市場調查報告書
商品編碼
1346099
乳清蛋白質的全球市場的評估:各產品類型,各用途,各種價格,各流通管道,各地區,機會,預測(2016年~2030年)Whey Protein Market Assessment, By Product Type, By Application, By Price Range, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
近年來,由於消費者對健康和健身的意識不斷增強以及對優質蛋白質來源的需求不斷增加,全球乳清蛋白市場呈現顯著增長。市場規模預計將從2022年的46.7億美元增加至2030年的76億美元,2023年至2030年的複合年增長率為6.3%。
推動市場擴張的主要因素之一是世界各地對健身和積極生活方式的興趣日益濃厚。運動員、健美運動員和健身愛好者喜歡乳清蛋白,因為它具有高生物價值和必需氨基酸,有助於肌肉恢復和生長。此外,越來越多的老年人正在尋求富含蛋白質的補充劑來維持肌肉質量和整體健康。乳清蛋白的廣泛用途超出了運動營養的範圍。它是功能性食品、嬰兒配方奶粉和營養補充劑中的寶貴成分,為滿足蛋白質需求提供了便捷有效的方法。
從事健身活動和忙碌生活方式的活躍女性也會服用乳清蛋白補充劑來滿足其蛋白質需求並幫助肌肉恢復。蛋白質攝取對於維持肌肉質量至關重要,尤其是隨著女性年齡的增長。
市場正在見證口味、配方和包裝方面的創新,使乳清蛋白產品對多元化的消費者群體更具吸引力。從地區來看,由於根深蒂固的健身文化和注重健康的消費者,北美和歐洲傳統上一直是乳清蛋白的重要市場。然而,由於中產階級的不斷壯大、可支配收入的增加以及對西方飲食趨勢的興趣日益濃厚,亞太地區正在成為一個強勁的增長地區。
由於健康和福祉趨勢不斷增長,全球營養補充品市場的需求顯著激增。這種激增是由於人們希望用日常食物攝取中經常缺乏的必需營養素來補充飲食。許多消費者,尤其是那些生活忙碌的消費者,發現很難維持均衡飲食,並轉向補充劑來填補營養不足。人們對預防保健的興趣日益濃厚,以及支持老年人整體健康的願望進一步推動了這項需求。產品配方的進步、透過數位平台提高的認識以及醫療專業人員的建議也有助於提高人們對營養保健品的興趣。隨著人們積極尋求改善健康和長壽的方法,這種趨勢可能會持續下去。
健身產業近年來顯著成長,並已成為全球範圍內的重要現象。這種成長歸因於多種因素,包括健康意識的增強、生活方式的改變和技術進步。對維持健康生活方式的渴望,加上對美學目標的追求,正在推動這種擴張。此外,社群媒體的興起放大了健身影響者的影響力,激勵無數人養成健康的習慣。該行業的多元化,提供專門的訓練計劃,如 HIIT(高強度間歇訓練)、瑜伽和 CrossFit,正在擴大其吸引力。隨著健身產業適應消費者的需求,它在促進身體健康的同時,也為全球經濟做出了重大貢獻。
本報告提供全球乳清蛋白質市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
The Whey Protein Market has witnessed remarkable growth in recent years, driven by increasing consumer awareness of health and fitness and a growing demand for high-quality protein sources. The market size was valued at USD 4.67 billion in 2022 and is projected to reach USD 7.6 billion by 2030, growing at a CAGR of 6.3% from 2023 to 2030.
Whey protein, a byproduct of cheese production, has become a versatile nutritional supplement. One of the key drivers of this market's expansion is the rising interest in fitness and active lifestyles across the globe. Athletes, bodybuilders, and fitness enthusiasts value whey protein for its high biological value and essential amino acids, aiding muscle recovery and growth. Additionally, a growing elderly population seeks protein-rich supplements to maintain muscle mass and overall health. Whey protein's widespread applications extend beyond sports nutrition. It's a valuable ingredient in functional foods, infant formula, and dietary supplements, providing a convenient and efficient way to meet protein needs.
Active women who engage in fitness activities or lead busy lifestyles also consume whey protein supplements to meet their protein needs and aid in muscle recovery. Protein intake is essential for maintaining muscle mass, especially as women age. In November 2022, Glanbia Nutritionals, a subsidiary of Glanbia plc, introduced FerriUp, a whey protein concentrate for active women. This product offers lactoferrin and vitamin B12 to address women's needs.
The market has seen innovation in flavours, formulations, and packaging, making whey protein products more appealing to a diverse consumer base. Geographically, North America and Europe have historically been significant markets for whey protein, owing to well-established fitness cultures and health-conscious consumers. However, the Asia-Pacific region is emerging as a robust growth area, driven by a rising middle class, increasing disposable income, and a growing interest in Western dietary trends.
