市場調查報告書
商品編碼
1467897
2024-2032 年醫療保健 CRM 市場報告(按產品、應用、技術、最終用途和地區)Healthcare CRM Market Report by Product, Application, Technology, End Use, and Region 2024-2032 |
IMARC Group年,全球醫療保健 CRM 市場規模達到 157 億美元。由於糖尿病、心血管疾病、關節炎和呼吸系統疾病等慢性病盛行率不斷上升、人們越來越關注改善患者護理以及各種先進技術的整合,該市場正在經歷穩定成長。
市場成長與規模:由於對具有成本效益的醫療保健解決方案的需求不斷成長,以及對減少手動管理任務的日益關注,市場正在見證強勁成長。
技術進步:人工智慧 (AI)、機器學習 (ML) 和資料分析等先進技術的整合可增強患者體驗,從而支援市場成長。
產業應用:CRM 可應用於社區外展、個案協調、個案管理和關係管理。
地理趨勢:在遠距醫療和互通性解決方案廣泛採用的推動下,北美引領市場。然而,由於個人擴大採用醫療保健 IT 解決方案,亞太地區正在成為一個快速成長的市場。
競爭格局:主要參與者正在引入創新技術,透過簡化各種流程來增強個人的健康和安全。
挑戰與機會:雖然市場面臨維護隱私合規性等挑戰,但由於病患資料的嚴格監管合規性,它也遇到了機會。
未來展望:隨著個人對個人化治療解決方案的需求不斷成長,醫療保健 CRM 市場的未來看起來充滿希望。此外,對遠距醫療解決方案不斷成長的需求預計將推動市場成長。
慢性病盛行率增加
由於糖尿病、心血管疾病、關節炎和呼吸系統疾病等慢性病在全球大眾中的盛行率不斷上升,對醫療保健 CRM 的需求不斷成長,這提供了積極的市場前景。此外,醫療機構擁有患有不同健康問題的患者,管理眾多患者的需求是一項耗時的任務。 CRM 解決方案有助於儲存重要資訊並提供患者的預約、病史和索賠的全面概述。這些解決方案透過改善會計管理流程和營運規劃來加強醫療保健服務的提供。他們還受益於客製化患者管理計劃以提高便利性。除此之外,CRM 自動化還可以節省時間,因為它可以自動化整個日程管理流程。此外,擴大採用基於雲端的醫療保健解決方案來提高患者資料安全性,這也支持了市場的成長。此外,CRM 透過提供查看患者過去報告的機會來提供無憂的醫療體驗。
日益關注改善病患護理
為了改善病患照護而對醫療保健 CRM 的需求不斷成長,推動了市場的成長。 CRM 系統透過提供更易於存取和控制的患者管理來提高患者治療品質。它們還使醫療保健專業人員能夠訪問準確和最新的資訊,從而為個人提供更準確的診斷和個性化治療方法。他們可以整合緊急護理、治療和診斷管理,從而產生更有效的結果和患者滿意度。據此,它們有助於最大限度地減少等待時間,並產生與患者住院時間、保留率和即時統計數據相關的有價值的預測。它們還減少了對大量手動文件指導的需求,並使醫院工作人員能夠存取患者訊息,同時提高患者對治療過程的參與度。除此之外,醫療保健產業也擴大採用 CRM,因為它減少了人工干預導致的醫療錯誤風險,正在推動市場的成長。
技術進步
人工智慧、機器學習、資料分析和預測分析等先進技術在醫療保健 CRM 中的整合正在推動市場的成長。機器學習演算法從大型醫療資料集中提供重要見解,以促進改善決策和患者治療結果。機器學習也用於透過保護患者資料免受不必要的存取和其他威脅來增強患者資料的安全性。據此,人工智慧可以追蹤各種惡意活動,例如潛在的駭客或可疑的訪問,幫助監控易受攻擊的活動和相關線索。人工智慧還可以分析電子健康記錄(EHR),為醫生和護士提供重要的見解、預測疾病並協助開出最有效的藥物。除此之外,自然語言處理 (NLP) 和人工智慧可用於加快記錄保存流程,以便醫療保健專業人員可以將大量時間花在與患者聯繫上,而不是完成大量的管理任務。
The global healthcare CRM market size reached US$ 15.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 42.3 Billion by 2032, exhibiting a growth rate (CAGR) of 11.3% during 2024-2032. The market is experiencing steady growth driven by the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, increasing focus on improving patient care, and the integration of various advanced technologies.
Market Growth and Size: The market is witnessing strong growth on account of the increasing need for cost-effective healthcare solutions, along with the rising focus on lowering manual administrative tasks.
Technological Advancements: The integration of advanced technologies, such as artificial intelligence (AI), machine learning (ML), and data analytics, for enhanced patient experience is supporting the market growth.
Industry Applications: CRM finds applications in community outreach, case coordination, case management, and relationship management.
Geographical Trends: North America leads the market, driven by the widespread adoption of telehealth and interoperability solutions. However, Asia Pacific is emerging as a fast-growing market due to the increasing adoption of healthcare IT solutions among individuals.
Competitive Landscape: Key players are introducing innovative technologies to provide enhanced health and safety to individuals by streamlining various processes.
Challenges and Opportunities: While the market faces challenges, such as maintaining privacy compliance, it also encounters opportunities on account of stringent regulatory compliance for patient data.
Future Outlook: The future of the healthcare CRM market looks promising, with the rising need for personalized treatment solutions among individuals. In addition, the increasing demand for remote healthcare solutions is expected to bolster the market growth.
Increasing prevalence of chronic diseases
The growing demand for healthcare CRM on account of the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, among the masses across the globe is offering a positive market outlook. Moreover, a healthcare organization has patients with different health issues, and managing the needs of numerous patients is a time-consuming task. CRM solutions assist in storing vital information and providing a comprehensive overview of the appointments, medical history, and claims of patients. These solutions strengthen the delivery of healthcare services by improving accounting management processes and operational planning. They also benefit in customizing patient management plans for enhanced ease. Besides this, CRM automation is time-saving as it automates the entire schedule management process. Furthermore, the increasing adoption of cloud-based healthcare solutions to improve patient data security is supporting the market growth. Moreover, CRM offers a hassle-free medical experience by offering a chance to review past reports of a patient.
Rising focus on improving patient care
The increasing demand for healthcare CRM to improve patient care is contributing to the growth of the market. CRM systems enhance patient treatment quality by providing more accessible and controlled patient management. They also enable healthcare professionals to access accurate and up-to-date information, leading to more accurate diagnoses and personalized treatment approaches for individuals. They can integrate emergency care, therapy, and diagnosis management, resulting in more effective outcomes and patient satisfaction. In line with this, they aid in minimizing waiting times and generating valuable predictions related to patient stay, retention rates, and real time statistics. They also reduce the need for extensive manual documentation guidance and enable hospital staff to access patient information while increasing patient engagement in the treatment process. Apart from this, the rising adoption of CRM for healthcare industry, as it reduces the risks of medical errors due to lower manual intervention, is propelling the growth of the market.
Technological advancements
The integration of advanced technologies, such as AI, ML, data analytics, and predictive analytics, in healthcare CRM is bolstering the growth of the market. ML algorithms provide vital insights from large medical data sets to facilitate improved decision-making and patient outcomes. ML is also used to enhance the security of patient data by securing it from unwanted access and other threats. In line with this, AI can track all kinds of malicious activity, such as potential hacks or suspicious accesses, helping monitor vulnerable activities and relevant leads. AI can also analyze electronic health records (EHRs) to provide doctors and nurses with vital insights, predict diseases, and assist in prescribing the most effective medication. Besides this, natural language processing (NLP) and AI can be used to speed up the record-keeping process so that healthcare professionals can spend much of their time connecting with their patients rather than completing numerous administrative tasks.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, application, technology, and end use.
Individual
Referral
Individual and Referral
Individual and referral account for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product. This includes individual, referral, and individual and referral. According to the report, individual and referral represented the largest segment.
Various healthcare CRM combine individual and referral to offer comprehensive solutions. They offer enhanced services to patients and optimize different workflows efficiently. They aid in managing patient relationships and improving their referral processes. This approach is usually suitable for larger healthcare organizations.
CRM in healthcare industry for individual focuses on direct relationship between healthcare provider and individual patients. Moreover, it assists in improving satisfaction and loyalty among individuals. It supports the concept of patient-centric care and allows hospitals to focus more on patients to meet their needs and expectations, improve service quality (SQ), and build long-term relationships.
Referral facilitates the efficient management of patient referrals between healthcare professionals and organizations. In addition, a CRM system with referral management capabilities can enhance collaboration and communication between different healthcare entities and benefit in streamlining various processes.
Community Outreach
Case Coordination
Case Management
Relationship Management
Community outreach holds the largest market share
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes community outreach, case coordination, case management, and relationship management. According to the report, community outreach accounted for the largest market share.
Community outreach is vital in healthcare organizations as it helps in connecting closely with the public and gaining valuable insights. It benefits health professionals by targeting certain segments of patients. Automated CRM technologies, such as appointment reminders, are used across most medical groups, hospitals, and health systems. These technologies allow healthcare providers to save time and money by scaling their patient outreach strategies. In addition to increasing patient volume, data can also be used in value-based reimbursement programs to refine patient outreach initiatives, thereby enhancing community health and wellness.
Case coordination involves managing multiple providers and ensuring that members receive the right care at the right time while reducing duplication of services. CRM allows for seamless collaboration between payers, providers, and members.
Case management includes features for managing patient records, appointments, treatment plans, billing, and scheduling and communication among healthcare team members to ensure that patients receive comprehensive and coordinated care. It helps healthcare providers and professionals to track and coordinate the care of individual patients efficiently. It is generally useful in settings where patients may require ongoing or complex care, such as chronic illness management or long-term rehabilitation.
Relationship management in healthcare means managing the interaction of organizations with their patients and their supporting infrastructure, suppliers, and providers. It benefits in enhancing patient experience, improving population health, reducing costs, and balancing the work life of healthcare providers, leading to increased trust and loyalty to the organization.
Cloud-based
Mobile
Social
Collaborative
Predictive
Cloud-based represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the technology. This includes cloud-based, mobile, social, collaborative, and predictive. According to the report, cloud-based represented the largest segment.
Cloud-based CRM system is designed to meet the needs of organizations providing healthcare. It provides robust functionality and customization capabilities and allows organizations to effectively manage patient relationships, services, and operations. It enables users to gain access to powerful analytics tools and automation capabilities that allow them to quickly respond to changing demands in the healthcare industry. Cloud-based CRM systems also provide an added layer of security by regularly backing up data while ensuring availability in the event of a malicious attack or natural disaster.
Mobile health apps enable payers to provide members with access to their health information, including care plans, medication reminders, and virtual visits, on-the-go. These apps aid in improving member engagement and care coordination. They are user-friendly and offer secure access, protects patient data, and includes features like secure messaging or telehealth capabilities for immediate communication.
Social CRM offers a new way of managing relationships with patients effectively. Social CRM technologies provide a chance for patients to manage their health care, through communications with their fellow patients, which brings a sense of belonging and support.
A collaborative CRM enables the healthcare organization to manage various communication channels with its client base. It helps simplify healthcare workflows by allowing different members of the healthcare team to communicate and collaborate more easily. The collaborative CRM analyzes the data gathered from multiple platforms and benefits in understanding characteristics of patients. Moreover, the rising focus on personalized communication strategies is propelling the market growth.
Predictive analytics in healthcare uses ML techniques and statistical algorithms to process real time and historical patient data and discern patterns, trends, and associations for accurate predictions of individual health outcomes. It helps healthcare providers make decisions not just based on their expertise but also on actual data. It provides enhanced care for patients, smooth operations, and smarter use of resources.
Payers
Providers
Life Science Companies
Payers exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end use. This includes payers, providers, and life science companies. According to the report, payers represented the largest segment.
CRM in healthcare allows payers to improve profitability and patient satisfaction. Payers are investing in systems that help them manage information about policy details, payment history, and claims of individual patients.
CRM system in healthcare allows providers to facilitate more personalized care for patients. These systems enable providers to streamline several internal operations and manage relationships with other stakeholders.
Life science companies encompass biotechnology and pharmaceuticals. CRM is helpful for nurturing and finalizing healthcare provider contracts or agreements with other healthcare organizations. CRM systems are also helpful for maintaining regulatory compliance. These systems enable multiple benefits for life sciences organizations, especially in increasing their revenues.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest healthcare CRM market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share due to the widespread adoption of telehealth and interoperability solutions. In addition, the increasing prevalence of numerous diseases among the masses in the region is propelling the market growth.
Asia Pacific stands as another key region in the market, driven by the rising adoption of healthcare IT solutions among individuals. Besides this, the increasing focus on remote patient monitoring is contributing to the market growth.
Europe maintains a strong presence in the market, with the rising awareness among individuals about mobile health solutions. Apart from this, the growing demand for healthcare CRM due to the increasing geriatric population is offering a positive market outlook.
Latin America exhibits the growing potential in the market on account of the rising incidences of chronic diseases among the masses. In addition, the escalating demand for healthcare CRM due to increasing focus on enhancing patient care is supporting the market growth.
The Middle East and Africa region is primarily driven by the improving healthcare infrastructure. Besides this, the rising investments in advanced healthcare solutions are strengthening the market growth in the region.
Key players are introducing innovative technologies to provide enhanced health and safety to individuals by streamlining various processes. They are engaging in partnerships and collaborations to offer improved healthcare facilities to a wide range of individuals across the globe. In addition, major players are introducing platforms that allow users to schedule and launch virtual appointments that benefit in eliminating physical barriers while enhancing patient convenience and satisfaction. Apart from this, they are integrating advanced technologies, such as AI, the Internet of Things (IoT), data analytics, NLP, and ML. These technologies benefit healthcare providers for improved decision-making regarding the care of patients.
Accenture Plc
AllScripts Healthcare Solutions Inc
Amdocs
Aspect Software Inc
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Salesforce.com inc
SAP SE
Siemens Healthineers AG (Siemens AG)
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
September 21, 2021: Salesforce.com inc announced Health Cloud 2.0, technology designed to empower businesses and governments to deliver better health and safety for their employees, customers, and communities.
August 14, 2023: Siemens Healthineers AG (Siemens AG) and SSM Health announced a new 10-year strategic partnership agreement focused on expanding access to high-quality care and training the next generation of health care workers. Siemens Healthineers will provide SSM Health with access to the latest innovations and best practices in diagnostic imaging and advanced technology and software.
September 5, 2023: Accenture Plc acquired Nautilus Consulting, a leading digital healthcare consultancy in the U.K. that specializes in electronic patient record (EPR) solutions. The acquisition will enhance the digital transformation, implementation, and optimization capabilities of Accenture across the U.K. and global healthcare space.