混合實境：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

Global Mixed Reality - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年全球混合實境實境市場規模為40.4億美元，預計2029年將達262億美元，在預測期間（2024-2029年）複合年成長率為45.34%。

混合實境(MR) 在業務流程中變得越來越流行，並且這種趨勢預計將持續下去。但初期成本處於較高的價格分佈，消費者購買起來比較困難，但對商家來說還是比較便宜的。透過將資訊疊加到現實環境中，MR設備可以顯著提高人們對商業環境的了解。遠端工作人員可以即時查看準確的工作，從而賦予他們更大的發言權並增強團隊合作。娛樂產業成功的混合實境材料必須引起觀眾的情感反應。

主要亮點

全球教育領域擴大使用混合實境技術，是混合實境市場佔有率擴大的主要因素之一。混合實境產業開發的技術對學生和教師都有好處，因為它們可以使事物更具互動性。此外，教師還可以使用它來教授各種學生，而不需要處於特定位置。此外，混合實境產業肯定會改善你的學習方式並使其更具吸引力。此外，使用各種 3D 影像可以減少學習錯誤。這種新穎的方法正在推動教育領域對混合實境設備不斷成長的需求。
食品藥物管理局(FDA) 已核准多個適用於 Microsoft Hololens混合實境耳機的手動規劃應用程式。 Gaumard 等公司已與 Microsoft 合作，打造模擬增強的醫療保健學習未來。 2021年5月，Gomar Scientific宣佈為「VICTORIA」推出新的混合實境（MR）培訓計畫「產科MR」。目的是幫助學生更快、更有效地獲得分娩程序的臨床能力。該產科 MR 系統由 HoloLens 2 設備組成，預先安裝了適用於 VICTORIA S2200 孕產婦和新生兒護理模型患者的新軟體，並裝有感測器，正在世界各地的醫學院、護士學校和醫院用作分娩培訓工具。將會被使用。
混合實境實境的採用在多個行業中勢頭強勁，在這些行業中，在視線水平上獲取資訊是一種優勢。微軟越來越注重改進其產品以擴展其應用領域。例如，2021年3月，微軟贏得了美國價值219億美元的契約，生產HoloLens 2頭盔。預計此類改進也將影響其他最終用戶部門採用該技術的方式。
關鍵地區的實體關閉可能會對 MR 技術的需求產生正面影響。世界各地的公司都在危機期間努力尋找前進的道路，內部和地理上分佈廣泛的團隊進行溝通、協作並尋找前進的道路。 XR 應用在重建旅遊體驗方面的多樣化潛力將使相關人員能夠克服旅行限制和封鎖，從而使危機成為 XR 採用現有趨勢的加速器。一名醫務人員使用混合實境耳機治療感染冠狀病毒的患者。使用 Microsoft 裝置的臨床醫生可以在單獨的無病毒房間中使用手勢與同事交談，同時查看 X 光、掃描和測試結果。由於技術進步，對個人防護裝備的需求正在減少。
由於所有物聯網設備都與網際網路互動（即網際網路是一個不安全的網路），因此混合實境設備也容易受到風險的影響。被利用的漏洞可以定義為風險。此外，維護資料的機密性、完整性和可用性是資料安全和隱私問題。在每個州，這些資料可能容易受到網路攻擊。此類網路攻擊可以採取電腦輔助或電腦定向攻擊的型態。考慮混合實境系統的風險，需要從物聯網架構和MR系統兩個觀點進行分析。

混合實境市場趨勢

教育產業佔較大市場佔有率佔有率

混合實境允許教師演示虛擬概念範例並添加遊戲元素來支援教科書，從而使課堂教學更具互動性。這使學生能夠更快地學習並保留更多資訊。學習時難以集中註意力的學生數量不斷增加。據Admissionly稱，大學和學院的學生面臨注意力不集中的問題。此外，他們還面臨其他心理健康問題，例如憂鬱症和焦慮。
微軟表示，使用身臨其境型技術的學生的考試成績提高了 22%，透過混合實境使用身臨其境型和 3D 技術學習時，學生的參與度和保留率提高了 35%。微軟的HoloLens 2提供了多種混合實境應用程式，包括Fragments、RoboRaid和ZARZL，並且更針對企業和教育領域。
根據美國疾病管制與預防中心的報告，從幼兒園到高中生的 ADHD 診斷數量呈上升趨勢，目前已診斷出超過 570 萬名兒童。在這種情況下，在課堂上使用 MR 技術實際上可以讓學生專注於眼前的事情。從某種意義上說，你被迫與你的學習夥伴互動，任何潛在的副作用都被消除了。此外，根據德國聯邦統計局（Statistisches Bundesamt）的數據，2021/2022年冬季學期，德國應用科學大學的比例為50%。
2022 年 5 月，身臨其境型身臨其境型領域迄今為止最大的研究計畫——身臨其境型學習研究計畫 (ILRP) 宣布，美國、英國、歐盟和加拿大的 20 多所高等教育機構正在參與其中。學習軟體允許學習者在虛擬實境 (VR) 中練習軟性技能並接收人工智慧的分析回饋。
2022 年 6 月，微軟與馬哈拉斯特拉邦健康科學大學宣佈建立合作夥伴關係，以促進醫療保健服務和醫學教育領域的數位創新與協作。兩個組織將合作開展利用先進醫療技術的計劃，包括技術主導的遠端醫療解決方案、混合實境患者照護以及醫學教育和培訓。

北美佔據主要市場佔有率

由於許多公司在北美地區營運，混合實境市場預計在預測期內將顯著成長。這些公司也廣泛投資於產品創新和策略合作夥伴關係。例如，2021 年 5 月，CAE USA 被選為原型計劃，為 HH-60W 開發虛擬/混合實境機組訓練器。
此外，總部位於加拿大的 Arvizio 也宣布推出混合實境(MR) Studio 2.0 版本，這是企業級解決方案，旨在提供多用戶和多站點混合實境體驗。該公司將 MR Studio 與 Autodesk BIM 360 和 A360 應用程式整合，並利用 Forge API 無縫轉換使用 Magic Leap、Microsoft HoloLens、行動 AR 設備和虛擬實境耳機上的設計工具創建的模型。宣布將導入該產品。
2021 年 2 月，微軟發布了專為工業用途設計的 HoloLens 2。加拿大模擬技術製造商 CAE Inc. 選擇 Microsoft Hololens 為其 CAR Healthcare 子公司，使用混合實境技術同時為多達 11 名學習者提供培訓解決方案。
根據加拿大統計局和世界銀行的數據，2020年，加拿大和美國分別有12.31%和16.63%的人口年齡在65歲以上。此外，羅克韋爾自動化表示，超過 25% 的員工年齡超過 55 歲，由於年輕一代並不積極尋求他們的工作，因此造成了技能差距。可以透過使用混合實境耳機在數位環境中安全地訓練來彌補這一差距。
北美地區是軍事和國防支出最高的地區之一。美國注重軍事創新，每年花費約 140 億美元進行陸軍數位化訓練，該國已與微軟合作開發 HoloLens 磁共振耳機，以實現戰場上的敵人探測。同樣在 2021 年，微軟從美國獲得了價值 208 億美元的 Hololens 合約。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Mixed reality (MR) is becoming increasingly well-known in business processes, and this trend is only anticipated to continue. Initial costs, though, have been at higher price points, making it difficult for consumers to afford them, but they are still rather cheap for businesses. By overlaying information on top of the real environment, MR devices can significantly boost people's knowledge of their surroundings for businesses. Allowing distant workers to see the work accurately in real-time so they can give greater input can enhance teamwork. Successful MR material for the entertainment industry needs to elicit an emotional response from the viewer.

Key Highlights

The increasing usage of mixed reality technologies in the global educational sectors is one of the primary factors driving the expansion of the mixed reality market share. Because it enables us to make things more interactive, the technology developed by the mixed reality industry is advantageous for both students and teachers. Additionally, it can be used by instructors to teach different students without requiring the importance of being at a specific location. Additionally, the mixed reality industry ensures that study methods improve and become more engaging. Additionally, using a variety of 3D images helps to reduce learning mistakes. This novel approach fuels the growing demand for mixed reality devices made by the education sector.
The Food and Drug Administration (FDA) has approved multiple surgical planning apps for Microsoft's Hololens mixed reality headset. Companies, such as Gaumard, collaborated with Microsoft for the future of simulation-enhanced healthcare learning. In May 2021, A new mixed reality (MR) training program called "Obstetric MR" for "VICTORIA" was unveiled by Gaumard Scientific Co. Its goal is to support students to become clinically competent in delivery procedures more quickly and effectively. The Obstetric MR system comprises a HoloLens 2 device preloaded with new software for the VICTORIA S2200 maternal and neonatal care model patient, packed full of sensors and is used as a childbirth training tool for medical schools, nursing schools, and hospitals worldwide.
Adopting mixed reality is picking up steam in several industries where having information at eye level is an advantage. Microsoft is increasingly emphasizing improving its products to broaden the scope of its application space. For instance, in March 2021, Microsoft was awarded a USD 21.9 billion contract by the US Army to manufacture HoloLens 2 headgear. Such improvements are also anticipated to impact how other end-user sectors adopt the technology.
Physical lockdowns across the major regions may act positively on the MR technology demand. Enterprises worldwide are trying to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. The diverse potential of XR application in recreating the tourism experience allows multi-stakeholders to overcome the travel restrictions and lockdown, allowing the crisis to act as an accelerator of the existing trends for XR adoption. Medical professionals using mixed reality headsets to treat coronavirus-infected patients. Using hand gestures, clinicians using Microsoft devices can speak with coworkers in a separate, virus-free room while viewing x-rays, scans, and test results. The requirement for PPE has decreased due to technology.
Mixed reality devices are also prone to risks since all the IoT devices interact with the Internet (i.e., the Internet is an unsecured network). The vulnerabilities exploited can be defined as risks. Moreover, preserving the data's confidentiality, integrity, and availability are data security and privacy concerns. In each state, this data could get vulnerable to cyberattacks. These cyberattacks could take a mode of computer-aided attack or a computer-targeted attack. Considering the risks of mixed reality systems requires analyzing them from two perspectives; the perspective of IoT architecture and the MR system.

Mixed Reality Market Trends

Education Sector will Hold a Significant Market Share

With the use of Mixed Reality, classroom education can be interactive as MR can enable teachers to show virtual examples of concepts and add gaming elements to support textbooks. This will allow students to learn faster and memorize more information. The number of students experiencing difficulties concentrating and staying focused while learning is constantly rising. Admissionly shows that at universities and colleges, students face difficulties while focusing. Moreover, they face other mental health issues, like depression and anxiety.
Microsoft stated that there is a 22% improvement in test scores among students using immersive technology and a 35% increase in student engagement and retention when learning with immersive and 3D technologies through mixed reality. Microsoft's HoloLens 2 offers several mixed reality apps, such as Fragments, RoboRaid, and ZARZL, and is more targeted at businesses and the education sector.
Even at a much younger age, statistics show students experiencing difficulties in staying focused, with the Center for Disease Control and Prevention reporting that the diagnoses of ADHD among K-12 schoolers are continuing to rise, with over 5.7 million children currently diagnosed. In such scenarios, using MR technology during classes enables students to concentrate on literally what is in front of their eyes. In a way, they are forced to interact with their study mates and exclude any potential side stimuli. Furthermore, According to Statistisches Bundesamt, in the winter semester of 2021/2022, the share of universities of applied sciences in Germany was 50%.
In May 2022, The Immersive Learning Research Program (ILRP), one of the largest research programs to date in immersive education, has attracted the participation of over 20 further and higher education institutions from the US, UK, EU, and Canada, according to Bodyswaps, a provider of immersive learning software that enables learners to practice soft skills in virtual reality (VR) with AI-enabled analytical feedback.
In June 2022, A partnership between Microsoft and Maharashtra University of Health Sciences, Nashik, was announced for digital innovation and collaboration in healthcare services and medical education. The two institutions will collaborate on projects utilizing advanced medical technology, such as tech-driven remote healthcare solutions, mixed reality patient care, and medical education and training.

