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市場調查報告書
商品編碼
1697166

全球蘭姆酒市場：產業分析、規模、佔有率、成長、趨勢和預測（2025-2032 年）

Rum Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 166 Pages | 商品交期: 2-5個工作天內

價格
簡介目錄

預計 2025 年全球蘭姆酒市場規模將達到 196 億美元，到 2032 年將達到 287 億美元，預測期內（2025-2032 年）的複合年成長率為 5.6%。

蘭姆酒市場上有許多種類，包括深色蘭姆酒蘭姆酒、金色蘭姆酒、白蘭姆酒、調味蘭姆酒和香料蘭姆酒。推動該行業發展的因素包括消費者偏好的不斷變化、對頂級烈酒的需求不斷成長以及對調酒術日益成長的興趣。此外，國際品牌的全球擴張和手工釀酒廠的日益普及也促進了市場的成長。

有幾個因素推動著全球蘭姆酒市場的發展。人們對優質和陳年蘭姆酒的日益偏好吸引了越來越多的消費者，尤其是年輕消費者。由於消費者對獨特的本地產品的興趣，手工朗姆酒和手工朗姆酒越來越受歡迎。此外，可支配收入的增加以及酒店和旅遊業的擴張對朗姆酒的消費產生了積極影響。電子商務和數位行銷的興起也使得世界各地的消費者更容易買到優質蘭姆酒。

儘管朗姆酒市場具有強勁的成長潛力，但也面臨一些障礙。在某些地區，政府對酒精生產和銷售的監管可能很嚴格，這可能會阻礙市場擴張。日益成長的健康問題以及向低酒精和無酒精替代品的轉變也可能影響整體需求。此外，供應鏈中斷和原料成本波動（尤其是甘蔗和糖蜜）也給製造商帶來了挑戰。

在產品創新和不斷變化的消費趨勢的推動下，朗姆酒市場提供了眾多成長機會。對永續、有機烈酒的需求為環保蘭姆酒的生產創造了空間。由於酒精消費模式的改變，亞太和拉丁美洲的新興市場具有巨大的成長潛力。朗姆酒生產商和調酒師之間的夥伴關係促進了雞尾酒的創新和口味的產生。此外，酒吧、俱樂部和餐廳等On-Trade銷售管道的擴張也推動了高檔和超高檔蘭姆酒的銷售。

本報告研究了全球朗姆酒市場，並提供了有關產品類型、配銷通路和地區的趨勢資訊，以及參與市場的公司概況。

目錄

第1章執行摘要

第2章 市場概述

  • 市場範圍和定義
  • 市場動態
  • 產品生命週期分析
  • 蘭姆酒市場：價值鏈
  • 宏觀經濟因素
  • 預測因子－相關性和影響力
  • COVID-19影響評估
  • PESTLE分析
  • 波特五力分析
  • 地緣政治緊張局勢：市場影響
  • 監管和技術格局

第3章 2019-2024年生產與貿易統計

第4章 2019-2032年價格趨勢分析

5. 2019-2032年全球蘭姆酒市場展望

  • 主要亮點
  • 市場規模及銷售分析及預測（百萬公升）
    • 2019-2024 年歷史市場規模分析
    • 2025-2032年目前市場規模預測
  • 全球蘭姆酒市場按產品類型展望
    • 簡介/主要發現
    • 2019 年至 2024 年按產品類型分類的歷史市場規模與銷售量（百萬公升）分析
    • 2025 年至 2032 年按產品類型分類的當前市場規模和銷售量（百萬公升）預測
  • 按產品類型進行市場吸引力分析
  • 全球蘭姆酒市場（按分銷管道）展望
    • 簡介/主要發現
    • 2019 年至 2024 年按通路分類的歷史市場規模與銷售量（百萬公升）分析
    • 2025 年至 2032 年按分銷管道分類的當前市場規模和銷售量（百萬升）預測
  • 按分銷管道進行市場吸引力分析

6. 全球朗姆酒市場區域展望

  • 主要亮點
  • 2019 年至 2024 年各地區市場規模及銷售量（百萬公升）歷史分析
  • 2025 年至 2032 年各地區目前市場規模及銷售量（百萬公升）預測
    • 北美洲
    • 歐洲
    • 東亞
    • 南亞和大洋洲
    • 拉丁美洲
    • 中東和非洲
  • 按地區分析市場吸引力

7. 2019-2032年北美蘭姆酒市場展望

8. 2019-2032年歐洲蘭姆酒市場展望

9. 2019-2032年東亞蘭姆酒市場展望

10. 2019-2032年南亞及大洋洲蘭姆酒市場展望

第 11 章。 2019-2032 年拉丁美洲蘭姆酒市場展望

12. 2019-2032年中東及非洲蘭姆酒市場展望

第13章競爭格局

  • 2025年市場佔有率分析
  • 市場結構
  • 公司簡介（詳情－概述、財務狀況、策略、最新發展）
    • Pernod Ricard SA
    • Bacardi Limited
    • Admiral Rodney
    • Diageo plc
    • Tanduay Distillers, Inc.
    • Appleton Estate
    • Captain Morgan
    • Gosling's Rum
    • Havana Club International

第14章 附錄

簡介目錄
Product Code: PMRREP19588

Persistence Market Research has recently published an extensive report on the global Rum Market, offering an in-depth analysis of key market dynamics, including growth drivers, emerging trends, opportunities, and challenges. This report provides stakeholders with a comprehensive understanding of the market landscape to support informed decision-making.

Key Insights:

  • Estimated Rum Market Size (2025E): USD 19.6 Billion
  • Projected Market Value (2032F): USD 28.7 Billion
  • Global Market Growth Rate (CAGR 2025 to 2032): 5.6%

Scope of the Rum Market Report:

The rum market includes various types such as dark and golden, white, flavored, and spiced rum. This industry is driven by evolving consumer preferences, a rising demand for premium spirits, and an increasing interest in mixology. The global expansion of international brands and the growing popularity of craft distilleries are also contributing to market growth.

Market Growth Drivers:

Several factors are propelling the global rum market forward. The increasing preference for premium and aged rums is attracting a broader consumer base, particularly among younger demographics. Craft and artisanal rums are gaining popularity, supported by consumer interest in unique and locally sourced products. Additionally, higher disposable incomes and the expansion of the hospitality and tourism industries are positively influencing rum consumption. The rise of e-commerce and digital marketing has also made premium rum varieties more accessible to consumers worldwide.

Market Challenges:

Despite its strong growth potential, the rum market faces several obstacles. Strict government regulations surrounding alcohol production and sales in different regions may hinder market expansion. Growing health concerns and a shift towards low-alcohol or alcohol-free alternatives may also affect overall demand. Furthermore, supply chain disruptions and fluctuating raw material costs, particularly for sugarcane and molasses, present challenges for manufacturers.

Market Opportunities:

The rum market offers numerous growth opportunities driven by product innovation and evolving consumer trends. The demand for sustainable and organic spirits is creating space for eco-friendly rum production. Emerging markets in Asia-Pacific and Latin America present significant growth potential as alcohol consumption patterns evolve. Partnerships between rum producers and mixologists are fostering new cocktail innovations and flavor profiles. Additionally, the expansion of on-trade distribution channels, such as bars, clubs, and restaurants, is driving premium and super-premium rum sales.

Key Questions Addressed in the Report:

  • What are the major drivers of growth in the global rum market?
  • Which regions and market segments exhibit the highest demand for rum?
  • How are technological and branding innovations shaping the market?
  • Who are the leading players in the rum industry, and what strategies are they employing?
  • What are the emerging trends and future projections for the global rum market?

Competitive Landscape and Business Strategies:

Leading companies in the global rum market, including Bacardi Limited, Diageo Plc, Pernod Ricard, and Destileria Serralles, are investing in premiumization, product innovation, and strategic partnerships to strengthen their market positions. These companies are expanding their flavored and aged rum portfolios to cater to diverse consumer preferences. Strengthening distribution networks, digital marketing, and collaborations with the hospitality industry are key strategies adopted by major brands to extend their market reach. Additionally, sustainability initiatives, such as eco-friendly packaging and responsible sourcing, are gaining traction among industry leaders.

