市場調查報告書
商品編碼
1562338
2030 年亞太地區高階蘭姆酒市場預測 - 區域分析 - 按產品類型、類別、性質和配銷通路Asia Pacific High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type, Category, Nature, and Distribution Channel |
2022年亞太高階蘭姆酒市場價值為6.497億美元,預計到2030年將達到9.6868億美元;預計2022年至2030年複合年成長率為5.1%。
調味香料蘭姆酒消費量的成長推動亞太高階蘭姆酒市場
與傳統的大量生產的烈酒相比,世界各地的人們更傾向於消費精製風味烈酒和混合烈酒。如今,消費者正在尋找具有獨特風味的高品質產品。最重要的是,五香蘭姆酒和調味烈酒在年輕人中越來越受歡迎。風味朗姆酒為雞尾酒和朗姆酒蛋糕提供獨特的風味。此外,五香蘭姆酒通常與可口可樂一起飲用。百加得(Bacardi)、摩根船長(Captain Morgan)和Altitude Spirits等公司都在其產品組合中推出了混合口味烈酒,這些都是全球流行的風味蘭姆酒品牌。五香和風味蘭姆酒,如帝亞吉歐的摩根船長五香蘭姆酒,具有獨特的焦糖和香草風味,是全球最受歡迎的五香蘭姆酒之一。
2023年3月,著名的黑香料蘭姆酒品牌Kraken Rum擴大了其產品組合,進軍金香料蘭姆酒類別,推出了名為「Kraken Gold 香料蘭姆酒」的新產品。該產品在橡木桶中陳釀兩年,具有肉桂、香草和焦糖的味道。瓶裝酒精度為 40%。此類產品的推出刺激了調味蘭姆酒的消費,為高階蘭姆酒市場的成長創造了巨大的機會。
亞太地區高階蘭姆酒市場概況
亞太地區的消費者擴大尋求具有獨特風味的優質朗姆酒,導致市場上出現了工藝和手工產品。根據國際葡萄酒與烈酒研究中心(IWSR)的資料,2021年中國佔全球酒精消費量的五分之一。根據該公司的報告,2021年,百加得在印度的蘭姆酒銷量成長了30%。此外,想要蘭姆酒消費新體驗、尋求蘭姆酒獨特風味的消費者更願意消費優質蘭姆酒。生活方式的改變、朗姆酒高階化趨勢的上升以及西方文化的採用推動了該地區對高階朗姆酒的需求。
在印度、日本、澳洲和其他亞洲國家擴大體驗式酒類零售將促進非貿易管道的銷售。本地和國際品牌在大都市和容量較大的城市開設了體驗式酒類零售店,以增加蘭姆酒和威士忌等酒類產品的銷售量。例如,2022 年 2 月,Living Liquidz 在印度班加羅爾開設了“Mansionz”,這是一家奢華生活方式體驗式酒類商店。首家擁有紐約風格品酒室的優質體驗式酒類商店為遊客提供更優質的體驗。此類商店將透過場外管道促進高階朗姆酒和其他烈酒的銷售。因此,這些因素刺激了對高階蘭姆酒的需求,從而推動了預測期內的市場成長。
亞太地區高階蘭姆酒市場收入及2030年預測(百萬美元)
亞太地區高階蘭姆酒市場細分
亞太地區高階蘭姆酒市場按產品類型、類別、性質、配銷通路和國家分類。
根據產品類型,亞太高階蘭姆酒市場分為白蘭姆酒、黑蘭姆酒和金蘭姆酒。 2022 年,黃金細分市場佔據最大市場佔有率。
從類別來看,亞太地區高階蘭姆酒市場分為超優質蘭姆酒、超優質蘭姆酒和高級蘭姆酒。 2022 年,超高階細分市場佔據最大的市場佔有率。
從本質上講,亞太地區高階蘭姆酒市場分為原味蘭姆酒和風味蘭姆酒。 2022 年,普通細分市場將佔據更大的市場佔有率。
從配銷通路來看,亞太高階蘭姆酒市場分為超市及大賣場、專賣店、網路零售等。 2022 年,專賣店細分市場佔據最大的市場佔有率。
依國家分類,亞太地區高階蘭姆酒市場分為澳洲、中國、印度、日本、韓國、紐西蘭和亞太其他地區。 2022年,亞太地區其他地區主導了亞太地區高階蘭姆酒市場。
Pernod Ricard SA、Davide Campari Milano NV、Brown Forman Corp 和 Diageo Plc 是亞太地區高階蘭姆酒市場的一些領先公司。
The Asia Pacific high-end rum market was valued at US$ 649.70 million in 2022 and is expected to reach US$ 968.68 million by 2030; it is estimated to record a CAGR of 5.1% from 2022 to 2030.
