市場調查報告書
商品編碼
1551315
到 2030 年零售電子商務包裝市場預測:按產品類型、應用和地區分類的全球分析Retail E-Commerce Packaging Market Forecasts to 2030 - Global Analysis By Product Type, Application and by Geography |
根據Stratistics MRC的數據,2024年全球零售電商包裝市場規模為246.9億美元,預計在預測期內將以15.0%的複合年成長率成長,到2030年達到571.1億美元。
用於展示、保護和運輸消費者在線上購買的產品的材料和技術稱為零售電子商務包裝。包裝在產品到達過程中發揮巨大作用,對客戶滿意度和品牌知名度有直接影響。隨著網路購物的興起,人們對經濟實惠、環保且美觀的包裝解決方案的需求不斷成長。此外,零售電子商務包裝經常使用各種盒子、襯墊信封、保護插件和品牌材料來創造令人難忘的打開體驗。
根據國際航空運輸協會 (IATA) 的數據,在新興市場強勁需求的推動下,到 2037 年,全球航空客運量預計將翻倍。
擴大電子商務
電子商務的興起徹底改變了零售格局,因為與傳統實體店相比,消費者更重視網路購物的便利性。由於這項變化,直接運送給客戶的產品數量呈指數級成長,需要能夠承受搬運和運輸濫用的耐用包裝選項。此外,零售全球化、線上市場的持續成長以及新競爭對手的出現都推動了對靈活且擴充性的包裝解決方案的需求,這些解決方案可以適應各種產品和交付情況。
增加包裝成本
包裝材料和程序可能很昂貴,特別是對於新興企業和中小型企業 (SME) 而言。好的環保包裝解決方案通常比傳統材料製成的包裝解決方案更昂貴。購買環保材料、尖端印刷技術和客製化包裝解決方案也可能導致預算緊張。這些成本是一個主要障礙,特別是對於利潤率較低的公司。此外,公司投資尖端或高階包裝解決方案的能力可能會受到仔細平衡整體盈利和包裝成本的需要的限制。
環保包裝的發展
走向永續性為企業提供了許多在競爭中脫穎而出和創新的機會。再生材料、生物分解性薄膜和植物來源塑膠等永續材料的技術發展有潛力滿足消費者對環保產品日益成長的需求。透過投資研發來開發創造性和永續的包裝解決方案,公司可以減少對環境的影響,同時提高品牌聲譽並吸引具有環保意識的客戶。此外,生態標章和認證可以提高公司的聲譽和市場地位。
供應鏈中斷
自然災害、地緣政治緊張局勢、流行病、運輸問題等造成的供應鏈中斷可能會影響零售電子商務包裝市場。供應鏈中斷可能會擾亂生產計劃、增加成本並延遲包裝材料的供應。此外,這些困難可能導致難以滿足客戶對可靠和及時交貨的需求,損害我們的商業聲譽並降低客戶忠誠度。
COVID-19 大流行導致的封鎖和社交距離措施對零售電子商務包裝市場產生了重大影響,加速了向網路購物的轉變。電子商務的興起增加了對確保貨物高效、安全交付的包裝解決方案的需求。除了暴露國際供應鏈的弱點外,疫情也擾亂了包裝材料的供應,推高了價格。此外,這場危機提高了消費者的安全和衛生意識,導致保護性和防篡改包裝市場的成長。
瓦楞紙箱市場預計將在預測期內成為最大的市場
佔據零售電子商務包裝市場最大佔有率的部分是瓦楞紙箱。這些盒子是首選,因為它們耐用、持久,並提供出色的運輸保護。它們的結構彈性使其成為各種需要安全處理和運輸的產品的理想選擇。此外,瓦楞紙箱適應性強,可以個人化品牌推廣,為企業提供實用的行銷和保護解決方案。隨著電子商務的擴張,瓦楞紙箱的需求預計將很高,因為它們在確保產品安全和改善客戶體驗方面發揮著重要作用。
健康、個人護理和美容行業預計在預測期內複合年成長率最高
零售電子商務包裝市場的健康、個人護理和美容領域預計將以最高的複合年成長率成長。這種擴張與美容和健康行業網路購物的成長趨勢有關,消費者擴大購買健康產品、化妝品和個人保健產品。該市場的創新是由對專業且安全的包裝解決方案的需求所驅動的,這些解決方案可確保安全交付,同時保持產品完整性。此外,包裝製造商越來越注重環保材料和方便用戶使用的設計,以吸引注重健康和外觀的消費者,進一步推動市場的快速成長。
在零售電商包裝領域,北美地區佔據最大的市場佔有率。該地區先進的電子商務基礎設施、高消費支出水平以及網路購物的快速普及是該地區佔據主導地位的主要原因。尤其是在美國和加拿大,電子商務量大且物流網路完善,對創意和有效的包裝解決方案的需求日益成長。此外,北美市場的主導地位也是該地區日益重視最尖端科技和永續包裝的結果。
零售電子商務包裝市場預計將以拉丁美洲地區最高的複合年成長率成長。該地區蓬勃發展的電子商務產業推動了對創意包裝解決方案的需求,並得到了網路存取改善和中階不斷壯大的支持。隨著線上零售的蓬勃發展,對確保產品安全並改善客戶體驗的包裝的需求不斷成長。此外,由於巴西和墨西哥等國家供應鏈基礎設施和物流的進步,拉丁美洲成為市場擴張的一個值得注意的地區,進一步推動了成長。
According to Stratistics MRC, the Global Retail E-Commerce Packaging Market is accounted for $24.69 billion in 2024 and is expected to reach $57.11 billion by 2030 growing at a CAGR of 15.0% during the forecast period. The materials and techniques used to present, safeguard, and ship consumer-purchased goods online are referred to as retail e-commerce packaging. The state in which products arrive is largely dependent on the packaging, and this has a direct effect on customer satisfaction and brand perception. The need for affordable, eco-friendly, and aesthetically pleasing packaging solutions has grown along with the popularity of online shopping. Moreover, a variety of boxes, padded envelopes, protective inserts, and branded materials are frequently used in retail e-commerce packaging to create an unforgettable unboxing experience.
According to the International Air Transport Association (IATA), global air passenger traffic is expected to double by 2037, driven by strong demand in emerging markets.
E-commerce's expansion
The rise in e-commerce has completely changed the retail environment, as customers come to value online shopping's convenience over traditional brick-and-mortar establishments. Because of this change, the amount of goods being shipped directly to customers has increased exponentially, calling for durable packaging options that can survive handling and transportation abuses. Additionally, globalization of retail, the constant growth of online marketplaces, and the arrival of new competitors have all increased the demand for flexible and scalable packaging solutions that can handle a variety of goods and delivery circumstances.
Elevated costs of packing
Packaging materials and procedures can be expensive, especially for startups and small and medium-sized businesses (SMEs). Superior, eco-friendly packaging solutions are frequently more expensive than those made of conventional materials. Budgets may also be strained by purchases of eco-friendly materials, cutting-edge printing techniques, and customized packaging solutions. These expenses can provide a significant obstacle for companies, particularly those with narrow profit margins. Furthermore, businesses capacity to invest in cutting-edge or high-end packaging solutions may be constrained by the need to carefully strike a balance between overall profitability and packaging expenses.
Developments in eco-friendly packaging
The movement towards sustainability is giving businesses a lot of chances to stand out from the competition and innovate. Technological developments in sustainable materials, like recycled content, biodegradable films, and plant-based plastics, have the potential to satisfy the increasing demand from consumers for environmentally friendly goods. Businesses can lessen their environmental effect while simultaneously improving their brand's reputation and attracting eco-aware customers by investing in R&D to develop creative, sustainable packaging solutions. Moreover, a business's reputation and standing in the market can be enhanced by utilizing eco-labels and certifications.
Disruptions to the supply chain
Supply chain disruptions from natural disasters, geopolitical tensions, pandemics, or transportation problems can affect the retail e-commerce packaging market. Supply chain hiccups can cause production schedule disruptions, higher expenses, and delays in the availability of packaging materials. Additionally, these difficulties may make it more difficult for a business to satisfy customers' demands for dependable and timely deliveries, which could harm the reputation of the business and erode client loyalty.
