市場調查報告書
商品編碼
1489388
到 2030 年 MaaS(行動即服務)市場預測:按推進類型、服務、解決方案、要求、作業系統、運輸模式、經營模式、組織規模、應用程式和地區進行全球分析Mobility as a Service Market Forecasts to 2030 - Global Analysis By Propulsion Type, Service, Solution, Requirement, Operating System, Transportation, Business Model, Organization Size, Application and By Geography |
根據Stratistics MRC預測,2023年全球MaaS(行動即服務)市場規模將達到2,719.8億美元,預測期間內複合年成長率為20.5%,預計2030年將達到13.33億美元。
MaaS(移動即服務)是交通領域的模式轉移,徹底改變了人們在城市環境中的移動方式。它將各種交通途徑整合到一個易於使用的平台中,包括大眾交通工具、共乘、共享自行車,甚至是Scooter等微型交通選項。透過 MaaS,客戶通常可以透過智慧型手機應用程式無縫地規劃、預訂和支付整個旅程。這種方法提高了效率、永續性和便利性,為通勤者提供了靈活性,並減少了城市堵塞和排放。
根據 MaaS 組織 Survey 的分析,Android 2023 年的市場佔有率預計為 64.3%,預計 2030 年將達到 65.0%。
共享經濟的興起
共享經濟的興起是MaaS(移動即服務)市場的主要驅動力。透過 Uber、Lyft 和 Airbnb 等平台向個人提供隨選交通服務,共享經濟正在改變人們對交通的看法和使用方式,從根本上改變了我們的方式。這種向共用出行的轉變與 MaaS 概念完美契合,MaaS 旨在提供無縫、整合的交通解決方案。共享經濟重視使用權而非所有權,正在刺激 MaaS 平台的創新,為使用者提供交通途徑選擇和靈活性。
互通性問題
互通性問題是 MaaS(行動即服務)市場的主要限制,阻礙了無縫整合和擴充性。當不同的交通服務(例如共乘、大眾交通工具和自行車租賃)在不同的平台上運作或缺乏標準化的通訊協定時,就會出現這個問題。導致使用者難以存取和切換服務,導致體驗分散化、低效。此外,互通性挑戰阻礙了服務提供者的協作和資料共用,限制了 MaaS 解決方案的規模和有效性。
都市化與壅塞管理
都市化正在加劇世界各地城市的堵塞,增加了對高效出行解決方案的需求。 MaaS(行動即服務)透過提供整合的多模態交通途徑,為管理擁塞提供了巨大的機會。透過提供對各種交通途徑(包括大眾交通工具、共乘和自行車共享)的無縫訪問,MaaS 減少了對個人汽車所有權的依賴並促進永續的出行。這種轉變可以緩解交通擁擠、減少排放氣體並提高城市的整體居住。此外,MaaS 平台可以最佳化路線、鼓勵共乘並獎勵離峰時段出行,進一步促進快速都市化地區的擁塞管理工作。
基礎設施限制
「基礎設施限制」涉及開發和維護支援無縫運輸服務所需的實體和數位基礎設施的挑戰。其中包括大眾交通工具網路不佳、電動和替代燃料汽車充電和加油站不足以及技術基礎設施老化和不相容等問題。這些限制可能會阻礙 MaaS 解決方案的可擴展性和效率,並影響使用者體驗和採用率。解決基礎設施差異需要包括政府機構、交通營運商和技術公司在內的各種相關人員的大量投資和協調。
COVID-19 大流行對 MaaS(行動即服務)市場產生了重大影響。封鎖和旅遊限制大大減少了對共用旅遊服務(例如共享旅遊、共享自行車和大眾交通工具)的需求。許多 MaaS 提供者面臨財務壓力,必須調整經營模式才能生存。然而,疫情加速了數位轉型,凸顯了靈活、隨選行動解決方案的重要性。隨著限制的放鬆和疫苗接種率的提高,儘管消費者行為和偏好發生變化(包括更加關注衛生和安全措施),MaaS 市場預計將復甦。
導航解決方案產業預計將成為預測期內最大的細分市場
MaaS(行動即服務)市場中導航解決方案產業的成長得益於其在改善使用者體驗和最佳化路線效率方面的關鍵作用。隨著 MaaS 變得普及流行,消費者越來越依賴無縫導航服務來滿足其行動需求。導航解決方案提供即時更新、替代路線以及與不同交通途徑的整合,與 MaaS 服務的多樣性和動態性完美契合。此外,人工智慧和機器學習等先進技術的整合使這些解決方案能夠個性化推薦並預測用戶偏好,從而進一步推動普及。
靈活付款和交易領域預計在預測期內將經歷最高的複合年成長率。
行動即服務 (MaaS) 市場中靈活支付和交易部分的成長受到幾個關鍵因素的推動。消費者的偏好正在轉向計量收費模式,並且更重視彈性而不是長期承諾。數位付款技術的進步使交易變得更加順暢和方便,從而推動了採用。此外,提供多種交通途徑的綜合平台的興起也促使用戶選擇靈活的付款解決方案。此外,MaaS 供應商和金融機構之間的合作關係有助於擴展針對用戶需求量身定做的創新付款解決方案。
北美地區的 MaaS(行動即服務)市場正在顯著成長,因為智慧型手機的普及和先進的數位基礎設施使得將各種交通服務無縫整合到統一平台變得更加容易。此外,都市化趨勢增加了對高效、便利的交通解決方案的需求,增加了 MaaS 在居住者中的普及。此外,對智慧城市計畫的監管支持和投資正在推動全部區域MaaS 解決方案的開發和部署。這種成長軌跡得到了創新新興企業的出現以及老牌運輸和科技公司之間的合作關係的進一步支持,從而促進了市場競爭和創新。
由於快速的都市化、快速成長的中階人口以及日益嚴重的堵塞問題刺激了對高效交通解決方案的需求,亞太地區的 MaaS(移動即服務)市場正在強勁成長。政府促進永續出行的努力,加上技術和數位基礎設施的進步,正在推動 MaaS 平台的進一步採用。此外,該地區多樣化的交通條件和人口稠密的城市為MaaS營運商滿足多樣化的消費者需求並提供綜合多模態服務創造了肥沃的土壤。因此,亞太地區 MaaS 市場將繼續擴大,全部區域數百萬通勤者提供便利、可負擔性和永續性。
According to Stratistics MRC, the Global Mobility as a Service Market is accounted for $271.98 billion in 2023 and is expected to reach $1,003.33 billion by 2030 growing at a CAGR of 20.5% during the forecast period. Mobility as a Service (MaaS) is a paradigm shift in transportation, revolutionizing the way people move within urban environments. It integrates various modes of transportation, such as public transit, ride-sharing, bike-sharing, and even micromobility options like scooters, into a single, accessible platform. Through MaaS, users can plan, book, and pay for their entire journey seamlessly, often via a smartphone app. This approach promotes efficiency, sustainability, and convenience, offering commuters more flexibility and reducing congestion and emissions in cities.
According to an analysis by MaaS organization Survey, 2023, Android's market share is estimated at 64.3% and is projected to reach 65.0% by 2030.
Rise of sharing economy
The rise of the sharing economy has been a significant driver for the mobility as a service (MaaS) market. By enabling individuals to access transportation services on-demand through platforms like Uber, Lyft, and Airbnb, the sharing economy has fundamentally changed how people perceive and utilize transportation. This shift towards shared mobility aligns perfectly with the MaaS concept, which aims to provide seamless, integrated transportation solutions. The sharing economy's emphasis on access over ownership has spurred innovation in MaaS platforms, offering users more choices and flexibility in their transportation options.
Interoperability issues
Interoperability issues pose a significant restraint on the Mobility as a Service (MaaS) market, hindering its seamless integration and scalability. These issues arise when different transportation services, such as ride-sharing, public transit, and bike rentals, operate on separate platforms or lack standardized communication protocols. As a result, users face difficulties in accessing and switching between services, leading to a fragmented and inefficient experience. Additionally, interoperability challenges can deter service providers from collaborating and sharing data, limiting the expansion and effectiveness of MaaS solutions.
Urbanization and congestion management
Urbanization has led to increased congestion in cities worldwide, prompting the need for efficient mobility solutions. Mobility as a Service (MaaS) presents a significant opportunity for managing congestion by offering integrated, multi-modal transportation options. By providing seamless access to various modes of transportation, such as public transit, ride-sharing, bike-sharing, and more, MaaS reduces reliance on individual car ownership and promotes sustainable mobility. This shift can alleviate traffic congestion, decrease emissions, and improve overall urban livability. Moreover, MaaS platforms can optimize routes, promote carpooling, and incentivize off-peak travel, further contributing to congestion management efforts in rapidly urbanizing areas.
Infrastructure limitations
The Infrastructure Limitations Threat pertains to challenges in developing and maintaining the necessary physical and digital infrastructure to support seamless transportation services. This includes issues such as insufficient public transportation networks, inadequate charging or refueling stations for electric or alternative fuel vehicles, and outdated or incompatible technology platforms. These limitations can hinder the scalability and efficiency of MaaS solutions, impacting the user experience and adoption rates. Addressing infrastructure gaps requires significant investment and coordination among various stakeholders, including government bodies, transportation providers, and technology companies.
