市場調查報告書
商品編碼
1462669
茶啤酒市場至2030年的預測:按茶類型、酒精濃度、分銷管道、應用和地區的全球分析Tea Beer Market Forecasts to 2030 - Global Analysis By Tea Type (Green Tea, Black Tea, Earl Grey Tea, Chamomile Tea, White Tea and Other Tea Types), Alcohol Content (Alcoholic and Non-Alcoholic), Distribution Channel, Application and by Geography |
根據Stratistics MRC預測,2023年全球茶啤酒市場規模將達26.2億美元,預計2030年將達到92.8億美元,預測期內年複合成長率為19.8%。
茶啤酒是兩種流行飲料的有趣組合,將紅茶濃郁芳香的風味與啤酒爽快的味道融為一體。任何茶葉都可以用來創造茶啤酒的特色風味,包括綠茶、紅茶、烏龍茶和花草茶。茶啤酒通常是在發酵過程中將啤酒與茶葉混合製成的。此外,紅茶的微妙風味與啤酒花的苦味相結合,創造出一種清爽而複雜的飲料,將吸引啤酒和茶愛好者。
根據啤酒協會統計,2019年美國精釀啤酒銷售額達到293億美元,顯示精釀啤酒產業在該國的持續成長和重要性。
消費者對獨特、尖端酒精飲料的需求日益成長
現今的消費者總是在尋找新的、令人興奮的飲酒方式,這推動了創意酒精飲料市場的成長。尋求不尋常原料和獨特風味的精釀啤酒的流行就是這一趨勢的一個典型例子。茶啤酒透過結合兩種流行飲料並提供獨特而清爽的風味來滿足這一需求。此外,隨著越來越多的人想嘗試新的口味和組合,茶啤酒繼續受歡迎。這吸引了喜歡冒險的飲酒者並維持了茶和啤酒市場。
原物料採購及供應鏈風險
購買高品質茶葉和製作茶啤酒所需的其他原料可能是一項物流挑戰,特別是對於想要保持產品一致性和高品質的釀酒商。生產計劃和產品可用性可能會受到依賴季節性可用性和供應波動所導致的供應鏈漏洞的影響。此外,道德和永續的原料採購增加了一層複雜性,需要釀酒商建立強大的供應商關係和負責任的採購慣例,以降低風險並確保長期生存能力。
專業零售通路和利基市場的成長
茶啤酒使啤酒製造商能夠透過專業零售通路和利基市場接觸到不同的消費群體,包括注重健康的個人、茶愛好者和大膽的飲酒者。透過將茶啤酒作為具有獨特風味特徵和健康益處的優質手工產品進行行銷,釀酒商在競爭中脫穎而出,並吸引了尋求新飲用體驗的挑剔客戶的注意。此外,透過與專業零售商、茶店和保健食品合作,啤酒製造商可以獲得集中的分銷管道和願意嘗試新穎飲料選擇的消費者群體。
與知名飲料品類競爭
葡萄酒、烈酒、非酒精飲料和傳統啤酒等知名飲料類別與茶啤酒競爭。這些市場已經建立了忠實的客戶群和廣泛的分銷系統,這使得茶葉獲得吸引力面臨挑戰。此外,這些類別已經在市場上確立了地位,使得茶和啤酒品牌很難在競爭中脫穎而出並獲得市場佔有率,特別是對於那些習慣於主流消費者難以選擇的傳統飲料的品牌來說。
茶和啤酒市場受到了 COVID-19 大流行的多方面影響。由於酒吧、餐廳和娛樂場所在封鎖期間關閉,茶和啤酒的分銷管道受到干擾,商店消費也有所下降。依賴這些管道的啤酒製造商因此遭受損失,被迫轉向直接面對消費者的銷售和電子商務平台以維持收益來源。但這種流行病也導致了家庭酒精消費量的增加,因為人們尋求新的體驗並轉向茶和啤酒等優質手工飲料。
預計綠茶市場在預測期內將是最大的市場
綠茶獨特的風味、保健功效和易於沖泡是其受歡迎的主要原因。希望增加啤酒的複雜性和新鮮度的釀酒商更喜歡綠茶,因為它具有細膩的草香和抗氧化劑含量。綠茶啤酒融合了啤酒的清爽口感和綠茶的微妙草本風味,吸引了從注重健康的飲酒者到大膽的啤酒飲用者等廣泛的顧客。此外,它在茶基啤酒市場的主導地位是由於其在飲料行業的廣泛可用性和認可,啤酒製造商不斷推出令人興奮的新綠茶啤酒品種,以滿足消費者的需求。
預計酒吧細分市場在預測期內年複合成長率最高。
黑啤酒市場在酒吧領域的年複合成長率最高。酒吧是銷售茶和啤酒的好地方,因為它們提供了活躍的社交環境,顧客可以在這裡尋找創新且獨特的酒精飲料。為了迎合各種顧客的偏好,酒吧在飲料菜單中添加了茶和啤酒,以回應消費者對精釀和手工飲料日益成長的興趣。此外,酒吧悠閒、友善的氛圍鼓勵探索和實驗,重振茶和啤酒市場,並有助於解釋該類別的爆炸性成長。
北美佔據茶啤酒市場的最大佔有率。造成這一優勢的原因有很多,包括蓬勃發展的精釀啤酒市場、人們對創新和替代飲料日益成長的興趣,以及青睞優質手工產品的龐大客戶群。特別是在美國,精釀釀酒廠在北美各地如雨後春筍般湧現,並嘗試不同風格的啤酒,包括用茶葉釀造的啤酒。此外,該地區多樣化的消費群體,從喜歡冒險的飲酒者到注重健康的千禧世代,為茶和啤酒產品的吸收和成長提供了有利的環境。
歐洲的茶啤酒市場年複合成長率最高。許多因素促成了該成長,包括強大的啤酒飲用傳統、消費者對精釀和手工飲料的興趣不斷成長,以及對紅茶健康益處的了解不斷增加。在德國、比利時、英國等啤酒文化根深蒂固的國家,茶啤酒的推出受到了老少皆宜的啤酒消費者的極大關注和認可。此外,重視品質和創新的成熟消費者基礎,以及成熟的精釀釀酒廠的存在,為歐洲茶和啤酒市場的成長創造有利的環境。
According to Stratistics MRC, the Global Tea Beer Market is accounted for $2.62 billion in 2023 and is expected to reach $9.28 billion by 2030 growing at a CAGR of 19.8% during the forecast period. A delightful combination of two popular drinks, tea beer brings together the rich, aromatic tea flavour and the crisp, refreshing qualities of beer. Green, black, oolong, or herbal teas can all be used to create the distinctive flavour profile of tea beer, which is typically made by brewing the beer with tea leaves infused into it during the fermentation process. Moreover, a refreshing and complex beverage that appeals to both beer enthusiasts and tea aficionados alike is created by combining the subtle flavors of tea with the bitterness of hops.
According to the Brewers Association, craft beer sales in the United States reached $29.3 billion in 2019, demonstrating the continued growth and significance of the craft brewing industry in the country.
Growing customer desire for distinctive and cutting-edge alcoholic drinks
Modern consumers are always looking for novel and thrilling ways to drink, which is fueling an increase in the market for creative alcoholic drinks. The popularity of craft beers, where customers seek out unusual ingredients and distinctive flavor profiles, is a prime example of this trend. Tea beer meets this demand by combining two popular drinks and providing a unique and refreshing flavor. Furthermore, the popularity of tea beer keeps rising as people become more willing to try new flavors and combinations. This attracts adventurous drinkers and keeps tea and beer on the market.
Purchasing ingredients and supply chain risks
Purchasing high-quality tea leaves and other components needed to make tea beer can be a logistical challenge, especially for brewers who want to keep their products consistent and of high quality. Production schedules and product availability may be impacted by supply chain vulnerabilities brought about by reliance on seasonal availability and supply fluctuations. Additionally, the ethical and sustainable sourcing of ingredients adds another level of complexity, necessitating strong supplier relationships and responsible sourcing practices from brewers in order to reduce risks and guarantee long-term viability.
Growth in specialized retail channels and niche markets
Brewers can leverage tea beer to reach a diverse consumer base that includes health-conscious individuals, tea connoisseurs, and daring drinkers through specialty retail channels and niche markets. Brewers may set themselves apart from the competition and draw in the interest of discriminating customers looking for new drinking experiences by marketing tea beer as an upscale, artisanal product with distinctive flavor characteristics and possible health benefits. Furthermore, brewers can gain access to focused distribution channels and a receptive consumer base eager to try out novel beverage options by working with specialty retailers, tea shops, and health food stores.
Rivalry from recognized drink categories
Well-known beverage categories like wines, spirits, non-alcoholic beverages, and traditional beers compete with tea beer. These markets present a challenge to tea's ability to gain traction since they have developed devoted customer bases and wide-ranging distribution systems. Additionally, the established status of these categories in the market makes it difficult for tea and beer brands to stand out from the competition and gain market share, especially from mainstream consumers who might be more used to traditional beverage options.
The market for tea and beer has seen a variety of effects from the COVID-19 pandemic. Tea and beer distribution channels were disrupted and on-premise consumption decreased as a result of the closure of bars, restaurants, and entertainment venues during lockdowns. Brewers who relied on these channels for their sales suffered as a result, and in order to keep their revenue streams intact, they were forced to switch to direct-to-consumer sales and e-commerce platforms. But the pandemic also led to a rise in alcohol consumption at home as people sought out new experiences and indulged in high-end, artisanal drinks like tea and beer.
The Green Tea segment is expected to be the largest during the forecast period
Green tea's unique flavor profile, health advantages, and ease of brewing are the main reasons for its popularity. Brewers looking to add complexity and freshness to their beer offerings love it for its delicate, grassy notes and antioxidant content. Green tea beer appeals to a wide range of customers, from health-conscious drinkers to daring beer enthusiasts, by fusing the crispness of beer with the subtle herbal flavors of green tea. Furthermore, its dominance in the tea beer market is a result of its broad availability and recognition in the beverage industry, and brewers are constantly coming up with exciting new beer variants infused with green tea to meet consumer demand.
The Bars segment is expected to have the highest CAGR during the forecast period
The market for tea beer has the highest CAGR in the bar segment. Bars are a great place for tea and beer to be sold because they provide a vibrant social setting where customers look for novel and distinctive alcoholic beverages. In an effort to satisfy the wide range of tastes and preferences of their clientele, bars have been adding tea and beer to their beverage menus as a result of the growing consumer interest in craft and artisanal beverages. Moreover, the laid-back and friendly ambiance of bars promotes exploration and experimentation, which fuels the market for tea and beer and helps explain its explosive rise in this category.
North America holds the largest market share in the tea beer market. There are a number of reasons for this dominance, such as a thriving craft beer scene, rising interest in novel and alternative drinks, and a sizable customer base that prefers high-end, artisanal goods. Craft breweries have sprung up all over North America, especially in the US, encouraging experimentation with different beer styles, including brews with tea infusions. Furthermore, the region's varied consumer demographics, from adventurous drinkers to health-conscious millennials, offer a favourable environment for the uptake and growth of tea and beer offerings.
Europe has the highest CAGR in the tea beer market. A number of factors, such as a strong beer-drinking tradition, rising consumer interest in craft and artisanal beverages, and rising knowledge of the health advantages of tea, are contributing to this growth. In nations where beer culture is deeply embedded, such as Germany, Belgium, and the United Kingdom, the introduction of tea-infused beers has received a great deal of attention and appreciation from both older and younger beer enthusiasts. Additionally, a sophisticated consumer base that values quality and innovation, along with the existence of well-established craft breweries, has created a favourable environment for the European tea and beer market to grow.
Key players in the market
Some of the key players in Tea Beer market include I & I Brewing, Marz Community Brewing Co, Dogfish Head Craft Brewery Inc., Twisted Tea Company, Hitachino Nest Beer, Stone Brewing, Dangerous Man Brewing Co, Lakefront Brewery, Inc., Carlsberg Group, Wild Ohio Brewing Company, Breakside Brewery, Boston Beer Company, Three Taverns Craft Brewery and Blue Moon Brewing Company.
In June 2023, Carlsberg A/S, the Danish owner of Russia's biggest brewery, signed an agreement to sell its operations in the country to an undisclosed buyer, more than a year after deciding to exit. The deal is subject to regulatory approval and fulfillment of certain conditions in a number of jurisdictions, making the timing of completion uncertain, Carlsberg. It didn't provide a value for the transaction.
In August 2021, The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands. Adults of legal drinking age will experience the HARD MTN DEW bold flavors and distinctive branding, all with an Alcohol by Volume (ABV) of 5%, perfect for occasions to dial-up the fun.