市場調查報告書
商品編碼
1510645
到 2030 年北美醫療保健 CRM 市場預測 - 區域分析 - 按部署模式、產品類型、應用程式和最終用戶North America Healthcare CRM Market Forecast to 2030 - Regional Analysis - by Deployment Mode, Product Type, Application, and End User |
2022年北美醫療保健CRM市場價值為24.6903億美元,預計到2030年將達到56.5199億美元;預計2022年至2030年複合年成長率為10.9%。
對數據驅動的洞察、分析和人口健康管理的需求不斷成長,推動了北美醫療保健 CRM 市場的發展
對數據驅動的洞察、分析和人口健康管理的需求正在極大地促進醫療保健產業的發展,進而推動對醫療保健 CRM 的需求。這種需求的成長可能與人們日益重視基於價值的護理以及醫療機構改善患者治療結果、降低成本和提高整體護理品質的需求有關。
數據驅動的洞察分析在醫療保健 CRM 中至關重要,因為它們允許組織檢查和評估大量患者資料,以確定趨勢、模式和相關性。這使得醫療保健從業者能夠更好地了解患者群體,從而能夠就治療計劃、干預措施和資源分配做出更準確的決策。醫療保健組織還可以透過採用數據驅動的分析來識別高風險患者、預測潛在疾病並主動干預以防止負面結果。同樣,人口健康管理是北美醫療保健 CRM 市場對數據驅動的洞察和分析需求不斷成長的另一個重要驅動力。人口健康管理的重點是改善整個人口的健康結果,要求醫療機構對其患者群體以及影響其健康的因素有廣泛的了解。數據驅動的洞察分析允許醫療保健專業人員根據人口統計、臨床問題和風險因素等標準對患者群體進行細分。這使他們能夠根據不同患者群體的個人需求提供個人化的醫療服務和治療計劃。
此外,醫療保健 CRM 開發人員快速將先進的分析和人口健康管理功能整合到醫療保健 CRM 平台中。這些功能使醫療保健組織能夠使用資料來增強臨床和營運結果,從而提供更好的患者護理並降低成本。因此,對數據驅動的洞察、分析和人口健康管理的需求不斷成長,推動了對醫療保健 CRM 的需求,以改善患者治療結果、降低成本並提高整體護理質量,從而推動北美醫療保健 CRM 市場的成長。
北美醫療保健 CRM 市場概況
美國大多數醫院和診所都面臨財務和營運壓力。醫療保健 CRM 軟體主要與醫院、診所和門診手術中心相關,用於安排和管理預約,特別是在急診科,以及門診、住院和外科部門的低效調度。高效率的病患排班管理仍然是大多數醫院和診所面臨的緊迫問題。由於醫療安排不當,患者在公共和私人醫療系統中提供優質護理時會出現延誤。 2022 年對醫生預約等待時間以及醫療保險和醫療補助接受率的調查表明,安排首次與醫生預約的平均等待期為 26 天,自 2017 年以來增加了 8%,當時的平均等待時間為〜24天。這導致公共和私人醫療保健部門的等待時間延長、安排困難以及供需不平衡。醫療保健 CRM 軟體使醫院和診所能夠追蹤患者的到達和離開,並獲得有關自付費用和取消的即時更新。使用軟體透過預約提醒電話將缺席率減少 30%。它增強了整個治療過程並改善了與患者的溝通。
此外,美國報告慢性和急性疾病的盛行率很高。根據美國心臟協會的《心臟病和中風統計數據 - 2023 年更新》,2020 年,冠心病 (CHD) 是美國 CVD 相關死亡的主要原因 (41.2%),其次是中風 (17.3%)。其他心血管疾病(16.8%)、高血壓(12.9%)、心臟衰竭(9.2%)和動脈疾病(2.6%)。根據美國疾病管制與預防中心 (CDC) 的數據,美國 20 歲及以上的成年人中約有二十分之一患有冠狀動脈疾病。因此,心血管疾病和其他慢性疾病的高盛行率推動了美國對醫療安排和採用醫療保健 CRM 的需求。此外,美國醫療保健 IT 的快速採用預計將推動北美醫療保健 CRM 市場未來的成長。
北美醫療保健 CRM 市場收入及 2030 年預測(百萬美元)
北美醫療保健 CRM 市場細分
北美醫療保健 CRM 市場按部署模式、產品類型、應用程式、最終用戶和國家/地區進行分類。
根據部署模式,北美醫療保健 CRM 市場分為基於雲端的和本地的。 2022 年,基於雲端的細分市場佔據了更大的市場佔有率。
從產品類型來看,北美醫療保健CRM市場分為營運型CRM、分析型CRM及協作型CRM。 2022 年,營運型 CRM 細分市場佔據最大市場佔有率。
按應用分類,北美醫療保健 CRM 市場分為關係管理、個案管理、個案協調、社區外展等。關係管理細分市場在 2022 年佔據最大的市場佔有率。病例協調部分進一步細分為病患資訊管理和預授權/資格。社區外展部分是進一步的服務外展/推廣和社區健康教育。
按最終用戶分類,北美醫療保健 CRM 市場分為提供者、付款人等。 2022 年,提供商細分市場佔據最大的市場佔有率。
按國家/地區分類,北美醫療保健 CRM 市場分為美國、加拿大和墨西哥。 2022 年,美國在北美醫療保健 CRM 市場佔有率中佔據主導地位。
International Business Machines Corp、IQVIA Holdings Inc、Microsoft Corp、Oracle Corp、Pegasystems Inc、Pipedrive Inc、Sage Group Plc、Salesforce Inc、SAP SE、ScienceSoft USA Corp、SugarCRM Inc、Veeva Systems Inc、VeriioMed Corp、WebMD Ignite Inc 和Zendesk Inc 是北美醫療保健CRM 市場上的一些領先公司。
表中的內容
The North America healthcare CRM market was valued at US$ 2,469.03 million in 2022 and is expected to reach US$ 5,651.99 million by 2030; it is estimated to register a CAGR of 10.9% from 2022 to 2030.
Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management Fuels North America Healthcare CRM Market
The demand for data-driven insights, analytics, and population health management is significantly promoting the development of the healthcare industry, which, in turn, propels the demand for healthcare CRM. This increase in demand can be related to the growing emphasis on value-based care and the demand for healthcare organizations to improve patient outcomes, lower costs, and improve overall care quality.
Data-driven insights analytics are critical in healthcare CRM since they allow organizations to examine and evaluate large volumes of patient data to identify trends, patterns, and correlations. This enables healthcare practitioners to understand their patient population better, allowing them to make more accurate decisions about treatment plans, interventions, and resource allocation. Healthcare organizations may also identify high-risk patients, forecast prospective illnesses, and intervene proactively to prevent negative outcomes by employing data-driven analytics. Similarly, population health management is another significant driver of the growing demand for data-driven insights and analytics in the North America healthcare CRM market. Population health management, focusing on improving the health outcomes of entire populations, necessitates healthcare organizations having an extensive understanding of their patient population and the factors that impact their health. Data-driven insights analytics allow healthcare professionals to segment their patient population based on criteria including demographics, clinical problems, and risk factors. This allows them to personalize medical services and treatment plans to the individual requirements of distinct patient groups.
Furthermore, healthcare CRM developers rapidly integrate advanced analytics and population health management capabilities into healthcare CRM platforms. These capabilities enable healthcare organizations to use data to enhance clinical and operational outcomes, resulting in better patient care and lower costs. Thus, the increasing demand for data-driven insights, analytics, and population health management propels the demand for healthcare CRM to improve patient outcomes, reduce costs, and enhance the overall quality of care, which fuels the growth of the North America healthcare CRM market.
North America Healthcare CRM Market Overview
The majority of the hospitals and clinics in the US are experiencing financial and operational stress. Healthcare CRM software is primarily associated with hospitals, clinics, and ambulatory surgical centers to schedule and manage appointments, especially in emergency departments, and inefficient scheduling in outpatient, in-patient, and surgical departments. Efficient patient scheduling management remains an urgent issue for most hospitals and clinics. Due to improper medical scheduling, the patient experiences delays in delivering quality care in public and private healthcare systems. The 2022 survey of Physician Appointment Wait Times and Medicare and Medicaid Acceptance Rates states that there is a waiting period of average of 26 days to schedule a first-time appointment with a physician, an 8% increase since 2017, when the average wait time was ~24 days. This leads to prolonged wait times, scheduling difficulties, and an imbalance of supply and demand in the public and private healthcare sectors. Healthcare CRM software enables hospitals and clinics to track arrival and departure of patients and gain real-time updates on co-pays and cancellations. The use of software reduces the no-shows by 30% with appointment reminder calls. It enhances the entire treatment procedure and improves communication with the patient.
Furthermore, the US reports a high prevalence of chronic and acute diseases. According to the "Heart Disease and Stroke Statistics - 2023 Update" by the American Heart Association, in 2020, coronary heart disease (CHD) was a leading cause (41.2%) of deaths associated with CVDs in the US, followed by stroke (17.3%), other CVD (16.8%), high blood pressure (12.9%), heart failure (9.2%), and diseases of the arteries (2.6%). As per the US Centers for Disease Control and Prevention (CDC), ~1 in 20 adults in the US aged 20 and above suffer from coronary artery disease. Thus, a high prevalence of CVDs and other chronic diseases propels the demand for medical scheduling and adoption of healthcare CRM in the US. Also, the rapid adoption of healthcare IT in the US is anticipated to drive the North America healthcare CRM market growth in the future.
North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Million)
North America Healthcare CRM Market Segmentation
The North America healthcare CRM market is categorized into deployment mode, product type, application, and end user, and country.
Based on deployment mode, the North America healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held a larger market share in 2022.
In terms of product type, the North America healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held the largest market share in 2022.
By application, the North America healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held the largest market share in 2022. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.
By end user, the North America healthcare CRM market is segmented into providers, payers, and others. The providers segment held the largest market share in 2022.
By country, the North America healthcare CRM market is segmented into the US, Canada, and Mexico. The US dominated the North America healthcare CRM market share in 2022.
International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Pipedrive Inc, Sage Group Plc, Salesforce Inc, SAP SE, ScienceSoft USA Corp, SugarCRM Inc, Veeva Systems Inc, VerioMed Corp, WebMD Ignite Inc, and Zendesk Inc are some of the leading companies operating in the North America healthcare CRM market.
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