The global market for nutritional supplements has been experiencing a notable upsurge in demand, driven by a growing emphasis on health and well-being. This surge is influenced by individuals' desire to supplement their diets with essential nutrients that might be lacking from regular food intake. Many consumers, especially those leading busy lifestyles, find it challenging to maintain a balanced diet, leading them to turn to supplements to fill nutritional gaps. The rising interest in preventive healthcare and the aging population's desire to support their overall health have further fuelled this demand. Advances in product formulations, increased awareness through digital platforms, and endorsements by healthcare professionals have also contributed to the heightened interest in nutritional supplements. This trend will continue as individuals proactively seek ways to enhance their health and longevity. In July 2023, Hilmar Cheese Co. Inc. introduced PROtelyze Extend, a hydrolyzed whey protein isolate designed for nutrition bars. This product enhances protein levels in bars and maintains a pleasing texture over their shelf life.
The fitness industry has grown remarkably in recent years, becoming a significant global phenomenon. This growth can be attributed to various factors, including increased health awareness, changing lifestyles, and technological advancements. The desire to maintain a healthy lifestyle, coupled with the pursuit of aesthetic goals, has driven this expansion. Additionally, the rise of social media has amplified fitness influencers' impact, inspiring countless individuals to adopt healthier habits. The industry's diversification, offering specialized training programs, such as HIIT (High-Intensity Interval Training), yoga, and CrossFit, has broadened its appeal. As the fitness industry adapts to consumer demands, it contributes significantly to the global economy while promoting physical well-being. In August 2022, Optimum Nutrition (ON) introduced the Gold Standard Protein Shake, a whey protein ready-to-drink (RTD) option available in both chocolate and vanilla flavours. This formulation delivers 24 grams of protein per serving.
Government regulations play a vital role in ensuring the whey protein market's safety, quality, and transparency. These regulations cover various aspects of whey protein production, labeling, and distribution. They set standards for food safety, specifying permissible levels of contaminants and microbial testing to safeguard consumers' health. Good Manufacturing Practices (GMP) ensure consistent quality by imposing stringent production and sanitation standards. Governments may also regulate health claims on whey protein products, requiring scientific evidence to support asserted benefits. Import and export regulations govern the movement of whey protein products across borders, impacting international trade. In some regions, whey protein falls under dietary supplement regulations, dictating specific labeling, composition, and advertising guidelines. Staying compliant with these evolving regulations is crucial for manufacturers and distributors to maintain product integrity and consumer trust while navigating the global whey protein market.
The burgeoning middle class in emerging economies is a significant catalyst for the surging demand for whey protein. As individuals transition from lower-income brackets, a heightened focus is on health, wellness, and fitness. Whey protein, known for its high-quality protein content and essential amino acids, aligns perfectly with these aspirations. The growing middle class seeks nutritional products that support active lifestyles, muscle development, and weight management. Additionally, urbanization and changing dietary preferences often increase protein intake, making whey protein an appealing option. The convenience of whey protein supplements and their role in maintaining health and fitness goals resonates with this demographic. In May 2023, Arla Foods Ingredients recently introduced a unique infant formula ingredient rich in alpha-lactalbumin, addressing the increasing demand for low-protein formulations. This ingredient is abundant in essential amino acids, including cysteine, making it a valuable addition as it closely mimics the composition of whey protein found in human milk.
North America has consistently held a prominent position as one of the largest and most influential markets for whey protein. Its status as a powerhouse in the whey protein industry can be attributed to a combination of factors. The region boasts a robust fitness culture and high demand for sports nutrition products and dietary supplements. The United States, with its large population and wellness-focused consumer base, has driven significant consumption of whey protein.
Additionally, established industry players, advanced distribution networks, and a strong emphasis on health and wellness trends have further propelled North America's leadership in the whey protein market. The widespread adoption of whey protein across various sectors, including sports nutrition, functional foods, and beverages, has solidified North America's reputation as a key hub for whey protein consumption, making it a critical market for industry growth and innovation.
The COVID-19 pandemic has had a multifaceted impact on the whey protein market. Supply chain disruptions, driven by global lockdowns and restrictions, may have influenced the availability and pricing of whey protein products. Changes in consumer behaviour, including reduced gym access and economic uncertainties, adversely affected the demand patterns. Conversely, a heightened focus on health and immunity during the pandemic led many individuals to seek nutritional supplements like whey protein. E-commerce growth, driven by physical store closures, has positively reshaped the distribution channels for these products.
The whey protein market features a competitive landscape with several influential players shaping the industry. Prominent key players in the whey protein market include industry giants like Glanbia plc, Arla Foods Ingredients Group, Hilmar Cheese Company, Inc., recognized for their diverse range of high-quality whey protein products tailored to various consumer preferences. The outlook for the whey protein market appears promising, driven by growing health and fitness awareness, the demand for nutritional supplements, and ongoing product innovation. The industry is witnessing a trend toward specialized whey protein products, such as plant-based alternatives catering to the expanding vegan market.
Furthermore, the proliferation of e-commerce platforms provided a fresh avenue for market expansion, enhancing accessibility for consumers. Company collaborations are also trending in order to serve the customised demands of the customers. In June 2022, NZMP, Fonterra's global ingredient business, collaborated with Tillamook County Creamery Association (TCAA) and Three Mile Canyon Farms in the US to launch Pro-OptimaTM, an exceptional functional Whey Protein Concentrate (fWPC), into the market.
All segments will be provided for all regions and countries covered