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商品編碼
1525338

全球 LED 廣告看板市場規模研究，按類型（單色、全彩）、應用（室內、室外）、最終用戶（廣告和媒體、政府、體育和娛樂、其他）以及 2022-2032 年區域預測

Global LED Billboard Market Size study, by Type (Monochrome, Full Color), by Application (Indoor, Outdoor), by End User (Advertising and Media, Government, Sports and Entertainment, Others), and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023年全球LED廣告看板市場價值約39.4億美元，預計在2024-2032年預測期內將以超過10.89%的健康成長率成長。 LED廣告看板是戶外數位顯示器的一種形式，利用發光二極體呈現生動活潑的廣告。這些廣告看板可以循環展示多個廣告，為廣告主提供了一個靈活且有吸引力的平台來接觸目標受眾。這些廣告看板由 LED 模組構成，可產生高解析度圖像和影片，有效吸引人流量大的區域的注意力。 LED 廣告看板能夠遠端即時更新內容，為行銷活動提供無與倫比的控制和適應性。

全球 LED 廣告看板市場是由數位廣告的轉變和對即時內容不斷成長的需求所推動的。隨著企業越來越認知到傳統廣告方法的局限性，人們明顯轉向數位平台。 LED 廣告看板能夠提供明亮、引人入勝的內容，是靜態廣告看板的現代替代品。此外，根據時間、地點和人口統計資料調整廣告的能力提高了行銷人員的有效性和投資回報率。這種向數位行銷解決方案的轉變正在促進 LED 廣告看板在各個行業的擴展。此外，城市化顯著促進了市場成長。隨著城市發展成為經濟和社會中心，對能夠吸引城市民眾注意力的有效廣告解決方案的需求變得至關重要。 LED 廣告看板以其生動的顯示效果非常適合此目的。它們在繁華的城市環境中脫穎而出，吸引行人和駕駛者。針對城市消費者的策略重點正在推動LED廣告看板廣告投資的增加，進一步推動市場需求。然而，市場面臨著LED廣告看板基礎設施所需的高額初始投資以及來自替代廣告媒體的競爭等挑戰。設置成本，包括 LED 面板採購、安裝和支援基礎設施，將阻礙 2024-2032 年預測期內市場的整體需求。

全球 LED 廣告看板市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 2023 年，亞太地區將主導市場，並預計在預測期內將繼續保持主導地位。中國、印度和日本等國家的快速城市化和經濟成長導致基礎設施建設的加強和戶外廣告支出的增加。 LED 廣告看板需求的激增是由該地區企業和組織不斷擴大的廣告需求所推動的。

目錄

第 1 章：全球 LED 廣告看板市場執行摘要

  • 全球LED廣告看板市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按類型
    • 按申請
    • 按最終用戶
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球 LED 廣告看板市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包含與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球 LED 廣告看板市場動態

  • 市場促進因素
    • 轉向數位廣告
    • 對即時內容的需求不斷成長
    • 都市化程度不斷提高
  • 市場挑戰
    • 初期投資高
    • 來自另類廣告媒體的競爭
  • 市場機會
    • 新興市場的擴張機會
    • 智慧科技整合

第 4 章：全球 LED 廣告看板市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的五力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：全球 LED 廣告看板市場規模與預測：按類型 - 2022-2032

  • 細分儀表板
  • 全球 LED 廣告看板市場：類型收入趨勢分析，2022 年和 2032 年
    • 單色
    • 飽滿的色彩

第 6 章：全球 LED 廣告看板市場規模及預測：按應用分類 - 2022-2032

  • 細分儀表板
  • 全球 LED 廣告看板市場：2022 年和 2032 年應用收入趨勢分析
    • 室內的
    • 戶外的

第 7 章：全球 LED 廣告看板市場規模與預測：依最終用戶分類 - 2022-2032

  • 細分儀表板
  • 全球 LED 廣告看板市場：2022 年和 2032 年最終用戶收入趨勢分析
    • 廣告與媒體
    • 政府
    • 體育及娛樂
    • 其他

第 8 章：全球 LED 廣告看板市場規模及預測：按地區 - 2022-2032

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 中東和非洲其他地區

第 9 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • Ledman
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • Daktronics
    • Barco
    • Sansitech
    • Lighthouse
    • Unilumin
    • Liantronics
    • Watchfire
    • Absen
    • Leyard

第 10 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global LED Billboard Market was valued at approximately USD 3.94 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 10.89% over the forecast period 2024-2032. LED billboards, a form of outdoor digital display, utilize light-emitting diodes to present vibrant and dynamic advertisements. These billboards can showcase multiple ads in a cycle, providing advertisers with a flexible and engaging platform to reach their target audience. These billboards are constructed from LED modules arranged to produce high-resolution images and videos, effectively capturing attention in high-traffic areas. With the ability to update content remotely and in real-time, LED billboards offer unparalleled control and adaptability for marketing campaigns.

The Global LED Billboard Market is driven by the shift towards digital advertising and the increasing demand for real-time content. As businesses increasingly recognize the limitations of traditional advertising methods, there is a pronounced pivot towards digital platforms. LED billboards, with their capability to deliver bright, engaging content, serve as a modern alternative to static billboards. Moreover, the capacity to adjust advertisements based on time, location, and demographic data enhances the effectiveness and ROI for marketers. This shift towards digital marketing solutions is fostering the expansion of LED billboards across various industries. Additionally, urbanization significantly bolsters market growth. As cities evolve into economic and social hubs, the need for effective advertising solutions that can capture the attention of the urban populace becomes crucial. LED billboards, with their vivid displays, are ideally suited for this purpose. They stand out in bustling urban environments, engaging both pedestrians and motorists. The strategic focus on urban consumers is driving increased investments in LED billboard advertising, further propelling market demand. However, the market faces challenges such as the high initial investment required for LED billboard infrastructure and competition from alternative advertising media. The setup costs, including LED panel acquisition, installation, and supporting infrastructure is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global LED Billboard Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, the Asia-Pacific region dominated the market and is expected to continue its dominance over the forecast period. Rapid urbanization and economic growth in countries such as China, India, and Japan have led to increased infrastructure development and a rise in outdoor advertising spending. This surge in demand for LED billboards is driven by the expanding advertising needs of businesses and organizations in the region.

Major market players included in this report are:

  • Ledman
  • Daktronics
  • Barco
  • Sansitech
  • Lighthouse
  • Unilumin
  • Liantronics
  • Watchfire
  • Absen
  • Leyard

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Monochrome
  • Full Color

By Application:

  • Indoor
  • Outdoor

By End User:

  • Advertising and Media
  • Government
  • Sports and Entertainment
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global LED Billboard Market Executive Summary

  • 1.1. Global LED Billboard Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Application
    • 1.3.3. By End User
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global LED Billboard Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global LED Billboard Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Shift towards digital advertising
    • 3.1.2. Growing demand for real-time content
    • 3.1.3. Increasing urbanization
  • 3.2. Market Challenges
    • 3.2.1. High initial investment
    • 3.2.2. Competition from alternative advertising media
  • 3.3. Market Opportunities
    • 3.3.1. Expansion opportunities in emerging markets
    • 3.3.2. Integration of smart technologies

Chapter 4. Global LED Billboard Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global LED Billboard Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global LED Billboard Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Monochrome
    • 5.2.2. Full Color

Chapter 6. Global LED Billboard Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global LED Billboard Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Indoor
    • 6.2.2. Outdoor

Chapter 7. Global LED Billboard Market Size & Forecasts by End User 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global LED Billboard Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Advertising and Media
    • 7.2.2. Government
    • 7.2.3. Sports and Entertainment
    • 7.2.4. Others

Chapter 8. Global LED Billboard Market Size & Forecasts by Region 2022-2032

  • 8.1. North America LED Billboard Market
    • 8.1.1. U.S. LED Billboard Market
      • 8.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Application breakdown size & forecasts, 2022-2032
      • 8.1.1.3. End User breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada LED Billboard Market
  • 8.2. Europe LED Billboard Market
    • 8.2.1. UK LED Billboard Market
    • 8.2.2. Germany LED Billboard Market
    • 8.2.3. France LED Billboard Market
    • 8.2.4. Spain LED Billboard Market
    • 8.2.5. Italy LED Billboard Market
    • 8.2.6. Rest of Europe LED Billboard Market
  • 8.3. Asia-Pacific LED Billboard Market
    • 8.3.1. China LED Billboard Market
    • 8.3.2. India LED Billboard Market
    • 8.3.3. Japan LED Billboard Market
    • 8.3.4. Australia LED Billboard Market
    • 8.3.5. South Korea LED Billboard Market
    • 8.3.6. Rest of Asia Pacific LED Billboard Market
  • 8.4. Latin America LED Billboard Market
    • 8.4.1. Brazil LED Billboard Market
    • 8.4.2. Mexico LED Billboard Market
    • 8.4.3. Rest of Latin America LED Billboard Market
  • 8.5. Middle East & Africa LED Billboard Market
    • 8.5.1. Saudi Arabia LED Billboard Market
    • 8.5.2. South Africa LED Billboard Market
    • 8.5.3. Rest of Middle East & Africa LED Billboard Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Ledman
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Daktronics
    • 9.3.3. Barco
    • 9.3.4. Sansitech
    • 9.3.5. Lighthouse
    • 9.3.6. Unilumin
    • 9.3.7. Liantronics
    • 9.3.8. Watchfire
    • 9.3.9. Absen
    • 9.3.10. Leyard

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes