市場調查報告書
商品編碼
1510649
歐洲醫療保健 CRM 市場預測至 2030 年 - 區域分析 - 按部署模式、產品類型、應用程式和最終用戶Europe Healthcare CRM Market Forecast to 2030 - Regional Analysis - by Deployment Mode, Product Type, Application, and End User |
2022年歐洲醫療保健CRM市場價值為17.1991億美元,預計2030年將達到37.7077億美元;預計2022年至2030年複合年成長率為10.3%。
不斷成長的物聯網和人工智慧知識推動歐洲醫療保健 CRM 市場
從 2011 年到 2020 年,連接到網際網路的設備數量比以往任何時候都多得多,並且這一趨勢將在未來幾十年中穩步持續。物聯網(IoT)的出現推動了各種健康實踐的發展,以改善人口健康。物聯網在醫療保健領域的許多服務和應用——電子醫療、健康分析、行動醫療(mHealth)、環境輔助生活、語義設備、穿戴式裝置和智慧型手機以及社區為基礎的醫療保健——在最近的幾項研究中得到了檢驗。這些服務資訊豐富,可用於單一病症和集群病症管理的多種目的,包括允許醫療保健專業人員遠端追蹤和監控患者的病情進展、改善慢性病的自我管理、協助及早發現異常情況,並加速症狀識別和臨床診斷。此外,物聯網驅動的應用程式有可能更好地利用醫療保健資源,同時提供高品質、低成本的醫療服務。因此,物聯網的出現可能會透過醫療機構中的硬體和 CRM 軟體來促進患者參與,從而實現流程和關係管理的自動化。
此外,將人工智慧和機器學習功能整合到醫療保健 CRM 中,為增強患者風險分層、個人化護理路徑和主動患者互動提供了機會,符合數據驅動的預測性醫療保健干預的趨勢。 Salesforce、Actium 和 Veeva Systems 等多家公司都推出了以人工智慧為基礎的醫療保健 CRM。例如,2023 年10 月,Salesforce 宣布推出生命科學雲,這是一種面向製藥和醫療技術組織的基於人工智慧的CRM,可幫助他們加快藥物和設備開發,在整個臨床試驗過程中招募和留住患者,並利用人工智慧提供個人化的客戶體驗。因此,上述因素可能會推動醫療保健基礎設施中對醫療保健 CRM 的需求並促進市場成長。
歐洲醫療保健 CRM 市場概覽
由於政府為減少等待時間而進行的改革,預計德國的歐洲醫療保健 CRM 市場將顯著成長。排長隊是一種不受歡迎的配給形式,因為它們會降低諮商和治療的效用效益。為減少醫療實踐中的等待時間而採取的一些措施包括增加支出、等待時間目標計劃以及獎勵更高活動水平的激勵機制。 2015年,政策制定者開始進行改革,以解決門診等待時間延長的問題。這項改革是旨在改善整體醫療服務的法律(Versorgungsstarkungsgesetz)的一部分。部分要求是建立預約服務站 (Terminservicestellen)。實施改革將確保更快的預約,從而減少等待時間。預計這些改革的實施將在未來幾年為德國的歐洲醫療保健 CRM 市場提供重大機會。
此外,2020 年 10 月,隨著《數位醫療法案》(DVG) 的通過,德國成為第一個強制使用醫療保健應用程式進行處方的國家,這是醫療設備軟體的一個重要里程碑。此外,聯邦藥品和醫療器材研究所 (BfArM) 批准了兩款醫療處方應用程式,推動了德國醫療保健軟體產業的發展。此外,2022年6月,醫療器材公司ResMed宣布計畫收購德國健康軟體公司MediFox Dan,以擴大其軟體即服務業務和擴展。因此,對病患管理、醫療安排和簡化病患流程的需求不斷成長,推動了德國醫院和診所對醫療保健 CRM 的需求。
歐洲醫療保健 CRM 市場收入及 2030 年預測(百萬美元)
歐洲醫療保健 CRM 市場細分
歐洲醫療保健 CRM 市場按部署模式、產品類型、應用程式、最終用戶和國家/地區進行分類。
根據部署模式,歐洲醫療保健 CRM 市場分為基於雲端的和本地的。 2022 年,基於雲端的細分市場佔據了更大的市場佔有率。
從產品類型來看,歐洲醫療保健CRM市場分為營運型CRM、分析型CRM和協作型CRM。 2022 年,營運型 CRM 細分市場佔據最大市場佔有率。
依應用分類,歐洲醫療保健 CRM 市場分為關係管理、個案管理、個案協調、社區外展等。關係管理細分市場在 2022 年佔據最大的市場佔有率。病例協調部分進一步細分為病患資訊管理和預授權/資格。社區外展部分是進一步的服務外展/推廣和社區健康教育。
按最終用戶分類,歐洲醫療保健 CRM 市場分為提供者、付款人等。 2022 年,提供商細分市場佔據最大的市場佔有率。
按國家/地區分類,歐洲醫療保健 CRM 市場分為德國、英國、法國、義大利、西班牙和歐洲其他地區。 2022 年,德國在歐洲醫療保健 CRM 市場佔有率中佔據主導地位。
國際商業機器公司、IQVIA Holdings Inc、微軟公司、甲骨文公司、Pegasystems Inc、Pipedrive Inc、Sage Group Plc、Salesforce Inc、SAP SE、ScienceSoft USA Corp、SugarCRM Inc、Veeva Systems Inc和Zendesk Inc都是領先公司在歐洲醫療保健CRM 市場運作。
表中的內容
The Europe healthcare CRM market was valued at US$ 1,719.91 million in 2022 and is expected to reach US$ 3,770.77 million by 2030; it is estimated to register a CAGR of 10.3% from 2022 to 2030.
Increasing Knowledge About Internet of Things and Artificial Intelligence Drives Europe Healthcare CRM Market
From 2011 to 2020, a significantly larger number of devices were connected to the internet than ever before, and this trend will continue steadily in the coming decades. The emergence of the Internet of Things (IoT) has propelled the development of various health practices to improve population health. Many services and applications of IoT in healthcare-eHealth, health analytics, mobile health (mHealth), ambient assisted living, semantic devices, wearable devices and smartphones, and community-based healthcare-have been examined in several recent studies. These services have been extensively informative and can be used for a variety of purposes across single condition and cluster condition management, including allowing healthcare professionals to track and monitor patient progress remotely, improving self-management of chronic conditions, assisting in the early detection of abnormalities, and accelerating symptom identification and clinical diagnoses. Further, IoT-powered apps have the potential to make better use of healthcare resources while providing high-quality, low-cost medical treatment. Thus, the emergence of the IoT will likely promote patient engagement through hardware and CRM software in healthcare facilities to automate processes and relationship management.
Additionally, integrating AI and machine learning capabilities within healthcare CRM represents an opportunity for enhancing patient risk stratification, personalized care pathways, and proactive patient interaction, aligning with the trend toward data-driven predictive healthcare interventions. Various companies such as Salesforce, Actium, and Veeva Systems have launched AI-based healthcare CRM. For instance, in October 2023, Salesforce announced the launch of Life Sciences Cloud, an AI-based CRM for pharma and medtech organizations to help them speed up drug and device development, enlist and retain patients across the clinical trial journey, and leverage AI to deliver personalized customer experiences. Thus, the mentioned factors will likely propel the demand for healthcare CRM in healthcare infrastructure and boost the market growth.
Europe Healthcare CRM Market Overview
The Europe healthcare CRM market in Germany is anticipated to witness significant growth due to the reforms undertaken by the government to reduce waiting times. Long waiting lines are an undesirable form of rationing since they decrease utility gains from consultation and treatment. A few measures undertaken to reduce the waiting time in medical practices include higher spending, waiting-times target schemes, and incentive mechanisms that reward higher activity levels. In 2015, policymakers began a reform to tackle rising waiting times in the outpatient sector. The reform is part of a law aimed at improving medical services in general (Versorgungsstarkungsgesetz). Part of the requirements is the creation of service stations for appointments (Terminservicestellen). Implementing reform would ensure faster appointments, leading to decreased waiting time. Implementation of these reforms is anticipated to offer significant opportunities for the Europe healthcare CRM market in Germany in the coming years.
Additionally, in October 2020, with the adoption of the Digital Healthcare Act (DVG), Germany became the first nation to mandate the use of Healthcare Apps for prescriptions, a significant milestone for Medical Device Software. Further, the Federal Institute for Drugs and Medical Devices (BfArM) has approved two apps for medical prescriptions, promoting the healthcare software industry in Germany. Furthermore, in June 2022, ResMed, a medical device company, announced its plans to acquire MediFox Dan, a Germany-based health-software company, to expand its software-as-a-services business and expansion. Thus, the increasing need for patient management, medical scheduling, and streamlining patients propels the demand for healthcare CRM in hospitals and clinics in Germany.
Europe Healthcare CRM Market Revenue and Forecast to 2030 (US$ Million)
Europe Healthcare CRM Market Segmentation
The Europe healthcare CRM market is categorized into deployment mode, product type, application, end user, and country.
Based on deployment mode, the Europe healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held a larger market share in 2022.
In terms of product type, the Europe healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held the largest market share in 2022.
By application, the Europe healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held the largest market share in 2022. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.
By end user, the Europe healthcare CRM market is segmented into providers, payers, and others. The providers segment held the largest market share in 2022.
By country, the Europe healthcare CRM market is segmented into Germany, the UK, France, Italy, Spain, and the Rest of Europe. Germany dominated the Europe healthcare CRM market share in 2022.
International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Pipedrive Inc, Sage Group Plc, Salesforce Inc, SAP SE, ScienceSoft USA Corp, SugarCRM Inc, Veeva Systems Inc, and Zendesk Inc are among the leading companies operating in the Europe healthcare CRM market.
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