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1630461

東南亞國協UCaaS（統一通訊即服務）市場：佔有率分析、產業趨勢、成長預測（2025-2030）

ASEAN Unified Communication-as-a-Service - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 90 Pages | 商品交期: 2-3個工作天內

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簡介目錄

東南亞國協的UCaaS（統一通訊即服務）市場預計在預測期間內複合年成長率為12.27%。

東協國家統一通訊即服務市場-IMG1

主要亮點

  • IT 預算有限的組織擴大採用經濟高效的雲端基礎的解決方案。消費者行動解決方案在同一台裝置上提供聊天、語音和視訊通話通訊，以回答所有客戶問題。因此，這些解決方案旨在改善自助服務、產品查詢和客戶支援協助。員工還可以從虛擬培訓和產品管理系統中受益。
  • 鑑於該地區客服中心過時，顯然越來越需要易於維護的網路系統，以實現大量企業之間的高效通訊。
  • 此外，低效率的客服中心的存在正在推動對易於維護且能夠促進醫療保健、零售和製造等各種最終用戶行業的高效通訊的網路系統的需求。根據互動多媒體與協作通訊聯盟 (IMCCA) 的調查，90% 的遠距工作者認為視訊有助於他們與同事保持密切聯繫。
  • 對於消費者而言，行動優先解決方案可透過同一裝置實現聊天、語音和視訊通話通訊，使您能夠回應任何客戶詢問。因此，這些解決方案增強了客戶服務協助、產品查詢和自助服務。員工還可以從虛擬培訓和產品管理工具中受益。
  • 網路威脅日益複雜，導致組織將一項或多項安全業務外包給雲端基礎的服務的趨勢日益明顯。
  • 由於COVID-19的爆發，東南亞國協的公司增加了對UCaaS（統一通訊即服務）的投資。根據 Voxbone 研究，COVID-19 顯著增加了對雲端通訊的需求。公司一直在尋找減少團體聚會和通勤時間等威脅的方法。

東南亞國協UCaaS（統一通訊即服務）市場趨勢

公司採用 BYOD 預計將推動市場發展

  • BYOD 是一個整合了行動裝置管理 (MDM)、費用處理和安全措施的系統。這提供了一個方便、集中的平台，用於自動化關鍵活動並提高企業內使用的設備的可見性。
  • 由於 BYOD 趨勢和其他行動解決方案的日益使用，UCaaS 解決方案預計將變得更加流行。在這個各家公司工作的員工都需要靈活且易於存取網路的時代，BYOD（自備設備）已成為提高職場生產力的重要趨勢。
  • 此外，BYOD 允許企業透過「零接觸」來管理安全性問題。一旦 BYOD 解決方案到位，公司的資料需求就會受到保護，因為行動裝置管理 (MDM) 系統可以與 BYOD 整合，以確保員工安全。
  • 透過實施行動統一通訊整合支援的 BYOD 規則，所有這些頂級應用程式都整合到一種流暢的用戶行動工作者。整合通訊解決方案為行動工作者提供了提高工作效率和更好溝通所需的工具。然而，BYOD 不僅可以提高員工滿意度，還可以解決企業面臨的安全問題。可以在任何裝置上存取整合通訊應用程式，這增加了對遠端網路安全存取的需求

印尼預計將佔有很大佔有率

  • 通訊法規是國際服務供應商向印度、中國、印尼和越南等亞洲國家擴張的主要障礙。外國服務供應商不得在這些國家/地區託管 VoIP 或雲端服務。因此，本土通訊業者在UCaaS市場享有一定的壟斷優勢。
  • 該地區中小型企業基於網際網路的通訊需求的擴大和增加預計將推動對網際網路通訊協定語音、音訊會議和視訊會議等通訊服務的需求。
  • 此外，Telkomtelstra (PT Teltranet TeltranetSolusi) 去年被 PT Telkom Indonesia (Persero) 透過 TelkomMetrain 收購後，更名為 Digiserve by Telkom Indonesia (PT Digital Application Solusi)。 Digiserve 越來越專注於開發其服務，認為這項轉變將促進客戶業務並幫助他們取得更好的成果。 DigiserveUC&C 創造可提高企業生產力的身臨其境型體驗。人們可以更有效地跨團隊合作，並在任何地方、任何裝置上保持聯繫。
  • 此外，該地區積極採用經濟實惠的高速網路和智慧型手機的快速普及，正在推動企業選擇 UCaaS 解決方案，以使其員工能夠遠端工作。這些因素正在推動 UCaaS 解決方案和平台在整個全部區域的滲透，預計將有助於預測期內的整體需求。

