市場調查報告書
商品編碼
1562343
2030 年歐洲高階蘭姆酒市場預測 - 區域分析 - 按產品類型、類別、性質和配銷通路Europe High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel |
2022年歐洲高階蘭姆酒市場價值為13.9936億美元,預計到2030年將達到18.913億美元;預計2022年至2030年複合年成長率為3.8%。
關鍵參與者的策略性舉措推動歐洲高階蘭姆酒市場
高階蘭姆酒製造商正在大力投資產品創新、併購和業務擴張等策略發展舉措,以吸引更多消費者並增強其市場地位。此外,由於豪華和優質烈酒的日益普及以及不同口味的產品供應,消費者對高階朗姆酒的需求不斷增加。因此,保樂力加 (Pernod Ricard SA)、帝亞吉歐 (Diageo plc) 和布朗福曼 (Brown-Forman Corp) 等製造商正在推出各種高階蘭姆酒,以滿足不斷成長的需求。例如,2023 年 8 月,百加得蘭姆酒推出了新的限量版高級變種,百加得珍藏 Ocho Sevillian Orange Cask Finish。廣受歡迎的木桶系列的第三款產品——塞維利亞橙子,延續了生產符合消費者口味偏好的優質蘭姆酒的品牌傳統。
主要製造商正在採取收購、擴張和擴大產能等策略,以更好地服務客戶並滿足他們不斷成長的需求。 2023 年 1 月,The Brown-Forman Corp 從 Destillers United Group SL 收購了 Diplomatico 蘭姆酒品牌及相關資產。透過此次收購,該公司在其資產中增加了位於巴拿馬的陳釀、裝瓶和運輸生產設施。同樣,2023 年 3 月,帝亞吉歐收購了菲律賓的超優質黑蘭姆酒 Don Papa 蘭姆酒。因此,主要製造商的此類策略舉措推動了高階朗姆酒市場的發展。
歐洲高階蘭姆酒市場概況
由於城市化進程的加速和消費者偏好的變化,歐洲高階朗姆酒市場正在蓬勃發展。由於其飲酒文化和有利的氣候條件,歐洲市場正在顯著成長。該地區的一些國家因生產和消費高階朗姆酒而受到歡迎。近年來,該國年輕人中朗姆酒愛好者的數量不斷增加。朗姆酒高階化趨勢的上升是拉動高階朗姆酒需求的主要因素之一。製造商正在使用先進的陳釀技術和更複雜的蒸餾方法來生產高階朗姆酒。高階朗姆酒的奢華地位吸引了該地區的消費者。因此,該地區的高階朗姆酒市場正在顯著成長。
此外,該地區的消費者擴大探索不同口味的蘭姆酒,包括五香風味的高階朗姆酒。根據葡萄酒和烈酒貿易協會的數據,2019年,英國的場外產品銷售量比2018年成長了6%。同樣,德國的消費者也在尋找加香料的蘭姆酒。探索風味朗姆酒的成長趨勢預計將為該地區的高階朗姆酒創造成長機會。
在該地區營運的主要製造商也透過參與併購和擴展銷售網路等各種策略性舉措來提高知名度。例如,總部位於塞席爾的 Trois Freres Distillery 從 2022 年 3 月起在歐洲另外 11 個地區擴大了朗姆酒業務。
歐洲高階蘭姆酒市場收入及2030年預測(百萬美元)
歐洲高階蘭姆酒市場細分
歐洲高階蘭姆酒市場按產品類型、類別、性質、配銷通路和國家進行分類。
根據產品類型,歐洲高階蘭姆酒市場分為白蘭姆酒、深色蘭姆酒和金色蘭姆酒。 2022 年,黃金細分市場佔據最大的市場佔有率。
從類別來看,歐洲高階蘭姆酒市場分為超優質蘭姆酒、超優質蘭姆酒和Prestige & Prestige Plus。 2022 年,超高階細分市場佔據最大的市場佔有率。
從本質上講,歐洲高階蘭姆酒市場分為原味蘭姆酒和調味蘭姆酒。 2022 年,普通細分市場將佔據更大的市場佔有率。
從配銷通路來看,歐洲高階蘭姆酒市場分為超市及大賣場、專賣店、網路零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
依國家分類,歐洲高階蘭姆酒市場分為德國、法國、義大利、西班牙、英國、捷克、北歐和歐洲其他地區。 2022年,歐洲其他地區主導了歐洲高階蘭姆酒市場佔有率。
Cayman Spirits Co、Sovereign Brands LLC、Cognac Ferrand SASU、Pernod Ricard SA、Distilleries Arehucas SA、Davide Campari Milano NV、Brown Forman Corp、Westerhall Estate Ltd 和 Diageo Plc 是歐洲高階朗姆酒營運的一些領先公司市場。
The Europe high-end rum market was valued at US$ 1,399.36 million in 2022 and is expected to reach US$ 1,891.30 million by 2030; it is estimated to record a CAGR of 3.8% from 2022 to 2030.
Strategic Initiatives by Key Players Drive Europe High-End Rum Market
High-end rum manufacturers are investing significantly in strategic development initiatives such as product innovation, merger & acquisition, and expansion of their businesses to attract many consumers and enhance their market position. Moreover, consumers' demand for high-end rum is increasing due to the growing popularity of luxury and premium spirits and product availability in distinct flavors. Thus, manufacturers such as Pernod Ricard SA, Diageo plc, and Brown-Forman Corp are launching various high-end rums to cater to the increasing demand. For instance, in August 2023, BACARDI Rum launched a new limited-edition premium variant, BACARDI Reserva Ocho Sevillian Orange Cask Finish. This third installment in the popular Cask Series, Sevillian Orange, continues the brand legacy of producing premium rums that match consumer taste preferences.
Major manufacturers are employing strategies such as acquisition, expansion, and production capacity scaleup to serve their customers better and satisfy their growing demands. In January 2023, The Brown-Forman Corp acquired the Diplomatico Rum brand and related assets from Destillers United Group SL. Through this acquisition, the company added aging, bottling, and shipping production facilities located in Panama to its assets. Similarly, in March 2023, Diageo acquired the Philippines-based Don Papa Rum, a super-premium dark rum. Thus, such strategic initiatives by key manufacturers drive the high-end rum market.
Europe High-End Rum Market Overview
The Europe high-end rum market is thriving because of increasing urbanization and changing consumer preferences. The market in Europe is significantly growing owing to its drinking culture and favorable climatic conditions. Several nations across the region are popular for the production and consumption of high-end rum. In recent years, the country has witnessed a growing number of rum enthusiasts among the younger demographic. The rising trend of rum premiumization is one of the major factors boosting the demand for high-end rum. Manufacturers are using advanced aging techniques and more sophisticated distillation methods to produce high-end rum. The luxury status associated with high-end rum attracts the consumers in the region. Thus, the high-end rum market is significantly growing in the region.
Moreover, consumers in the region are increasingly exploring different flavored rum, including spiced flavored high-end rum. According to the Wine and Spirit Trade Association, in 2019, product sales in off-trade increased by 6% in the UK compared to 2018. Sweet flavors have gained significant popularity among consumers in Germany. Similarly, consumers in Germany are seeking spiced rum. The growing trend of exploring flavored rum is projected to create growth opportunities for high-end rum in the region.
Key manufacturers operating in the region are also boosting their visibility by engaging in various strategic initiatives such as mergers and acquisitions and extending their sales networks. For instance, the Seychelles-based Trois Freres Distillery expanded its rum in 11 additional regions in Europe from March 2022. The brewery anticipates that this rollout will increase its visibility across the region.
Europe High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Europe High-End Rum Market Segmentation
The Europe high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the Europe high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the Europe high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the Europe high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the Europe high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Europe high-end rum market is segmented into the Germany, France, Italy, Spain, the UK, the Czech Republic, the Nordics, and the Rest of Europe. The Rest of Europe dominated the Europe high-end rum market share in 2022.
Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall estate Ltd, and Diageo Plc are some of the leading companies operating in the Europe high-end rum market.