市場調查報告書
商品編碼
1622722
全球香料/調味蘭姆酒市場規模(按產品、應用、地區、範圍和預測)Global Spiced/Flavored Rum Market Size By Product (Ginger Flavor, Vanilla Flavor, Cinnamon Flavor), By Application (Hypermarket/Supermarket, Departmental Stores,Convenience Stores), By Geographic Scope And Forecast |
2024 年香料/調味蘭姆酒的市場規模價值 67 億美元,預計到 2031 年將達到 88.9 億美元,2024 年至 2031 年的複合年增長率為 4.12%。雞尾酒中對蘭姆酒的需求不斷增加,為雞尾酒提供獨特口味的調味蘭姆酒、蘭姆酒蛋糕等正在推動香料/調味蘭姆酒市場的成長。此外,加香蘭姆酒通常與可樂一起飲用,且易於製作,這也是推動加香蘭姆酒市場發展的主要因素。新興國家香料/調味蘭姆酒市場的擴張主要得益於可支配收入增加所帶來的購買力增強。全球香料/調味蘭姆酒市場報告對市場進行了全面的評估。它對關鍵細分市場、趨勢、市場推動因素、市場阻礙因素、競爭格局以及在市場中發揮關鍵作用的因素進行了全面的分析。
定義全球香料/調味蘭姆酒市場
蘭姆酒是一種由甘蔗糖蜜或甘蔗汁經過發酵和蒸餾過程製成的酒精飲料。加香蘭姆酒是將蘭姆酒與多種口味和香料混合而成,以產生特別獨特的味道。香料蘭姆酒最初是為了滿足醫療需求而開發的,但由於其獨特的風味和消費者對新穎刺激的酒精口味的持續需求,越來越受歡迎。香料的口味範圍很廣,從薑、香草、肉桂和丁香等香料到柑橘類水果、薄荷、菠蘿、椰子和芒果等水果提取物以及植物香料。它是一種具有強烈香味的調味料。
然而,大多數加香/加味蘭姆酒都是透過連續蒸餾用肉桂、生薑、丁香或香草等香料調味的淡蘭姆酒製成的。帝亞吉歐旗下的摩根船長等香料/調味蘭姆酒製造商生產具有獨特香草和焦糖口味的香料蘭姆酒,使其成為世界上最受歡迎的香料蘭姆酒之一。早期的加香蘭姆酒傳統上主要由香草和酸橙組成,儘管它經常與一些其他香料一起製成。
全球香料/調味蘭姆酒市場概況
雞尾酒中對蘭姆酒的需求不斷增加,為雞尾酒提供獨特口味的調味酒、蘭姆酒蛋糕和許多其他酒正在推動香料/調味酒市場的成長。雞尾酒革命吸引了許多消費者,他們對傳統和異國風味都感興趣。這一趨勢促使酒吧、酒館和餐廳中加香蘭姆酒的銷量增加。此外,加香蘭姆酒通常與可樂一起飲用,以及易於製作,是推動加香蘭姆酒市場的主要因素。法國對優質蘭姆酒的接受度不斷提高,也增加了對加香蘭姆酒的需求,從而推動了加香/調味蘭姆酒市場的發展。 Tanduay 是一個朗姆酒品牌,它推出了香草口味,以滿足菲律賓對香料朗姆酒的需求。
總部位於美國的百加得 (Bacardi) 以其 Oakheart 香料蘭姆酒 (Oakheart Spiced Rum) 瞄準美國消費者。鑑於印度的蘭姆酒消費量相對較高,由於當地品牌供應充足且進口蘭姆酒的需求不斷增長,預計香料/調味蘭姆酒市場將會出現高需求。新興國家香料/調味蘭姆酒市場的擴張主要得益於可支配收入增加所帶來的購買力增強。隨著中產階級收入的增加,對蘭姆酒的需求也隨之增加。此外,高端蘭姆酒和品牌蘭姆酒的需求也在上升。生活方式的改變和城市化促使去酒吧、夜總會、休息室和酒館的人數增加,所有這些都有助於擴大香料/調味蘭姆酒市場。
然而,市場上替代品的供應是香料/調味蘭姆酒市場成長的主要阻礙因素。蘇格蘭威士忌、威士忌等蒸餾酒正在對市場發起課題,非酒精飲料的出現也對香料/調味蘭姆酒市場構成了課題。
此外,各種蘭姆酒的獨特風味以及酒吧數量的增加為該市場的成長提供了有利可圖的成長機會。由於生產鏈技術的發展,大多數製造商現在都提供帶有薑、香草、肉桂和丁香口味的朗姆酒飲料,最後加入煙燻糖蜜和甘草。
Spiced/Flavored Rum Market size was valued at USD 6.70 Billion in 2024 and is projected to reach USD 8.89 Billion by 2031 , growing at a CAGR of 4.12% from 2024 to 2031. Rising demand for rums in cocktails, flavored rum offer unique flavors to cocktails, rum cakes, and many others are fueling the growth of the Spiced/Flavored Rum Market. Additionally, spiced rum being commonly consumed with cola and the ease of preparation are the key factors driving the Spiced/Flavored Rum Market. The expansion of the Spiced/Flavored Rum Market in emerging nations is mostly driven by an increase in purchasing power at the expense of rising disposable income. The Global Spiced/Flavored Rum Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Spiced/Flavored Rum Market Definition
Rum is an alcoholic beverage made from sugarcane molasses or sugarcane juice through a fermentation and distillation process. Spiced/flavored rum is made up of a variety of flavors and spices that are mixed into rums to create a particularly unique taste. Spiced rum, which was originally developed to meet medical needs, is gaining popularity because of its distinct flavor and the ongoing need from customers for new and exciting liquor flavors. Spice flavors vary from ginger, vanilla, cinnamon, clove, and other spices to fruit extracts such as citrus fruits, mint, pineapple, coconut, mango, and other fruits and plant-based flavors, which are the most popular flavoring agents used in spiced rums.
