義大利包裝產業：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Packaging Industry In Italy - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 103 Pages | 商品交期: 2-3個工作天內

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簡介目錄

義大利包裝產業市場規模預計在 2025 年為 34.4 億美元，預計到 2030 年將達到 40.4 億美元，預測期內（2025-2030 年）的複合年成長率為 3.28%。

在義大利，包裝在多個終端產業中發揮關鍵作用。其主要作用是保護產品免受損壞，這是市場成長的主要動力。

主要亮點

義大利生活水準和可支配收入的提高推動了包裝需求的激增。隨著消費者對產品種類的喜愛，食品飲料、化妝品和藥品等行業的包裝需求尤其高。
此外，輕量化包裝在國內越來越受到青睞，其中塑膠包裝憑藉其重量優勢佔據主導地位。義大利對極簡包裝的青睞既是產業趨勢，也是減少環境影響的有意識的努力。利樂國際公司 (Tetra Pak International SA) 等知名製造商已走在前列，以創造性的品牌名稱提供各種優質包裝，進一步促進市場擴張。
塑膠，尤其是硬質包裝和軟質包裝，在國內的需求正在激增。它的強度、耐用性和阻隔性等優良特性使其成為從瓶子、容器到瓶蓋和封蓋等產品的理想選擇。特別是在化妝品、食品和藥品等領域，使用 PE、PP 和 PET 等材料進行包裝的趨勢明顯轉變。
義大利包裝產業的未來看起來很有希望，但並非沒有挑戰。原物料價格波動構成了一大障礙，尤其是在製造商面臨的高通膨率的情況下。這些價格波動受到許多因素的影響，從動態到自然災害、政治不穩定和外匯波動，所有這些都可能阻礙市場成長。

義大利包裝市場的趨勢

塑膠產業佔據主要市場佔有率

塑膠是一種用途廣泛且耐用的聚合物，在包裝中起著至關重要的作用。它們保護並維持義大利個人護理、化妝品和製藥行業產品的新鮮度和品質。
義大利快速成長的食品和飲料產業很大程度上得益於電子商務的興起。消費者對更短的供應鏈以及天然和有機食品的消費日益成長的偏好推動了對特種塑膠包裝的需求。這些包裝類型包括剛性和軟性兩種類型，不僅可以保護食品和飲料，還可以改善其運輸。
在大量醫療保健投資的推動下，義大利不斷擴張的製藥業正在推動對先進包裝解決方案的需求。特別是，Farmindustria 的資料凸顯了義大利在研發方面不斷成長的投資，為包裝產業以及研究市場奠定了堅實的基礎。
義大利的塑膠產量正在上升，主要受多個行業對包裝的需求不斷成長的推動。 Plastics Europe 的統計數據顯示，2022 年產量將達到 3,672 千噸，預計 2023 年將達到 3,785 千噸，證實了市場的成長軌跡。

食品領域可望主導市場

義大利是歐洲第二大製造業國，專門從事機械、服飾、汽車零件和醫藥等。該國以食品出口而聞名，包括葡萄酒、義式麵食、起司和橄欖油。義大利市場對有機、機能性食品和低脂食品的前景看好，這推動了巨大的包裝需求。
美國農業部的資料顯示，義大利食品加工產業透過小公司合併呈現明顯的整合趨勢。技術進步、「義大利製造」產品的吸引力以及食品出口的激增，推動了該國對食品原料的需求，從而推動了對包裝的需求。義大利消費者特別喜歡烘焙點心、加工肉品、魚貝類和乳製品。
由於旅遊業的成長以及人們對外國食材和菜餚的興趣日益濃厚，義大利的食品消費量正在上升。義大利擁有歐洲第三大食品產業，越來越多的消費者開始追求更健康的飲食習慣，包括純素飲食、素食飲食和彈性素食飲食。此外，中國對「無添加」產品的需求和對超級食品的興趣不斷成長，推動了對創新包裝解決方案（如罐子、瓶子、小袋和袋子）的需求不斷成長。
2023年，義大利將進口357億美元的消費品，其中85%來自其他歐洲國家。這些進口產品主要是乳製品、肉類、水果和蔬菜，凸顯了該國對包裝日益成長的需求。值得注意的是，根據美國的數據，義大利的主要食品進口來自德國、荷蘭和法國。

義大利包裝產業概況

義大利包裝產業呈現逐步整合的趨勢，主要企業包括： Tetra Pak International SA、Smurfit Kappa Group、Wipak Bordi Srl 等公司都在積極爭奪市場佔有率。

2024 年 7 月義大利包裝公司 Wipak Bordi Srl 以其突破性的 FlexPod 解決方案榮獲永續性類別的著名德國包裝獎。該包裝由 95% 的 PE（聚乙烯）製成，彰顯了該公司對可回收性的承諾。
2024 年 6 月，總部位於愛爾蘭但在義大利設有業務的 Smurfit Kappa 集團宣佈在西班牙建立兩家最先進的生產工廠。對這些工廠的 3,000 萬歐元（3,286 萬美元）投資凸顯了該公司對循環生產的承諾。該設施擁有 12,000 塊太陽能板，預計將大幅減少排放。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月分析師支持

Key Highlights

Rising living standards and disposable incomes in Italy are fueling a surge in packaging demand. Consumers indulging in a wider array of products particularly boost the need for packaging in sectors like food and beverages, cosmetics, pharmaceuticals, and more.
Moreover, the country is increasingly favoring lightweight packaging, with plastics taking the lead due to their weight advantage. Italy's embrace of minimalist packaging is a trend and a conscious effort to reduce the industry's environmental impact. Noteworthy manufacturers like Tetra Pak International SA are at the forefront, offering a diverse range of creatively branded, premium packaging, further driving market expansion.
Plastics, especially rigid and flexible packaging, are witnessing a surge in demand in the country. Their appeal lies in attributes like strength, durability, and barrier properties, making them ideal for products ranging from bottles and containers to caps and closures. Notably, the market studied is witnessing a notable shift toward using materials such as PE, PP, and PET in packaging, especially in sectors like cosmetics, food, and pharmaceuticals.
While the future of the packaging sector in Italy looks promising, it is not without its challenges. Fluctuating raw material prices pose a significant hurdle, especially given the high price inflation that manufacturers are grappling with. These price swings are influenced by a host of factors, from supply and demand dynamics to natural disasters, political instability, and currency fluctuations, all of which can potentially impede market growth.

Italy Packaging Market Trends

Plastic Segment to Hold Significant Market Share

Plastic, a versatile and durable polymer, is pivotal in packaging. It safeguards products, preserving their freshness and quality, across industries such as personal care, cosmetics, and pharmaceuticals in Italy.
Italy's burgeoning food and beverage sector owes much to its thriving e-commerce landscape. Consumers, increasingly favoring shorter supply chains and consumption of natural and organic foods, are driving the demand for specialized plastic packaging. These packaging variants, including rigid and flexible types, not only protect but also enhance the transportation of food and beverages.
Italy's expanding pharmaceutical sector, bolstered by substantial healthcare investments, is fueling the need for advanced packaging solutions. Notably, Farmindustria's data underscores Italy's rising investments in research & development, creating a strong ground for the packaging industry and, consequently, the market studied.
Plastic production in Italy is on the rise, largely driven by the escalating demand for packaging across diverse sectors. Figures from Plastics Europe reveal production of 3,672 kilotons in 2022, which was projected to climb to 3,785 kilotons by 2023, underlining the market's growth trajectory.

Food Segment Expected to Dominate the Market

Italy is the second-largest manufacturer in Europe, excelling in machinery, clothing, automotive components, and medicines. The country is renowned for exporting food products such as wine, pasta, cheese, and olive oil. The Italian market shows promise for organic, functional, and low-fat foods, which significantly propels the demand for packaging.
USDA data highlights a consolidation trend in Italy's food-processing sector, with smaller firms merging. Factors like technological advancements, the allure of "Made in Italy" products, and a surge in food exports have heightened the country's appetite for food ingredients, subsequently spiking the demand for packaging. Italian consumers notably favor baked goods, processed meats, seafood, and dairy.
Italy's food consumption is on the rise, driven by increasing tourism and a growing interest in foreign ingredients and cuisines. Italy boasts the third-largest food industry in Europe, with its consumers increasingly leaning toward healthier diets, including vegan, vegetarian, and flexitarian options. The country also sees a rising demand for "free-from" products and a keen interest in superfoods, further driving the need for innovative packaging solutions such as jars, bottles, pouches, and bags.
In 2023, Italy imported consumer-oriented products valued at USD 35.7 billion, with a substantial 85% coming from other European nations. These imports, dominated by dairy, meat, fruits, and vegetables, underscored the nation's heightened demand for packaging. Notably, Italy's key food imports were from Germany, the Netherlands, and France, as per the USDA.

Italy Packaging Industry Overview

The Italian packaging industry exhibits moderate consolidation, with key players such as Tetra Pak International SA, Smurfit Kappa Group, Wipak Bordi Srl, and others actively vying to enhance their market shares. Notably, many of these firms are intensifying their R&D efforts and launching innovative products, bolstering the sector's growth. Furthermore, on a global scale, mergers and acquisitions are shaping the competitive landscape in Italy.

July 2024: Wipak Bordi Srl, an Italian packaging company, clinched the prestigious German Packaging Award in the sustainability category for its groundbreaking FlexPod solution. This packaging, predominantly composed of 95% PE (polyethylene), underscores the company's commitment to recyclability.
June 2024: Smurfit Kappa Group, an Ireland-based company with operations in Italy, unveiled two cutting-edge production facilities in Spain. The company's investment of EUR 30 million (USD 32.86 million) in these plants underscores its commitment to circular production practices. The facilities boast 12,000 solar panels, a move poised to significantly slash emissions.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
4.4 Overview of the Global Packaging Industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing Adoption of Lightweight Packaging in Italy
- 5.1.2 Increasing Demand for Plastic Packaging Across Various End-Use Markets
5.2 Market Challenges
- 5.2.1 Fluctuating Raw Material Prices in the Country

6 INDUSTRY REGULATION, POLICIES, AND STANDARDS

7 MARKET SEGMENTATION

7.1 By Material
- 7.1.1 Paper
- 7.1.2 Plastic
- 7.1.3 Metal
- 7.1.4 Glass
7.2 By Packaging Type
- 7.2.1 Rigid Packaging
- 7.2.2 Flexible Packaging
7.3 By End-User Industry
- 7.3.1 Food
- 7.3.2 Beverages
- 7.3.3 Pharmaceuticals
- 7.3.4 Personal Care
- 7.3.5 Other End-User Industries

8 COMPETITIVE LANDSCAPE

8.1 Company Profiles
- 8.1.1 Tetra Pak International SA
- 8.1.2 Smurfit Kappa Group
- 8.1.3 Wipak Bordi Srl
- 8.1.4 Plast Pack Packaging Srl
- 8.1.5 Rotofil SRL
- 8.1.6 AFG Srl
- 8.1.7 Carton Pack SpA
- 8.1.8 Zignago Vetro
- 8.1.9 International Paper