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1527327

全球機上零售和廣告市場規模研究（按最終用戶、模式、座位等級、營運和 2022-2032 年區域預測）

Global Inflight Retail and Advertising Market Size Study, by End-User, by Mode, by Seat Class, by Operation, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023 年，全球機上零售和廣告市場價值約為 33 億美元，預計在 2024-2032 年預測期內將以超過 7.82% 的健康成長率成長。機上零售和廣告包括旨在透過機上電子商務和廣告在飛行期間產生收入的商業活動。機上廣告包括透過機艙內各種管道（例如座椅靠背螢幕、頭頂螢幕和機上應用程式）展示的廣告和促銷內容。此外，機上零售有助於在飛行期間向航空公司乘客銷售商品和服務。其中包括品牌產品、旅行必需品、電子產品等，從而提高了品牌在國際客戶群中的知名度和認可度。

全球機上零售和廣告市場是由航空客運量增加所推動的，由於航空旅行需求、機場基礎設施​​改善和經濟狀況改善等因素，航空客運量一直在上升。全球航空客運量的持續成長預計將持續下去，為機上零售和廣告市場提供堅實的基礎。此外，在飛行期間提供獨家優惠和促銷活動可以立即採取行動並提高廣告效果。這些有時限的優惠營造了一種緊迫感，鼓勵乘客當場購買。航空公司可以透過突出獨特的產品或僅在飛行期間可獲得的特別折扣來吸引旅客的注意力，從而提高旅客的價值和便利性。然而，有限的機上連線對機上零售和廣告服務的有效實施構成了重大限制。所有航班或所有地區都缺乏普遍的高速、可靠的網路接入，阻礙了即時服務的功能。此限制會影響提供動態內容、即時庫存管理和最新廣告的能力，進而影響這些服務的整體效率。

全球機上零售和廣告市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。到 2023 年，在經濟成長和新興中產階級的推動下，北美地區航空業迅速擴張，預計將佔據最高的市場佔有率。北美航空公司正在利用先進的數位技術來增強機上連接和娛樂，為零售和廣告提供充足的機會。此外，競爭壓力正促使航空公司探索新的收入來源，而消費主義文化趨勢以及與電子商務平台的策略合作夥伴關係則進一步促進了機上銷售和參與度。此外，預計亞太地區的市場在 2024 年至 2032 年的預測期內將以最快的速度發展。

目錄

第 1 章：全球機上零售與廣告市場執行摘要

  • 全球機上零售及廣告市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 按最終用戶
    • 按模式
    • 按座位等級
    • 按操作
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球機上零售與廣告市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包容與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球機上零售與廣告市場動態

  • 市場促進因素
    • 航空客運量上升
    • 獨家機上促銷
    • 增強型數位技術
  • 市場挑戰
    • 機上連線有限
    • 即時服務限制
  • 市場機會
    • 先進的連接解決方案
    • 電子商務策略合作夥伴關係
    • 消費主義文化趨勢

第 4 章：全球機上零售與廣告市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的五力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：全球機上零售與廣告市場規模及預測：依最終用戶分類 - 2022-2032 年

  • 細分儀表板
  • 全球機上零售與廣告市場：2022 年和 2032 年最終用戶收入趨勢分析
    • 商業航空
    • 公務航空

第 6 章：全球機上零售與廣告市場規模及預測：按模式 - 2022-2032

  • 細分儀表板
  • 全球機上零售與廣告市場：2022 年與 2032 年模式收入趨勢分析
    • 廣告
    • 零售

第 7 章：全球機上零售與廣告市場規模及預測：依艙位分類 - 2022-2032 年

  • 細分儀表板
  • 全球機上零售與廣告市場：2022 年和 2032 年座位等級收入趨勢分析
    • 頭等艙
    • 商務課程
    • 經濟艙
    • 高級經濟艙

第 8 章：全球機上零售與廣告市場規模及預測：按營運分類 - 2022-2032 年

  • 細分儀表板
  • 全球機上零售與廣告市場：2022 年和 2032 年營運收入趨勢分析
    • 已儲存
    • 串流媒體

第 9 章：全球機上零售與廣告市場規模及預測：按地區 - 2022-2032

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 中東和非洲其他地區

第 10 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • EAM Advertising LLC
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • MaXposure Media Group (I) Pvt. Ltd.
    • INK
    • Onboard Partners
    • Atin OOH
    • Zagoren Collective
    • Blue Mushroom
    • Panasonic Avionics Corporation
    • Eagle
    • IMM International

第 11 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Inflight Retail and Advertising Market is valued approximately at USD 3.30 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.82% over the forecast period 2024-2032. Inflight Retail and Advertising comprises commercial activities aimed at generating revenue during flights through in-flight e-commerce and advertising. In-flight advertisements include commercials and promotional content displayed through various channels within the airplane cabin, such as seatback screens, overhead screens, and in-flight apps. Additionally, in-flight retail facilitates the sale of goods and services to airline passengers during their flight. This includes branded products, travel essentials, electronics, and more, which enhances brand visibility and recognition among an international customer base.

The Global Inflight Retail and Advertising Market is driven by increasing airline passenger traffic, which has been rising due to factors such as the demand for air travel, improved airport infrastructure, and better economic conditions. This consistent growth in global air passenger traffic is expected to continue, providing a solid foundation for the in-flight retail and advertising market. Moreover, offering exclusive deals and promotions available during the flight is driving immediate action and increasing advertisement effectiveness. These time bound offers create a sense of urgency, encouraging passengers to make on-the-spot purchases. Airlines can capture the attention of travelers by highlighting unique products or special discounts accessible solely during the flight, thereby enhancing value and convenience for passengers. However, the limited inflight connectivity poses a significant restraint for the effective implementation of in-flight retail and advertising services. The lack of universal high-speed, reliable internet access on all flights or in all regions hinders the functionality of real-time services. This limitation affects the ability to offer dynamic content, real-time inventory management, and up-to-date advertising, thereby impacting the overall efficiency of these services.

