Product Code: PMRREP3033
Persistence Market Research has recently released a detailed report on the global Food Enzymes Market, offering an in-depth analysis of key market dynamics, including drivers, trends, opportunities, and challenges. This report provides valuable insights into the market structure and growth potential over the forecast period.
Key Insights:
- Food Enzymes Market Size (2024E): USD 3236.5 Mn
- Projected Market Value (2033F): USD 5240.2 Mn
- Global Market Growth Rate (CAGR 2024 to 2033): 5.5%
Food Enzymes Market - Report Scope:
Food enzymes are biological catalysts used in various food and beverage applications to improve texture, flavor, and shelf life. These enzymes play a crucial role in processes such as fermentation, baking, and dairy production. The market is driven by increasing consumer demand for processed foods, advancements in enzyme technology, and the growing trend towards healthier and natural ingredients.
Market Growth Drivers:
Several factors are fueling the growth of the global Food Enzymes Market. The rising demand for processed and convenience foods is increasing the need for enzymes that enhance food quality and shelf life. Technological advancements in enzyme production and application are improving the efficiency and effectiveness of food processing. Additionally, the growing preference for natural and clean-label products is boosting demand for enzymes as natural alternatives to synthetic additives. The expansion of the global food and beverage industry, along with the rising popularity of dietary supplements, also contributes to market growth.
Market Restraints:
Despite its growth potential, the Food Enzymes Market faces several challenges. Regulatory constraints and stringent quality standards can impact the production and application of food enzymes. High production costs associated with enzyme development and the need for specialized equipment can be significant barriers. Moreover, competition from synthetic additives and potential fluctuations in raw material availability may affect market dynamics. The complexity of enzyme formulations and the need for precise application in food processing can also pose challenges.
Market Opportunities:
The Food Enzymes Market offers substantial growth opportunities, particularly with the increasing demand for innovative and healthier food products. The expansion of the global bakery, dairy, and beverage industries presents new growth avenues for enzyme applications. Innovations in enzyme technology, such as the development of highly specific and efficient enzymes, provide additional opportunities. Strategic collaborations between enzyme manufacturers and food producers, along with the growing emphasis on sustainability and eco-friendly production practices, can drive market growth. The rising trend of personalized nutrition and functional foods also creates opportunities for enzyme applications.
Key Questions Answered in the Report:
- What are the primary factors driving the global Food Enzymes Market?
- Which industries and regions are witnessing the highest adoption of food enzymes?
- How are advancements in enzyme technology impacting the competitive landscape?
- Who are the leading players in the Food Enzymes Market, and what strategies are they implementing to maintain their market positions?
- What are the emerging trends and future prospects in the global Food Enzymes Market?
Competitive Intelligence and Business Strategy:
Leading players in the Food Enzymes Market, including companies like DSM Nutritional Products, DuPont de Nemours, Inc., BASF SE, Novozymes A/S, and AB Enzymes, are focusing on innovation, research and development, and strategic partnerships to strengthen their market positions. These companies are investing in the development of advanced enzyme technologies, enhancing product efficacy, and expanding their application areas. Collaborations with food and beverage manufacturers and investment in sustainable production practices are crucial for market penetration and sustained growth. Ensuring compliance with industry regulations and adapting to evolving consumer preferences helps these companies maintain a competitive edge and achieve long-term success in the Food Enzymes Market.
Key Companies Profiled:
- DuPont.
- Kerry Inc.
- DSM
- Novozymes
- BASF SE
- Chr. Hansen Holding A/S
- Advanced Enzyme Technologies.
- AB Enzymes
- Biocatalysts
- Infinita Biotech Private Limited
- Amano Enzyme Inc.
- Creative Enzymes.
- Bioseutica
- Aumgene Biosciences
- STERNENZYM GMBH & CO. KG
- Sunson
- ENMEX
- Sequence Biotech.
- Aum Enzymes
- Ultra Bio-Logics Inc.
Food Enzymes Industry Research by Category
By Product Type:
- Carbohydrase
- Protease
- Lipase
By Source:
- Microorganisms
- Plant and Animals
By Application:
- Bakery
- Beverages
- Dairy
- Starch Modification
- Protein Modification
- Meat Processing
By Region:
- North America
- Latin America
- Europe
- South Asia & Pacific
- East Asia
- Middle East & Africa
Table of Contents
1. Executive Summary
- 1.1. Global Market Outlook
- 1.2. Demand Side Trends
- 1.3. Supply Side Trends
- 1.4. Analysis and Recommendations
2. Market Overview
- 2.1. Market Coverage / Taxonomy
- 2.2. Market Definition / Scope / Limitations
3. Key Market Trends
- 3.1. Key Trends Impacting the Market
- 3.2. Product Innovation / Development Trends
4. Key Success Factors
- 4.1. Product Adoption / Usage Analysis
- 4.2. Product USPs / Features
- 4.3. Strategic Promotional Strategies
5. Global Market Demand Analysis 2019-2023 and Forecast, 2024-2033
- 5.1. Historical Market Value (US$ Mn ) and Volume (Tons) Analysis, 2019-2023
- 5.2. Current and Future Market Value (US$ Mn ) Projections, 2024-2033
- 5.3. Absolute $ Opportunity Analysis
6. Global Market - Pricing Analysis
- 6.1. Regional Pricing Analysis
- 6.1.1. North America
- 6.1.2. Latin America
- 6.1.3. Europe
- 6.1.4. South Asia & Pacific
- 6.1.5. East Asia
- 6.1.6. Oceania
- 6.1.7. Middle East & Africa
- 6.2. Global Average Pricing Analysis Benchmark
7. Market Background
- 7.1. Macro-Economic Factors
- 7.1.1. Global GDP Growth Outlook
- 7.1.2. Global Industry Value Added
- 7.2. Forecast Factors - Relevance & Impact
- 7.2.1. Global Food & Beverage Industry Outlook
- 7.2.2. Global Urbanization Growth Outlook
- 7.2.3. Food Retail Statistics
- 7.3. Key Regulation
- 7.4. Export/Import Trade Analysis of Enzymes s by Country
- 7.4.1. List of Key Exporters
- 7.4.1.1. By Value (US$ Mn )
- 7.4.1.2. By Volume (Tons)
- 7.4.2. List of Key Importers
- 7.4.2.1. By Value (US$ Mn )
- 7.4.2.2. By Volume (Tons)
- 7.5. Food Enzymes Production Process
- 7.6. Consumer Perception Towards Protein based Products
- 7.7. Value Chain
- 7.8. Market Dynamics
- 7.8.1. Drivers
- 7.8.2. Restraints
- 7.8.3. Opportunity Analysis
8. Global Market Analysis 2019-2023 and Forecast 2024-2033, By Product Type
- 8.1. Introduction / Key Findings
- 8.2. Historical Market Size (US$ Mn ) and Volume Analysis By Product Type , 2019-2023
- 8.3. Current and Future Market Size (US$ Mn ) and Volume Analysis and Forecast By Product Type , 2024-2033
- 8.3.1. Carbohydrase
- 8.3.1.1. Amylases
- 8.3.1.2. Cellulase
- 8.3.1.3. Lactases
- 8.3.1.4. Pectinase
- 8.3.1.5. Others
- 8.3.2. Protease
- 8.3.3. Lipase
- 8.3.4. Others
- 8.4. Market Attractiveness Analysis By Product Type
9. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Source
- 9.1. Introduction / Key Findings
- 9.2. Historical Market Size (US$ Mn ) and Volume Analysis By Source , 2019-2023
- 9.3. Current and Future Market Size (US$ Mn ) and Volume Analysis and Forecast By Source , 2024-2033