Lockdowns and social distancing measures caused by the COVID-19 pandemic had a significant effect on the retail e-commerce packaging market, hastening the shift towards online shopping. Due to the increase in e-commerce, there was a greater need for packaging solutions that guaranteed the efficient and safe delivery of goods. In addition to exposing weaknesses in international supply chains, the pandemic also caused disruptions in the supply of packaging materials and raised prices. Furthermore, the crisis raised consumer awareness of safety and hygiene, which led to a rise in the market for protective and tamper-evident packaging.
The Corrugated Boxes segment is expected to be the largest during the forecast period
The segment with the largest share in the retail e-commerce packaging market is corrugated boxes. These boxes are preferred because they are strong, long-lasting, and offer excellent shipping protection. Because of their structural resilience, they are perfect for a wide range of products that require safe handling and transportation. Moreover, corrugated boxes are adaptable and can be personalized for branding, providing companies with a practical solution for marketing and protection. Corrugated boxes are expected to be in high demand as e-commerce expands because of their vital role in guaranteeing product safety and improving the customer experience.
The Health, Personal Care & Beauty segment is expected to have the highest CAGR during the forecast period
The health, personal care, and beauty segment of the retail e-commerce packaging market is anticipated to grow at the highest CAGR. This expansion can be linked to the growing trend of online shopping in the beauty and health industries, where customers are increasingly buying wellness products, makeup, and personal care products. Innovation in this market is being driven by the need for specialized and safe packaging solutions that guarantee safe delivery while maintaining product integrity. Additionally, packaging manufacturers are placing more of an emphasis on eco-friendly materials and user-friendly designs to appeal to consumers who are concerned about their health and appearance, which is further accelerating the market's rapid growth.
The North American region has the largest market share in the retail e-commerce packaging sector. The region's sophisticated e-commerce infrastructure, high levels of consumer spending, and quick uptake of online shopping are the main causes of its dominance. Particularly in the United States and Canada, there is a high volume of e-commerce transactions and well-established logistics networks, which drives the need for creative and effective packaging solutions. Furthermore, North America's dominant position in the market is also a result of the region's growing emphasis on cutting-edge technologies and sustainable packaging.
The retail e-commerce packaging market is expected to grow at the highest CAGR in the Latin American region. The need for creative packaging solutions is being driven by the region's burgeoning e-commerce industry, which is being supported by rising internet access and a growing middle class. There is an increasing demand for packaging that guarantees product safety and improves the customer experience as online retail gains traction. Moreover, Latin America is a noteworthy region for market expansion because of the advancements in supply chain infrastructure and logistics throughout nations like Brazil and Mexico, which further bolster the growth.
Key players in the market
Some of the key players in Retail E-Commerce Packaging market include Nippon Paper Industries Co., Ltd., Ventapel, Georgia-Pacific LLC, Sealed Air Corporation, Intertape Polymer Group Inc, 3M Company, Smurfit Kappa Group, Orora Packaging Australia Pty Ltd., DS Smith Plc, Pregis Corporation, WestRock Company, Mondi Group, Klabin S.A. , DynaCorp and Packaging Corporation of America.
In June 2024, Nippon Express Holdings, Inc., has signed a strategic partnership agreement with Controlant, Inc., a leading provider of real-time monitoring devices for pharmaceuticals. Controlant is a leading provider of real-time monitoring solutions for tracking temperature and location information during transport, enables transportation intervention and automated product release in the highly regulated pharmaceutical industry.
In April 2024, Georgia-Pacific announced an investment of more than $150 million to rebuild a paper machine at its mill in Wauna, Oregon. This investment will rebuild a 1965-vintage paper machine into a world-class machine to make paper for Angel Soft(R) and strategic private label bath tissue. This modernization project helps position the mill and the overall business to continue to be competitive in the market.
In February 2024, DS Smith, a sustainable fibre-based packaging provider, has announced the extension of its exclusive supplier deal with global confectionery company Mondelez International. This second consecutive five-year agreement will see Smith continue as the sole supplier of corrugated packaging for Mondelez across Europe.