North America Holds the Major Share of the Market

With many players in the North American region, the mixed reality market is expected to grow significantly in the forecast period. Also, these companies are investing extensively in product innovations and strategic partnerships. For instance, in May 2021, CAE USA was selected for a prototype project to develop an HH-60W virtual/mixed reality aircrew trainer.
Additionally, Canada-based Arvizio introduced version 2.0 of its Mixed Reality (MR) studio, an enterprise-level solution designed to provide multi-user and multi-site mixed reality experiences. The company announced the integration of its MR Studio with Autodesk BIM 360 and A360 applications to leverage the Forge API to convert seamlessly and import models created with design tools on Magic Leap, Microsoft HoloLens, mobile AR devices, and virtual reality headsets.
In February 2021, Microsoft launched HoloLens 2, specially designed for industrial applications. CAE Inc., a Canadian manufacturer of simulation technologies, opted for Microsoft HoloLens for its subsidiary CAR Healthcare to deliver training solutions for up to 11 learners simultaneously by using mixing reality technology.
According to Statistics Canada and World Bank, 12.31% and 16.63% of Canada and the United States population will be 65 or above in 2020. Also, Rockwell Automation mentioned that over 25% of its workforce are 55 years or above, and their jobs are not actively pursued by the younger generation, creating a skill gap. This gap can be filled by using mixed reality headsets to train safely in a digital environment.
The North American region is one of the highest spenders on its military and defense. The United States, which spends around USD 14 billion a year in digital training of the Army, with a prime focus on military innovation, collaborated with Microsoft for its MR headsets HoloLens, to enable the Army to detect enemies while on the battlefield. Also, in 2021, Microsoft was awarded over USD 20.8 billion worth of US Army contracts for its Hololens.

Mixed Reality Industry Overview

The global mixed reality market is moderately consolidated, with the presence of a few major companies. The companies are continuously investing in making strategic partnerships and product developments to gain more market share. Some of the recent developments in the market are:

April 2022 - As a licensed partner of Microsoft's Mixed Reality Capture Studios, Nikon has established a wholly-owned subsidiary called Nikon Creates Corporation that will provide the ability to plan, shoot, and generate volumetric, virtual reality (VR), and 3D content. Through the use of computer graphics, either through the use of a huge monitor or a green screen, the new production center will provide the capability to both capture and synthesize the movement of individuals against a background.
May 2022 - Microsoft India will work with the All-India Institute of Medical Sciences (AIIMS), Jodhpur. At AIIMS, Jodhpur, the two institutions will create a Mixed Reality Center of Excellence that will offer healthcare, improve remote healthcare capabilities, and promote educational possibilities for both staff and students.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of Covid-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 High End-Electronic Consumer Market
- 5.1.2 Growing Adoption in Various Industries
- 5.1.3 Growing Awarness of Technology, along with Content Availability
5.2 Market Restrains

6 COMPARATIVE ANALYSIS (VR vs MR vs AR)

7 MR HMD COMPONENT VENDORS

8 MARKET SEGMENTATION

8.1 End-user Verticals
- 8.1.1 Education
- 8.1.2 Engineering
- 8.1.3 Entertainment
- 8.1.4 Healthcare
- 8.1.5 Other End-user Verticals
8.2 Geography
- 8.2.1 North America
  - 8.2.1.1 United States
  - 8.2.1.2 Canada
- 8.2.2 Europe
  - 8.2.2.1 United Kingdom
  - 8.2.2.2 France
  - 8.2.2.3 Rest of Europe
- 8.2.3 Asia-Pacific
  - 8.2.3.1 China
  - 8.2.3.2 India
  - 8.2.3.3 Japan
  - 8.2.3.4 Rest of Asia-Pacific
- 8.2.4 Rest of the World

9 COMPETITIVE LANDSCAPE

9.1 Company Profiles
- 9.1.1 Microsoft Corporation
- 9.1.2 Meta Platform Inc.
- 9.1.3 Hewlett Packard Enterprise Company
- 9.1.4 Dell Technologies Inc.
- 9.1.5 AsusTek Computer Inc.
- 9.1.6 Samsung Electronics Company Limited
- 9.1.7 Acer Inc.
- 9.1.8 Magic Leap, Inc.
- 9.1.9 Amber Garage (Holokit)
- 9.1.10 Occipital Inc.