- 9.3.1. Microorganisms
- 9.3.1.1. Fungi
- 9.3.1.2. Bacteria
- 9.3.1.3. Yeast
- 9.3.2. Plant and Animals
- 9.4. Market Attractiveness Analysis By Source
10. Global Market Analysis 2019-2023 and Forecast 2024-2033, By Application
- 10.1. Introduction / Key Findings
- 10.2. Historical Market Size (US$ Mn ) and Volume Analysis By Application, 2019-2023
- 10.3. Current and Future Market Size (US$ Mn ) and Volume Analysis and Forecast By Application, 2024-2033
- 10.3.1. Bakery
- 10.3.1.1. Bread
- 10.3.1.2. Pasta and Noodles
- 10.3.2. Beverages
- 10.3.2.1. Alcoholic Beverages
- 10.3.2.2. Fruit Juice
- 10.3.3. Dairy
- 10.3.3.1. Cheese Production
- 10.3.3.2. Fermented Dairy Products
- 10.3.4. Starch Modification
- 10.3.5. Protein Modification
- 10.3.6. Meat Processing
- 10.3.7. Others
- 10.4. Market Attractiveness Analysis By Application
11. Global Market Analysis 2019-2023 and Forecast 2024-2033, by Region
- 11.1. Introduction
- 11.2. Historical Market Size (US$ Mn ) and Volume Analysis By Region, 2019-2023
- 11.3. Current Market Size (US$ Mn ) and Volume Analysis and Forecast By Region, 2024-2033
- 11.3.1. North America
- 11.3.2. Latin America
- 11.3.3. Europe
- 11.3.4. East Asia
- 11.3.5. South Asia & Pacific
- 11.3.6. Middle East and Africa
- 11.4. Market Attractiveness Analysis By Region
12. North America Market Analysis 2019-2023 and Forecast 2024-2033
- 12.1. Introduction
- 12.2. Pricing Analysis
- 12.3. Historical Market Size (US$ Mn ) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 12.4. Market Size (US$ Mn ) and Volume Forecast By Market Taxonomy, 2024-2033
- 12.4.1. By Country
- 12.4.1.1. U.S.
- 12.4.1.2. Canada
- 12.4.2. By Product Type
- 12.4.3. By Source
- 12.4.4. By Application
- 12.5. Market Attractiveness Analysis
- 12.5.1. By Country
- 12.5.2. By Product Type
- 12.5.3. By Source
- 12.5.4. By Application
- 12.6. Key Market Participants - Intensity Mapping
- 12.7. Drivers and Restraints - Impact Analysis
13. Latin America Market Analysis 2019-2023 and Forecast 2024-2033
- 13.1. Introduction
- 13.2. Historical Market Size (US$ Mn ) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 13.3. Market Size (US$ Mn ) and Volume Forecast By Market Taxonomy, 2024-2033
- 13.3.1. By Country
- 13.3.1.1. Brazil
- 13.3.1.2. Mexico
- 13.3.1.3. Rest of Latin America
- 13.3.2. By Product Type
- 13.3.3. By Source
- 13.3.4. By Application
- 13.4. Market Attractiveness Analysis
- 13.4.1. By Country
- 13.4.2. By Product Type
- 13.4.3. By Source
- 13.4.4. By Application
- 13.5. Drivers and Restraints - Impact Analysis
14. Europe Market Analysis 2019-2023 and Forecast 2024-2033
- 14.1. Introduction
- 14.2. Historical Market Size (US$ Mn ) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 14.3. Market Size (US$ Mn ) and Volume Forecast By Market Taxonomy, 2024-2033
- 14.3.1. By Country
- 14.3.1.1. Germany
- 14.3.1.2. Italy
- 14.3.1.3. France
- 14.3.1.4. U.K.
