全球蘭姆酒市場規模、佔有率、成長分析、按產品、分銷管道 - 產業預測，2024-2031 年

Global Rum Market Size, Share, Growth Analysis, By Products(Dark and Golden Rum, White Rum), By Distribution Channels(Offline and Online) - Industry Forecast 2024-2031

出版日期: 2024年04月29日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球蘭姆酒市場規模為129.4億美元，預計將從2023年的 136.4 億美元成長到2031年的207.7 億美元，預測期間（2024-2031年）年複合成長率為 5.4%。

對優質產品的需求不斷成長預計將推動全球蘭姆酒市場的成長。隨著千禧世代對正宗和獨特酒精飲料的需求增加，該產品的銷售量預計將進一步增加。蘭姆酒是烈酒市場上最受歡迎的酒精飲料之一。已開發經濟體和新興經濟體人均收入的成長推動全球對優質烈酒的需求。蘭姆酒是一種蒸餾酒精飲料，主要由甘蔗汁或發酵甘蔗糖蜜製成。天然風味，含甘蔗精油，酒精濃度為40%（超標最低57.7%）。夜總會、酒吧和其他場所數量的增加預計將推動該行業的發展。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東、非洲地區

競爭格局

前5名企業比較
主要企業市場定位（2023年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

Bacardi Limited
Diageo plc
Pernod Ricard SA
Tanduay Distillers, Inc.
Demerara Distillers Limited
Admiral Rodney
Appleton Estate
Captain Morgan
Cruzan Rum Distillery
Flor de Cana
Gosling's Rum
Havana Club International
Mount Gay Distilleries
Rhum JM
Ron Barcelo
Ron del Barrilito
Ron Matusalem
Saint James Distillery
The West Indies Rum Distillery
Worthy Park Estate

簡介目錄

Product Code: SQMIG30E2019

Global Rum Market size was valued at USD 12.94 billion in 2022 and is poised to grow from USD 13.64 billion in 2023 to USD 20.77 billion by 2031, growing at a CAGR of 5.4% during the forecast period (2024-2031).

The growing demand for high-end products is expected to propel the growth of the global rum market. It is projected that sales of the items will rise even more as millennials' demand for authentic and unique alcoholic beverages increases. Rum is one of the most well-liked alcoholic beverages on the spirit's market. The increasing per capita income in both developed and developing economies is driving up global demand for premium spirits. For Rum is a distilled alcoholic beverage made primarily of sugarcane juice or fermented sugarcane molasses. It contains natural tastes, sugarcane essential oil, and 40% ABV (minimum 57.7% ABV in overproof). It is projected that the increase of nightclubs, pubs, and bars along with other venues will propel the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rum Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the Market size includes the following details: The key players in the Market were identified through secondary research, and their Market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top Market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rum Market Segmental Analysis

Global Rum Market is segmented on the basis of Products, Distribution Channels, And geography. By Products, the market is segmented into Dark and Golden Rum, White Rum, Flavored and Spiced Rum. By Distribution Channels, market is segmented into Offline and Online. By region, the market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Rum Market

Mixed alcoholic beverages known as cocktails are usually produced with one or more spirits, such as rum. Drinks known as cocktails are become more and more popular, especially with younger customers. An essential component in numerous well-known cocktails, including Daiquiris, Pina Coladas, and Mojitos, is rum. People all around the world love these cocktails, and their widespread appeal is increasing the need for rum. Another factor boosting the appeal of cocktails is the large range of rum flavors that are readily available. Mango, pineapple, and coconut flavored rums are becoming more and more popular among customers and are frequently included in cocktail recipes. The demand for flavored rums is being driven by this trend, which is fueling the expansion of the global rum market.

Restraints in the Global Rum Market

Rum is subject to substantial taxes, which could raise the cost of the product for customers. This may therefore have an effect on rum sales and demand in the marketplace. Due to the requirement to account for the tax burden, high taxation can also make it challenging for rum producers and distributors to set competitive prices for their goods. This may have an effect on the industry's profitability and growth prospects. High taxes may encourage the selling of rum informally or illegally, such as through bootlegging, which may have a detrimental effect on the official rum market. Legitimate rum producers and the government may lose money as a result of these illicit sales, which also put consumers' health and safety at risk.

Market Trends of the Global Rum Market

As the population of emerging nations has expanded and their disposable income has increased, people have begun to explore new forms of leisure, such as hanging out at bars, pubs, nightclubs, and lounges. Given the accessibility of energy consumption, the influence on social media, and the availability of alcohol, it plays a critical role in increasing the sales of alcoholic beverages among youth. Rum will see tremendous market increase driven by both growing flavor demand and patented flavors. The prevailing inclination of consumers towards online retailers significantly influences the amount of revenue generated by the rum industry. Income has a major influence on customers' purchasing power, which affects the sales of alcoholic beverages.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Rum Market by Products

Market Overview
Dark and Golden Rum
White Rum
Flavored and Spiced Rum

Global Rum Market by Distribution Channels

Market Overview
Offline and Online

Global Rum Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Bacardi Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tanduay Distillers, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Demerara Distillers Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Admiral Rodney
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Appleton Estate
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Captain Morgan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cruzan Rum Distillery
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flor de Cana
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gosling's Rum
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Havana Club International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mount Gay Distilleries
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rhum J.M
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ron Barcelo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ron del Barrilito
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ron Matusalem
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Saint James Distillery
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The West Indies Rum Distillery
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Worthy Park Estate
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments