市場調查報告書
商品編碼
1597113
歐洲有機麵粉市場預測至 2031 年 - 區域分析 - 按產品類型、類別和配銷通路Europe Organic Flour Market Forecast to 2031 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2023年歐洲有機麵粉市場價值為36.7399億美元,預計到2031年將達到58.3525億美元;預計2023年至2031年複合年成長率為6.0%。
關鍵參與者的策略性措施推動歐洲有機麵粉市場
各行業參與者採取了併購、合作、行銷活動和產品發布等策略性舉措,以鞏固自己的地位並利用新興機會。併購是主要參與者為鞏固市場佔有率和擴大產品組合所採取的重要策略性措施。例如,2020年,ADM收購了英國有機麵粉加工公司Gleadell Agriculture Ltd剩餘50%的股權。夥伴關係和合作是有機麵粉製造商利用互補優勢和資源的另一個重要策略。透過與零售商、分銷商或其他食品行業參與者合作,有機麵粉生產商可以增強其分銷網路、提高品牌知名度並獲得新的銷售管道。旨在提高意識並教育消費者了解有機麵粉好處的活動也在推動市場成長方面發揮著至關重要的作用。主要參與者經常投資行銷活動,強調有機麵粉的營養優勢、環境永續性和品質標準。這些活動有助於創造需求,塑造消費者偏好,並將有機麵粉產品與傳統替代品區分開來。這些活動包括數位廣告、社群媒體促銷和教育內容,以提高消費者對在烘焙和烹飪中使用有機麵粉的優勢的認知。產品發布對於保持有機麵粉市場的競爭力和滿足不斷變化的消費者偏好至關重要。主要參與者不斷創新並推出適合特定飲食需求、口味偏好和場合的新有機麵粉產品。例如,無麩質有機麵粉品種迎合了麩質不耐症或敏感的消費者,而杏仁粉或椰子粉等特殊麵粉則吸引了尋求替代烘焙原料的注重健康的消費者。此外,許多公司透過推出有機麵粉等產品進入有機市場。因此,關鍵參與者的併購、合作、活動啟動和產品發布等策略性舉措使各個公司受益,並透過促進創新、擴大市場覆蓋範圍和提高消費者意識和滿意度,為有機麵粉行業的整體發展和永續發展做出貢獻。
歐洲有機麵粉市場概況
歐洲各地的消費者越來越關注食品安全、環境永續性以及農業實踐對公共衛生的影響。這導致人們越來越偏愛有機產品,包括麵粉。歐洲消費者積極尋求不含合成農藥、除草劑或基因改造生物的有機麵粉,認為它比傳統麵粉更安全、更環保。消費者生活方式和飲食偏好的變化也推動了向有機麵粉的轉變,許多歐洲人選擇更健康、更天然的食物。歐洲擁有大量專門從事有機麵粉生產的製造商和生產商。英國的 Shipton Mill、盧森堡的 Moulins de Kleinbettingen 和德國的 Bio Backhaus Spiegelhauer 等公司是以其高品質有機麵粉產品而聞名的歐洲製造商的幾個例子。這些製造商通常強調使用當地採購的有機穀物和傳統研磨技術,以滿足重視手工和永續食品生產方法的歐洲消費者的偏好。該地區眾多信譽良好的製造商的存在有助於提高有機麵粉選擇的可及性和可用性,從而刺激了產品需求。此外,促進有機農業實踐的政府支持和法規在推動歐洲有機麵粉市場方面發揮了重要作用。例如,根據綠色新政的「從農場到餐桌」策略,歐盟委員會設定了「到2030年至少25%的歐盟農業用地用於有機農業,並大幅增加有機水產養殖」的目標。委員會為歐盟制定了全面的有機行動計畫。透過它,委員會的目標是實現歐洲綠色協議的目標,即到2030 年25% 的農業用地進行有機農業。者透明度和品質保證。此外,對有機農民的補貼和研發投資等措施也激勵了有機農業方法的採用。歐洲有機麵粉市場的成長是由消費者對有機和永續食品的需求不斷成長、成熟製造商的存在以及促進有機農業的政府支持政策所推動的。
歐洲有機麵粉市場收入及 2031 年預測(百萬美元)
歐洲有機麵粉市場細分
歐洲有機麵粉市場分為產品類型、類別、配銷通路和國家。
依產品類型,歐洲有機麵粉市場分為小麥粉、燕麥粉、玉米粉、米粉等。 2023 年,小麥麵粉領域佔據最大的市場佔有率。
從類別來看,歐洲有機麵粉市場分為傳統麵粉和無麩質麵粉。 2023 年,無麩質細分市場將佔據更大的市場。
依配銷通路分類,歐洲有機麵粉市場分為超市及大賣場、便利商店、網路零售等。 2023 年,超市和大賣場細分市場佔據最大的市場佔有率。
依國家分類,歐洲有機麵粉市場分為德國、英國、法國、義大利、西班牙和歐洲其他地區。 2023 年,歐洲其他地區主導了歐洲有機麵粉市場佔有率。
KoRo、FWP Matthews Ltd、Shipton Mill Ltd、W&H Marriage & Sons Ltd 和 Gilchesters Organics 是歐洲有機麵粉市場上的一些領先公司。
The Europe organic flour market was valued at US$ 3,673.99 million in 2023 and is expected to reach US$ 5,835.25 million by 2031; it is estimated to register a CAGR of 6.0% from 2023 to 2031.
Strategic Initiatives by Key Players Driver Europe Organic Flour Market
Various industry players have undertaken strategic initiatives such as Mergers and acquisitions, partnerships, campaign launches, and product launches to strengthen their positions and capitalize on emerging opportunities. M&As are prominent strategic initiatives that key players adopt to consolidate market share and expand their product portfolios. For instance, in 2020, ADM acquired the remaining 50% stake in the UK-based organic flour milling company Gleadell Agriculture Ltd. This acquisition enabled ADM to expand its presence in the organic flour market and strengthen its supply chain capabilities. Partnerships and collaborations are another crucial strategy organic flour manufacturers employ to leverage complementary strengths and resources. By partnering with retailers, distributors, or other food industry players, organic flour producers can enhance their distribution networks, increase brand visibility, and access new sales channels. Campaign launches aimed at raising awareness and educating consumers about the benefits of organic flour also play a vital role in driving market growth. Key players often invest in marketing campaigns highlighting organic flour's nutritional advantages, environmental sustainability, and quality standards. These campaigns help create demand, shape consumer preferences, and differentiate organic flour products from conventional alternatives. These campaigns include digital advertising, social media promotions, and educational content to raise consumers' awareness about the advantages of using organic flour in their baking and cooking. Product launches are integral for maintaining competitiveness and meeting evolving consumer preferences in the organic flour market. Key players continuously innovate and introduce new organic flour products tailored to specific dietary needs, taste preferences, and occasions. For instance, gluten-free organic flour variants cater to consumers with gluten intolerance or sensitivity, while specialty flours such as almond flour or coconut flour appeal to health-conscious consumers seeking alternative baking ingredients. Also, many companies are entering the organic market by launching products such as organic flour. Thus, strategic initiatives such as M&As, partnerships, campaign launches, and product launches by key players benefit individual companies and contribute to the overall development and sustainability of the organic flour industry by fostering innovation, expanding market reach, and enhancing consumer awareness and satisfaction.
Europe Organic Flour Market Overview
Consumers across Europe are increasingly concerned about food safety, environmental sustainability, and the impact of agricultural practices on public health. This has led to a growing preference for organic products, including flour. Consumers in Europe actively seek organic flour produced without synthetic pesticides, herbicides, or GMOs, viewing it as a much safer and more environmentally friendly option than conventional flour. This shift toward organic flour is also driven by changing consumer lifestyles and dietary preferences, with many Europeans opting for healthier and more natural food choices. Europe has a strong presence of manufacturers and producers specializing in organic flour production. Companies such as Shipton Mill in the UK, Moulins de Kleinbettingen in Luxembourg, and Bio Backhaus Spiegelhauer in Germany are a few examples of European manufacturers known for their high-quality organic flour offerings. These manufacturers often emphasize using locally sourced organic grains and traditional milling techniques, catering to the preferences of European consumers who value artisanal and sustainable food production methods. The presence of numerous reputable manufacturers in the region contributes to the accessibility and availability of organic flour options, fueling the product demand. Further, government support and regulations promoting organic farming practices have played a major role in driving the organic flour market in Europe. For instance, under the Green Deal's Farm to Fork strategy, the European Commission has set a target of 'at least 25% of the EU's agricultural land under organic farming and a significant increase in organic aquaculture by 2030'. The Commission has set out a comprehensive organic action plan for the European Union. Through it, the Commission will aim to achieve the European Green Deal target of 25% of agricultural land under organic farming by 2030. The European Union's organic farming regulations, including the EU Organic Certification, provide standards and guidelines for organic food production, ensuring consumer transparency and quality assurance. Moreover, initiatives such as subsidies for organic farmers and investments in research and development incentivize the adoption of organic farming methods. The Europe organic flour market growth is driven by rising consumer demand for organic and sustainable food products, the presence of established manufacturers, and supportive government policies promoting organic agriculture.
Europe Organic Flour Market Revenue and Forecast to 2031 (US$ Million)
Europe Organic Flour Market Segmentation
The Europe organic flour market is categorized into product type, category, distribution channel, and country.
Based on product type, the Europe organic flour market is categorized into wheat flour, oat flour, corn flour, rice flour, and others. The wheat flour segment held the largest market share in 2023.
In terms of category, the Europe organic flour market is bifurcated into conventional and gluten-free. The gluten-free segment held a larger market share in 2023.
By distribution channel, the Europe organic flour market is segmented into supermarket & hypermarket, convenience stores, online retail, and others. The supermarket & hypermarket segment held the largest market share in 2023.
By country, the Europe organic flour market is segmented into Germany, the UK, France, Italy, Spain, and the Rest of Europe. The Rest of Europe dominated the Europe organic flour market share in 2023.
KoRo, FWP Matthews Ltd, Shipton Mill Ltd, W&H Marriage & Sons Ltd, and Gilchesters Organics are some of the leading companies operating in the Europe organic flour market.