- 14.3.1.5. Spain
- 14.3.1.6. BENELUX
- 14.3.1.7. Nordic
- 14.3.1.8. Russia
- 14.3.1.9. Poland
- 14.3.1.10. Rest of Europe
- 14.3.2. By Product Type
- 14.3.3. By Source
- 14.3.4. By Application
- 14.4. Market Attractiveness Analysis
- 14.4.1. By Country
- 14.4.2. By Product Type
- 14.4.3. By Source
- 14.4.4. By Application
- 14.5. Drivers and Restraints - Impact Analysis
15. South Asia & Pacific Market Analysis 2019-2023 and Forecast 2024-2033
- 15.1. Introduction
- 15.2. Pricing Analysis
- 15.3. Historical Market Size (US$ Mn ) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 15.4. Market Size (US$ Mn ) and Volume Forecast By Market Taxonomy, 2024-2033
- 15.4.1. By Country
- 15.4.1.1. India
- 15.4.1.2. ASEAN
- 15.4.1.3. Oceania
- 15.4.1.4. Rest of South Asia & Pacific
- 15.4.2. By Product Type
- 15.4.3. By Source
- 15.4.4. By Application
- 15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Product Type
- 15.5.3. By Source
- 15.5.4. By Application
- 15.6. Drivers and Restraints - Impact Analysis
16. East Asia Market Analysis 2019-2023 and Forecast 2024-2033
- 16.1. Introduction
- 16.2. Historical Market Size (US$ Mn ) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 16.3. Market Size (US$ Mn ) and Volume Forecast By Market Taxonomy, 2024-2033
- 16.3.1. By Country
- 16.3.1.1. China
- 16.3.1.2. South Korea
- 16.3.1.3. Japan
- 16.3.2. By Product Type
- 16.3.3. By Source
- 16.3.4. By Application
- 16.4. Market Attractiveness Analysis
- 16.4.1. By Country
- 16.4.2. By Product Type
- 16.4.3. By Source
- 16.4.4. By Application
- 16.5. Drivers and Restraints - Impact Analysis
17. Middle East and Africa Market Analysis 2019-2023 and Forecast 2024-2033
- 17.1. Introduction
- 17.2. Historical Market Size (US$ Mn ) and Volume Trend Analysis By Market Taxonomy, 2019-2023
- 17.3. Market Size (US$ Mn ) and Volume Forecast By Market Taxonomy, 2024-2033
- 17.3.1. By Country
- 17.3.1.1. GCC Countries
- 17.3.1.2. South Africa
- 17.3.1.3. Rest of Middle East and Africa
- 17.3.2. By Product Type
- 17.3.3. By Source
- 17.3.4. By Application
- 17.4. Market Attractiveness Analysis
- 17.4.1. By Country
- 17.4.2. By Product Type
- 17.4.3. By Source
- 17.4.4. By Application
- 17.5. Drivers and Restraints - Impact Analysis
18. Country Wise Market Analysis 2024
- 18.1. Introduction
- 18.1.1. Market Value Proportion Analysis, By Key Countries
- 18.1.2. Global Vs. Country Growth Comparison
- 18.2. U.S. Market Analysis
- 18.2.1. By Product Type
- 18.2.2. By Source
- 18.2.3. By Application
- 18.3. Canada Market Analysis
- 18.3.1. By Product Type
- 18.3.2. By Source
- 18.3.3. By Application
- 18.4. Mexico Market Analysis
- 18.4.1. By Product Type
- 18.4.2. By Source
- 18.4.3. By Application
- 18.5. Brazil Market Analysis
- 18.5.1. By Product Type
- 18.5.2. By Source
- 18.5.3. By Application
- 18.6. Germany Market Analysis
- 18.6.1. By Product Type
- 18.6.2. By Source
- 18.6.3. By Application
- 18.7. Italy Market Analysis
- 18.7.1. By Product Type
- 18.7.2. By Source
- 18.7.3. By Application
- 18.8. France Market Analysis
- 18.8.1. By Product Type
- 18.8.2. By Source
- 18.8.3. By Application
- 18.9. U.K. Market Analysis
- 18.9.1. By Product Type
- 18.9.2. By Source
- 18.9.3. By Application
- 18.10. Spain Market Analysis
- 18.10.1. By Product Type
- 18.10.2. By Source
- 18.10.3. By Application
- 18.11. Russia Market Analysis
- 18.11.1. By Product Type
- 18.11.2. By Source
- 18.11.3. By Application
- 18.12. China Market Analysis
- 18.12.1. By Product Type
- 18.12.2. By Source
- 18.12.3. By Application
- 18.13. Japan Market Analysis
- 18.13.1. By Product Type
- 18.13.2. By Source
- 18.13.3. By Application
- 18.14. S. Korea Market Analysis
- 18.14.1. By Product Type
- 18.14.2. By Source
- 18.14.3. By Application
- 18.15. India Market Analysis
- 18.15.1. By Product Type
- 18.15.2. By Source
- 18.15.3. By Application
- 18.16. ASEAN Market Analysis
- 18.16.1. By Product Type
- 18.16.2. By Source
- 18.16.3. By Application
- 18.17. Australia and New Zealand Market Analysis
- 18.17.1. By Product Type
- 18.17.2. By Source
- 18.17.3. By Application
- 18.18. Turkey Market Analysis
- 18.18.1. By Product Type
- 18.18.2. By Source
- 18.18.3. By Application
- 18.19. South Africa Market Analysis
- 18.19.1. By Product Type
- 18.19.2. By Source
- 18.19.3. By Application
19. Market Structure Analysis
- 19.1. Market Analysis by Tier of Companies
- 19.2. Market Concentration
- 19.3. Market Presence Analysis
20. Competition Analysis
- 20.1. Competition Dashboard
- 20.2. Competition Benchmarking
- 20.3. Competition Deep Dive
- 20.3.1. DuPont.
- 20.3.1.1. Overview
- 20.3.1.2. Product Portfolio
- 20.3.1.3. Sales Footprint
- 20.3.1.4. Key Developments
- 20.3.1.5. Financial Overview
- 20.3.1.6. Strategy Overview
- 20.3.1.6.1. Marketing Strategy
- 20.3.1.6.2. Product Strategy
- 20.3.2. Kerry Inc.
- 20.3.2.1. Overview
- 20.3.2.2. Product Portfolio
- 20.3.2.3. Sales Footprint
- 20.3.2.4. Key Developments
- 20.3.2.5. Financial Overview
- 20.3.2.6. Strategy Overview
- 20.3.2.6.1. Marketing Strategy
- 20.3.2.6.2. Product Strategy
- 20.3.3. DSM
- 20.3.3.1. Overview
- 20.3.3.2. Product Portfolio
- 20.3.3.3. Sales Footprint
- 20.3.3.4. Key Developments
- 20.3.3.5. Financial Overview
- 20.3.3.6. Strategy Overview
- 20.3.3.6.1. Marketing Strategy
- 20.3.3.6.2. Product Strategy
- 20.3.4. Novozymes
- 20.3.4.1. Overview
- 20.3.4.2. Product Portfolio
- 20.3.4.3. Sales Footprint
- 20.3.4.4. Key Developments
- 20.3.4.5. Financial Overview
- 20.3.4.6. Strategy Overview
- 20.3.4.6.1. Marketing Strategy
- 20.3.4.6.2. Product Strategy
- 20.3.5. BASF SE
- 20.3.5.1. Overview
- 20.3.5.2. Product Portfolio
- 20.3.5.3. Sales Footprint
- 20.3.5.4. Key Developments
- 20.3.5.5. Financial Overview
- 20.3.5.6. Strategy Overview
- 20.3.5.6.1. Marketing Strategy
- 20.3.5.6.2. Product Strategy
- 20.3.6. Chr. Hansen Holding A/S
- 20.3.6.1. Overview
- 20.3.6.2. Product Portfolio
- 20.3.6.3. Sales Footprint
- 20.3.6.4. Key Developments
- 20.3.6.5. Financial Overview
- 20.3.6.6. Strategy Overview
- 20.3.6.6.1. Marketing Strategy
- 20.3.6.6.2. Product Strategy
- 20.3.7. Advanced Enzyme Technologies.
- 20.3.7.1. Overview
- 20.3.7.2. Product Portfolio
- 20.3.7.3. Sales Footprint
- 20.3.7.4. Key Developments
- 20.3.7.5. Financial Overview
- 20.3.7.6. Strategy Overview
- 20.3.7.6.1. Marketing Strategy
- 20.3.7.6.2. Product Strategy
- 20.3.8. AB Enzymes
- 20.3.8.1. Overview
- 20.3.8.2. Product Portfolio
- 20.3.8.3. Sales Footprint
- 20.3.8.4. Key Developments
- 20.3.8.5. Financial Overview
- 20.3.8.6. Strategy Overview
- 20.3.8.6.1. Marketing Strategy
- 20.3.8.6.2. Product Strategy
- 20.3.9. Biocatalysts
- 20.3.9.1. Overview
- 20.3.9.2. Product Portfolio
- 20.3.9.3. Sales Footprint
- 20.3.9.4. Key Developments
- 20.3.9.5. Financial Overview
- 20.3.9.6. Strategy Overview
- 20.3.9.6.1. Marketing Strategy
- 20.3.9.6.2. Product Strategy
- 20.3.10. Infinita Biotech Private Limited
- 20.3.10.1. Overview
- 20.3.10.2. Product Portfolio
- 20.3.10.3. Sales Footprint
- 20.3.10.4. Key Developments
- 20.3.10.5. Financial Overview
- 20.3.10.6. Strategy Overview
- 20.3.10.6.1. Marketing Strategy
- 20.3.10.6.2. Product Strategy
- 20.3.11. Amano Enzyme Inc.
- 20.3.11.1. Overview
- 20.3.11.2. Product Portfolio
- 20.3.11.3. Sales Footprint
- 20.3.11.4. Key Developments
- 20.3.11.5. Financial Overview
- 20.3.11.6. Strategy Overview
- 20.3.11.6.1. Marketing Strategy
- 20.3.11.6.2. Product Strategy
- 20.3.12. Creative Enzymes.
- 20.3.12.1. Overview
- 20.3.12.2. Product Portfolio
- 20.3.12.3. Sales Footprint
- 20.3.12.4. Key Developments
- 20.3.12.5. Financial Overview
- 20.3.12.6. Strategy Overview
- 20.3.12.6.1. Marketing Strategy
- 20.3.12.6.2. Product Strategy
- 20.3.13. Bioseutica
- 20.3.13.1. Overview
- 20.3.13.2. Product Portfolio
- 20.3.13.3. Sales Footprint
- 20.3.13.4. Key Developments
- 20.3.13.5. Financial Overview
- 20.3.13.6. Strategy Overview
- 20.3.13.6.1. Marketing Strategy
- 20.3.13.6.2. Product Strategy
- 20.3.14. Aumgene Biosciences
- 20.3.14.1. Overview
- 20.3.14.2. Product Portfolio
- 20.3.14.3. Sales Footprint
- 20.3.14.4. Key Developments
- 20.3.14.5. Financial Overview
- 20.3.14.6. Strategy Overview
- 20.3.14.6.1. Marketing Strategy
- 20.3.14.6.2. Product Strategy
- 20.3.15. STERNENZYM GMBH & CO. KG
- 20.3.15.1. Overview
- 20.3.15.2. Product Portfolio
- 20.3.15.3. Sales Footprint
- 20.3.15.4. Key Developments
- 20.3.15.5. Financial Overview
- 20.3.15.6. Strategy Overview
- 20.3.15.6.1. Marketing Strategy
- 20.3.15.6.2. Product Strategy
- 20.3.16. Sunson
- 20.3.16.1. Overview
- 20.3.16.2. Product Portfolio
- 20.3.16.3. Sales Footprint
- 20.3.16.4. Key Developments
- 20.3.16.5. Financial Overview
- 20.3.16.6. Strategy Overview
- 20.3.16.6.1. Marketing Strategy
- 20.3.16.6.2. Product Strategy
- 20.3.17. ENMEX
- 20.3.17.1. Overview
- 20.3.17.2. Product Portfolio
- 20.3.17.3. Sales Footprint
- 20.3.17.4. Key Developments
- 20.3.17.5. Financial Overview
- 20.3.17.6. Strategy Overview
- 20.3.17.6.1. Marketing Strategy
- 20.3.17.6.2. Product Strategy
- 20.3.18. Sequence Biotech.
- 20.3.18.1. Overview
- 20.3.18.2. Product Portfolio
- 20.3.18.3. Sales Footprint
- 20.3.18.4. Key Developments
- 20.3.18.5. Financial Overview
- 20.3.18.6. Strategy Overview
- 20.3.18.6.1. Marketing Strategy
- 20.3.18.6.2. Product Strategy
- 20.3.19. Aum Enzymes
- 20.3.19.1. Overview
- 20.3.19.2. Product Portfolio
- 20.3.19.3. Sales Footprint
- 20.3.19.4. Key Developments
- 20.3.19.5. Financial Overview
- 20.3.19.6. Strategy Overview
- 20.3.19.6.1. Marketing Strategy
- 20.3.19.6.2. Product Strategy
- 20.3.20. Ultra Bio-Logics Inc.
- 20.3.20.1. Overview
- 20.3.20.2. Product Portfolio
- 20.3.20.3. Sales Footprint
- 20.3.20.4. Key Developments
- 20.3.20.5. Financial Overview
- 20.3.20.6. Strategy Overview
- 20.3.20.6.1. Marketing Strategy
- 20.3.20.6.2. Product Strategy
21. Assumptions and Acronyms Used
22. Research Methodology