市場調查報告書
商品編碼
1562331
中東和非洲高階蘭姆酒市場預測至 2030 年 - 區域分析 - 按產品類型、類別、性質和配銷通路Middle East & Africa High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel |
2022年中東和非洲高階蘭姆酒市場價值為1.3208億美元,預計到2030年將達到1.7271億美元;預計2022年至2030年複合年成長率為3.4%。
消費者自製雞尾酒的上升趨勢提振了中東和非洲高階蘭姆酒市場
COVID-19 大流行後,消費者對在家飲酒的偏好增加。由於宏觀經濟環境和飲酒文化態度等多種因素,西部地區在家飲酒的趨勢最為強勁。根據 IWSR 於 2023 年 4 月進行的消費者研究,北美、中東和非洲、澳洲和南非約有 60% 的消費者表示外出次數減少。因此,消費者對在家製作雞尾酒的偏好也在增加。
為了保持地位和聲望,消費者在家中儲備高階朗姆酒,並在慶祝活動和家庭聚會上提供高階朗姆酒雞尾酒。因此,高階蘭姆酒是許多流行雞尾酒(如代基里酒、莫吉托和椰林飄香)的主要成分。這些雞尾酒受到全球消費者的喜愛,它們的受歡迎程度推動了對高階朗姆酒的需求。朗姆酒中多種口味的存在賦予了雞尾酒獨特的香氣和風味,使其越來越受歡迎。在消費者對調酒和精釀雞尾酒興趣的推動下,雞尾酒文化的興起極大地推動了對高階朗姆酒的需求。
此外,年輕消費者更有可能探索和尋找獨特、時尚的酒精飲料,包括蘭姆酒雞尾酒。這些人群在這些場所內的影響力日益增強,進一步促進了高階蘭姆酒產業的成長。因此,全球自製雞尾酒的興起預計將在高階朗姆酒市場創造新趨勢。
中東和非洲高階蘭姆酒市場概況
由於年輕人口的成長和社群媒體影響力的增強,中東和非洲的高階蘭姆酒市場正在經歷顯著成長。社群媒體和全球趨勢日益影響該地區的年輕人。根據經濟合作暨發展組織(OECD)的數據,2021年,中東和非洲地區30歲以下的年輕人佔總人口的55%以上。高階朗姆酒品牌有效地利用社交媒體平台來展示與高階朗姆酒相關的奢華。因此,社群媒體對年輕一代的影響推動了該地區的高階朗姆酒市場。在許多非洲社會,飲酒一直是最重要的休閒活動之一。根據2022年世界人口審查報告,南非的酒精消費者是全球飲酒量最大的國家之一,每人一年消耗9.45公升酒精。因此,該地區如此高的酒精消費率和奢侈烈酒的採用增加了對高階朗姆酒的需求。
然而,由於其宗教、社會和政治觀點,飲料品牌經常忽略中東和非洲。該地區的一些地區完全禁止飲酒,例如沙烏地阿拉伯、科威特、葉門、伊朗和沙迦酋長國。此外,在允許飲酒的國家,消費量仍然很低。因此,所有這些因素很可能會限制該地區高階朗姆酒市場的成長。
中東及非洲高階蘭姆酒市場收入及 2030 年預測(百萬美元)
中東和非洲高階蘭姆酒市場細分
中東和非洲高階蘭姆酒市場按產品類型、類別、性質、配銷通路和國家分類。
根據產品類型,中東和非洲高階蘭姆酒市場分為白蘭姆酒、深色蘭姆酒和金色蘭姆酒。 2022 年,黃金細分市場佔據最大的市場佔有率。
從類別來看,中東和非洲高階蘭姆酒市場分為超優質蘭姆酒、超優質蘭姆酒和高級蘭姆酒。 2022 年,超高階細分市場佔據最大的市場佔有率。
從本質上講,中東和非洲高階蘭姆酒市場分為原味蘭姆酒和調味蘭姆酒。 2022 年,普通細分市場將佔據更大的市場佔有率。
從配銷通路來看,中東和非洲高階蘭姆酒市場分為超市大賣場、專賣店、網路零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
依國家分類,中東和非洲高階蘭姆酒市場分為南非、阿拉伯聯合大公國、奈及利亞以及中東和非洲其他地區。 2022年,中東和非洲其他地區主導了中東和非洲高階蘭姆酒市場佔有率。
Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是中東和非洲高階蘭姆酒市場的一些領先公司。
The Middle East & Africa high-end rum market was valued at US$ 132.08 million in 2022 and is expected to reach US$ 172.71 million by 2030; it is estimated to record a CAGR of 3.4% from 2022 to 2030.
Rising Trend of Homemade Cocktail Among Consumers Bolsters Middle East & Africa High-End Rum Market
Post COVID-19 pandemic, consumer's preference for at-home alcohol consumption has increased. The trend of at-home drinking is strongest in Western regions owing to the number of factors including the macroeconomic climate and cultural attitudes towards drinking. According to consumer research conducted by the IWSR in April 2023, approximately 60% of consumers across North America, Middle East & Africa, Australia, and South Africa all report to be going out less. Thus, the preference for cocktail making at home is also increasing among consumers.
To maintain the status and prestige, consumers stock high-end rums in their homes and offers high-end rum cocktails in celebrations and house parties. Thus, high-end rums act as a major ingredient in many popular cocktails such as Daiquiris, Mojitos, and Pina Coladas. These cocktails are enjoyed by consumers across the globe, and their popularity is driving the demand for high-end rum. The availability of a wide variety of flavors in rum gives a distinct aroma and flavor to the cocktail, contributing to its growing popularity. The rise of cocktail culture, driven by consumer interest in mixology and craft cocktails, has significantly boosted the demand for high-end rum.
Moreover, young consumers are more likely to explore and seek out distinctive and trendy alcoholic beverages, including rum-based cocktails. The growing influence of this demographic within these establishments further contributes to the growth of the high-end rum industry. Thus, the rising trend of homemade cocktail across the globe is expected to create new trends in the high-end rum market.
Middle East & Africa High-End Rum Market Overview
The Middle East & Africa is experiencing significant growth in the high-end rum market owing to the growing young population and increasing social media influence. Social media and global trends increasingly influence the young population in the region. According to the Organization for Economic Co-operation and Development (OECD), in 2021, young people under the age of 30 contributed to more than 55% of the population across the Middle East & Africa. The high-end rum brands effectively used social media platforms to showcase the luxury associated with high-end rums. Thus, social media's influence on the young generation fuels the high-end rum market in the region. Alcohol consumption has been among the most important leisure activities in many African societies. As per the World Population Review Report in 2022, South African alcohol consumers are among the heaviest drinkers globally and consume 9.45 liters of alcohol per person in a year. Thus, such a high rate of alcohol consumption and adoption of luxurious spirits in the region boosts the demand for high-end rum.
However, drink brands often overlook the Middle East & Africa due to its religious, social, and political outlook. Alcohol is completely prohibited in several parts of the region, such as Saudi Arabia, Kuwait, Yemen, Iran, and the Emirate of Sharjah. In addition, consumption remains low in countries where consumption of alcohol is allowed. Thus, all these factors will most likely limit the high-end rum market growth in the region.
Middle East & Africa High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa High-End Rum Market Segmentation
The Middle East & Africa high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the Middle East & Africa high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the Middle East & Africa high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the Middle East & Africa high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the Middle East & Africa high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Middle East & Africa high-end rum market is segmented into South Africa, the UAE, Nigeria, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa high-end rum market share in 2022.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, and Diageo Plc are some of the leading companies operating in the Middle East & Africa high-end rum market.