Growing Consumption of Flavored and Spiced Rum Boosts Asia Pacific High-End Rum Market
The population worldwide is more inclined toward consuming crafted flavored spirits and blends than traditional mass-produced spirits. Nowadays, consumers are looking for high-quality products with distinct flavors. Above all, the popularity of spiced rum and flavored spirits is increasing among young adults. Flavored rum offers a unique flavor to cocktails and rum cakes. Moreover, spiced rum is commonly consumed with Coca-Cola. Companies including Bacardi, Captain Morgan, and Altitude Spirits have introduced mix-flavored spirits in their product portfolio, which are popular brands of flavored rum globally. Spiced and flavored rum, such as Diageo's Captain Morgan spiced rum, which has a unique caramel and vanilla flavor is one of the most popular spiced rums globally.
In March 2023, the Kraken Rum-the renowned black spiced rum brand-expanded its product portfolio by venturing into the gold spiced rum category with the launch of a new product called "The Kraken Gold Spiced Rum." This product is aged for two years in oak barrels and has cinnamon, vanilla, and caramel notes. It is bottled at 40% ABV. Such product launches fuel the consumption of flavored and spiced rum, creating a huge opportunity for the growth of the high-end rum market.
Asia Pacific High-End Rum Market Overview
Consumers in Asia Pacific are increasingly seeking premium and high-quality rum with unique flavors, leading to the emergence of craft and artisanal offerings in the market. According to International Wine & Spirit Research (IWSR) data, China accounted for a fifth of worldwide alcohol volume consumption in 2021. India and the Philippines are the major rum-producing and consuming countries across Asia Pacific. According to the Company's report, in 2021, Bacardi showed a 30% increase in its rum sales in India. Moreover, consumers who want novel experiences in rum consumption and seek distinctive flavors in rum prefer to consume premium rums. Changing lifestyle, rising trend of rum premiumization, and adoption of western culture boost the demand for high-end rum in the region.
Expanding experiential liquor retail in India, Japan, Australia, and other Asian countries will boost sales from the off-trade channels. Local and international brands have launched experiential liquor retail outlets in metros and cities with larger capacities to increase the sales of liquor products such as rum and whisky. For instance, in February 2022, Living Liquidz opened "Mansionz," a luxury lifestyle experiential liquor store in Bangalore, India. The first-of-its-kind premium experiential liquor store with a New York-style tasting room provides visitors with an enhanced experience. Such stores will boost the sales of high-end rum and other spirits through the off-trade channel. Thus, these factors fuel the demand for high-end rum, thereby driving the market growth during the forecast period.
Asia Pacific High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific High-End Rum Market Segmentation
The Asia Pacific high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the Asia Pacific high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the Asia Pacific high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the Asia Pacific high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the Asia Pacific high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Asia Pacific high-end rum market is segmented into the Australia, China, India, Japan, South Korea, New Zealand, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific high-end rum market share in 2022.
Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, and Diageo Plc are some of the leading companies operating in the Asia Pacific high-end rum market.