The key regions considered for the Global Inflight Retail and Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, the North America region is poised to claim the highest market share driven by the rapid expansion of its aviation sector, fueled by economic growth and a burgeoning middle class. Airlines in North America are leveraging advanced digital technologies to enhance inflight connectivity and entertainment, providing ample opportunities for retail and advertising. Additionally, competitive pressures are pushing airlines to explore new revenue streams, while cultural trends towards consumerism and strategic partnerships with e-commerce platforms are further boosting inflight sales and engagement. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

  • EAM Advertising LLC
  • MaXposure Media Group (I) Pvt. Ltd.
  • INK
  • Onboard Partners
  • Atin OOH
  • Zagoren Collective
  • Blue Mushroom
  • Panasonic Avionics Corporation
  • Eagle
  • IMM International

The detailed segments and sub-segment of the market are explained below:

By End-User:

  • Commercial Aviation
  • Business Aviation

By Mode:

  • Advertising
  • Retail

By Seat Class:

  • First Class
  • Business Class
  • Economic Class
  • Premium Economic Class

By Operation:

  • Stored
  • Streamed

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Inflight Retail and Advertising Market Executive Summary

  • 1.1. Global Inflight Retail and Advertising Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By End-User
    • 1.3.2. By Mode
    • 1.3.3. By Seat Class
    • 1.3.4. By Operation
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Inflight Retail and Advertising Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Inflight Retail and Advertising Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Rising Airline Passenger Traffic
    • 3.1.2. Exclusive Inflight Promotions
    • 3.1.3. Enhanced Digital Technologies
  • 3.2. Market Challenges
    • 3.2.1. Limited Inflight Connectivity
    • 3.2.2. Real-Time Service Limitations
  • 3.3. Market Opportunities
    • 3.3.1. Advanced Connectivity Solutions
    • 3.3.2. Strategic E-Commerce Partnerships
    • 3.3.3. Cultural Trends Towards Consumerism

Chapter 4. Global Inflight Retail and Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Inflight Retail and Advertising Market Size & Forecasts by End-User 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Inflight Retail and Advertising Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Commercial Aviation
    • 5.2.2. Business Aviation

Chapter 6. Global Inflight Retail and Advertising Market Size & Forecasts by Mode 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Inflight Retail and Advertising Market: Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Advertising
    • 6.2.2. Retail

Chapter 7. Global Inflight Retail and Advertising Market Size & Forecasts by Seat Class 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Inflight Retail and Advertising Market: Seat Class Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. First Class
    • 7.2.2. Business Class
    • 7.2.3. Economic Class
    • 7.2.4. Premium Economic Class

Chapter 8. Global Inflight Retail and Advertising Market Size & Forecasts by Operation 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Inflight Retail and Advertising Market: Operation Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Stored
    • 8.2.2. Streamed

Chapter 9. Global Inflight Retail and Advertising Market Size & Forecasts by Region 2022-2032

  • 9.1. North America Inflight Retail and Advertising Market
    • 9.1.1. U.S. Inflight Retail and Advertising Market
      • 9.1.1.1. End-User breakdown size & forecasts, 2022-2032
      • 9.1.1.2. Mode breakdown size & forecasts, 2022-2032
      • 9.1.1.3. Seat Class breakdown size & forecasts, 2022-2032
      • 9.1.1.4. Operation breakdown size & forecasts, 2022-2032
    • 9.1.2. Canada Inflight Retail and Advertising Market
  • 9.2. Europe Inflight Retail and Advertising Market
    • 9.2.1. U.K. Inflight Retail and Advertising Market
    • 9.2.2. Germany Inflight Retail and Advertising Market
    • 9.2.3. France Inflight Retail and Advertising Market
    • 9.2.4. Spain Inflight Retail and Advertising Market
    • 9.2.5. Italy Inflight Retail and Advertising Market
    • 9.2.6. Rest of Europe Inflight Retail and Advertising Market
  • 9.3. Asia-Pacific Inflight Retail and Advertising Market
    • 9.3.1. China Inflight Retail and Advertising Market
    • 9.3.2. India Inflight Retail and Advertising Market
    • 9.3.3. Japan Inflight Retail and Advertising Market
    • 9.3.4. Australia Inflight Retail and Advertising Market
    • 9.3.5. South Korea Inflight Retail and Advertising Market
    • 9.3.6. Rest of Asia Pacific Inflight Retail and Advertising Market
  • 9.4. Latin America Inflight Retail and Advertising Market
    • 9.4.1. Brazil Inflight Retail and Advertising Market
    • 9.4.2. Mexico Inflight Retail and Advertising Market
    • 9.4.3. Rest of Latin America Inflight Retail and Advertising Market
  • 9.5. Middle East & Africa Inflight Retail and Advertising Market
    • 9.5.1. Saudi Arabia Inflight Retail and Advertising Market
    • 9.5.2. South Africa Inflight Retail and Advertising Market
    • 9.5.3. Rest of Middle East & Africa Inflight Retail and Advertising Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. EAM Advertising LLC
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. MaXposure Media Group (I) Pvt. Ltd.
    • 10.3.3. INK
    • 10.3.4. Onboard Partners
    • 10.3.5. Atin OOH
    • 10.3.6. Zagoren Collective
    • 10.3.7. Blue Mushroom
    • 10.3.8. Panasonic Avionics Corporation
    • 10.3.9. Eagle
    • 10.3.10. IMM International

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes