ingredients is the major strategy adopted by companies.
Furthermore, companies such as Conagra Brands Inc., Unilever, and Danone SA, are also focusing on partnerships, mergers, and acquisitions to expand their market shares and product portfolios by leveraging on the expertise of the acquired companies.