市場調查報告書
商品編碼
1562337
2030 年北美高階蘭姆酒市場預測 - 區域分析 - 按產品類型、類別、性質和配銷通路North America High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel |
2022年北美高階蘭姆酒市場價值為10.5202億美元,預計到2030年將達到15.0483億美元;預計2022年至2030年複合年成長率為4.6%。
蘭姆酒精品化推動北美高階蘭姆酒市場
傳統上,朗姆酒在廣大人群中很受歡迎。最初,朗姆酒以其大規模生產、簡單的風味特徵以及混合到雞尾酒中的理想選擇而聞名。然而,隨著時間的推移,朗姆酒製造商開始探索先進的陳釀技術和更複雜的蒸餾方法。這導致蘭姆酒的開發與其他優質烈酒(如威士忌和乾邑白蘭地)相比具有更複雜和細緻的風味特徵。
數位行銷和社群媒體的影響力也發揮了重要作用。有效利用社交平台的優質朗姆酒品牌展示了與產品相關的多功能性和奢華感,吸引了消費者。 Diplomatico、 蘭姆酒 Zacapa 和 Richard Seale 等多個品牌因其產品品質和創新行銷策略而成為優質蘭姆酒的主要參與者。
在全球範圍內,優質蘭姆酒在幾個主要國際市場上越來越受歡迎。在美國、歐洲和亞太地區,對優質和超優質蘭姆酒的需求不斷增加。隨著消費者對蘭姆酒消費追求獨特的口味和新穎的體驗,優質、成熟、高品質的蘭姆酒越來越受歡迎。
年輕消費者,尤其是 25 至 40 歲的消費者,熱衷於投資具有獨特歷史和獨特風味的優質蘭姆酒。因此,主要參與者正在推出創新產品來滿足不斷成長的需求。例如,2021 年 2 月,帝亞吉歐推出了 Captain Morgan Sherry Oak Finish,這是一種在雪利酒桶中陳釀的優質朗姆酒,旨在滿足挑剔的朗姆酒鑑賞家的需求。
消費者願意嘗試具有複雜風味特徵和豐富歷史的成熟朗姆酒,進一步推動了高階朗姆酒市場的成長。隨著全球推出的優質蘭姆酒品種數量激增,市場參與者正試圖推出高階產品以鼓勵消費者增加消費。因此,對優質朗姆酒品種的需求不斷增加,推動了對高階朗姆酒的需求,從而推動了北美市場的成長。
北美高階蘭姆酒市場概況
由於酒精飲料消費量的迅速成長,北美是高階朗姆酒市場的主要地區之一。隨著忙碌的生活方式擴大轉向在家享受縱享體驗,朗姆酒等酒精飲料為消費者提供了一種便捷的方式來享受他們選擇的酒精飲料,而無需前往餐廳或酒吧。該地區的消費者在選擇飲料時越來越注重便利性、品種、口味和品質。高階朗姆酒完美契合了這個趨勢。此外,為了維持社會聲譽,消費者對特級蘭姆酒、威望蘭姆酒、威望加蘭姆酒等高階蘭姆酒的偏好日益增加。因此,由於高可支配收入和消費者生活方式的改變,整個地區對高階朗姆酒的需求正在增加。
在北美,阿普爾頓莊園(Appleton Estate)、百加得(Bacardi)和摩根船長(Captain Morgan)是高階蘭姆酒的最大品牌。它們在青少年和新手飲酒者中最受歡迎。該地區存在對高階朗姆酒有強烈親和力的潛在客戶群,預計將在預測期內為高階朗姆酒製造商提供巨大的機會。此外,製造商還因產品的受歡迎而獲得各種獎勵。例如,2022年5月,來自圭亞那的Denizen Vatted Dark 蘭姆酒在美國舊金山舉辦的2022年調酒師烈酒獎中榮獲兩項金獎和「年度最佳價值」獎。因此,這種認可、大量全球生產商的存在、對優質朗姆酒的需求不斷成長,以及自製雞尾酒文化中高階調味和香料朗姆酒消費的增加,推動了該地區高階朗姆酒市場的成長。
北美高階蘭姆酒市場收入及2030年預測(百萬美元)
北美高階蘭姆酒市場細分
北美高階蘭姆酒市場按產品類型、類別、性質、配銷通路和國家分類。
根據產品類型,北美高階蘭姆酒市場分為白蘭姆酒、黑蘭姆酒和金蘭姆酒。 2022 年,黃金細分市場佔據最大的市場佔有率。
從類別來看,北美高階蘭姆酒市場分為超優質蘭姆酒、超優質蘭姆酒和Prestige & Prestige Plus。 2022 年,超高階細分市場佔據最大的市場佔有率。
從本質上講,北美高階蘭姆酒市場分為原味蘭姆酒和調味蘭姆酒。 2022 年,普通細分市場將佔據更大的市場佔有率。
從配銷通路來看,北美高階蘭姆酒市場分為超市及大賣場、專賣店、網路零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
依國家分類,北美高階蘭姆酒市場分為美國、加拿大和墨西哥。 2022年,美國主導北美高階蘭姆酒市場。
Cayman Spirits Co、Soveriegn Brands LLC、Cognac Ferrand SASU、Mount Gay Distilleries Ltd、Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp、Westerhall Estate Ltd 和 Diageo Plc 是在北美高階營運的一些領先公司。市場。
The North America high-end rum market was valued at US$ 1,052.02 million in 2022 and is expected to reach US$ 1,504.83 million by 2030; it is estimated to record a CAGR of 4.6% from 2022 to 2030.