東南亞國協UCaaS（統一通訊即服務）產業概況

東南亞國協的UCaaS（統一通訊即服務）市場正在經歷整合，Mitel Networks Corporation、Ring Central Inc.、Cisco Systems Inc.等少數公司佔據較大佔有率。這些公司透過在研發方面的大量投資引入創新，這使他們比其他公司具有競爭優勢。透過策略聯盟、併購，這些公司已經佔據了很大一部分市場。

2022 年 3 月，8x8 Inc. 首次為在印尼和泰國等 50 個國家營運的跨國公司推出了全面、完全雲端基礎的UCaaS（統一通訊即服務）和客服中心解決方案。 8x8 是第一家將 UCaaS 和 CCaaS 結合的公司，滿足全球所有員工的通訊需求，同時協作提供差異化的客戶體驗。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • 零售、製造等領域快速採用雲端技術。
    • BYOD在企業中的採用
  • 市場限制因素
    • 對基於雲端基礎的服務等的安全性擔憂日益增加。

第6章 市場細分

  • 按類型
    • 網路電話解決方案
    • 企業協作
    • 客服中心服務
    • 其他
  • 按最終用戶產業
    • 醫療保健
    • 零售業
    • 製造業
    • 金融服務
    • 其他
  • 依部署類型
    • 雲
    • 本地
  • 按國家/地區
    • 新加坡
    • 馬來西亞
    • 菲律賓
    • 印尼
    • 其他東南亞國協

第7章 競爭格局

  • 公司簡介
    • Mitel Networks Corporation
    • Ring Central Inc.
    • 8X8 Inc.
    • Verizon Communications Inc.
    • Vonage Holdings Inc.
    • Cisco Systems Inc.
    • Avaya Inc.
    • VADS Berhad
    • Singapore Telecommunications Limited
    • PLDT Enterprise
    • NTT Communication Corporation
    • Telstra Corporation Limited
    • PCCW Global
    • Mitel Networks Corporation
    • Maxis Communications

第8章投資分析

第9章市場的未來

簡介目錄
Product Code: 71586

The ASEAN Unified Communication-as-a-Service Market is expected to register a CAGR of 12.27% during the forecast period.

ASEAN Unified Communication-as-a-Service - Market - IMG1

Key Highlights

  • Organizations, which are frequently characterized as having minimal IT budgets, have boosted their adoption of cost-effective cloud-based solutions. Consumer-focused mobile solutions that offer communication via chat, audio, and video calls on the same device to respond to all customer questions. Therefore, these solutions are meant to improve self-service, product inquiries, and customer support assistance. The use of virtual training and product management systems benefits employees as well.
  • The region's presence of outdated contact centers makes it clear that there is a growing need for an easily maintained network system that can enable efficient communications across numerous enterprises.
  • Furthermore, given the ineffective contact centers, it is clear that a growing demand exists for network systems that are simple to maintain and can facilitate efficient communications across various end-user industries, including healthcare, retail, and manufacturing. 90% of remote workers believe that video helps them maintain a closer connection with their coworkers, according to the Interactive Multimedia & Collaborative Communications Alliance (IMCCA).
  • Concerning consumers, mobile-first solutions where communication is enabled through chat, audio, and video call through the same device can address all customer queries. Thus, these solutions enhance customer service assistance, merchandise inquiries, and self-service. Employees also benefit from deploying virtual training and merchandise management tools.
  • The increasing complexity of cyber threats has driven the trend toward outsourcing one or more of an organization's security operations for cloud-based services.
  • With the outbreak of COVID-19, businesses in the ASEAN region increased their investment in unified communications (UC). According to a study by Voxbone, COVID-19 pushed a massive increase in demand for cloud communications. Businesses have been looking for ways to reduce threats, such as group gatherings and the work commute.

ASEAN Unified Communication-as-a-Service Market Trends

BYOD adoption among the Enterprises is Expected to Drive the Market

  • BYOD is a system that integrates mobile device management (MDM), reimbursement procedures, and security measures. This provides a handy, centralized platform for automating crucial activities and enhances the visibility of the devices used within the enterprise.
  • It is anticipated that UCaaS solutions will become more popular due to the growing use of the BYOD trend and other mobility solutions. In this era of flexibility and network accessibility for employees working in the area for various businesses, Bring Your Own Device (BYOD) is emerging as a significant trend, increasing productivity in the workplace.
  • Additionally, BYOD enables businesses to manage security concerns with "zero touches." When a BYOD solution is implemented, corporate data requirements are secured since the mobile device management (MDM) system can be integrated with BYOD to enable employee security.
  • All of these top applications are combined into one fluid user experience that provides complete support for mobile workers via email, business phone, video conferencing, instant messaging, and more by implementing BYOD rules supported with Mobile UC integration. The tools mobile workers need to increase productivity and improve communications are provided by unified communications solutions. However, BYOD can increase security concerns a firm confronts as well as employee satisfaction. Access to unified communication applications can happen on any device, making the need to safeguard access on remote networks a growing concern.

Indonesia is Expected to Hold Significant Share

  • Telecommunications regulations are one of the significant impediments to international service providers entering Asian countries, such as India, China, Indonesia, and Vietnam. In these nations, foreign service providers cannot host their VoIP and cloud services. As a result, local telecom carriers in the UCaaSmarket enjoy a monopolistic advantage to some extent.
  • Demand for communication services like voice over internet protocol, audio conferencing, and video conferencing is projected to be driven by the expansion and increase in the need for internet-based communication among small and medium-sized businesses in the area.
  • Moreover, after being bought by PT Telkom Indonesia (Persero) through TelkomMetrain last year, Telkomtelstra (PT Teltranet TeltranetSolusi) was renamed Digiserve by Telkom Indonesia (PT Digital Application Solusi). Digiserveis increasingly encouraged in developing services with the notion that it will boost the customer's business and help them achieve better outcomes due to this transition. DigiserveUC&C creates immersive experiences that allow companies to become more productive. People can collaborate more effectively across teams and stay connected on any device, no matter where they are.
  • Furthermore, the aggressive rollout of high-speed internet at affordable prices in the region and the rapid uptake of smartphones encourage businesses to choose UCaaS solutions to enable employees to work remotely. These factors are driving the uptake of UCaaS solutions and platforms throughout the region and are anticipated to contribute to the overall demand during the forecast period.

ASEAN Unified Communication-as-a-Service Industry Overview

The ASEAN Unified Communication-as-a-Service Market is consolidated as a few players, such as Mitel Networks Corporation, Ring Central Inc., and Cisco Systems Inc., hold a significant share. Due to their capacity to introduce innovations through substantial investments in research and development, these organizations can achieve a competitive advantage over the other players. The corporations' strategic alliances, mergers, and acquisitions have allowed them to occupy a large portion of the market.

In March 2022, 8x8 Inc. was the first to offer a completely cloud-based, comprehensive, unified communications and contact center solution for multinational organizations operating in 50 countries, including Indonesia and Thailand. 8x8 is the first company to combine UCaaS and CCaaS to meet the communications needs of all employees worldwide while they collaborate to offer differentiated customer experiences.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Cloud Adoption across Retail, Manufacturing, etc.
    • 5.1.2 BYOD Adoption among the Enterprises
  • 5.2 Market Restraints
    • 5.2.1 Increasing Security Concerns for Cloud-based Services, etc.

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 VOIP Solutions
    • 6.1.2 Enterprise Collaboration
    • 6.1.3 Contact Center Services
    • 6.1.4 Other Types
  • 6.2 By End-user Industry
    • 6.2.1 Healthcare
    • 6.2.2 Retail
    • 6.2.3 Manufacturing
    • 6.2.4 Financial Services
    • 6.2.5 Other End-user Industries
  • 6.3 By Deployment Type
    • 6.3.1 Cloud
    • 6.3.2 On-premise
  • 6.4 By Country
    • 6.4.1 Singapore
    • 6.4.2 Malaysia
    • 6.4.3 Philippines
    • 6.4.4 Indonesia
    • 6.4.5 Rest of the ASEAN Region

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Mitel Networks Corporation
    • 7.1.2 Ring Central Inc.
    • 7.1.3 8X8 Inc.
    • 7.1.4 Verizon Communications Inc.
    • 7.1.5 Vonage Holdings Inc.
    • 7.1.6 Cisco Systems Inc.
    • 7.1.7 Avaya Inc.
    • 7.1.8 VADS Berhad
    • 7.1.9 Singapore Telecommunications Limited
    • 7.1.10 PLDT Enterprise
    • 7.1.11 NTT Communication Corporation
    • 7.1.12 Telstra Corporation Limited
    • 7.1.13 PCCW Global
    • 7.1.14 Mitel Networks Corporation
    • 7.1.15 Maxis Communications

8 INVESTMENT ANALYSIS

9 FRUTURE OF THE MARKET