市場調查報告書
商品編碼
1324198
2030 年酒精包裝市場預測:按產品、材料、包裝、最終用戶和地區分類的全球分析Alcohol Packaging Market Forecasts to 2030 - Global Analysis By Product, Material, Packaging, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球酒類包裝市場規模為 124.5 億美元,預計到 2030 年將達到 203.9 億美元,預測期內年複合成長率為 7.5%。
酒類包裝設計對於某些產品和品牌很重要。酒精飲料製造商堅持維持其產品的最高包裝標準,以鼓勵顧客選擇他們的品牌而不是競爭對手。除了對顧客來說易於訪問和有吸引力之外,物品還可以通過提供書面產品資訊來與消費者進行交流。
根據《柳葉刀》研究,全球人均酒精消費量已從 1990 年的 5*9 升增加到 2017 年的 6*5 升。
在現代文化中影響優質和奢侈酒類使用的主要變量包括聚會等社交活動支出的增加以及新興國家消費者可支配收入的增加。在當今的文化中,飲酒已被社會接受並成為常態,在社交活動、夜總會、休息室和休閒郊遊中很常見。目前,千禧一代比其他任何一代人更容易酗酒。因此,酒精飲料包裝市場受到酒精飲料需求不斷成長的推動。
政府針對使用潛在危險和不可生物分解材料的嚴格法規限制了生產商只能選擇少量的包裝。當包裝材料在垃圾掩埋場處置時,包裝材料中的化學物質(例如標籤油墨和顏色)可能會滲入地下水和土壤中,特別是如果它們結構的。這些環境問題限制了包裝製造商可用的原料並阻礙了行業擴張。
日益西化、現代化、都市化、全球人口不斷增加以及個人可支配收入增加等要素也是預計推動酒精飲料包裝市場成長率的一些間接要素。對於主要在新興經濟體擴張的電子商務行業來說尤其如此。酒精飲料包裝的長期市場成長可能是由於客戶對該品牌的認知度提高而推動的。
鑑於使用合成聚合物帶來的健康和環境風險,消費者正在尋求酒精包裝的永續替代品。酒類包裝企業努力利用可支配的資源來保護其產品的品質和安全,但永續性問題會提高總體生產成本並影響總體盈利能力。銷售可能會受到最終包裝成本增加的影響。因此,這種雙重問題給公司帶來了平衡永續性和成本控制不同方面的壓力。
酒類包裝行業受到 COVID-19 爆發的嚴重影響。這次疫情對酒類包裝市場產生了重大影響,因為公眾聚會、聚會、餐館等都受到了限制。由於這次疫情,製造商早已停止生產。然而,由於全球法規,酒類包裝市場已經開始滿負荷運作。
玻璃行業預計將出現良好成長。玻璃 100% 可回收,不會損失強度或品質。大多數使用過的玻璃瓶都是作為製造新玻璃瓶的原料。玻璃瓶長期以來一直是酒類行業的首選,因為它們可以保留產品的風味和品質。與塑膠或金屬容器相比,玻璃瓶是非反應性物質,不會改變酒精飲料的味道。市場蓬勃發展,因為所有的品質、純度和風味都保存在瓶子裡。
預計未蒸餾飲料領域在預測期內將以最快的年複合成長率成長。啤酒是最古老且消費最廣泛的非蒸餾酒精飲料。在千禧一代中,啤酒是一種常見的派對飲料,也是促進社會群體聯繫的宴會的重要組成部分。啤酒比任何其他酒精飲料含有更多的蛋白質、B 族維生素和抗氧化劑。根據品牌和配方的不同,啤酒的酒精含量從低於 3% 到 40% 不等。由於注重健康的消費者的需求不斷增加,該行業低酒精度啤酒的銷量正在上升。
預計亞太地區在預測期內將佔據最大的市場佔有率。澳大利亞和印度等國家正在提供改進的尖端解決方案來加強飲料包裝行業。這是因為這些國家的老年人和年輕人越來越喜歡酒精飲料。該行業的市場參與企業也在活性化投資和擴張活動,以快速加快營運速度並滿足對酒精飲料不斷成長的需求。
預計歐洲在預測期內的年複合成長率最高。風味啤酒已成為歐洲最受歡迎的優質飲料之一。此外,法國啤酒和威士忌等優質酒精飲料的使用量不斷增加,預計將在研究期間為市場擴張創造良好預測。由於產品設計升級的創新,該領域的市場可能會成長。
According to Stratistics MRC, the Global Alcohol Packaging Market is accounted for $12.45 billion in 2023 and is expected to reach $20.39 billion by 2030 growing at a CAGR of 7.5% during the forecast period. The design of the alcohol package is important for a particular product and brand. Manufacturers of alcoholic drinks are adamant about upholding the highest packaging standards for their goods in order to persuade customers to choose their brand over a rival. Items may be utilised to communicate with consumers by offering them textual product facts, in addition to being easier for customers to hold and more attractive.
According to the study conducted by Lancet, alcohol per-capita consumption increased from 5*9 liters in 1990 to 6*5 liters in 2017 globally.
Among the primary variables influencing the use of premium and luxury alcohol in modern culture are the growth in spending on social events like parties and the rise in consumer disposable income in emerging nations. Alcohol use has become socially acceptable and normalised in today's culture, and it is commonplace at social events, nightclubs, lounges, and casual outings. More than any other generation, millennials are currently exposed to alcohol use. As a result, the market for alcohol packaging is being driven by an increase in demand for alcoholic drinks.
Government rules that are strict on the use of potentially dangerous and non-biodegradable items have restricted the producers to a small number of packaging options. When packaging is disposed of in landfills, especially when it is composed of plastic, chemicals from the packaging materials, such as inks and colours from labelling, can leak into the groundwater and soil. These environmental issues have limited the raw materials available to package makers, which is impeding the expansion of the industry.
Factors like increasing westernization, modernization, urbanization, an ever-rising global population, and rising personal disposable income are some of the indirect factors that are also expected to promote the alcoholic beverage packaging market growth rate. This is especially true of the e-commerce industry, which is expanding, especially in developing economies. Long-term market expansion for alcoholic beverage packaging may be facilitated by customers being more aware of the brands.
Considering the health and environmental risks associated with the usage of synthetic polymers, consumers want sustainable alternatives for alcohol packaging. While alcohol packaging businesses work to protect the quality and safety of their goods using the resources they have at their disposal, the sustainability issue raises production costs overall and has an impact on overall profitability. Sales might be impacted by the final packaging's rising cost. As a result, this dual problem puts pressure on businesses to strike a balance between various aspects of sustainability and cost control.
The alcohol packaging industry has been greatly impacted by the COVID-19 epidemic. Due to the limitations placed on public gatherings, parties, restaurants, etc., the pandemic has had a huge impact on the market for alcohol packaging. The epidemic has long since halted manufacturers' production efforts. However, due to the loosening of limitations worldwide, the market for alcohol packaging has already begun to function at full capacity.
The glass segment is estimated to have a lucrative growth. Glass may be recycled 100 % without losing its strength or quality. Most used glass bottles are turned into raw materials for making new ones. Due to its capacity to maintain the flavour and quality of the product, glass bottles have long been the preferred choice in the alcohol sector. Glass bottles are a non-reactive substance that do not alter the flavour of the alcoholic beverage, in contrast to plastic or metal containers. The market is growing rapidly since it preserves the quality, purity, and flavour of everything that is kept inside of them.
The un-distilled beverages segment is anticipated to witness the fastest CAGR growth during the forecast period. Beer is among the oldest and most widely consumed non-distilled alcoholic drinks. Among millennials, beer is a common party beverage and an essential part of the feast that fosters social group bonding. Beer is higher in proteins, vitamins B, and antioxidants than any other alcoholic beverage. According on the brand and recipe, the alcohol percentage of beers can range from less than 3% to 40% by volume. Due to rising market demand from consumers who are more health aware, the sector has experienced an increase in the sale of low-alcohol beers.
Asia Pacific is projected to hold the largest market share during the forecast period. Improved and cutting-edge solutions are being provided by countries like Australia and India to enhance the beverage packaging sector. This is due to the increasing propensity for alcoholic drinks among the older and younger populations in these nations. Market participants in this area are also increasing their investments and expansion activities in order to swiftly speed up their operations and satisfy the increasing demand for alcoholic drinks.
Europe is projected to have the highest CAGR over the forecast period. Beer with flavours has become one of the most popular premium drinks in Europe. Additionally, during the course of the study period, substantial prospects for market expansion are anticipated to be generated by the rising use of luxury alcoholic drinks like French Beer and Whisky. The market in the area is probably going to grow as a result of innovations in product design upgrades.
Some of the key players profiled in the Alcohol Packaging Market include: Mondi Group, Amcor Plc, Sidel Inc., Crown Holdings Incorporated, Krones AG, Ball Corporation (Rexam PLC), Tetra Laval(tetra Pack), Saint Gobain SA, Ardagh Group SA, Nampak Limited, Berry Global Inc., Stora Enso Oyj, Gerresheimer AG, West Rock Company, Smurfit Kappa Oyj, Owens Illinois Inc, Vidrala SA, Intrapac International Corporation, DS Smith Plc, Diageo Plc and Beatson Clark Ltd.
In May 2023, Krones' subsidiary Steinecker opened a technology center in Freising where customers can create and test recipes for beer and plant-based drinks. Now, the group is setting another important milestone in the evolution of beverages and processes.
In November 2022, Smurfit Kappa has created an innovative and sustainable packaging solution specifically tailored for wine, to help businesses in the sector capitalise on the continued growth in eCommerce wine sales.
In September 2022, Mondi has created a paper packaging solution to wrap and transport PET beverage bottles, replacing plastic shrink wrap. Hug&Hold is a recyclable 100% paper-based solution, comprising two elements: a kraft paper sleeve and a corrugated clip.
In April 2019, Diageo PLC announced that it will not be using plastic packaging, globally, for its beer brand, Guinness, with a focus on minimizing plastic waste. The company is planning to invest EUR 16 million for this move and for the introduction of 100% recyclable and biodegradable cardboard to replace plastic.
In November 2018, Krones revised its modufill HE, which is used to fill beer. For example, numerous new technological features and design enhancements ensure that the filling system offers several features, in terms of safety, operator-friendliness, space savings, and hygiene.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.