Rum Premiumization Fuels North America High-End Rum Market
Traditionally, rum has been popular among a broad demographic. Initially, rum was known for its mass production, simple flavor profile, and ideal for blending into cocktails. However, over time, rum manufacturers began to explore advanced aging techniques and more sophisticated distillation methods. This resulted in the development of rums with more complex and nuanced flavor profiles comparable to other premium spirits such as whiskey and cognac.
The impact of digital marketing and social media has also played an important role. Premium rum brands that effectively use social platforms have showcased the versatility and luxury associated with products, attracting consumers. Several brands, such as Diplomatico, Rum Zacapa, and Richard Seale, have emerged as key players in premium rum for the quality of their products and their innovative marketing strategies.
Globally, premium rum is gaining traction in several key international markets. In the US, Europe, and Asia Pacific, there is an increase in demand for premium and ultra-premium rums. Premium, matured, and high-quality rums are becoming more popular as consumers seek distinctive flavors and novel experiences in rum consumption.
Younger consumers, especially those between the ages of 25 and 40, are keen to invest in premium rums that offer a unique history and distinctive flavor profile. Thus, key players are launching innovative products to cater to the increasing demand. For instance, in February 2021, Diageo introduced the Captain Morgan Sherry Oak Finish, a premium variety of rum matured in sherry casks aimed at discerning rum connoisseurs.
The consumers' willingness to experiment with matured rums with complex flavor profiles and rich history is further boosting the growth of the high-end rum market. With an upsurge in the number of premium varieties of rum launched across the globe, market players are trying to push high-end products to encourage consumers to spend more. Thus, the increasing demand for premium varieties of rum boosts the demand for high-end rum, thereby driving the North America market growth.
North America High-End Rum Market Overview
North America is one of the prominent regions for the high-end rum market owing to the rapidly increasing consumption of alcoholic beverages. As busy lifestyles increasingly shift toward indulgent experiences at home, alcoholic beverages such as rum provide consumers with a convenient way to enjoy their choice of alcoholic beverages without visiting a restaurant or bar. Consumers in the region increasingly prioritize convenience, variety, taste, and quality in their choice of beverages. High-end rum fits perfectly into this trend. Moreover, to maintain prestige in society, consumer's preference for high-end rum such as ultra-premium, prestige and prestige plus rum is increasing. Thus, owing to the high disposable income and changing lifestyle of consumers, the demand for high-end rum is increasing across the region.
In North America, Appleton Estate, Bacardi, and Captain Morgan are the biggest brands available in high-end rum liquor. They are most popular among teenagers and novice drinkers. The presence of a potential customer base with a strong affinity for high-end rum in the region is expected to offer immense opportunities to the high-end rum manufacturers during the forecast period. Furthermore, the manufacturers are getting various rewards for the product's popularity. For instance, in May 2022, Denizen Vatted Dark Rum from Guyana won two gold medals and the "Best Value of the Year" award at the 2022 Bartender Spirits Awards in San Francisco, US. Thus, such recognition, the presence of a large number of global producers, rising demand for premium rums, and increased consumption of high-end flavored and spiced rums in homemade cocktail culture propel the high-end rum market growth in the region.
North America High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
North America High-End Rum Market Segmentation
The North America high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the North America high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the North America high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the North America high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the North America high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the North America high-end rum market is segmented into the US, Canada, and Mexico. The US dominated the North America high-end rum market share in 2022.
Cayman Spirits Co, Soveriegn Brands LLC, Cognac Ferrand SASU, Mount Gay Distilleries Ltd, Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall Estate Ltd, and Diageo Plc are some of the leading companies operating in the North America high-end rum market.