However, most spiced/flavored rum is continuously distilled light rums flavored with spices including cinnamon, ginger, clove, and vanilla. Spiced/flavored rum producers such as Diageo's Captain Morgan spiced rum, which has unique vanilla and caramel flavor is one of the most popular spiced rums in the world. The early Spiced rums were traditionally just kind of vanilla and lime with a little hint of other spices in there, but mainly vanilla and lime.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
Global Spiced/Flavored Rum Market Overview
Rising demand for rums in cocktails, flavored rum offer unique flavors to cocktails, rum cakes, and many others are fueling the growth of the Spiced/Flavored Rum Market. A large number of consumers who are interested in both traditional and exotic flavors have been attracted to the cocktail revolution. Spiced rum sales have increased in bars, pubs, and restaurants as a result of this trend. Additionally, spiced rum being commonly consumed with cola and the ease of preparation are the key factors driving the Spiced/Flavored Rum Market. With France's high acceptance of premium rum, a growing trend for spiced rum has seen an increase in demand, propelling the Spiced/Flavored Rum Market forward. Tanduay is a rum brand that incorporates vanilla flavors to meet the demand for spiced rum in the Philippines.
Bacardi, based in the United States, targeted U.S. consumers with their oak heart spiced rum. Since rum consumption is relatively high in India, the Spiced/Flavored Rum Market is likely to have high demand, backed by the high availability of local brands and growing demand for imported rums. The expansion of the Spiced/Flavored Rum Market in emerging nations is mostly driven by an increase in purchasing power at the expense of rising disposable income. The demand for rum has increased as the middle class's income has increased. Furthermore, demand for rum from the premium and branded categories has increased. Changes in lifestyle and urbanization have led to a rise in the number of people visiting bars, nightclubs, lounges, and pubs, all of which have aided the expansion of the Spiced/Flavored Rum Market.
However, the availability of substitutes in market is the major restraining factor for the growth of the Spiced/Flavored Rum Market. Spirits like scotch whiskey and whiskey challenge the market also the presence of nonalcoholic beverages are the competitors for the Spiced/Flavored Rum Market.
Furthermore, the various range of unique flavors of rum and rising in a number of pubs & bars are providing lucrative growth opportunities to the growth of this market. Owing to technological developments in the manufacturing chain, the majority of manufacturers are now delivering rum beverages with ginger flavor, vanilla flavor, cinnamon flavor, and clove flavor that finish with smoky molasses and licorice.
The Global Spiced/Flavored Rum Market is Segmented on the basis of Product, Application, And Geography.
Based on Product, The market is segmented into Ginger Flavor, Vanilla Flavor, Cinnamon Flavor, and Clove Flavor. Vanilla is one of the most popular flavored rum since it can be used in a number of ways. It's sweet, rich, warm, and creamy, and it often goes well with spicy drinks. Almost all spirits, especially rum, have vanilla variants. Vanilla rum is often on the warmer, spicier side and really good stuff does well as a stand-alone sipper in addition to making some truly exceptional cocktails.
Based on Application, The market is segmented into Hypermarket/Supermarket, Departmental Stores, Convenience Stores, and Others. The hypermarket/Supermarket segment is expected to dominate the Spiced/Flavored Rum Market during forecasted years.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.