Companies Covered in This Report

  • Pernod Ricard SA
  • Bacardi Limited
  • Admiral Rodney
  • Diageo plc
  • Tanduay Distillers, Inc.
  • Appleton Estate
  • Captain Morgan
  • Gosling's Rum
  • Havana Club International

Rum Market Segmentation:

By Product Type:

  • Dark and Golden
  • White
  • Flavored
  • Spiced

By Distribution Channel:

  • Off-trade
  • On-trade

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Latin America
  • The Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Rum Market Snapshot, 2025-2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Product Lifecycle Analysis
  • 2.4. Rum Market: Value Chain
    • 2.4.1. List of Raw Material Supplier
    • 2.4.2. List of Manufacturers
    • 2.4.3. List of Distributors
    • 2.4.4. List of Production Methods
    • 2.4.5. Profitability Analysis
  • 2.5. Macro-Economic Factors
    • 2.5.1. Global Sectorial Outlook
    • 2.5.2. Global GDP Growth Outlook
    • 2.5.3. Global Parent Market Overview
  • 2.6. Forecast Factors - Relevance and Impact
  • 2.7. Covid-19 Impact Assessment
  • 2.8. PESTLE Analysis
  • 2.9. Porter Five Force's Analysis
  • 2.10. Geopolitical Tensions: Market Impact
  • 2.11. Regulatory and Technology Landscape

3. Production Output and Trade Statistics, 2019-2024

  • 3.1. Production by Region
  • 3.2. Import-Export Analysis
  • 3.3. Net Trade Flow

4. Price Trend Analysis, 2019-2032

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Product Prices
  • 4.3. Prices By Product Type /Distribution Channel
  • 4.4. Regional Prices and Product Preferences

5. Global Rum Market Outlook, 2019-2032

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Million liters) Projections
    • 5.1.2. Market Size and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) and Volume (Million liters) Analysis and Forecast
    • 5.2.1. Historical Market Size Analysis, 2019-2024
    • 5.2.2. Current Market Size Forecast, 2025-2032
  • 5.3. Global Rum Market Outlook: Product Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Product Type, 2019-2024
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Product Type, 2025-2032
      • 5.3.3.1. Dark and Golden
      • 5.3.3.2. White
      • 5.3.3.3. Flavored
      • 5.3.3.4. Spiced
  • 5.4. Market Attractiveness Analysis: Product Type
  • 5.5. Global Rum Market Outlook: Method
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Distribution Channel, 2019-2024
    • 5.5.3. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Distribution Channel, 2025-2032
      • 5.5.3.1. Off-trade
      • 5.5.3.2. On-trade
  • 5.6. Market Attractiveness Analysis: Distribution Channel

6. Global Rum Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Region, 2019-2024
  • 6.3. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. The Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Rum Market Outlook, 2019-2032

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Market, 2019-2024
    • 7.3.1. By Country
    • 7.3.2. By Product Type
    • 7.3.3. By Distribution Channel
  • 7.4. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Country, 2025-2032
    • 7.4.1. U.S.
    • 7.4.2. Canada
  • 7.5. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Product Type , 2025-2032
    • 7.5.1. Dark and Golden
    • 7.5.2. White
    • 7.5.3. Flavored
    • 7.5.4. Spiced
  • 7.6. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Distribution Channel, 2025-2032
    • 7.6.1. Off-trade
    • 7.6.2. On-trade
  • 7.7. Market Attractiveness Analysis

8. Europe Rum Market Outlook, 2019-2032

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Market, 2019-2024
    • 8.3.1. By Country
    • 8.3.2. By Product Type
    • 8.3.3. By Distribution Channel
  • 8.4. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Country, 2025-2032
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. U.K.
    • 8.4.4. Spain
    • 8.4.5. Russia
    • 8.4.6. Turkey
    • 8.4.7. Rest of Europe
  • 8.5. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Product Type ,2025-2032
    • 8.5.1. Dark and Golden
    • 8.5.2. White
    • 8.5.3. Flavored
    • 8.5.4. Spiced
  • 8.6. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Distribution Channel, 2025-2032
    • 8.6.1. Off-trade
    • 8.6.2. On-trade
  • 8.7. Market Attractiveness Analysis

9. East Asia Rum Market Outlook, 2019-2032

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Market, 2019-2024
    • 9.3.1. By Country
    • 9.3.2. By Product Type
    • 9.3.3. By Distribution Channel
  • 9.4. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Country, 2025-2032
    • 9.4.1. China
    • 9.4.2. Japan
    • 9.4.3. South Korea
  • 9.5. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Product Type , 2025-2032
    • 9.5.1. Dark and Golden
    • 9.5.2. White
    • 9.5.3. Flavored
    • 9.5.4. Spiced
  • 9.6. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Distribution Channel, 2025-2032
    • 9.6.1. Off-trade
    • 9.6.2. On-trade
  • 9.7. Market Attractiveness Analysis

10. South Asia & Oceania Rum Market Outlook, 2019-2032

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Market, 2019-2024
    • 10.3.1. By Country
    • 10.3.2. By Product Type
    • 10.3.3. By Distribution Channel
  • 10.4. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Country, 2025-2032
    • 10.4.1. India
    • 10.4.2. Southeast Asia
    • 10.4.3. Rest of South Asia & Oceania
  • 10.5. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Product Type , 2025-2032
    • 10.5.1. Dark and Golden
    • 10.5.2. White
    • 10.5.3. Flavored
    • 10.5.4. Spiced
  • 10.6. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Distribution Channel, 2025-2032
    • 10.6.1. Off-trade
    • 10.6.2. On-trade
  • 10.7. Market Attractiveness Analysis

11. Latin America Rum Market Outlook, 2019-2032

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Market, 2019-2024
    • 11.3.1. By Country
    • 11.3.2. By Product Type
    • 11.3.3. By Distribution Channel
  • 11.4. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Country, 2025-2032
    • 11.4.1. Brazil
    • 11.4.2. Mexico
    • 11.4.3. Rest of Latin America
  • 11.5. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Product Type , 2025-2032
    • 11.5.1. Dark and Golden
    • 11.5.2. White
    • 11.5.3. Flavored
    • 11.5.4. Spiced
  • 11.6. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Distribution Channel, 2025-2032
    • 11.6.1. Off-trade
    • 11.6.2. On-trade
  • 11.7. Market Attractiveness Analysis

12. Middle East & Africa Rum Market Outlook, 2019-2032

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Historical Market Size (US$ Bn) and Volume (Million liters) Analysis By Market, 2019-2024
    • 12.3.1. By Country
    • 12.3.2. By Product Type
    • 12.3.3. By Distribution Channel
  • 12.4. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Country, 2025-2032
    • 12.4.1. GCC
    • 12.4.2. Egypt
    • 12.4.3. South Africa
    • 12.4.4. Northern Africa
    • 12.4.5. Rest of Middle East & Africa
  • 12.5. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Product Type , 2025-2032
    • 12.5.1. Dark and Golden
    • 12.5.2. White
    • 12.5.3. Flavored
    • 12.5.4. Spiced
  • 12.6. Current Market Size (US$ Bn) and Volume (Million liters) Forecast By Distribution Channel, 2025-2032
    • 12.6.1. Off-trade
    • 12.6.2. On-trade
  • 12.7. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping By Market
    • 13.2.2. Competition Dashboard
    • 13.2.3. Apparent Production Capacity
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Pernod Ricard SA
      • 13.3.1.1. Overview
      • 13.3.1.2. Segments and Products
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Bacardi Limited
    • 13.3.3. Admiral Rodney
    • 13.3.4. Diageo plc
    • 13.3.5. Tanduay Distillers, Inc.
    • 13.3.6. Appleton Estate
    • 13.3.7. Captain Morgan
    • 13.3.8. Gosling's Rum
    • 13.3.9. Havana Club International

Note: List of companies is not exhaustive in nature. It is subject to further augmentation during course of research

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations