市場調查報告書
商品編碼
1438144
到 2030 年啤酒市場預測:按產品、酒精濃度、產量、包裝、分銷管道和地區進行全球分析Beer Market Forecasts to 2030 - Global Analysis By Product, Alcohol Content (Non-Alcoholic Beer, Low-Alcohol Beer and Regular Beer ), Production, Packaging, Distribution Channel and By Geography |
根據Stratistics MRC的數據,2023年全球啤酒市場規模為7,925.1億美元,預計2030年將達到1,5,345.7億美元,預測期內年複合成長率為9.9%。
啤酒是世界上最古老、消費最廣泛的酒精飲料之一。啤酒由麥芽、水、啤酒花和酵母發酵製成,具有悠久的文化歷史,可以追溯到數千年前。從淡味拉格啤酒到烈性烈性黑啤酒,啤酒風格在世界各地的社交聚會和美食體驗中發揮著重要作用。除了娛樂方面之外,啤酒也是各種傳統和慶祝活動不可或缺的一部分,啤酒製造商不斷創新以適應不斷變化的偏好。
國家統計局資料顯示,2021年中國啤酒企業獲利總額為27.4億美元,較2020年成長38%。
擴大國際貿易
啤酒產業的全球化促進了不同釀造技術、原料和地區風味的交流。這些跨境流動增加了不同風格啤酒的供應和獲取,培養了一個充滿活力的市場,為世界各地的消費者提供了豐富的選擇。擴大貿易也使啤酒製造商能夠進入新市場,並向消費者介紹獨特且受文化影響的啤酒體驗。國際貿易互動不僅擴大了啤酒愛好者的選擇,而且有助於該行業在相互關聯的全球經濟中的成長和復原力。
健康問題
與啤酒消費相關的健康問題包括與酒精相關的問題的風險,如肝病、心血管問題和肥胖。對這些健康風險的認知不斷提高,導致一些消費者減少酒精攝取或選擇更健康的替代品。此外,鼓勵理性飲酒的嚴格法規也導致啤酒消費量下降。隨著健康意識趨勢的持續,啤酒市場面臨著吸引更具健康意識的人群的挑戰,從而影響成長。
改變消費者偏好
飲酒者越來越尋求獨特且多樣化的體驗。在獨特的口味和當地的真實性的推動下,向精釀和專門食品啤酒的轉變正在推動行業內的創新。消費者正在探索更廣泛的風格,包括 IPA、烈性黑啤酒和酸酒。對低酒精和非酒精飲料的需求不斷成長反映了健康意識的趨勢。適應這些不斷變化的偏好和偏好的啤酒製造商已經做好了成功的準備。對消費者需求的動態反應可提高市場競爭力,並在不斷變化的啤酒產業形勢中促進永續成長。
與其他飲料的競爭
由於其全球知名度、消費者偏好的多樣化以及精釀釀酒廠的激增,啤酒市場競爭非常激烈。業界對創新、獨特風味和文化影響力的持續追求推動了這場競爭。但啤酒面臨著精釀烈酒、葡萄酒和非酒精飲料等替代飲料日益普及的挑戰。消費者生活方式的變化和健康意識趨勢也促進了這種多樣化,阻礙了市場擴張。
COVID-19 的影響
COVID-19 大流行對啤酒市場產生了重大影響,導致生產、分銷和消費中斷。鎖門、限制社交聚會以及關閉酒吧和餐廳都減少了店內銷售。供應鏈中斷影響了原料的供應,從而影響了生產。此次疫情加速了電子商務的發展趨勢,並凸顯了釀酒廠適應能力和彈性的重要性。隨著世界逐漸復甦,啤酒市場正在經歷不斷變化的形勢,包括消費行為的轉變以及對線上銷售和家庭消費的持續關注。
普通啤酒(4-6%)預計在預測期內將成為最大的細分市場
普通啤酒(4-6%)市場預計將出現良好成長。普通啤酒的酒精濃度通常為 4-6%,是啤酒市場上消費廣泛且用途廣泛的類別。這個類別包括從拉格啤酒到濃啤酒啤酒的各種風格,吸引了廣泛的啤酒飲用者。普通啤酒以其適度的酒精濃度而聞名,通常被選擇用於社交聚會和日常飲用。由於其風味平衡和易飲性,它深受尋求清涼飲料的人們的歡迎。
預計瓶裝細分市場在預測期內年複合成長率最高。
預計瓶裝細分市場在預測期內年複合成長率最高。瓶裝啤酒仍然是飲料行業流行且方便的包裝型態。使用瓶子可以保持啤酒的品質,並保護其免受光照和氧化。它還可以讓您輕鬆存放和運輸各種啤酒風格,從傳統濃啤酒到精釀啤酒。瓶裝啤酒迎合不同消費者的偏好,有多種尺寸和形式。包裝也提供品牌和行銷機會。
預計亞太地區在預測期內將佔據最大的市場佔有率。由於不同的消費者偏好和文化影響,亞太地區的啤酒市場仍然充滿活力和強勁。中國、日本和印度等有豐富啤酒消費傳統的國家是主要參與者。該市場的特點是,除了傳統偏好之外,對高級啤酒啤酒和精釀啤酒的需求也不斷成長。快速的都市化、不斷變化的生活方式以及新興的中產階級正在促進該行業的擴張。儘管面臨監管挑戰和偶爾的經濟波動,亞太地區啤酒市場仍然蓬勃發展,反映出傳統釀造傳統與創新和實驗的偏好相結合。
北美啤酒市場充滿活力且不斷發展。該地區擁有強大的精釀啤酒機芯,而美國則處於創新和多樣化啤酒風格的前沿。消費者偏好趨向於高級啤酒和特色啤酒,推動了市場擴張。釀酒廠的普及和對高品質原料的承諾促進了市場的活力。北美啤酒市場仍然保持彈性,適應不斷變化的偏好並在飲料行業中保持強大的影響力。
According to Stratistics MRC, the Global Beer Market is accounted for $792.51 billion in 2023 and is expected to reach $1534.57 billion by 2030 growing at a CAGR of 9.9% during the forecast period. Beer is one of the world's oldest and most widely consumed alcoholic beverages. Crafted through the fermentation of malted barley, water, hops, and yeast, it boasts a rich cultural history dating back thousands of years. Offering a diverse range of styles, from light lagers to robust stouts, beer plays a significant role in social gatherings and culinary experiences worldwide. Beyond its recreational aspects, beer has been an integral part of various traditions and celebrations, with breweries constantly innovating to meet evolving tastes.
According to the national bureau of statistics data, Chinese beer companies earned total profits of USD 2.74 billion in 2021, with a 38% increase from 2020.
Escalating international trade
The globalization of the beer industry facilitates the exchange of diverse brewing techniques, ingredients, and regional flavours. This cross-border flow enhances the availability and accessibility of various beer styles, fostering a dynamic market with a rich assortment of options for consumers worldwide. Increased trade also allows breweries to reach new markets and introduces consumers to unique and culturally influenced beer experiences. The interplay of international trade not only broadens the choices for beer enthusiasts but also contributes to the industry's growth and resilience in an interconnected global economy.
Health concerns
Health concerns associated with beer consumption include the risk of alcohol-related issues such as liver disease, cardiovascular problems, and obesity. Increased awareness of these health risks has led some consumers to reduce alcohol intake or opt for healthier alternatives. Additionally, stringent regulations promoting responsible drinking contribute to a decline in overall beer consumption. As health-conscious trends continue, the beer market faces challenges in appealing to a more health-aware demographic, impacting growth.
Changing consumer preferences
Drinkers are gradually seeking unique and diverse experiences. The shift towards craft and specialty beers, motivated by a desire for distinct flavours and local authenticity, encourages innovation within the industry. Consumers are exploring a broader range of styles, including IPAs, stouts, and sours. The rising demand for low-alcohol and non-alcoholic options reflects a health-conscious trend. Breweries adapting to these evolving tastes and preferences are well-positioned for success. This dynamic response to consumer demands enhances market competitiveness and fosters sustained growth in the ever-changing landscape of the beer industry.
Competition from other beverages
The beer market experiences intense competition due to its global popularity, diverse consumer preferences, and the proliferation of craft breweries. The competition is fuelled by the constant pursuit of innovation, unique flavours, and cultural influences within the industry. However, beer faces challenges from the growing popularity of alternative beverages like craft spirits, wine, and non-alcoholic options. Changing consumer lifestyles and health-conscious trends contribute to this diversification, hampering the market expansion.
Covid-19 Impact
The covid-19 pandemic significantly impacted the beer market, causing disruptions in production, distribution, and consumption. Lockdowns, restrictions on social gatherings, and closures of bars and restaurants led to a decline in on-premise sales. Supply chain disruptions affected raw material availability, impacting production. The pandemic accelerated e-commerce trends and highlighted the importance of adaptability and resilience for breweries. As the world gradually recovers, the beer market is navigating a changed landscape with shifting consumer behaviours and a continued focus on online sales and home consumption.
The regular beer (4-6%) segment is expected to be the largest during the forecast period
The regular beer (4-6%) segment is estimated to have a lucrative growth. Regular beer, typically containing alcohol levels between 4-6%, represents a widely consumed and versatile category within the beer market. This range encompasses a variety of styles, from lagers to ales, appealing to a broad spectrum of beer enthusiasts. Known for its moderate alcohol content, regular beer is often chosen for social occasions and everyday consumption. The balance between flavor profiles and drinkability makes it a popular choice for those seeking a refreshing beverage.
The bottles segment is expected to have the highest CAGR during the forecast period
The bottles segment is anticipated to witness the highest CAGR growth during the forecast period. Bottled beer remains a popular and convenient form of packaging in the beverage industry. The use of bottles preserves beer quality, protecting it from light and oxidation. It allows for a wide range of beer styles, from traditional ales to craft brews, to be easily stored and transported. Bottled beer caters to diverse consumer preferences, offering various sizes and formats. The packaging also provides opportunities for branding and marketing.
Asia Pacific is projected to hold the largest market share during the forecast period. The beer market in the Asia-Pacific region is dynamic and robust, driven by diverse consumer preferences and cultural influences. With a rich tradition of beer consumption, countries like China, Japan, and India are key players. The market is characterized by a growing demand for premium and craft beers, alongside traditional favorites. Rapid urbanization, changing lifestyles, and a burgeoning middle class contribute to the industry's expansion. Despite regulatory challenges and occasional economic fluctuations, the Asia-Pacific beer market continues to thrive, reflecting a blend of traditional brewing heritage and a penchant for innovation and experimentation.
North America's beer market is marked by a vibrant and evolving landscape. The region boasts a robust craft beer movement, with the United States at the forefront of innovation and diverse beer styles. Consumer preferences lean towards premium and specialty brews, driving the market's expansion. The popularity of local breweries and a focus on quality ingredients contribute to the market's dynamism. The North American beer market remains resilient, adapting to shifting preferences and maintaining a strong presence in the beverage industry.
Key players in the market
Some of the key players profiled in the Beer Market include Tsingtao Brewery, Heineken N.V., Carlsberg Group, Anheuser-Busch InBev, Molson Coors Beverage Company, Kirin Holdings Company, China Resources Snow Breweries, Asahi Group Holdings, Lone Wolf, Boston Beer Company, Sierra Nevada Brewing Company, Stone Brewing, Dogfish Head Craft Brewery and Diageo.
In November 2023, Heineken has introduced draught beer in the Indian market, aiming to provide consumers with a premium, smooth-tasting beverage tailored for social occasions. The initial launch will see Heineken Silver Draught Beer available in premium bars and pubs across Mumbai, Thane and Pune in Maharashtra.
In August 2023, Indian liquor brand, Lone Wolf, unveiled its highly anticipated beer variants, Alpha and Mavrick, in a captivating launch event at Ambience Mall. The launch marked a significant expansion of the brand's portfolio, aiming to provide consumers with an even broader range of choices to tantalise their taste buds.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.