The COVID-19 pandemic significantly impacted the mobility as a service (MaaS) market. Lockdowns and travel restrictions led to a sharp decline in demand for shared mobility services like ride-sharing, bike-sharing, and public transportation. Many MaaS providers faced financial strain and had to adapt their business models to survive. However, the pandemic also accelerated digital transformation and highlighted the importance of flexible, on-demand mobility solutions. As restrictions ease and vaccination rates increase, the MaaS market is expected to rebound, albeit with changes in consumer behavior and preferences, such as increased emphasis on hygiene and safety measures.
The navigation solutions segment is expected to be the largest during the forecast period
The Navigation Solutions segment's growth in the Mobility as a Service (MaaS) market is driven by its pivotal role in enhancing user experience and optimizing route efficiency. As MaaS gains traction, consumers increasingly rely on seamless navigation services for their transportation needs. Navigation solutions offer real-time updates, alternative routes, and integration with various modes of transportation, aligning perfectly with the diverse and dynamic nature of MaaS offerings. Moreover, the integration of advanced technologies like AI and machine learning enables these solutions to personalize recommendations and anticipate user preferences, further fueling their adoption.
The flexible payments & transactions segment is expected to have the highest CAGR during the forecast period
The growth in the Flexible Payments & Transactions segment within the Mobility as a Service (MaaS) market is driven by several key factors. Consumer preferences are shifting towards pay-as-you-go models, preferring flexibility over long-term commitments. Advancements in digital payment technologies have made transactions smoother and more convenient, encouraging adoption. Additionally, the rise of integrated platforms offering various transportation options under one umbrella incentivizes users to opt for flexible payment solutions. Furthermore, the partnerships between MaaS providers and financial institutions contribute to the expansion of innovative payment solutions tailored to users' needs.
The North American region has experienced significant growth in the Mobility as a Service (MaaS) market due to the widespread adoption of smartphones and advanced digital infrastructure, which has facilitated the seamless integration of various transportation services into unified platforms. Additionally, urbanization trends have increased the demand for efficient and convenient transportation solutions, driving the popularity of MaaS among city dwellers. Furthermore, regulatory support and investments in smart city initiatives have encouraged the development and deployment of MaaS solutions across the region. This growth trajectory is further propelled by the emergence of innovative startups and partnerships between established transportation companies and technology firms, fostering competition and innovation in the market.
The Asia-Pacific region has witnessed significant growth in the Mobility as a Service (MaaS) market due to rapid urbanization, a burgeoning middle-class population, and increasing congestion issues that have fuelled the demand for efficient transportation solutions. Governments' initiatives to promote sustainable mobility, coupled with advancements in technology and digital infrastructure, have further propelled the adoption of MaaS platforms. Additionally, the region's diverse transportation landscape and densely populated cities create fertile ground for MaaS operators to offer integrated, multi-modal services, catering to diverse consumer needs. This results the Asia-Pacific MaaS market to continue its expansion, offering convenience, affordability, and sustainability to millions of commuters across the region.
Key players in the market
Some of the key players in Mobility as a Service market include Aptiv, Avis budget group, Bayerische Motoren Werke AG, Bird, BlaBlaCar, Bolt Technology OU, Careem, Curb Mobility, DiDi Global, Europcar, Gett, HERTZ , Lime, Lyft, Inc., Mercedes-Benz Mobility, Mobiag, movmi Shared Transportation Services Inc. , Ola Cabs, Share Now, The Crawford Group, Inc, Uber Technologies Inc. and Wingz.
In April 2024, Digital wallet and FinTech platform Careem Pay has expanded its international remittance services to include 'Faster Payments' to the UK for UAE residents. Careem Pay enables customers, Captains, and business owners to manage their money, settle bills, and make seamless transactions both within and beyond the app. The Careem Pay international remittance service to India and Pakistan has been adopted by expats across the UAE.
In February 2024, Mercedes-Benz India has introduced the avant-garde Mercedes-AMG GT6 concept car at the NMACC in Mumbai. This visionary super sports concept car, named Mercedes-Benz AMG Vision Gran Turismo, exemplifies extreme proportions, sensuous contours, and intelligently integrated high-tech features, embodying a visually striking combination of design and performance. This marks the third conceptual masterpiece from Mercedes-Benz showcased in India, following the Vision Maybach 6
and the Concept EQG.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.